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Week in review: Week ending 21 June 2012

Thursday, 14 June 2012
Marketing NewsMuvo teams up with PocketMedia® Solution’s Z-CARD®Muvo, the recently launched, smarter and easier way of paying for public transport within the eThekwini Municipality area, chose PocketMedia® Solution’s Z-CARD® to provide Muvo card users with a handy, step-by-step guide on how the new service works.
Marketing NewsSpecialised Facebook management tool launched in South AfricaThe recent high-profile acquisitions of specialised social media management companies by Salesforce.com Inc. and Oracle is an indication of the growing global demand among marketers for digital tools to aid them in engaging with customers simply and effectively.
Marketing NewsAva aims to provide women with what they needAva hit South Africa’s shelves over two years ago, providing consumers with convenient, modern and stylish sanitary products. The brainchild of Ros Bechet, it’s a company run purely by women for women, with a personal focus on their consumer being at the heart of the brand.
Marketing NewsZinto Marketing Group wins MTN campaignThe Zinto Marketing Group (Zinto) has been awarded MTN’s below-the-line marketing campaign for a period of three years, based on its previous success in running the company’s promotional and branded entertainment drives.
Marketing NewsAMASA June meeting to focus on how digital media has impacted AfricaApurimac Media CEO, Will Green is to talk at the Cape Town June meeting of AMASA about how digital media has impacted Africa and the future opportunities that arise from this source of media.
Marketing NewsContinental Outdoor Media provides insights on advertising in MalawiAs the business world’s gaze turns towards African developing markets, outdoor advertising companies need to understand the different segments in the economies and how best to reach disparate groups of consumers.
Marketing NewsDulux to launch the symbol of its inspirational journeyDulux is to launch the Flourish™, a symbol of its inspirational journey of ‘Adding Colour to People’s Lives™’ across the globe. As part of the international paint company, AkzoNobel, Dulux has been on a colourful mission to make the world a more vibrant place, so that people may feel the inspirational and uplifting effects of colour.
Marketing NewsImageBrief enters the South African marketNewly launched in Cape Town, ImageBrief has taken the creative industries in Sydney, London and more recently the New York Photo Festival by storm.
Editorial DeskGetting to grips with social marketingOn 4 and 5 June, the Direct Marketing Association of South Africa (DMASA) hosted international marketing speaker Michael Leander in SAS Institute in Johannesburg for a specially designed two-day summit focused on social media and email marketing. Gavin Coetzee and Heather Allers attended the first day of the conference and provide feedback.
Marketing NewsIMC Conference sets the mark in the Mother City.LIVING YOUR BRAND proudly hosts another successful edition of the INTEGRATED MARKETING COMMUNICATION CONFERENCE at the Crystal Towers Hotel & Spa on 5th and 6th June 2012.
Thursday, 14 June 2012
Marketing NewsMuvo teams up with PocketMedia® Solution’s Z-CARD®Muvo, the recently launched, smarter and easier way of paying for public transport within the eThekwini Municipality area, chose PocketMedia® Solution’s Z-CARD® to provide Muvo card users with a handy, step-by-step guide on how the new service works.
Marketing NewsSpecialised Facebook management tool launched in South AfricaThe recent high-profile acquisitions of specialised social media management companies by Salesforce.com Inc. and Oracle is an indication of the growing global demand among marketers for digital tools to aid them in engaging with customers simply and effectively.
Marketing NewsAva aims to provide women with what they needAva hit South Africa’s shelves over two years ago, providing consumers with convenient, modern and stylish sanitary products. The brainchild of Ros Bechet, it’s a company run purely by women for women, with a personal focus on their consumer being at the heart of the brand.
Marketing NewsZinto Marketing Group wins MTN campaignThe Zinto Marketing Group (Zinto) has been awarded MTN’s below-the-line marketing campaign for a period of three years, based on its previous success in running the company’s promotional and branded entertainment drives.
Marketing NewsAMASA June meeting to focus on how digital media has impacted AfricaApurimac Media CEO, Will Green is to talk at the Cape Town June meeting of AMASA about how digital media has impacted Africa and the future opportunities that arise from this source of media.
Marketing NewsContinental Outdoor Media provides insights on advertising in MalawiAs the business world’s gaze turns towards African developing markets, outdoor advertising companies need to understand the different segments in the economies and how best to reach disparate groups of consumers.
Marketing NewsDulux to launch the symbol of its inspirational journeyDulux is to launch the Flourish™, a symbol of its inspirational journey of ‘Adding Colour to People’s Lives™’ across the globe. As part of the international paint company, AkzoNobel, Dulux has been on a colourful mission to make the world a more vibrant place, so that people may feel the inspirational and uplifting effects of colour.
Marketing NewsImageBrief enters the South African marketNewly launched in Cape Town, ImageBrief has taken the creative industries in Sydney, London and more recently the New York Photo Festival by storm.
Editorial DeskGetting to grips with social marketingOn 4 and 5 June, the Direct Marketing Association of South Africa (DMASA) hosted international marketing speaker Michael Leander in SAS Institute in Johannesburg for a specially designed two-day summit focused on social media and email marketing. Gavin Coetzee and Heather Allers attended the first day of the conference and provide feedback.
Marketing NewsIMC Conference sets the mark in the Mother City.LIVING YOUR BRAND proudly hosts another successful edition of the INTEGRATED MARKETING COMMUNICATION CONFERENCE at the Crystal Towers Hotel & Spa on 5th and 6th June 2012.
Thursday, 14 June 2012
Marketing NewsTrudon announces acquisition of TooduConnecting users with advertisers is the name of the game for those working at Trudon, the publishers of the Yellow Pages, but what about connecting a customer’s to do list with relevant service providers – locally?
Awards2012 sees the inaugural launch of The Klink AwardsFaced with fast moving trends, marketplaces and environmental concerns, consumer buying patterns have changed dramatically over the last decade.
Marketing NewsGlam Cam aims to connect brands with happy peopleConnecting with consumers when they’re at their happiest and most relaxed is an excellent way of ensuring really effective brand communication. Picking up on this, TLC - an Unlimited subsidiary - is currently engaged in a strategic technology drive that has seen it launch its innovative new Glam Cam product.
Marketing NewsWetpaint Advertising announces an expansion of its servicesWetpaint Advertising has announced that it has expanded its services with an Eventing as well as a Digital division.
Marketing NewsBus shelter campaign implemented around Battleship movieTargeting all movie lovers, a strategic, captivating bus shelter campaign was recently implemented around the new movie Battleship , a United International Pictures release.
Advertising NewsGuaranty Trust Bank unveils advertising campaign at OR Tambo airportThe Nigerian-based Guaranty Trust Bank has begun a campaign that sees advertising on air-bridges and corridors at OR Tambo International Airport in Johannesburg.
AwardsMetropolitanRepublic wins for its Wimpy Braille campaignIt was announced on Wednesday night that MetropolitanRepublic was awarded a One Show Entertainment Silver Pencil in the Events and Installation category for their Wimpy Braille campaign.
Advertising NewsSouth Africa's Cannes Predictions revealed by ididthatad.comThe Cannes Predictions have been completed and the panel has selected its favourites.
Advertising Newshuman.kind launches campaign for Virsekerhuman.kind recently launched a new advertising campaign for the Afrikaans short-term insurance product, Virseker.
Marketing NewsThe MediaShop hosts its latest forum at Johannesburg Country ClubThe latest MediaShop industry forum held at the Johannesburg Country Club Woodmead saw speakers Justin Sanan of AC Nielsen Africa, Fiona Potgieter of Yonder Media and Toby Shapshak of Stuff magazine, delve into South Africa’s digital landscape and reiterate the growing power of digital media.
Advertising NewsDeadline for 2012 Loeries extendedThe Loeries has announced that the deadline for entries has been extended until Monday, 18 June.
People on the MoveJohn Brown Media appoints new head of digitalJohn Gardner has been appointed by John Brown Media as the head of digital for its South African office.
Marketing NewsGM strives to make an emotional connection with consumersAs GM Design celebrates its 85th birthday this month, the 1 900 men and women in GM’s 10 global design centres are focused on the future, united in their vision to entice consumers to fall in love and see vehicles as they do.
Marketing News2012 PAMRO Conference to share learnings in media researchInspiring cooperation and knowledge sharing across the myriad cultural and political lines that segment Africa is no easy task. In the field of media research however, there is a vibrant cross-border community of professionals dedicated to growing media audience research across the continent, which is essential for the development of media in Africa.
Thursday, 14 June 2012
Marketing NewsMuvo teams up with PocketMedia® Solution’s Z-CARD®Muvo, the recently launched, smarter and easier way of paying for public transport within the eThekwini Municipality area, chose PocketMedia® Solution’s Z-CARD® to provide Muvo card users with a handy, step-by-step guide on how the new service works.
Marketing NewsSpecialised Facebook management tool launched in South AfricaThe recent high-profile acquisitions of specialised social media management companies by Salesforce.com Inc. and Oracle is an indication of the growing global demand among marketers for digital tools to aid them in engaging with customers simply and effectively.
Marketing NewsAva aims to provide women with what they needAva hit South Africa’s shelves over two years ago, providing consumers with convenient, modern and stylish sanitary products. The brainchild of Ros Bechet, it’s a company run purely by women for women, with a personal focus on their consumer being at the heart of the brand.
Marketing NewsZinto Marketing Group wins MTN campaignThe Zinto Marketing Group (Zinto) has been awarded MTN’s below-the-line marketing campaign for a period of three years, based on its previous success in running the company’s promotional and branded entertainment drives.
Marketing NewsAMASA June meeting to focus on how digital media has impacted AfricaApurimac Media CEO, Will Green is to talk at the Cape Town June meeting of AMASA about how digital media has impacted Africa and the future opportunities that arise from this source of media.
Marketing NewsContinental Outdoor Media provides insights on advertising in MalawiAs the business world’s gaze turns towards African developing markets, outdoor advertising companies need to understand the different segments in the economies and how best to reach disparate groups of consumers.
Marketing NewsDulux to launch the symbol of its inspirational journeyDulux is to launch the Flourish™, a symbol of its inspirational journey of ‘Adding Colour to People’s Lives™’ across the globe. As part of the international paint company, AkzoNobel, Dulux has been on a colourful mission to make the world a more vibrant place, so that people may feel the inspirational and uplifting effects of colour.
Marketing NewsImageBrief enters the South African marketNewly launched in Cape Town, ImageBrief has taken the creative industries in Sydney, London and more recently the New York Photo Festival by storm.
Editorial DeskGetting to grips with social marketingOn 4 and 5 June, the Direct Marketing Association of South Africa (DMASA) hosted international marketing speaker Michael Leander in SAS Institute in Johannesburg for a specially designed two-day summit focused on social media and email marketing. Gavin Coetzee and Heather Allers attended the first day of the conference and provide feedback.
Marketing NewsIMC Conference sets the mark in the Mother City.LIVING YOUR BRAND proudly hosts another successful edition of the INTEGRATED MARKETING COMMUNICATION CONFERENCE at the Crystal Towers Hotel & Spa on 5th and 6th June 2012.
Thursday, 14 June 2012
Marketing NewsTrudon announces acquisition of TooduConnecting users with advertisers is the name of the game for those working at Trudon, the publishers of the Yellow Pages, but what about connecting a customer’s to do list with relevant service providers – locally?
Awards2012 sees the inaugural launch of The Klink AwardsFaced with fast moving trends, marketplaces and environmental concerns, consumer buying patterns have changed dramatically over the last decade.
Marketing NewsGlam Cam aims to connect brands with happy peopleConnecting with consumers when they’re at their happiest and most relaxed is an excellent way of ensuring really effective brand communication. Picking up on this, TLC - an Unlimited subsidiary - is currently engaged in a strategic technology drive that has seen it launch its innovative new Glam Cam product.
Marketing NewsWetpaint Advertising announces an expansion of its servicesWetpaint Advertising has announced that it has expanded its services with an Eventing as well as a Digital division.
Marketing NewsBus shelter campaign implemented around Battleship movieTargeting all movie lovers, a strategic, captivating bus shelter campaign was recently implemented around the new movie Battleship , a United International Pictures release.
Advertising NewsGuaranty Trust Bank unveils advertising campaign at OR Tambo airportThe Nigerian-based Guaranty Trust Bank has begun a campaign that sees advertising on air-bridges and corridors at OR Tambo International Airport in Johannesburg.
AwardsMetropolitanRepublic wins for its Wimpy Braille campaignIt was announced on Wednesday night that MetropolitanRepublic was awarded a One Show Entertainment Silver Pencil in the Events and Installation category for their Wimpy Braille campaign.
Advertising NewsSouth Africa's Cannes Predictions revealed by ididthatad.comThe Cannes Predictions have been completed and the panel has selected its favourites.
Advertising Newshuman.kind launches campaign for Virsekerhuman.kind recently launched a new advertising campaign for the Afrikaans short-term insurance product, Virseker.
Marketing NewsThe MediaShop hosts its latest forum at Johannesburg Country ClubThe latest MediaShop industry forum held at the Johannesburg Country Club Woodmead saw speakers Justin Sanan of AC Nielsen Africa, Fiona Potgieter of Yonder Media and Toby Shapshak of Stuff magazine, delve into South Africa’s digital landscape and reiterate the growing power of digital media.
Advertising NewsDeadline for 2012 Loeries extendedThe Loeries has announced that the deadline for entries has been extended until Monday, 18 June.
People on the MoveJohn Brown Media appoints new head of digitalJohn Gardner has been appointed by John Brown Media as the head of digital for its South African office.
Marketing NewsGM strives to make an emotional connection with consumersAs GM Design celebrates its 85th birthday this month, the 1 900 men and women in GM’s 10 global design centres are focused on the future, united in their vision to entice consumers to fall in love and see vehicles as they do.
Marketing News2012 PAMRO Conference to share learnings in media researchInspiring cooperation and knowledge sharing across the myriad cultural and political lines that segment Africa is no easy task. In the field of media research however, there is a vibrant cross-border community of professionals dedicated to growing media audience research across the continent, which is essential for the development of media in Africa.
Thursday, 14 June 2012
Advertising NewsMuthaFM happy with Draftfcb Cape Town's irreverant styleDraftfcb Cape Town has been accused of being irreverent and downright nasty by one of its clients – and the client, online radio station, MuthaFM.com is loving it.
Marketing NewsGrant Thornton teams up with PocketMedia® SolutionsGrant Thornton has contracted PocketMedia® Solutions to produce a pocket-sized Z-CARD® which contains everything its clients need to know about the new Companies Act and how it will affect their specific company.
Advertising NewsDigital out of home advertising on the increase in South AfricaOut of Home Media South Africa (OHMSA) believes that the increased success of digital out of home (DOOH) advertising in South Africa is linked to the country’s infrastructural development, rapid urbanisation and the prevalence of busy, upgraded transport nodes such as taxi and bus ranks.
Marketing NewsdotJWT undertakes project to understand consumer views of FacebookDigital specialist dotJWT has undertaken a research project focusing on South African consumer views on Facebook following the social networking site’s controversial rollout of a new Timeline format.
Awards2012 Roger Garlick Award judging panel confirmedThe Advertising Media Association of South Africa (AMASA) has confirmed its panel of judges who will be adjudicating this year’s Roger Garlick Award entrants.
Advertising NewsSunday Times Review auctioning off space for advertisersThe second online media-space auction, to be hosted on Avusa Media’s PushPrint platform will be taking place on Thursday, 21 June, offering a full-page, full colour space in the Gauteng print run of the Sunday Times Review .
AwardsPrezence Digital helps showcase 2012 SA Comic Awards onlinePrezence Digital provided the technological and creative know how to showcase the 2 nd Annual South African Comic Awards TM online.
Marketing NewsResults of in-depth survey of South African gay and lesbian consumer releasedFor the first time, a truly in-depth and statistically relevant overview of the South African gay and lesbian consumer has been released and made available to advertisers.
People on the MoveLovemore Mushayanyama announced as new MA(SA) CEOThe Board of the Marketing Association of South Africa MA(SA) today announced that it has appointed Lovemore Mushayanyama as its new CEO. He will take up the position from the middle of July this year.
Marketing NewsAdobe announces its GoCreate 2012 creative contestAdobe today announced the launch of the Adobe GoCreate 2012 creative contest. Aimed at the youth, young creative professionals and students, this online social media platform gives them an opportunity to showcase their talents, creativity and skills to the world and be rewarded for sharing and connecting with like minded individuals on the web portal.
AwardsLoeries design, print and print craft panels announced The Loeries has announced the communication design, print communication and print crafts judging panels for the 34 th Annual Loerie Awards .
Thursday, 14 June 2012
Marketing NewsMuvo teams up with PocketMedia® Solution’s Z-CARD®Muvo, the recently launched, smarter and easier way of paying for public transport within the eThekwini Municipality area, chose PocketMedia® Solution’s Z-CARD® to provide Muvo card users with a handy, step-by-step guide on how the new service works.
Marketing NewsSpecialised Facebook management tool launched in South AfricaThe recent high-profile acquisitions of specialised social media management companies by Salesforce.com Inc. and Oracle is an indication of the growing global demand among marketers for digital tools to aid them in engaging with customers simply and effectively.
Marketing NewsAva aims to provide women with what they needAva hit South Africa’s shelves over two years ago, providing consumers with convenient, modern and stylish sanitary products. The brainchild of Ros Bechet, it’s a company run purely by women for women, with a personal focus on their consumer being at the heart of the brand.
Marketing NewsZinto Marketing Group wins MTN campaignThe Zinto Marketing Group (Zinto) has been awarded MTN’s below-the-line marketing campaign for a period of three years, based on its previous success in running the company’s promotional and branded entertainment drives.
Marketing NewsAMASA June meeting to focus on how digital media has impacted AfricaApurimac Media CEO, Will Green is to talk at the Cape Town June meeting of AMASA about how digital media has impacted Africa and the future opportunities that arise from this source of media.
Marketing NewsContinental Outdoor Media provides insights on advertising in MalawiAs the business world’s gaze turns towards African developing markets, outdoor advertising companies need to understand the different segments in the economies and how best to reach disparate groups of consumers.
Marketing NewsDulux to launch the symbol of its inspirational journeyDulux is to launch the Flourish™, a symbol of its inspirational journey of ‘Adding Colour to People’s Lives™’ across the globe. As part of the international paint company, AkzoNobel, Dulux has been on a colourful mission to make the world a more vibrant place, so that people may feel the inspirational and uplifting effects of colour.
Marketing NewsImageBrief enters the South African marketNewly launched in Cape Town, ImageBrief has taken the creative industries in Sydney, London and more recently the New York Photo Festival by storm.
Editorial DeskGetting to grips with social marketingOn 4 and 5 June, the Direct Marketing Association of South Africa (DMASA) hosted international marketing speaker Michael Leander in SAS Institute in Johannesburg for a specially designed two-day summit focused on social media and email marketing. Gavin Coetzee and Heather Allers attended the first day of the conference and provide feedback.
Marketing NewsIMC Conference sets the mark in the Mother City.LIVING YOUR BRAND proudly hosts another successful edition of the INTEGRATED MARKETING COMMUNICATION CONFERENCE at the Crystal Towers Hotel & Spa on 5th and 6th June 2012.
Thursday, 14 June 2012
Marketing NewsTrudon announces acquisition of TooduConnecting users with advertisers is the name of the game for those working at Trudon, the publishers of the Yellow Pages, but what about connecting a customer’s to do list with relevant service providers – locally?
Awards2012 sees the inaugural launch of The Klink AwardsFaced with fast moving trends, marketplaces and environmental concerns, consumer buying patterns have changed dramatically over the last decade.
Marketing NewsGlam Cam aims to connect brands with happy peopleConnecting with consumers when they’re at their happiest and most relaxed is an excellent way of ensuring really effective brand communication. Picking up on this, TLC - an Unlimited subsidiary - is currently engaged in a strategic technology drive that has seen it launch its innovative new Glam Cam product.
Marketing NewsWetpaint Advertising announces an expansion of its servicesWetpaint Advertising has announced that it has expanded its services with an Eventing as well as a Digital division.
Marketing NewsBus shelter campaign implemented around Battleship movieTargeting all movie lovers, a strategic, captivating bus shelter campaign was recently implemented around the new movie Battleship , a United International Pictures release.
Advertising NewsGuaranty Trust Bank unveils advertising campaign at OR Tambo airportThe Nigerian-based Guaranty Trust Bank has begun a campaign that sees advertising on air-bridges and corridors at OR Tambo International Airport in Johannesburg.
AwardsMetropolitanRepublic wins for its Wimpy Braille campaignIt was announced on Wednesday night that MetropolitanRepublic was awarded a One Show Entertainment Silver Pencil in the Events and Installation category for their Wimpy Braille campaign.
Advertising NewsSouth Africa's Cannes Predictions revealed by ididthatad.comThe Cannes Predictions have been completed and the panel has selected its favourites.
Advertising Newshuman.kind launches campaign for Virsekerhuman.kind recently launched a new advertising campaign for the Afrikaans short-term insurance product, Virseker.
Marketing NewsThe MediaShop hosts its latest forum at Johannesburg Country ClubThe latest MediaShop industry forum held at the Johannesburg Country Club Woodmead saw speakers Justin Sanan of AC Nielsen Africa, Fiona Potgieter of Yonder Media and Toby Shapshak of Stuff magazine, delve into South Africa’s digital landscape and reiterate the growing power of digital media.
Advertising NewsDeadline for 2012 Loeries extendedThe Loeries has announced that the deadline for entries has been extended until Monday, 18 June.
People on the MoveJohn Brown Media appoints new head of digitalJohn Gardner has been appointed by John Brown Media as the head of digital for its South African office.
Marketing NewsGM strives to make an emotional connection with consumersAs GM Design celebrates its 85th birthday this month, the 1 900 men and women in GM’s 10 global design centres are focused on the future, united in their vision to entice consumers to fall in love and see vehicles as they do.
Marketing News2012 PAMRO Conference to share learnings in media researchInspiring cooperation and knowledge sharing across the myriad cultural and political lines that segment Africa is no easy task. In the field of media research however, there is a vibrant cross-border community of professionals dedicated to growing media audience research across the continent, which is essential for the development of media in Africa.
Thursday, 14 June 2012
Advertising NewsMuthaFM happy with Draftfcb Cape Town's irreverant styleDraftfcb Cape Town has been accused of being irreverent and downright nasty by one of its clients – and the client, online radio station, MuthaFM.com is loving it.
Marketing NewsGrant Thornton teams up with PocketMedia® SolutionsGrant Thornton has contracted PocketMedia® Solutions to produce a pocket-sized Z-CARD® which contains everything its clients need to know about the new Companies Act and how it will affect their specific company.
Advertising NewsDigital out of home advertising on the increase in South AfricaOut of Home Media South Africa (OHMSA) believes that the increased success of digital out of home (DOOH) advertising in South Africa is linked to the country’s infrastructural development, rapid urbanisation and the prevalence of busy, upgraded transport nodes such as taxi and bus ranks.
Marketing NewsdotJWT undertakes project to understand consumer views of FacebookDigital specialist dotJWT has undertaken a research project focusing on South African consumer views on Facebook following the social networking site’s controversial rollout of a new Timeline format.
Awards2012 Roger Garlick Award judging panel confirmedThe Advertising Media Association of South Africa (AMASA) has confirmed its panel of judges who will be adjudicating this year’s Roger Garlick Award entrants.
Advertising NewsSunday Times Review auctioning off space for advertisersThe second online media-space auction, to be hosted on Avusa Media’s PushPrint platform will be taking place on Thursday, 21 June, offering a full-page, full colour space in the Gauteng print run of the Sunday Times Review .
AwardsPrezence Digital helps showcase 2012 SA Comic Awards onlinePrezence Digital provided the technological and creative know how to showcase the 2 nd Annual South African Comic Awards TM online.
Marketing NewsResults of in-depth survey of South African gay and lesbian consumer releasedFor the first time, a truly in-depth and statistically relevant overview of the South African gay and lesbian consumer has been released and made available to advertisers.
People on the MoveLovemore Mushayanyama announced as new MA(SA) CEOThe Board of the Marketing Association of South Africa MA(SA) today announced that it has appointed Lovemore Mushayanyama as its new CEO. He will take up the position from the middle of July this year.
Marketing NewsAdobe announces its GoCreate 2012 creative contestAdobe today announced the launch of the Adobe GoCreate 2012 creative contest. Aimed at the youth, young creative professionals and students, this online social media platform gives them an opportunity to showcase their talents, creativity and skills to the world and be rewarded for sharing and connecting with like minded individuals on the web portal.
AwardsLoeries design, print and print craft panels announced The Loeries has announced the communication design, print communication and print crafts judging panels for the 34 th Annual Loerie Awards .
Thursday, 14 June 2012
Marketing NewsBrandyourcar.com promotes 2012 product of the yearNampak SA has returned to Primedia Unlimited’s brandyourcar.com platform to thank consumers for voting Twinsaver Luxury as Product of the Year 2012.
Marketing NewsComuta Radio talks to HHP about his latest albumRenowned motswako hip hop artist, Jabulani Tsambo better known as HHP or Jabba graced Comuta Radio and Rank TV recently to talk about his latest album, Motswaafrica as well as its main track, Bosso Ke Mang .
Marketing NewsStor-Age stages 'droewors drop' at Springbok matchThis weekend saw the Springboks win the second Test of the Castle Incoming Tour against England at Coca-Cola Park in Joburg.
Marketing NewsDigital technology is expected to ignite marketingMarketing directors and chief marketing officers (CMOs) need to become more immersed in digital technology and its role in customer engagement and conversion if they are to help their organisations grow and prosper over the next five years.
Marketing NewsDettol uses NXT\ for its latest social media campaignBrands do great when they do good. It was true a generation ago; more so today as sustainable business practice drives corporate performance and net-enabled consumers can check every aspect of company behaviour. So says TBWA's regional president for Africa and the Middle East, Reg Lascaris.
People on the MoveAnn Brits joins November 1Ann Brits has joined the sales team at November 1.
Marketing NewsExpand a Sign launches its Jumbo Ex-StarExpand a Sign recently launched the new Jumbo Ex-Star – a marquee-style tent that stretches out nearly 20m (62’4”) when set up.
Marketing NewsSpar's 'win a car' promotion breaks all previous recordsThe Spar 'win a car' campaign for 2012 has broken all previous entry records according to local advertising network Shinka, who hosted the advertising on MXit using The Bandit, Splash Adverts, Tradepost and Portal messages.
Thursday, 14 June 2012
Marketing NewsMuvo teams up with PocketMedia® Solution’s Z-CARD®Muvo, the recently launched, smarter and easier way of paying for public transport within the eThekwini Municipality area, chose PocketMedia® Solution’s Z-CARD® to provide Muvo card users with a handy, step-by-step guide on how the new service works.
Marketing NewsSpecialised Facebook management tool launched in South AfricaThe recent high-profile acquisitions of specialised social media management companies by Salesforce.com Inc. and Oracle is an indication of the growing global demand among marketers for digital tools to aid them in engaging with customers simply and effectively.
Marketing NewsAva aims to provide women with what they needAva hit South Africa’s shelves over two years ago, providing consumers with convenient, modern and stylish sanitary products. The brainchild of Ros Bechet, it’s a company run purely by women for women, with a personal focus on their consumer being at the heart of the brand.
Marketing NewsZinto Marketing Group wins MTN campaignThe Zinto Marketing Group (Zinto) has been awarded MTN’s below-the-line marketing campaign for a period of three years, based on its previous success in running the company’s promotional and branded entertainment drives.
Marketing NewsAMASA June meeting to focus on how digital media has impacted AfricaApurimac Media CEO, Will Green is to talk at the Cape Town June meeting of AMASA about how digital media has impacted Africa and the future opportunities that arise from this source of media.
Marketing NewsContinental Outdoor Media provides insights on advertising in MalawiAs the business world’s gaze turns towards African developing markets, outdoor advertising companies need to understand the different segments in the economies and how best to reach disparate groups of consumers.
Marketing NewsDulux to launch the symbol of its inspirational journeyDulux is to launch the Flourish™, a symbol of its inspirational journey of ‘Adding Colour to People’s Lives™’ across the globe. As part of the international paint company, AkzoNobel, Dulux has been on a colourful mission to make the world a more vibrant place, so that people may feel the inspirational and uplifting effects of colour.
Marketing NewsImageBrief enters the South African marketNewly launched in Cape Town, ImageBrief has taken the creative industries in Sydney, London and more recently the New York Photo Festival by storm.
Editorial DeskGetting to grips with social marketingOn 4 and 5 June, the Direct Marketing Association of South Africa (DMASA) hosted international marketing speaker Michael Leander in SAS Institute in Johannesburg for a specially designed two-day summit focused on social media and email marketing. Gavin Coetzee and Heather Allers attended the first day of the conference and provide feedback.
Marketing NewsIMC Conference sets the mark in the Mother City.LIVING YOUR BRAND proudly hosts another successful edition of the INTEGRATED MARKETING COMMUNICATION CONFERENCE at the Crystal Towers Hotel & Spa on 5th and 6th June 2012.
Thursday, 14 June 2012
Marketing NewsTrudon announces acquisition of TooduConnecting users with advertisers is the name of the game for those working at Trudon, the publishers of the Yellow Pages, but what about connecting a customer’s to do list with relevant service providers – locally?
Awards2012 sees the inaugural launch of The Klink AwardsFaced with fast moving trends, marketplaces and environmental concerns, consumer buying patterns have changed dramatically over the last decade.
Marketing NewsGlam Cam aims to connect brands with happy peopleConnecting with consumers when they’re at their happiest and most relaxed is an excellent way of ensuring really effective brand communication. Picking up on this, TLC - an Unlimited subsidiary - is currently engaged in a strategic technology drive that has seen it launch its innovative new Glam Cam product.
Marketing NewsWetpaint Advertising announces an expansion of its servicesWetpaint Advertising has announced that it has expanded its services with an Eventing as well as a Digital division.
Marketing NewsBus shelter campaign implemented around Battleship movieTargeting all movie lovers, a strategic, captivating bus shelter campaign was recently implemented around the new movie Battleship , a United International Pictures release.
Advertising NewsGuaranty Trust Bank unveils advertising campaign at OR Tambo airportThe Nigerian-based Guaranty Trust Bank has begun a campaign that sees advertising on air-bridges and corridors at OR Tambo International Airport in Johannesburg.
AwardsMetropolitanRepublic wins for its Wimpy Braille campaignIt was announced on Wednesday night that MetropolitanRepublic was awarded a One Show Entertainment Silver Pencil in the Events and Installation category for their Wimpy Braille campaign.
Advertising NewsSouth Africa's Cannes Predictions revealed by ididthatad.comThe Cannes Predictions have been completed and the panel has selected its favourites.
Advertising Newshuman.kind launches campaign for Virsekerhuman.kind recently launched a new advertising campaign for the Afrikaans short-term insurance product, Virseker.
Marketing NewsThe MediaShop hosts its latest forum at Johannesburg Country ClubThe latest MediaShop industry forum held at the Johannesburg Country Club Woodmead saw speakers Justin Sanan of AC Nielsen Africa, Fiona Potgieter of Yonder Media and Toby Shapshak of Stuff magazine, delve into South Africa’s digital landscape and reiterate the growing power of digital media.
Advertising NewsDeadline for 2012 Loeries extendedThe Loeries has announced that the deadline for entries has been extended until Monday, 18 June.
People on the MoveJohn Brown Media appoints new head of digitalJohn Gardner has been appointed by John Brown Media as the head of digital for its South African office.
Marketing NewsGM strives to make an emotional connection with consumersAs GM Design celebrates its 85th birthday this month, the 1 900 men and women in GM’s 10 global design centres are focused on the future, united in their vision to entice consumers to fall in love and see vehicles as they do.
Marketing News2012 PAMRO Conference to share learnings in media researchInspiring cooperation and knowledge sharing across the myriad cultural and political lines that segment Africa is no easy task. In the field of media research however, there is a vibrant cross-border community of professionals dedicated to growing media audience research across the continent, which is essential for the development of media in Africa.
Thursday, 14 June 2012
Advertising NewsMuthaFM happy with Draftfcb Cape Town's irreverant styleDraftfcb Cape Town has been accused of being irreverent and downright nasty by one of its clients – and the client, online radio station, MuthaFM.com is loving it.
Marketing NewsGrant Thornton teams up with PocketMedia® SolutionsGrant Thornton has contracted PocketMedia® Solutions to produce a pocket-sized Z-CARD® which contains everything its clients need to know about the new Companies Act and how it will affect their specific company.
Advertising NewsDigital out of home advertising on the increase in South AfricaOut of Home Media South Africa (OHMSA) believes that the increased success of digital out of home (DOOH) advertising in South Africa is linked to the country’s infrastructural development, rapid urbanisation and the prevalence of busy, upgraded transport nodes such as taxi and bus ranks.
Marketing NewsdotJWT undertakes project to understand consumer views of FacebookDigital specialist dotJWT has undertaken a research project focusing on South African consumer views on Facebook following the social networking site’s controversial rollout of a new Timeline format.
Awards2012 Roger Garlick Award judging panel confirmedThe Advertising Media Association of South Africa (AMASA) has confirmed its panel of judges who will be adjudicating this year’s Roger Garlick Award entrants.
Advertising NewsSunday Times Review auctioning off space for advertisersThe second online media-space auction, to be hosted on Avusa Media’s PushPrint platform will be taking place on Thursday, 21 June, offering a full-page, full colour space in the Gauteng print run of the Sunday Times Review .
AwardsPrezence Digital helps showcase 2012 SA Comic Awards onlinePrezence Digital provided the technological and creative know how to showcase the 2 nd Annual South African Comic Awards TM online.
Marketing NewsResults of in-depth survey of South African gay and lesbian consumer releasedFor the first time, a truly in-depth and statistically relevant overview of the South African gay and lesbian consumer has been released and made available to advertisers.
People on the MoveLovemore Mushayanyama announced as new MA(SA) CEOThe Board of the Marketing Association of South Africa MA(SA) today announced that it has appointed Lovemore Mushayanyama as its new CEO. He will take up the position from the middle of July this year.
Marketing NewsAdobe announces its GoCreate 2012 creative contestAdobe today announced the launch of the Adobe GoCreate 2012 creative contest. Aimed at the youth, young creative professionals and students, this online social media platform gives them an opportunity to showcase their talents, creativity and skills to the world and be rewarded for sharing and connecting with like minded individuals on the web portal.
AwardsLoeries design, print and print craft panels announced The Loeries has announced the communication design, print communication and print crafts judging panels for the 34 th Annual Loerie Awards .
Thursday, 14 June 2012
Marketing NewsBrandyourcar.com promotes 2012 product of the yearNampak SA has returned to Primedia Unlimited’s brandyourcar.com platform to thank consumers for voting Twinsaver Luxury as Product of the Year 2012.
Marketing NewsComuta Radio talks to HHP about his latest albumRenowned motswako hip hop artist, Jabulani Tsambo better known as HHP or Jabba graced Comuta Radio and Rank TV recently to talk about his latest album, Motswaafrica as well as its main track, Bosso Ke Mang .
Marketing NewsStor-Age stages 'droewors drop' at Springbok matchThis weekend saw the Springboks win the second Test of the Castle Incoming Tour against England at Coca-Cola Park in Joburg.
Marketing NewsDigital technology is expected to ignite marketingMarketing directors and chief marketing officers (CMOs) need to become more immersed in digital technology and its role in customer engagement and conversion if they are to help their organisations grow and prosper over the next five years.
Marketing NewsDettol uses NXT\ for its latest social media campaignBrands do great when they do good. It was true a generation ago; more so today as sustainable business practice drives corporate performance and net-enabled consumers can check every aspect of company behaviour. So says TBWA's regional president for Africa and the Middle East, Reg Lascaris.
People on the MoveAnn Brits joins November 1Ann Brits has joined the sales team at November 1.
Marketing NewsExpand a Sign launches its Jumbo Ex-StarExpand a Sign recently launched the new Jumbo Ex-Star – a marquee-style tent that stretches out nearly 20m (62’4”) when set up.
Marketing NewsSpar's 'win a car' promotion breaks all previous recordsThe Spar 'win a car' campaign for 2012 has broken all previous entry records according to local advertising network Shinka, who hosted the advertising on MXit using The Bandit, Splash Adverts, Tradepost and Portal messages.
Thursday, 14 June 2012
Advertising NewsTony Baggott used to direct spots for Leo Burnett ChicagoFrieze Films’ Tony Baggott recently directed 10 spots in five days for Leo Burnett Chicago and Australian beer, Fosters.
Marketing NewsUsing digital to create engaged and loyal consumers of your brandIn today’s fast paced environment, the strength of a brand depends on its ability to show consumers that it is relevant in their lives. This requires personalised experiences that effectively capture consumers’ attention and motivate them to actively engage with the brand. So says Native's digital media strategist, Jarred Mailer.
Advertising NewsDraftfcb Johannesburg behind the latest Hilux print campaignA new print campaign from Draftfcb Johannesburg for the new Hilux barrels down the ‘Beyond Tough’ tracks hacked out by previous campaigns for South Africa’s favourite bakkie.
Marketing NewsAAA announces launch of its 2012 part-time Account Management courseThe AAA School of Advertising has announced the launch of its 2012 part time Account Management course in Johannesburg.
Marketing NewsCan you put a number to internal marketing campaigns?Can we create a measure for internal marketing campaigns? That’s the eternal question and it still remains pretty tricky. However, the evolution of the discipline and access to technology by employees has made measurement more possible, if not easier. So says Actuate founding director, Terri Brown.
Marketing NewsKidnapping of Sharks mascot part of campaign by Y&R to drive donationsIn an effort to drive donations for the charities supported by John Smit’s Barney's Army, Y&R has staged the kidnapping of the Sharks mascot, Sharkie and will use his ransom demand as leverage for the donations to the various causes, including The Chris Burger Petro Jackson Fund, Bobbi Bear Foundation and the LIV Village.
Marketing NewsHumor Diagnostica gets a ‘positive test result’ with X/procure®Diagnostic test distributor Humor Diagnostica has re-affirmed its belief in the power of in-pharmacy advertising specialist X/procure ® 's range of communication channels with the renewal of a four-month campaign to advertise its U-Test range.
Advertising NewsTopTV agrees to flight Nando’s 'diversity' advert; gives subscribers right to chooseTopTV confirmed on 20 June that it has agreed to flight the Nando’s 'diversity' television advertisement, which the other major South African television stations and pay-TV platforms refused to screen. The decision was taken following an approach to TopTV from Nando’s media agency, The MediaShop, to provide a broadcast platform for the advert.
Thursday, 14 June 2012
Marketing NewsMuvo teams up with PocketMedia® Solution’s Z-CARD®Muvo, the recently launched, smarter and easier way of paying for public transport within the eThekwini Municipality area, chose PocketMedia® Solution’s Z-CARD® to provide Muvo card users with a handy, step-by-step guide on how the new service works.
Marketing NewsSpecialised Facebook management tool launched in South AfricaThe recent high-profile acquisitions of specialised social media management companies by Salesforce.com Inc. and Oracle is an indication of the growing global demand among marketers for digital tools to aid them in engaging with customers simply and effectively.
Marketing NewsAva aims to provide women with what they needAva hit South Africa’s shelves over two years ago, providing consumers with convenient, modern and stylish sanitary products. The brainchild of Ros Bechet, it’s a company run purely by women for women, with a personal focus on their consumer being at the heart of the brand.
Marketing NewsZinto Marketing Group wins MTN campaignThe Zinto Marketing Group (Zinto) has been awarded MTN’s below-the-line marketing campaign for a period of three years, based on its previous success in running the company’s promotional and branded entertainment drives.
Marketing NewsAMASA June meeting to focus on how digital media has impacted AfricaApurimac Media CEO, Will Green is to talk at the Cape Town June meeting of AMASA about how digital media has impacted Africa and the future opportunities that arise from this source of media.
Marketing NewsContinental Outdoor Media provides insights on advertising in MalawiAs the business world’s gaze turns towards African developing markets, outdoor advertising companies need to understand the different segments in the economies and how best to reach disparate groups of consumers.
Marketing NewsDulux to launch the symbol of its inspirational journeyDulux is to launch the Flourish™, a symbol of its inspirational journey of ‘Adding Colour to People’s Lives™’ across the globe. As part of the international paint company, AkzoNobel, Dulux has been on a colourful mission to make the world a more vibrant place, so that people may feel the inspirational and uplifting effects of colour.
Marketing NewsImageBrief enters the South African marketNewly launched in Cape Town, ImageBrief has taken the creative industries in Sydney, London and more recently the New York Photo Festival by storm.
Editorial DeskGetting to grips with social marketingOn 4 and 5 June, the Direct Marketing Association of South Africa (DMASA) hosted international marketing speaker Michael Leander in SAS Institute in Johannesburg for a specially designed two-day summit focused on social media and email marketing. Gavin Coetzee and Heather Allers attended the first day of the conference and provide feedback.
Marketing NewsIMC Conference sets the mark in the Mother City.LIVING YOUR BRAND proudly hosts another successful edition of the INTEGRATED MARKETING COMMUNICATION CONFERENCE at the Crystal Towers Hotel & Spa on 5th and 6th June 2012.
Thursday, 14 June 2012
Marketing NewsTrudon announces acquisition of TooduConnecting users with advertisers is the name of the game for those working at Trudon, the publishers of the Yellow Pages, but what about connecting a customer’s to do list with relevant service providers – locally?
Awards2012 sees the inaugural launch of The Klink AwardsFaced with fast moving trends, marketplaces and environmental concerns, consumer buying patterns have changed dramatically over the last decade.
Marketing NewsGlam Cam aims to connect brands with happy peopleConnecting with consumers when they’re at their happiest and most relaxed is an excellent way of ensuring really effective brand communication. Picking up on this, TLC - an Unlimited subsidiary - is currently engaged in a strategic technology drive that has seen it launch its innovative new Glam Cam product.
Marketing NewsWetpaint Advertising announces an expansion of its servicesWetpaint Advertising has announced that it has expanded its services with an Eventing as well as a Digital division.
Marketing NewsBus shelter campaign implemented around Battleship movieTargeting all movie lovers, a strategic, captivating bus shelter campaign was recently implemented around the new movie Battleship , a United International Pictures release.
Advertising NewsGuaranty Trust Bank unveils advertising campaign at OR Tambo airportThe Nigerian-based Guaranty Trust Bank has begun a campaign that sees advertising on air-bridges and corridors at OR Tambo International Airport in Johannesburg.
AwardsMetropolitanRepublic wins for its Wimpy Braille campaignIt was announced on Wednesday night that MetropolitanRepublic was awarded a One Show Entertainment Silver Pencil in the Events and Installation category for their Wimpy Braille campaign.
Advertising NewsSouth Africa's Cannes Predictions revealed by ididthatad.comThe Cannes Predictions have been completed and the panel has selected its favourites.
Advertising Newshuman.kind launches campaign for Virsekerhuman.kind recently launched a new advertising campaign for the Afrikaans short-term insurance product, Virseker.
Marketing NewsThe MediaShop hosts its latest forum at Johannesburg Country ClubThe latest MediaShop industry forum held at the Johannesburg Country Club Woodmead saw speakers Justin Sanan of AC Nielsen Africa, Fiona Potgieter of Yonder Media and Toby Shapshak of Stuff magazine, delve into South Africa’s digital landscape and reiterate the growing power of digital media.
Advertising NewsDeadline for 2012 Loeries extendedThe Loeries has announced that the deadline for entries has been extended until Monday, 18 June.
People on the MoveJohn Brown Media appoints new head of digitalJohn Gardner has been appointed by John Brown Media as the head of digital for its South African office.
Marketing NewsGM strives to make an emotional connection with consumersAs GM Design celebrates its 85th birthday this month, the 1 900 men and women in GM’s 10 global design centres are focused on the future, united in their vision to entice consumers to fall in love and see vehicles as they do.
Marketing News2012 PAMRO Conference to share learnings in media researchInspiring cooperation and knowledge sharing across the myriad cultural and political lines that segment Africa is no easy task. In the field of media research however, there is a vibrant cross-border community of professionals dedicated to growing media audience research across the continent, which is essential for the development of media in Africa.
Thursday, 14 June 2012
Advertising NewsMuthaFM happy with Draftfcb Cape Town's irreverant styleDraftfcb Cape Town has been accused of being irreverent and downright nasty by one of its clients – and the client, online radio station, MuthaFM.com is loving it.
Marketing NewsGrant Thornton teams up with PocketMedia® SolutionsGrant Thornton has contracted PocketMedia® Solutions to produce a pocket-sized Z-CARD® which contains everything its clients need to know about the new Companies Act and how it will affect their specific company.
Advertising NewsDigital out of home advertising on the increase in South AfricaOut of Home Media South Africa (OHMSA) believes that the increased success of digital out of home (DOOH) advertising in South Africa is linked to the country’s infrastructural development, rapid urbanisation and the prevalence of busy, upgraded transport nodes such as taxi and bus ranks.
Marketing NewsdotJWT undertakes project to understand consumer views of FacebookDigital specialist dotJWT has undertaken a research project focusing on South African consumer views on Facebook following the social networking site’s controversial rollout of a new Timeline format.
Awards2012 Roger Garlick Award judging panel confirmedThe Advertising Media Association of South Africa (AMASA) has confirmed its panel of judges who will be adjudicating this year’s Roger Garlick Award entrants.
Advertising NewsSunday Times Review auctioning off space for advertisersThe second online media-space auction, to be hosted on Avusa Media’s PushPrint platform will be taking place on Thursday, 21 June, offering a full-page, full colour space in the Gauteng print run of the Sunday Times Review .
AwardsPrezence Digital helps showcase 2012 SA Comic Awards onlinePrezence Digital provided the technological and creative know how to showcase the 2 nd Annual South African Comic Awards TM online.
Marketing NewsResults of in-depth survey of South African gay and lesbian consumer releasedFor the first time, a truly in-depth and statistically relevant overview of the South African gay and lesbian consumer has been released and made available to advertisers.
People on the MoveLovemore Mushayanyama announced as new MA(SA) CEOThe Board of the Marketing Association of South Africa MA(SA) today announced that it has appointed Lovemore Mushayanyama as its new CEO. He will take up the position from the middle of July this year.
Marketing NewsAdobe announces its GoCreate 2012 creative contestAdobe today announced the launch of the Adobe GoCreate 2012 creative contest. Aimed at the youth, young creative professionals and students, this online social media platform gives them an opportunity to showcase their talents, creativity and skills to the world and be rewarded for sharing and connecting with like minded individuals on the web portal.
AwardsLoeries design, print and print craft panels announced The Loeries has announced the communication design, print communication and print crafts judging panels for the 34 th Annual Loerie Awards .
Thursday, 14 June 2012
Marketing NewsBrandyourcar.com promotes 2012 product of the yearNampak SA has returned to Primedia Unlimited’s brandyourcar.com platform to thank consumers for voting Twinsaver Luxury as Product of the Year 2012.
Marketing NewsComuta Radio talks to HHP about his latest albumRenowned motswako hip hop artist, Jabulani Tsambo better known as HHP or Jabba graced Comuta Radio and Rank TV recently to talk about his latest album, Motswaafrica as well as its main track, Bosso Ke Mang .
Marketing NewsStor-Age stages 'droewors drop' at Springbok matchThis weekend saw the Springboks win the second Test of the Castle Incoming Tour against England at Coca-Cola Park in Joburg.
Marketing NewsDigital technology is expected to ignite marketingMarketing directors and chief marketing officers (CMOs) need to become more immersed in digital technology and its role in customer engagement and conversion if they are to help their organisations grow and prosper over the next five years.
Marketing NewsDettol uses NXT\ for its latest social media campaignBrands do great when they do good. It was true a generation ago; more so today as sustainable business practice drives corporate performance and net-enabled consumers can check every aspect of company behaviour. So says TBWA's regional president for Africa and the Middle East, Reg Lascaris.
People on the MoveAnn Brits joins November 1Ann Brits has joined the sales team at November 1.
Marketing NewsExpand a Sign launches its Jumbo Ex-StarExpand a Sign recently launched the new Jumbo Ex-Star – a marquee-style tent that stretches out nearly 20m (62’4”) when set up.
Marketing NewsSpar's 'win a car' promotion breaks all previous recordsThe Spar 'win a car' campaign for 2012 has broken all previous entry records according to local advertising network Shinka, who hosted the advertising on MXit using The Bandit, Splash Adverts, Tradepost and Portal messages.
Thursday, 14 June 2012
Advertising NewsTony Baggott used to direct spots for Leo Burnett ChicagoFrieze Films’ Tony Baggott recently directed 10 spots in five days for Leo Burnett Chicago and Australian beer, Fosters.
Marketing NewsUsing digital to create engaged and loyal consumers of your brandIn today’s fast paced environment, the strength of a brand depends on its ability to show consumers that it is relevant in their lives. This requires personalised experiences that effectively capture consumers’ attention and motivate them to actively engage with the brand. So says Native's digital media strategist, Jarred Mailer.
Advertising NewsDraftfcb Johannesburg behind the latest Hilux print campaignA new print campaign from Draftfcb Johannesburg for the new Hilux barrels down the ‘Beyond Tough’ tracks hacked out by previous campaigns for South Africa’s favourite bakkie.
Marketing NewsAAA announces launch of its 2012 part-time Account Management courseThe AAA School of Advertising has announced the launch of its 2012 part time Account Management course in Johannesburg.
Marketing NewsCan you put a number to internal marketing campaigns?Can we create a measure for internal marketing campaigns? That’s the eternal question and it still remains pretty tricky. However, the evolution of the discipline and access to technology by employees has made measurement more possible, if not easier. So says Actuate founding director, Terri Brown.
Marketing NewsKidnapping of Sharks mascot part of campaign by Y&R to drive donationsIn an effort to drive donations for the charities supported by John Smit’s Barney's Army, Y&R has staged the kidnapping of the Sharks mascot, Sharkie and will use his ransom demand as leverage for the donations to the various causes, including The Chris Burger Petro Jackson Fund, Bobbi Bear Foundation and the LIV Village.
Marketing NewsHumor Diagnostica gets a ‘positive test result’ with X/procure®Diagnostic test distributor Humor Diagnostica has re-affirmed its belief in the power of in-pharmacy advertising specialist X/procure ® 's range of communication channels with the renewal of a four-month campaign to advertise its U-Test range.
Advertising NewsTopTV agrees to flight Nando’s 'diversity' advert; gives subscribers right to chooseTopTV confirmed on 20 June that it has agreed to flight the Nando’s 'diversity' television advertisement, which the other major South African television stations and pay-TV platforms refused to screen. The decision was taken following an approach to TopTV from Nando’s media agency, The MediaShop, to provide a broadcast platform for the advert.
Thursday, 14 June 2012
Marketing NewsBayer selects Z-Card® to help launch its latest productBayer has put blue ticks, flies and other pests in their place with the launch of its new Zeropar Aerosol, and selected a Z-CARD ® to assist with the communication of the launch of the new product.
Marketing NewsVWV Group produces its fourth SABMiller Africa MS&D ConferenceFor the fourth consecutive year, VWV Group was appointed to produce the recent SABMiller Africa MS&D conference . Held in Cape Town, the event hosted 270 sales, marketing and distribution management delegates who flew in from 17 different African countries
Editorial DeskIf it’s a grudge purchase, make the advertising singSince late 2007, the world has been suffering from the worst financial crisis since the beginning of the Great Depression in 1929. Known as the ‘Long Recession’, it has left people thinking twice about where they invest their money and what they spend it on.
Advertising NewsFashion Media captures embodiment of fragrance through bold creativeDuring a two-week campaign, Fashion Media, managed to capture the embodiment of fragrance, Especially Escada, in the window displays of Edgars stores countrywide.
Marketing NewsJoe Public launches its own brand design, below the line agenciesBased on the belief that growth feeds growth, the partners at Joe Public launched Joe Public Shift (Brand Design) and Joe Public Ignite (BTL) on 15 June.
Marketing NewsRole of social media to be discussed at Thought Leadership DigibateThe sixth Thought Leadership Digibate – hosted by Aegis Media and Bizcommunity – is set to discuss and debate whether or not social media should be the pillar of the marketing mix.
Advertising NewsThe Citizen offers 'Steve' advice in its latest radio campaignPublished six days a week, The Citizen has launched a radio campaign which effectively offers career, motoring and entertainment advice to ‘Steve’, the guy everybody loves to hate.
Marketing NewsDStv commercial wins gold at PromaxBDA International AwardsDStv’s ‘Making memories’ TV commercial was awarded a gold award at the PromaxBDA International Awards last week.
Marketing NewsFin24.com survey shows South Africans are willing to engage onlineThe success of a recent survey conducted on SA’s biggest financial website, Fin24.com , by the deVere Group SA has confirmed that South Africans are not only willing to engage online but that companies can gain valuable insights by strategically utilising polls and surveys on matched demographic platforms.
Marketing NewsDStv Mobile teams up with Golf Unlimited to market to golfersTaking advantage of Golf Unlimited’s latest ambient media offering – activations – DStv Mobile demonstrated the use of a 360 degree sales campaign within the golfing world.
AwardsCavendish Square brings home international marketing awardCompeting against a total of 105 nominations from shopping centres across Europe and South Africa, Cavendish Square has yet again brought home the International Council of Shopping Centres’ (ICSC) Solal award for marketing excellence .
AwardsLoeries direct, PR and live events panels announced The Loeries has announced the direct, PR communication and live events judging panels for The 34 th Annual Loerie Awards .
AwardsNet#work BBDO wins big at the 59th Annual Cannes Lions International Festival of CreativityNet#work BBDO has won two Gold Radio Lions for its ‘Mercedes-Benz – attention assist’ radio campaign at the 59 th annual Cannes Lions International Festival of Creativity held at the Palais de Festivals in Cannes, France this week. In addition, the agency has won three Bronze Lions in the outdoor and radio category.

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