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Week in review: Week ending 28 June 2012

Thursday, 21 June 2012
Marketing NewsBayer selects Z-Card® to help launch its latest productBayer has put blue ticks, flies and other pests in their place with the launch of its new Zeropar Aerosol, and selected a Z-CARD ® to assist with the communication of the launch of the new product.
Marketing NewsVWV Group produces its fourth SABMiller Africa MS&D ConferenceFor the fourth consecutive year, VWV Group was appointed to produce the recent SABMiller Africa MS&D conference . Held in Cape Town, the event hosted 270 sales, marketing and distribution management delegates who flew in from 17 different African countries
Editorial DeskIf it’s a grudge purchase, make the advertising singSince late 2007, the world has been suffering from the worst financial crisis since the beginning of the Great Depression in 1929. Known as the ‘Long Recession’, it has left people thinking twice about where they invest their money and what they spend it on.
Advertising NewsFashion Media captures embodiment of fragrance through bold creativeDuring a two-week campaign, Fashion Media, managed to capture the embodiment of fragrance, Especially Escada, in the window displays of Edgars stores countrywide.
Marketing NewsJoe Public launches its own brand design, below the line agenciesBased on the belief that growth feeds growth, the partners at Joe Public launched Joe Public Shift (Brand Design) and Joe Public Ignite (BTL) on 15 June.
Marketing NewsRole of social media to be discussed at Thought Leadership DigibateThe sixth Thought Leadership Digibate – hosted by Aegis Media and Bizcommunity – is set to discuss and debate whether or not social media should be the pillar of the marketing mix.
Advertising NewsThe Citizen offers 'Steve' advice in its latest radio campaignPublished six days a week, The Citizen has launched a radio campaign which effectively offers career, motoring and entertainment advice to ‘Steve’, the guy everybody loves to hate.
Marketing NewsDStv commercial wins gold at PromaxBDA International AwardsDStv’s ‘Making memories’ TV commercial was awarded a gold award at the PromaxBDA International Awards last week.
Marketing NewsFin24.com survey shows South Africans are willing to engage onlineThe success of a recent survey conducted on SA’s biggest financial website, Fin24.com , by the deVere Group SA has confirmed that South Africans are not only willing to engage online but that companies can gain valuable insights by strategically utilising polls and surveys on matched demographic platforms.
Marketing NewsDStv Mobile teams up with Golf Unlimited to market to golfersTaking advantage of Golf Unlimited’s latest ambient media offering – activations – DStv Mobile demonstrated the use of a 360 degree sales campaign within the golfing world.
AwardsCavendish Square brings home international marketing awardCompeting against a total of 105 nominations from shopping centres across Europe and South Africa, Cavendish Square has yet again brought home the International Council of Shopping Centres’ (ICSC) Solal award for marketing excellence .
AwardsLoeries direct, PR and live events panels announced The Loeries has announced the direct, PR communication and live events judging panels for The 34 th Annual Loerie Awards .
AwardsNet#work BBDO wins big at the 59th Annual Cannes Lions International Festival of CreativityNet#work BBDO has won two Gold Radio Lions for its ‘Mercedes-Benz – attention assist’ radio campaign at the 59 th annual Cannes Lions International Festival of Creativity held at the Palais de Festivals in Cannes, France this week. In addition, the agency has won three Bronze Lions in the outdoor and radio category.
Thursday, 21 June 2012
Marketing NewsBayer selects Z-Card® to help launch its latest productBayer has put blue ticks, flies and other pests in their place with the launch of its new Zeropar Aerosol, and selected a Z-CARD ® to assist with the communication of the launch of the new product.
Marketing NewsVWV Group produces its fourth SABMiller Africa MS&D ConferenceFor the fourth consecutive year, VWV Group was appointed to produce the recent SABMiller Africa MS&D conference . Held in Cape Town, the event hosted 270 sales, marketing and distribution management delegates who flew in from 17 different African countries
Editorial DeskIf it’s a grudge purchase, make the advertising singSince late 2007, the world has been suffering from the worst financial crisis since the beginning of the Great Depression in 1929. Known as the ‘Long Recession’, it has left people thinking twice about where they invest their money and what they spend it on.
Advertising NewsFashion Media captures embodiment of fragrance through bold creativeDuring a two-week campaign, Fashion Media, managed to capture the embodiment of fragrance, Especially Escada, in the window displays of Edgars stores countrywide.
Marketing NewsJoe Public launches its own brand design, below the line agenciesBased on the belief that growth feeds growth, the partners at Joe Public launched Joe Public Shift (Brand Design) and Joe Public Ignite (BTL) on 15 June.
Marketing NewsRole of social media to be discussed at Thought Leadership DigibateThe sixth Thought Leadership Digibate – hosted by Aegis Media and Bizcommunity – is set to discuss and debate whether or not social media should be the pillar of the marketing mix.
Advertising NewsThe Citizen offers 'Steve' advice in its latest radio campaignPublished six days a week, The Citizen has launched a radio campaign which effectively offers career, motoring and entertainment advice to ‘Steve’, the guy everybody loves to hate.
Marketing NewsDStv commercial wins gold at PromaxBDA International AwardsDStv’s ‘Making memories’ TV commercial was awarded a gold award at the PromaxBDA International Awards last week.
Marketing NewsFin24.com survey shows South Africans are willing to engage onlineThe success of a recent survey conducted on SA’s biggest financial website, Fin24.com , by the deVere Group SA has confirmed that South Africans are not only willing to engage online but that companies can gain valuable insights by strategically utilising polls and surveys on matched demographic platforms.
Marketing NewsDStv Mobile teams up with Golf Unlimited to market to golfersTaking advantage of Golf Unlimited’s latest ambient media offering – activations – DStv Mobile demonstrated the use of a 360 degree sales campaign within the golfing world.
AwardsCavendish Square brings home international marketing awardCompeting against a total of 105 nominations from shopping centres across Europe and South Africa, Cavendish Square has yet again brought home the International Council of Shopping Centres’ (ICSC) Solal award for marketing excellence .
AwardsLoeries direct, PR and live events panels announced The Loeries has announced the direct, PR communication and live events judging panels for The 34 th Annual Loerie Awards .
AwardsNet#work BBDO wins big at the 59th Annual Cannes Lions International Festival of CreativityNet#work BBDO has won two Gold Radio Lions for its ‘Mercedes-Benz – attention assist’ radio campaign at the 59 th annual Cannes Lions International Festival of Creativity held at the Palais de Festivals in Cannes, France this week. In addition, the agency has won three Bronze Lions in the outdoor and radio category.
Thursday, 21 June 2012
Marketing NewsTomTom commissioned study on holiday trends reveals interesting resultsTomTom recently commissioned a study through YouGov which shows some interesting findings relating to trends around holiday makers and how, when and where they prefer spending their time off.
Marketing NewsBritefire launches two new coursesBritefire has announced that it has added two more courses to its already extensive selection of core E-Marketing workshops on offer.
Advertising NewsPrimedia Online to handle digital advertising for UK media houseWith immediate effect, Primedia Online’s Dash of Lime will be representing all South African digital advertising inventory across IPC Media’s UK online properties. The IPC media suite of sites are widely known to be some of the most content rich and engaging lifestyle channels in the UK.
Advertising NewsDraftfcb Johannesburg produce a 10 second spots for Toyota AygoAccording to Draftfcb Johannesburg, practicality and personality prompted it to showcase the new Toyota Aygo in just 10 seconds. When the creative team were told that a 10 second execution would allow the media team to buy more smartly to boost frequency, they grinned.
Marketing NewsJack Daniel's to launch Tennessee Honey in South Africa this JulyIt’s not often that Jack Daniel’s introduces a new brand to the market, so when it does, there is an expectation that it will be something special. Launched into the United States in 2011, Jack Daniel’s Tennessee Honey is the best selling new spirit in the USA. Now, it’s coming to South Africa.
Marketing NewsResearch shows airport commuters are not the only ones using the GautrainResearch conducted about the typical Gautrain user revealed that business and airport commuters are not the only groups travelling extensively on the train, with the recently opened Park Station route allowing advertisers to reach an interesting array of travellers.
AwardsWAN-IFRA adverts win at Summit International AwardsAdverts commissioned by the World Association of Newspapers and News Publishers (WAN-IFRA) and the World Editors Forum for this year’s World Press Freedom Day campaign have been recognised with a prestigious design award at the Summit International Awards ceremony held in Canada.
Marketing NewsWestgate Shopping Centre is investing in its own taxi rankAs part of its strategic vision of meeting the needs of its core target market, Westgate Super Regional Shopping Centre is currently investing R6-million to build a new taxi rank designed to enhance commuter’s experience at the centre.
Thursday, 21 June 2012
Marketing NewsBayer selects Z-Card® to help launch its latest productBayer has put blue ticks, flies and other pests in their place with the launch of its new Zeropar Aerosol, and selected a Z-CARD ® to assist with the communication of the launch of the new product.
Marketing NewsVWV Group produces its fourth SABMiller Africa MS&D ConferenceFor the fourth consecutive year, VWV Group was appointed to produce the recent SABMiller Africa MS&D conference . Held in Cape Town, the event hosted 270 sales, marketing and distribution management delegates who flew in from 17 different African countries
Editorial DeskIf it’s a grudge purchase, make the advertising singSince late 2007, the world has been suffering from the worst financial crisis since the beginning of the Great Depression in 1929. Known as the ‘Long Recession’, it has left people thinking twice about where they invest their money and what they spend it on.
Advertising NewsFashion Media captures embodiment of fragrance through bold creativeDuring a two-week campaign, Fashion Media, managed to capture the embodiment of fragrance, Especially Escada, in the window displays of Edgars stores countrywide.
Marketing NewsJoe Public launches its own brand design, below the line agenciesBased on the belief that growth feeds growth, the partners at Joe Public launched Joe Public Shift (Brand Design) and Joe Public Ignite (BTL) on 15 June.
Marketing NewsRole of social media to be discussed at Thought Leadership DigibateThe sixth Thought Leadership Digibate – hosted by Aegis Media and Bizcommunity – is set to discuss and debate whether or not social media should be the pillar of the marketing mix.
Advertising NewsThe Citizen offers 'Steve' advice in its latest radio campaignPublished six days a week, The Citizen has launched a radio campaign which effectively offers career, motoring and entertainment advice to ‘Steve’, the guy everybody loves to hate.
Marketing NewsDStv commercial wins gold at PromaxBDA International AwardsDStv’s ‘Making memories’ TV commercial was awarded a gold award at the PromaxBDA International Awards last week.
Marketing NewsFin24.com survey shows South Africans are willing to engage onlineThe success of a recent survey conducted on SA’s biggest financial website, Fin24.com , by the deVere Group SA has confirmed that South Africans are not only willing to engage online but that companies can gain valuable insights by strategically utilising polls and surveys on matched demographic platforms.
Marketing NewsDStv Mobile teams up with Golf Unlimited to market to golfersTaking advantage of Golf Unlimited’s latest ambient media offering – activations – DStv Mobile demonstrated the use of a 360 degree sales campaign within the golfing world.
AwardsCavendish Square brings home international marketing awardCompeting against a total of 105 nominations from shopping centres across Europe and South Africa, Cavendish Square has yet again brought home the International Council of Shopping Centres’ (ICSC) Solal award for marketing excellence .
AwardsLoeries direct, PR and live events panels announced The Loeries has announced the direct, PR communication and live events judging panels for The 34 th Annual Loerie Awards .
AwardsNet#work BBDO wins big at the 59th Annual Cannes Lions International Festival of CreativityNet#work BBDO has won two Gold Radio Lions for its ‘Mercedes-Benz – attention assist’ radio campaign at the 59 th annual Cannes Lions International Festival of Creativity held at the Palais de Festivals in Cannes, France this week. In addition, the agency has won three Bronze Lions in the outdoor and radio category.
Thursday, 21 June 2012
Marketing NewsTomTom commissioned study on holiday trends reveals interesting resultsTomTom recently commissioned a study through YouGov which shows some interesting findings relating to trends around holiday makers and how, when and where they prefer spending their time off.
Marketing NewsBritefire launches two new coursesBritefire has announced that it has added two more courses to its already extensive selection of core E-Marketing workshops on offer.
Advertising NewsPrimedia Online to handle digital advertising for UK media houseWith immediate effect, Primedia Online’s Dash of Lime will be representing all South African digital advertising inventory across IPC Media’s UK online properties. The IPC media suite of sites are widely known to be some of the most content rich and engaging lifestyle channels in the UK.
Advertising NewsDraftfcb Johannesburg produce a 10 second spots for Toyota AygoAccording to Draftfcb Johannesburg, practicality and personality prompted it to showcase the new Toyota Aygo in just 10 seconds. When the creative team were told that a 10 second execution would allow the media team to buy more smartly to boost frequency, they grinned.
Marketing NewsJack Daniel's to launch Tennessee Honey in South Africa this JulyIt’s not often that Jack Daniel’s introduces a new brand to the market, so when it does, there is an expectation that it will be something special. Launched into the United States in 2011, Jack Daniel’s Tennessee Honey is the best selling new spirit in the USA. Now, it’s coming to South Africa.
Marketing NewsResearch shows airport commuters are not the only ones using the GautrainResearch conducted about the typical Gautrain user revealed that business and airport commuters are not the only groups travelling extensively on the train, with the recently opened Park Station route allowing advertisers to reach an interesting array of travellers.
AwardsWAN-IFRA adverts win at Summit International AwardsAdverts commissioned by the World Association of Newspapers and News Publishers (WAN-IFRA) and the World Editors Forum for this year’s World Press Freedom Day campaign have been recognised with a prestigious design award at the Summit International Awards ceremony held in Canada.
Marketing NewsWestgate Shopping Centre is investing in its own taxi rankAs part of its strategic vision of meeting the needs of its core target market, Westgate Super Regional Shopping Centre is currently investing R6-million to build a new taxi rank designed to enhance commuter’s experience at the centre.
Thursday, 21 June 2012
AwardsThird round of finalists for Pyro Inspirations Awards announcedThe third round of finalists for the Pyro Inspirations Awards - an awards ceremony that aims to recognise and reward exceptional innovation in packaging and labelling - has been announced.
Marketing NewsTurkish-based Komili Oil chooses Z-CARD®Looking for a hardy and portable communication application with which to provide its consumers with a retainable recipe guide, the Turkish-based Komili oil selected a Z-CARD ® Africa, India, Middle East and Turkey (ZAMI) Bottle Hang.
Marketing NewsDraftfcb Johannesburg gets involved in 2012 Put Foot RallyTeam OK GO, which consists of a scientist, photographer and art director make up team number 35 in this year's Put Foot Rally.
Marketing NewsEngen's Furry Five campaign aims to alleviate stress of long tripsChildren visiting Engen Petroleum Service stations are in for a treat in the school holidays, as Furry Friend mascots will be making an appearance at select Quickshops around the country.
Marketing NewsSamsung Electronics reveals its Olympic Torch Relay programmeSamsung Electronics, a presenting partner of the London 2012 Olympic Torch Relay, recently revealed its Olympic Torch Relay programme that kicked off internationally in May 2012. The African leg of the relay is set to take place in just under a week’s time.
AwardsMars, Incorporated wins Advertiser of the Year Award at CannesThe organisers of the 59 th Cannes Lions International Festival of Creativity have awarded the prestigious Advertiser of the Year Award to Mars, Incorporated, manufacturer of chocolate, gum and confections, pet food, drinks and other food products.
Marketing NewsEquatorial Coffee brings out its own loyalty cardLoyal Equatorial Coffee drinkers are now able to enjoy the rewards of drinking their favourite coffee.
Marketing NewsNet#work BBDO unveils new campaign for BrightRockNet#work BBDO recently unveiled its latest campaign on behalf of client BrightRock, a new and innovative player in the life insurance market, with the television commercials launched last week. The campaign is created by award-winning Net#work BBDO creative directors Brent Singer and Jenny Glover.
Thursday, 21 June 2012
Marketing NewsBayer selects Z-Card® to help launch its latest productBayer has put blue ticks, flies and other pests in their place with the launch of its new Zeropar Aerosol, and selected a Z-CARD ® to assist with the communication of the launch of the new product.
Marketing NewsVWV Group produces its fourth SABMiller Africa MS&D ConferenceFor the fourth consecutive year, VWV Group was appointed to produce the recent SABMiller Africa MS&D conference . Held in Cape Town, the event hosted 270 sales, marketing and distribution management delegates who flew in from 17 different African countries
Editorial DeskIf it’s a grudge purchase, make the advertising singSince late 2007, the world has been suffering from the worst financial crisis since the beginning of the Great Depression in 1929. Known as the ‘Long Recession’, it has left people thinking twice about where they invest their money and what they spend it on.
Advertising NewsFashion Media captures embodiment of fragrance through bold creativeDuring a two-week campaign, Fashion Media, managed to capture the embodiment of fragrance, Especially Escada, in the window displays of Edgars stores countrywide.
Marketing NewsJoe Public launches its own brand design, below the line agenciesBased on the belief that growth feeds growth, the partners at Joe Public launched Joe Public Shift (Brand Design) and Joe Public Ignite (BTL) on 15 June.
Marketing NewsRole of social media to be discussed at Thought Leadership DigibateThe sixth Thought Leadership Digibate – hosted by Aegis Media and Bizcommunity – is set to discuss and debate whether or not social media should be the pillar of the marketing mix.
Advertising NewsThe Citizen offers 'Steve' advice in its latest radio campaignPublished six days a week, The Citizen has launched a radio campaign which effectively offers career, motoring and entertainment advice to ‘Steve’, the guy everybody loves to hate.
Marketing NewsDStv commercial wins gold at PromaxBDA International AwardsDStv’s ‘Making memories’ TV commercial was awarded a gold award at the PromaxBDA International Awards last week.
Marketing NewsFin24.com survey shows South Africans are willing to engage onlineThe success of a recent survey conducted on SA’s biggest financial website, Fin24.com , by the deVere Group SA has confirmed that South Africans are not only willing to engage online but that companies can gain valuable insights by strategically utilising polls and surveys on matched demographic platforms.
Marketing NewsDStv Mobile teams up with Golf Unlimited to market to golfersTaking advantage of Golf Unlimited’s latest ambient media offering – activations – DStv Mobile demonstrated the use of a 360 degree sales campaign within the golfing world.
AwardsCavendish Square brings home international marketing awardCompeting against a total of 105 nominations from shopping centres across Europe and South Africa, Cavendish Square has yet again brought home the International Council of Shopping Centres’ (ICSC) Solal award for marketing excellence .
AwardsLoeries direct, PR and live events panels announced The Loeries has announced the direct, PR communication and live events judging panels for The 34 th Annual Loerie Awards .
AwardsNet#work BBDO wins big at the 59th Annual Cannes Lions International Festival of CreativityNet#work BBDO has won two Gold Radio Lions for its ‘Mercedes-Benz – attention assist’ radio campaign at the 59 th annual Cannes Lions International Festival of Creativity held at the Palais de Festivals in Cannes, France this week. In addition, the agency has won three Bronze Lions in the outdoor and radio category.
Thursday, 21 June 2012
Marketing NewsTomTom commissioned study on holiday trends reveals interesting resultsTomTom recently commissioned a study through YouGov which shows some interesting findings relating to trends around holiday makers and how, when and where they prefer spending their time off.
Marketing NewsBritefire launches two new coursesBritefire has announced that it has added two more courses to its already extensive selection of core E-Marketing workshops on offer.
Advertising NewsPrimedia Online to handle digital advertising for UK media houseWith immediate effect, Primedia Online’s Dash of Lime will be representing all South African digital advertising inventory across IPC Media’s UK online properties. The IPC media suite of sites are widely known to be some of the most content rich and engaging lifestyle channels in the UK.
Advertising NewsDraftfcb Johannesburg produce a 10 second spots for Toyota AygoAccording to Draftfcb Johannesburg, practicality and personality prompted it to showcase the new Toyota Aygo in just 10 seconds. When the creative team were told that a 10 second execution would allow the media team to buy more smartly to boost frequency, they grinned.
Marketing NewsJack Daniel's to launch Tennessee Honey in South Africa this JulyIt’s not often that Jack Daniel’s introduces a new brand to the market, so when it does, there is an expectation that it will be something special. Launched into the United States in 2011, Jack Daniel’s Tennessee Honey is the best selling new spirit in the USA. Now, it’s coming to South Africa.
Marketing NewsResearch shows airport commuters are not the only ones using the GautrainResearch conducted about the typical Gautrain user revealed that business and airport commuters are not the only groups travelling extensively on the train, with the recently opened Park Station route allowing advertisers to reach an interesting array of travellers.
AwardsWAN-IFRA adverts win at Summit International AwardsAdverts commissioned by the World Association of Newspapers and News Publishers (WAN-IFRA) and the World Editors Forum for this year’s World Press Freedom Day campaign have been recognised with a prestigious design award at the Summit International Awards ceremony held in Canada.
Marketing NewsWestgate Shopping Centre is investing in its own taxi rankAs part of its strategic vision of meeting the needs of its core target market, Westgate Super Regional Shopping Centre is currently investing R6-million to build a new taxi rank designed to enhance commuter’s experience at the centre.
Thursday, 21 June 2012
AwardsThird round of finalists for Pyro Inspirations Awards announcedThe third round of finalists for the Pyro Inspirations Awards - an awards ceremony that aims to recognise and reward exceptional innovation in packaging and labelling - has been announced.
Marketing NewsTurkish-based Komili Oil chooses Z-CARD®Looking for a hardy and portable communication application with which to provide its consumers with a retainable recipe guide, the Turkish-based Komili oil selected a Z-CARD ® Africa, India, Middle East and Turkey (ZAMI) Bottle Hang.
Marketing NewsDraftfcb Johannesburg gets involved in 2012 Put Foot RallyTeam OK GO, which consists of a scientist, photographer and art director make up team number 35 in this year's Put Foot Rally.
Marketing NewsEngen's Furry Five campaign aims to alleviate stress of long tripsChildren visiting Engen Petroleum Service stations are in for a treat in the school holidays, as Furry Friend mascots will be making an appearance at select Quickshops around the country.
Marketing NewsSamsung Electronics reveals its Olympic Torch Relay programmeSamsung Electronics, a presenting partner of the London 2012 Olympic Torch Relay, recently revealed its Olympic Torch Relay programme that kicked off internationally in May 2012. The African leg of the relay is set to take place in just under a week’s time.
AwardsMars, Incorporated wins Advertiser of the Year Award at CannesThe organisers of the 59 th Cannes Lions International Festival of Creativity have awarded the prestigious Advertiser of the Year Award to Mars, Incorporated, manufacturer of chocolate, gum and confections, pet food, drinks and other food products.
Marketing NewsEquatorial Coffee brings out its own loyalty cardLoyal Equatorial Coffee drinkers are now able to enjoy the rewards of drinking their favourite coffee.
Marketing NewsNet#work BBDO unveils new campaign for BrightRockNet#work BBDO recently unveiled its latest campaign on behalf of client BrightRock, a new and innovative player in the life insurance market, with the television commercials launched last week. The campaign is created by award-winning Net#work BBDO creative directors Brent Singer and Jenny Glover.
Thursday, 21 June 2012
Advertising NewsHuletts uses brandyourcar.com to better target its audienceWhen a national advertiser seeks a more targeted audience in the Gauteng region, it has few options to reach its market. One of these, according to Primedia Unlimited, is its ‘moving media’ brandyourcar.com .
Marketing NewsTBWA\Hunt\Lascaris Durban finds a creative solution for charity50 000 rugby fans answered the call to get behind John Smit’s world class invitational rugby team, Barney’s Army, when they took on the KwaZulu-Natal Sharks at Mr Price Kings Park Stadium to raise funds for the John Smit 111 Foundation.
Marketing NewsTelling and selling are mergingShopper marketers got it wrong when they claimed 70% of purchase decisions were made in store. It’s actually 76%. Half a decade ago when the number was quoted, it created a furore. There may be less fuss this time around. Telling and selling have been getting closer for some time writes TBWA Worldwide director, Reg Lascaris.
Marketing NewsDarling resident wins Spar Win-a-Car competitionDarling resident, Gary Conchar, has become the proud owner of a brand new Volkswagen Golf in the Spar Win-a-Car promotion. Little did Conchar know that his wish for a new car would become a reality after purchasing two 2 litre Coca-Cola products and entering the Spar Win-a-Car promotion.
Advertising NewsSaatchi & Saatchi behind latest ad for 49M national energy efficiency initiativeSaatchi & Saatchi has developed a 60 second TV commercial, featuring minister of Public Enterprises, Malusi Gigaba, for the 49M national energy efficiency initiative, to drive awareness around the challenge of conserving electricity consumption during the winter months.
People on the MoveTotal South Africa appoints new general manager of sales and marketingTotal South Africa has announced the appointment of Qetello Zeka as the company’s general manager of sales and marketing. Qetello previously worked for BP and held numerous executive positions such as head of fuel sales for South Africa and Botswana, property development, and the company’s entrepreneurship programme.
People on the MoveLeftfield appoints Jason Cumming as its new managing director37-year-old Jason Cumming has been appointed the managing director of Leftfield. From the heart of Cape Town’s CBD this boutique full-service advertising and marketing agency has quietly established a name for itself by successfully helping brands establish a foothold in Africa, notably Nigeria.
Marketing NewsLunch Bar gives consumers chance to win with its latest on-pack promotionThis winter, Lunch Bar is giving consumers the opportunity to win big in its latest on-pack promotion.
New AccountsPHD South Africa posts some major client gainsWith its new Johannesburg office running full steam and a global business association sealed, strategic media planning agency, PHD South Africa (formerly page three media), has posted some major client gains in the past three months, bumping up its annual business by R20-million.
People on the MovePHD South Africa grows with new appointmentsPHD South Africa has announced the appointment of a number of people to its Johannesburg and Cape Town branches.
People on the MoveLebogang Moche joins the Greatstock teamLebogang Moche has joined the Greatstock team as an account executive on various blue-chip accounts.
Thursday, 21 June 2012
Marketing NewsBayer selects Z-Card® to help launch its latest productBayer has put blue ticks, flies and other pests in their place with the launch of its new Zeropar Aerosol, and selected a Z-CARD ® to assist with the communication of the launch of the new product.
Marketing NewsVWV Group produces its fourth SABMiller Africa MS&D ConferenceFor the fourth consecutive year, VWV Group was appointed to produce the recent SABMiller Africa MS&D conference . Held in Cape Town, the event hosted 270 sales, marketing and distribution management delegates who flew in from 17 different African countries
Editorial DeskIf it’s a grudge purchase, make the advertising singSince late 2007, the world has been suffering from the worst financial crisis since the beginning of the Great Depression in 1929. Known as the ‘Long Recession’, it has left people thinking twice about where they invest their money and what they spend it on.
Advertising NewsFashion Media captures embodiment of fragrance through bold creativeDuring a two-week campaign, Fashion Media, managed to capture the embodiment of fragrance, Especially Escada, in the window displays of Edgars stores countrywide.
Marketing NewsJoe Public launches its own brand design, below the line agenciesBased on the belief that growth feeds growth, the partners at Joe Public launched Joe Public Shift (Brand Design) and Joe Public Ignite (BTL) on 15 June.
Marketing NewsRole of social media to be discussed at Thought Leadership DigibateThe sixth Thought Leadership Digibate – hosted by Aegis Media and Bizcommunity – is set to discuss and debate whether or not social media should be the pillar of the marketing mix.
Advertising NewsThe Citizen offers 'Steve' advice in its latest radio campaignPublished six days a week, The Citizen has launched a radio campaign which effectively offers career, motoring and entertainment advice to ‘Steve’, the guy everybody loves to hate.
Marketing NewsDStv commercial wins gold at PromaxBDA International AwardsDStv’s ‘Making memories’ TV commercial was awarded a gold award at the PromaxBDA International Awards last week.
Marketing NewsFin24.com survey shows South Africans are willing to engage onlineThe success of a recent survey conducted on SA’s biggest financial website, Fin24.com , by the deVere Group SA has confirmed that South Africans are not only willing to engage online but that companies can gain valuable insights by strategically utilising polls and surveys on matched demographic platforms.
Marketing NewsDStv Mobile teams up with Golf Unlimited to market to golfersTaking advantage of Golf Unlimited’s latest ambient media offering – activations – DStv Mobile demonstrated the use of a 360 degree sales campaign within the golfing world.
AwardsCavendish Square brings home international marketing awardCompeting against a total of 105 nominations from shopping centres across Europe and South Africa, Cavendish Square has yet again brought home the International Council of Shopping Centres’ (ICSC) Solal award for marketing excellence .
AwardsLoeries direct, PR and live events panels announced The Loeries has announced the direct, PR communication and live events judging panels for The 34 th Annual Loerie Awards .
AwardsNet#work BBDO wins big at the 59th Annual Cannes Lions International Festival of CreativityNet#work BBDO has won two Gold Radio Lions for its ‘Mercedes-Benz – attention assist’ radio campaign at the 59 th annual Cannes Lions International Festival of Creativity held at the Palais de Festivals in Cannes, France this week. In addition, the agency has won three Bronze Lions in the outdoor and radio category.
Thursday, 21 June 2012
Marketing NewsTomTom commissioned study on holiday trends reveals interesting resultsTomTom recently commissioned a study through YouGov which shows some interesting findings relating to trends around holiday makers and how, when and where they prefer spending their time off.
Marketing NewsBritefire launches two new coursesBritefire has announced that it has added two more courses to its already extensive selection of core E-Marketing workshops on offer.
Advertising NewsPrimedia Online to handle digital advertising for UK media houseWith immediate effect, Primedia Online’s Dash of Lime will be representing all South African digital advertising inventory across IPC Media’s UK online properties. The IPC media suite of sites are widely known to be some of the most content rich and engaging lifestyle channels in the UK.
Advertising NewsDraftfcb Johannesburg produce a 10 second spots for Toyota AygoAccording to Draftfcb Johannesburg, practicality and personality prompted it to showcase the new Toyota Aygo in just 10 seconds. When the creative team were told that a 10 second execution would allow the media team to buy more smartly to boost frequency, they grinned.
Marketing NewsJack Daniel's to launch Tennessee Honey in South Africa this JulyIt’s not often that Jack Daniel’s introduces a new brand to the market, so when it does, there is an expectation that it will be something special. Launched into the United States in 2011, Jack Daniel’s Tennessee Honey is the best selling new spirit in the USA. Now, it’s coming to South Africa.
Marketing NewsResearch shows airport commuters are not the only ones using the GautrainResearch conducted about the typical Gautrain user revealed that business and airport commuters are not the only groups travelling extensively on the train, with the recently opened Park Station route allowing advertisers to reach an interesting array of travellers.
AwardsWAN-IFRA adverts win at Summit International AwardsAdverts commissioned by the World Association of Newspapers and News Publishers (WAN-IFRA) and the World Editors Forum for this year’s World Press Freedom Day campaign have been recognised with a prestigious design award at the Summit International Awards ceremony held in Canada.
Marketing NewsWestgate Shopping Centre is investing in its own taxi rankAs part of its strategic vision of meeting the needs of its core target market, Westgate Super Regional Shopping Centre is currently investing R6-million to build a new taxi rank designed to enhance commuter’s experience at the centre.
Thursday, 21 June 2012
AwardsThird round of finalists for Pyro Inspirations Awards announcedThe third round of finalists for the Pyro Inspirations Awards - an awards ceremony that aims to recognise and reward exceptional innovation in packaging and labelling - has been announced.
Marketing NewsTurkish-based Komili Oil chooses Z-CARD®Looking for a hardy and portable communication application with which to provide its consumers with a retainable recipe guide, the Turkish-based Komili oil selected a Z-CARD ® Africa, India, Middle East and Turkey (ZAMI) Bottle Hang.
Marketing NewsDraftfcb Johannesburg gets involved in 2012 Put Foot RallyTeam OK GO, which consists of a scientist, photographer and art director make up team number 35 in this year's Put Foot Rally.
Marketing NewsEngen's Furry Five campaign aims to alleviate stress of long tripsChildren visiting Engen Petroleum Service stations are in for a treat in the school holidays, as Furry Friend mascots will be making an appearance at select Quickshops around the country.
Marketing NewsSamsung Electronics reveals its Olympic Torch Relay programmeSamsung Electronics, a presenting partner of the London 2012 Olympic Torch Relay, recently revealed its Olympic Torch Relay programme that kicked off internationally in May 2012. The African leg of the relay is set to take place in just under a week’s time.
AwardsMars, Incorporated wins Advertiser of the Year Award at CannesThe organisers of the 59 th Cannes Lions International Festival of Creativity have awarded the prestigious Advertiser of the Year Award to Mars, Incorporated, manufacturer of chocolate, gum and confections, pet food, drinks and other food products.
Marketing NewsEquatorial Coffee brings out its own loyalty cardLoyal Equatorial Coffee drinkers are now able to enjoy the rewards of drinking their favourite coffee.
Marketing NewsNet#work BBDO unveils new campaign for BrightRockNet#work BBDO recently unveiled its latest campaign on behalf of client BrightRock, a new and innovative player in the life insurance market, with the television commercials launched last week. The campaign is created by award-winning Net#work BBDO creative directors Brent Singer and Jenny Glover.
Thursday, 21 June 2012
Advertising NewsHuletts uses brandyourcar.com to better target its audienceWhen a national advertiser seeks a more targeted audience in the Gauteng region, it has few options to reach its market. One of these, according to Primedia Unlimited, is its ‘moving media’ brandyourcar.com .
Marketing NewsTBWA\Hunt\Lascaris Durban finds a creative solution for charity50 000 rugby fans answered the call to get behind John Smit’s world class invitational rugby team, Barney’s Army, when they took on the KwaZulu-Natal Sharks at Mr Price Kings Park Stadium to raise funds for the John Smit 111 Foundation.
Marketing NewsTelling and selling are mergingShopper marketers got it wrong when they claimed 70% of purchase decisions were made in store. It’s actually 76%. Half a decade ago when the number was quoted, it created a furore. There may be less fuss this time around. Telling and selling have been getting closer for some time writes TBWA Worldwide director, Reg Lascaris.
Marketing NewsDarling resident wins Spar Win-a-Car competitionDarling resident, Gary Conchar, has become the proud owner of a brand new Volkswagen Golf in the Spar Win-a-Car promotion. Little did Conchar know that his wish for a new car would become a reality after purchasing two 2 litre Coca-Cola products and entering the Spar Win-a-Car promotion.
Advertising NewsSaatchi & Saatchi behind latest ad for 49M national energy efficiency initiativeSaatchi & Saatchi has developed a 60 second TV commercial, featuring minister of Public Enterprises, Malusi Gigaba, for the 49M national energy efficiency initiative, to drive awareness around the challenge of conserving electricity consumption during the winter months.
People on the MoveTotal South Africa appoints new general manager of sales and marketingTotal South Africa has announced the appointment of Qetello Zeka as the company’s general manager of sales and marketing. Qetello previously worked for BP and held numerous executive positions such as head of fuel sales for South Africa and Botswana, property development, and the company’s entrepreneurship programme.
People on the MoveLeftfield appoints Jason Cumming as its new managing director37-year-old Jason Cumming has been appointed the managing director of Leftfield. From the heart of Cape Town’s CBD this boutique full-service advertising and marketing agency has quietly established a name for itself by successfully helping brands establish a foothold in Africa, notably Nigeria.
Marketing NewsLunch Bar gives consumers chance to win with its latest on-pack promotionThis winter, Lunch Bar is giving consumers the opportunity to win big in its latest on-pack promotion.
New AccountsPHD South Africa posts some major client gainsWith its new Johannesburg office running full steam and a global business association sealed, strategic media planning agency, PHD South Africa (formerly page three media), has posted some major client gains in the past three months, bumping up its annual business by R20-million.
People on the MovePHD South Africa grows with new appointmentsPHD South Africa has announced the appointment of a number of people to its Johannesburg and Cape Town branches.
People on the MoveLebogang Moche joins the Greatstock teamLebogang Moche has joined the Greatstock team as an account executive on various blue-chip accounts.
Thursday, 21 June 2012
Marketing NewsHomecoming Revolution creates fragrance that smells of homeThe Homecoming Revolution has created the first ever fragrance range that smells literally of South African experiences: Highveld Thunderstorm, Zulu Leather and Karoo Stoep.
Marketing NewsOFyt campaign shows that South Africans are braai-madSouth Africa has long been known as the land of “braaivleis and sunny skies” but until entries for The Ultimate Braai Master reality TV series opened, no-one could quantify just how much people loved chisa nyama .
Advertising NewsAirport.tv to be rolled out in Cape TownProvantage's latest offering Airport.tv, will be launched in Cape Town on the Thursday, 28 June. Aiport.tv officially took off in May with a number of advertisers taking advantage of the exposure to travellers
Marketing NewsGraffiti behind Windhoek's new branding campaignVehicle branding and transit media specialists, Graffiti, recently gave three Land Rover Freelanders a bold new look. The green, blue and black vehicles were each individually branded to highlight Windhoek beer’s refreshed packaging for each of the Windhoek Lager, Windhoek Light and Windhoek Draft brands.
AwardsTV and Radio judging panel for 2012 Loerie Awards announcedThe TV and Radio judging panel, as well as TV and Radio Crafts for The 34th annual Loerie Awards have been announced.
AwardsOgilvy leaves Cannes 2012 as most awarded agency from SAOgilvy walked away from the recent Cannes Lions as the most awarded South African agency. The agency’s breakthrough performance also included South Africa’s first ever Silver and Gold Lions in the Mobile and Branded Entertainment categories.
Advertising NewsStreet pole campaign highlights Weigh-LessTM's philosophyWeigh-Less TM is an organisation dedicated to equip and empower individuals to lose and maintain weight the healthy way. With that in mind, a street pole campaign was designed.
Marketing NewsShared value is the next step in the evolution of brandingDarwin's Theory of Evolution says that for a species to survive, it must develop advantageous traits specific to its environment. “In a nutshell, as random genetic mutations occur within an organism's genetic code, the beneficial mutations are preserved because they aid survival, a process known as natural selection.”
Marketing NewsWorld Design Capital 2014 Host City Agreement to be officially signedFriday, 29 June marks the official signing of the World Design Capital 2014 Host City Agreement in Cape Town. In terms of the agreement, the City of Cape Town has mandated an independent World Design Capital 2014 implementation company to oversee the planning, coordination and rollout of Cape Town’s World Design Capital 2014 programme.
People on the MoveJohan Scholtz joins ProvantageJohan Scholtz has joined Provantage as financial and commercial director. Scholtz brings with him a wealth of experience, having worked for a number of heavyweight companies in South Africa and abroad.
Advertising NewsPenquin uses crowdsourcing for Suzuki Swift's latest commercialLoyal Suzuki brand fans took up the call and brought their vehicles of all shapes and sizes, ranging from new Suzuki’s to older generation Vitaras and Samurais to the Veldskoen drive-in to witness and be part of the latest Suzuki television commercial.
Marketing NewsTBWA\ Angola behind Angola's first flashmobGrocery shopping in Angola recently took a turn from the mundane when residents were surprised with Angola’s first ever Flashmob.
Marketing NewsOpenfield launches its new websiteSponsorship marketing consultants, Openfield, has launched its new website which highlights the full scope of services as well as offering visitors valuable industry knowledge.
Advertising NewsPlayboy South Africa has a new TV commercialDirected by Jason Fialkov at Egg Films, Y&R's client, Playboy South Africa has come out with a new TVC.
Thursday, 21 June 2012
Marketing NewsBayer selects Z-Card® to help launch its latest productBayer has put blue ticks, flies and other pests in their place with the launch of its new Zeropar Aerosol, and selected a Z-CARD ® to assist with the communication of the launch of the new product.
Marketing NewsVWV Group produces its fourth SABMiller Africa MS&D ConferenceFor the fourth consecutive year, VWV Group was appointed to produce the recent SABMiller Africa MS&D conference . Held in Cape Town, the event hosted 270 sales, marketing and distribution management delegates who flew in from 17 different African countries
Editorial DeskIf it’s a grudge purchase, make the advertising singSince late 2007, the world has been suffering from the worst financial crisis since the beginning of the Great Depression in 1929. Known as the ‘Long Recession’, it has left people thinking twice about where they invest their money and what they spend it on.
Advertising NewsFashion Media captures embodiment of fragrance through bold creativeDuring a two-week campaign, Fashion Media, managed to capture the embodiment of fragrance, Especially Escada, in the window displays of Edgars stores countrywide.
Marketing NewsJoe Public launches its own brand design, below the line agenciesBased on the belief that growth feeds growth, the partners at Joe Public launched Joe Public Shift (Brand Design) and Joe Public Ignite (BTL) on 15 June.
Marketing NewsRole of social media to be discussed at Thought Leadership DigibateThe sixth Thought Leadership Digibate – hosted by Aegis Media and Bizcommunity – is set to discuss and debate whether or not social media should be the pillar of the marketing mix.
Advertising NewsThe Citizen offers 'Steve' advice in its latest radio campaignPublished six days a week, The Citizen has launched a radio campaign which effectively offers career, motoring and entertainment advice to ‘Steve’, the guy everybody loves to hate.
Marketing NewsDStv commercial wins gold at PromaxBDA International AwardsDStv’s ‘Making memories’ TV commercial was awarded a gold award at the PromaxBDA International Awards last week.
Marketing NewsFin24.com survey shows South Africans are willing to engage onlineThe success of a recent survey conducted on SA’s biggest financial website, Fin24.com , by the deVere Group SA has confirmed that South Africans are not only willing to engage online but that companies can gain valuable insights by strategically utilising polls and surveys on matched demographic platforms.
Marketing NewsDStv Mobile teams up with Golf Unlimited to market to golfersTaking advantage of Golf Unlimited’s latest ambient media offering – activations – DStv Mobile demonstrated the use of a 360 degree sales campaign within the golfing world.
AwardsCavendish Square brings home international marketing awardCompeting against a total of 105 nominations from shopping centres across Europe and South Africa, Cavendish Square has yet again brought home the International Council of Shopping Centres’ (ICSC) Solal award for marketing excellence .
AwardsLoeries direct, PR and live events panels announced The Loeries has announced the direct, PR communication and live events judging panels for The 34 th Annual Loerie Awards .
AwardsNet#work BBDO wins big at the 59th Annual Cannes Lions International Festival of CreativityNet#work BBDO has won two Gold Radio Lions for its ‘Mercedes-Benz – attention assist’ radio campaign at the 59 th annual Cannes Lions International Festival of Creativity held at the Palais de Festivals in Cannes, France this week. In addition, the agency has won three Bronze Lions in the outdoor and radio category.
Thursday, 21 June 2012
Marketing NewsTomTom commissioned study on holiday trends reveals interesting resultsTomTom recently commissioned a study through YouGov which shows some interesting findings relating to trends around holiday makers and how, when and where they prefer spending their time off.
Marketing NewsBritefire launches two new coursesBritefire has announced that it has added two more courses to its already extensive selection of core E-Marketing workshops on offer.
Advertising NewsPrimedia Online to handle digital advertising for UK media houseWith immediate effect, Primedia Online’s Dash of Lime will be representing all South African digital advertising inventory across IPC Media’s UK online properties. The IPC media suite of sites are widely known to be some of the most content rich and engaging lifestyle channels in the UK.
Advertising NewsDraftfcb Johannesburg produce a 10 second spots for Toyota AygoAccording to Draftfcb Johannesburg, practicality and personality prompted it to showcase the new Toyota Aygo in just 10 seconds. When the creative team were told that a 10 second execution would allow the media team to buy more smartly to boost frequency, they grinned.
Marketing NewsJack Daniel's to launch Tennessee Honey in South Africa this JulyIt’s not often that Jack Daniel’s introduces a new brand to the market, so when it does, there is an expectation that it will be something special. Launched into the United States in 2011, Jack Daniel’s Tennessee Honey is the best selling new spirit in the USA. Now, it’s coming to South Africa.
Marketing NewsResearch shows airport commuters are not the only ones using the GautrainResearch conducted about the typical Gautrain user revealed that business and airport commuters are not the only groups travelling extensively on the train, with the recently opened Park Station route allowing advertisers to reach an interesting array of travellers.
AwardsWAN-IFRA adverts win at Summit International AwardsAdverts commissioned by the World Association of Newspapers and News Publishers (WAN-IFRA) and the World Editors Forum for this year’s World Press Freedom Day campaign have been recognised with a prestigious design award at the Summit International Awards ceremony held in Canada.
Marketing NewsWestgate Shopping Centre is investing in its own taxi rankAs part of its strategic vision of meeting the needs of its core target market, Westgate Super Regional Shopping Centre is currently investing R6-million to build a new taxi rank designed to enhance commuter’s experience at the centre.
Thursday, 21 June 2012
AwardsThird round of finalists for Pyro Inspirations Awards announcedThe third round of finalists for the Pyro Inspirations Awards - an awards ceremony that aims to recognise and reward exceptional innovation in packaging and labelling - has been announced.
Marketing NewsTurkish-based Komili Oil chooses Z-CARD®Looking for a hardy and portable communication application with which to provide its consumers with a retainable recipe guide, the Turkish-based Komili oil selected a Z-CARD ® Africa, India, Middle East and Turkey (ZAMI) Bottle Hang.
Marketing NewsDraftfcb Johannesburg gets involved in 2012 Put Foot RallyTeam OK GO, which consists of a scientist, photographer and art director make up team number 35 in this year's Put Foot Rally.
Marketing NewsEngen's Furry Five campaign aims to alleviate stress of long tripsChildren visiting Engen Petroleum Service stations are in for a treat in the school holidays, as Furry Friend mascots will be making an appearance at select Quickshops around the country.
Marketing NewsSamsung Electronics reveals its Olympic Torch Relay programmeSamsung Electronics, a presenting partner of the London 2012 Olympic Torch Relay, recently revealed its Olympic Torch Relay programme that kicked off internationally in May 2012. The African leg of the relay is set to take place in just under a week’s time.
AwardsMars, Incorporated wins Advertiser of the Year Award at CannesThe organisers of the 59 th Cannes Lions International Festival of Creativity have awarded the prestigious Advertiser of the Year Award to Mars, Incorporated, manufacturer of chocolate, gum and confections, pet food, drinks and other food products.
Marketing NewsEquatorial Coffee brings out its own loyalty cardLoyal Equatorial Coffee drinkers are now able to enjoy the rewards of drinking their favourite coffee.
Marketing NewsNet#work BBDO unveils new campaign for BrightRockNet#work BBDO recently unveiled its latest campaign on behalf of client BrightRock, a new and innovative player in the life insurance market, with the television commercials launched last week. The campaign is created by award-winning Net#work BBDO creative directors Brent Singer and Jenny Glover.
Thursday, 21 June 2012
Advertising NewsHuletts uses brandyourcar.com to better target its audienceWhen a national advertiser seeks a more targeted audience in the Gauteng region, it has few options to reach its market. One of these, according to Primedia Unlimited, is its ‘moving media’ brandyourcar.com .
Marketing NewsTBWA\Hunt\Lascaris Durban finds a creative solution for charity50 000 rugby fans answered the call to get behind John Smit’s world class invitational rugby team, Barney’s Army, when they took on the KwaZulu-Natal Sharks at Mr Price Kings Park Stadium to raise funds for the John Smit 111 Foundation.
Marketing NewsTelling and selling are mergingShopper marketers got it wrong when they claimed 70% of purchase decisions were made in store. It’s actually 76%. Half a decade ago when the number was quoted, it created a furore. There may be less fuss this time around. Telling and selling have been getting closer for some time writes TBWA Worldwide director, Reg Lascaris.
Marketing NewsDarling resident wins Spar Win-a-Car competitionDarling resident, Gary Conchar, has become the proud owner of a brand new Volkswagen Golf in the Spar Win-a-Car promotion. Little did Conchar know that his wish for a new car would become a reality after purchasing two 2 litre Coca-Cola products and entering the Spar Win-a-Car promotion.
Advertising NewsSaatchi & Saatchi behind latest ad for 49M national energy efficiency initiativeSaatchi & Saatchi has developed a 60 second TV commercial, featuring minister of Public Enterprises, Malusi Gigaba, for the 49M national energy efficiency initiative, to drive awareness around the challenge of conserving electricity consumption during the winter months.
People on the MoveTotal South Africa appoints new general manager of sales and marketingTotal South Africa has announced the appointment of Qetello Zeka as the company’s general manager of sales and marketing. Qetello previously worked for BP and held numerous executive positions such as head of fuel sales for South Africa and Botswana, property development, and the company’s entrepreneurship programme.
People on the MoveLeftfield appoints Jason Cumming as its new managing director37-year-old Jason Cumming has been appointed the managing director of Leftfield. From the heart of Cape Town’s CBD this boutique full-service advertising and marketing agency has quietly established a name for itself by successfully helping brands establish a foothold in Africa, notably Nigeria.
Marketing NewsLunch Bar gives consumers chance to win with its latest on-pack promotionThis winter, Lunch Bar is giving consumers the opportunity to win big in its latest on-pack promotion.
New AccountsPHD South Africa posts some major client gainsWith its new Johannesburg office running full steam and a global business association sealed, strategic media planning agency, PHD South Africa (formerly page three media), has posted some major client gains in the past three months, bumping up its annual business by R20-million.
People on the MovePHD South Africa grows with new appointmentsPHD South Africa has announced the appointment of a number of people to its Johannesburg and Cape Town branches.
People on the MoveLebogang Moche joins the Greatstock teamLebogang Moche has joined the Greatstock team as an account executive on various blue-chip accounts.
Thursday, 21 June 2012
Marketing NewsHomecoming Revolution creates fragrance that smells of homeThe Homecoming Revolution has created the first ever fragrance range that smells literally of South African experiences: Highveld Thunderstorm, Zulu Leather and Karoo Stoep.
Marketing NewsOFyt campaign shows that South Africans are braai-madSouth Africa has long been known as the land of “braaivleis and sunny skies” but until entries for The Ultimate Braai Master reality TV series opened, no-one could quantify just how much people loved chisa nyama .
Advertising NewsAirport.tv to be rolled out in Cape TownProvantage's latest offering Airport.tv, will be launched in Cape Town on the Thursday, 28 June. Aiport.tv officially took off in May with a number of advertisers taking advantage of the exposure to travellers
Marketing NewsGraffiti behind Windhoek's new branding campaignVehicle branding and transit media specialists, Graffiti, recently gave three Land Rover Freelanders a bold new look. The green, blue and black vehicles were each individually branded to highlight Windhoek beer’s refreshed packaging for each of the Windhoek Lager, Windhoek Light and Windhoek Draft brands.
AwardsTV and Radio judging panel for 2012 Loerie Awards announcedThe TV and Radio judging panel, as well as TV and Radio Crafts for The 34th annual Loerie Awards have been announced.
AwardsOgilvy leaves Cannes 2012 as most awarded agency from SAOgilvy walked away from the recent Cannes Lions as the most awarded South African agency. The agency’s breakthrough performance also included South Africa’s first ever Silver and Gold Lions in the Mobile and Branded Entertainment categories.
Advertising NewsStreet pole campaign highlights Weigh-LessTM's philosophyWeigh-Less TM is an organisation dedicated to equip and empower individuals to lose and maintain weight the healthy way. With that in mind, a street pole campaign was designed.
Marketing NewsShared value is the next step in the evolution of brandingDarwin's Theory of Evolution says that for a species to survive, it must develop advantageous traits specific to its environment. “In a nutshell, as random genetic mutations occur within an organism's genetic code, the beneficial mutations are preserved because they aid survival, a process known as natural selection.”
Marketing NewsWorld Design Capital 2014 Host City Agreement to be officially signedFriday, 29 June marks the official signing of the World Design Capital 2014 Host City Agreement in Cape Town. In terms of the agreement, the City of Cape Town has mandated an independent World Design Capital 2014 implementation company to oversee the planning, coordination and rollout of Cape Town’s World Design Capital 2014 programme.
People on the MoveJohan Scholtz joins ProvantageJohan Scholtz has joined Provantage as financial and commercial director. Scholtz brings with him a wealth of experience, having worked for a number of heavyweight companies in South Africa and abroad.
Advertising NewsPenquin uses crowdsourcing for Suzuki Swift's latest commercialLoyal Suzuki brand fans took up the call and brought their vehicles of all shapes and sizes, ranging from new Suzuki’s to older generation Vitaras and Samurais to the Veldskoen drive-in to witness and be part of the latest Suzuki television commercial.
Marketing NewsTBWA\ Angola behind Angola's first flashmobGrocery shopping in Angola recently took a turn from the mundane when residents were surprised with Angola’s first ever Flashmob.
Marketing NewsOpenfield launches its new websiteSponsorship marketing consultants, Openfield, has launched its new website which highlights the full scope of services as well as offering visitors valuable industry knowledge.
Advertising NewsPlayboy South Africa has a new TV commercialDirected by Jason Fialkov at Egg Films, Y&R's client, Playboy South Africa has come out with a new TVC.
Thursday, 21 June 2012
Marketing NewsTiger Brands and Jeyes team up to promote good hygieneTo help curb childhood deaths related to paediatric diarrhoea, Tiger Brands along with home care product Jeyes Fluid recently launched a clean-up campaign in Khayelitsha and Gugulethu.
Editorial DeskDecluttering the mobile ad spaceA few years ago, talk about mobile advertising at conferences was almost non-existent. In fact, if you speak with Prezence Digital chief technology officer, Tim Bishop, you’ll hear that it was a battle just to get organisers to allow a presentation on the subject. Today, the opposite is true with mobile having become the ‘it’ advertising channel.
Marketing NewsPAMRO 2012 Conference to take place in Uganda this AugustThe 14 th PAMRO meeting and All Africa Media Research Conference will take place from 26 to 29 August in Munyonyo, Lake Victoria, Uganda at the Speke Resort & Conference Centre.
Advertising NewsMASSIV 3GTV viewers respond well to Nando's latest controversial advertCommuter TV Channel, MASSIV 3GTV has confirmed that is has been flighting the controversial Nando’s advert. The ad, that has sparked much discussion amongst broadcasters for being “xenophobic”, has been playing out on MASSIV 3GTV on a national level in all taxis and busses since 11 June.
Marketing NewsHatfield Christian Church to use Z-CARD® for its Bible Reading PlanPocketMedia ® Solution’s client, the Hatfield Christian Church, has had its Bible Reading Plan produced as a compact and easy to carry, credit card-sized Z-CARD ® .
People on the MoveTreflet Payet joins Brand inc.Design and advertising agency, Brand inc. has announced that it has employed Treflet Payet as its national financial manager.
Marketing NewsCadbury Lunch Bar to sponsor upcoming season of SA's Got TalentCadbury Lunch Bar has announced its sponsorship of the much anticipated third season of SA’s Got Talent . Set to hit the small screen in August on e.tv, the third season promises to entertain viewers with a bigger and better show.
Marketing NewsdotJWT intern programme aims to attract talent to the ditigal industrydotJWT believes that its decision to launch a graduate internship programme for the digital advertising sector will have positive ramifications for the whole industry.
People on the MoveDebbi Dale joins Red Cherry Media as its business development managerRed Cherry Media has announced that Debbi Dale will be joining the team as business development manager, after running her own media sales coaching and mentoring business for eighteen months.
AwardsTBWA\Hunt\Lascaris\Johannesburg wins big at 2012 CannesTBWA\Hunt\Lascaris\Johannesburg have brought home five Lions from the 59 th annual Cannes Lions Festival in France. This places the agency as one of the top three local performers in the prestigious international awards show.
Marketing NewsSAARF releases its latest TAMS® resultsThe South African Advertising Research Foundation (SAARF) has released its latest TAMS ® results.
Marketing NewsToyota tops Interbrand’s Best Global Green Brands reportToyota retains the number one position in the second annual ‘Best Global Green Brands’ report published by Interbrand this week.
Marketing NewsGallagher Convention Centre to host 2012 SAITEXIn the middle of July, the Southern African International Trade Exhibition will host over 800 international exhibitors from 40 countries with only one goal – to do business.
Advertising NewsExpand a Sign to offer a Banner Plan on all of its productsExpand a Sign, an industry leader in portable instant advertising, now offers a Banner Plan on all of its products.
Advertising NewsSter Kinekor Theatres launches a new Android appIn a quest to provide a superior cinema experience for movie-goers, Ster-Kinekor Theatres has announced the launch of a brand new Android app. The app is available exclusively from the Samsung store for a three month period – after which it will release at other Android app stores.
Advertising NewsThe Pendoring Awards are coming to Cape TownThis September sees Pendoring ’s first awards evening in the Mother City since its inception 18 years ago. This prestigious event, which will be held on Friday, 21 September at the Cape Town International Convention Centre, will coincide with Creative Week Cape Town and precede the 2012 Loeries Awards .
Advertising NewsOgilvy Johannesburg behind innovative Wimbledon HD billboardOgilvy Johannesburg, in partnership with SuperSport recently created what seems from far to be a normal print billboard advertisement, but up close is real (synthetic) grass for a recent SuperSport High Definition (HD) campaign.
Marketing NewsEco Design Initiative pays tribute to role of industrial design in improving societyIn light of the 6 th World Industrial Design Day (WIDD) taking place on 29 June, the Eco Design Initiative would like to acknowledge the vital contribution that industrial design has played in improving our society on an economic, sustainable and environmental front.
Marketing NewsPrimedia Lifestyle Gift Card division launchedUnlimited’s shopping centre marketing subsidiary, Primedia Lifestyle, has announced that it has established a Gift Card division to enhance the integrated solution to its shopping centre clients.
Marketing NewsDeep Relief Gel renews advertising contract with XP Digital™Following a three-month launch campaign where Deep Relief Gel was introduced to customers visiting Clicks and Dis-Chem pharmacies, the holding company Mentholatum has extended the campaign by a further two months utilising Primedia Unlimited’s XP Digital™ platform.
Marketing NewsCash-strapped South Africans seek a mid-year holidayIn a recent survey conducted by Groupon South Africa, 53% of South Africans said say that they are desperate to get away for a mid-year break this year, but feel that holiday accommodation is too expensive and the current tough economy is holding them back.

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