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Week in review: Week ending 14 June 2012

Thursday, 07 June 2012
Marketing NewsEntries for 2011/2012 AfriSam/SAIA Awards announcedFollowing a vigorous adjudication phase aimed at identifying outstanding South African architectural projects that reflect sustainable outcomes, 12 qualifying entries for the 2011/2012 AfriSam/SAIA Award for Sustainable Architecture have been announced.
Marketing NewsInteractive theatre used to help Kumba Mines impart its messageMann Made Media was recently tasked with creating a series of scenarios depicting the dilemma of the workforce shareholders at Kumba Mines.
Marketing NewsBrandFinance awards FNB with an AAA-ratingThe BrandFinance 2012 survey has ranked FNB as the strongest banking brand in South Africa with an AAA-rating.
Marketing NewsThe role of the marketer has evolvedLet’s rewind by 20 years when marketing was seen as a ‘fun and easy’ career to get into. Fast forward to 2012 and marketing as a career has evolved into more of a specialised science rather than an art
Advertising NewsSA's Cannes Predictions launched by ididthatad.com, Egg FilmsIn a few weeks time, judging panels will be picking over the world’s best work in Cannes.
Marketing NewsLotusFM broadcasts live at The MediaShop DurbanThe airwaves took on a new dimension for staff and clients of The MediaShop Durban when Lotus FM ’s breakfast show “The Morning Rush” was broadcast from the media agency’s main boardroom on Friday, 1 June.
Editorial DeskGM pulls Facebook advertising – sign of the times?If you type ‘GM pulls Facebook advertising’ into Google , you receive about 10 200 000 results. Granted, only the first few pages of results are actually relevant, but it just goes to show how prolific and somewhat repetitive the news is these days.
Marketing NewsNew WesBank campaign reflects online shift in customer behaviourWesBank, South Africa’s leading moveable asset-based financial solutions provider, has launched its new advertising campaign reflecting its response to changing customer behaviour.
New AccountsHouse of Brave appointed as preferred ‘tactical and activations' agency to TrackerHouse of Brave is excited to be partnering with one of South Africa's iconic brands, Tracker.
Advertising NewsBefore and after, the un-retouched storySomething unusual is happening in malls around Nairobi. Power Vibes Studio, specialising in weight-loss programmes, recently opened its doors in Nairobi. Just like the East African office of the international advertising agency TBWA. Put the two newbies together, and a dynamic new promotional concept emerged ...
Thursday, 07 June 2012
Marketing NewsEntries for 2011/2012 AfriSam/SAIA Awards announcedFollowing a vigorous adjudication phase aimed at identifying outstanding South African architectural projects that reflect sustainable outcomes, 12 qualifying entries for the 2011/2012 AfriSam/SAIA Award for Sustainable Architecture have been announced.
Marketing NewsInteractive theatre used to help Kumba Mines impart its messageMann Made Media was recently tasked with creating a series of scenarios depicting the dilemma of the workforce shareholders at Kumba Mines.
Marketing NewsBrandFinance awards FNB with an AAA-ratingThe BrandFinance 2012 survey has ranked FNB as the strongest banking brand in South Africa with an AAA-rating.
Marketing NewsThe role of the marketer has evolvedLet’s rewind by 20 years when marketing was seen as a ‘fun and easy’ career to get into. Fast forward to 2012 and marketing as a career has evolved into more of a specialised science rather than an art
Advertising NewsSA's Cannes Predictions launched by ididthatad.com, Egg FilmsIn a few weeks time, judging panels will be picking over the world’s best work in Cannes.
Marketing NewsLotusFM broadcasts live at The MediaShop DurbanThe airwaves took on a new dimension for staff and clients of The MediaShop Durban when Lotus FM ’s breakfast show “The Morning Rush” was broadcast from the media agency’s main boardroom on Friday, 1 June.
Editorial DeskGM pulls Facebook advertising – sign of the times?If you type ‘GM pulls Facebook advertising’ into Google , you receive about 10 200 000 results. Granted, only the first few pages of results are actually relevant, but it just goes to show how prolific and somewhat repetitive the news is these days.
Marketing NewsNew WesBank campaign reflects online shift in customer behaviourWesBank, South Africa’s leading moveable asset-based financial solutions provider, has launched its new advertising campaign reflecting its response to changing customer behaviour.
New AccountsHouse of Brave appointed as preferred ‘tactical and activations' agency to TrackerHouse of Brave is excited to be partnering with one of South Africa's iconic brands, Tracker.
Advertising NewsBefore and after, the un-retouched storySomething unusual is happening in malls around Nairobi. Power Vibes Studio, specialising in weight-loss programmes, recently opened its doors in Nairobi. Just like the East African office of the international advertising agency TBWA. Put the two newbies together, and a dynamic new promotional concept emerged ...
Thursday, 07 June 2012
Marketing NewsShell Helix hosting the ultimate experience with FerrariShell Helix is hosting the ultimate experience with Ferrari in September 2012 as it plans to take some of its South African customers on a trip to Italy to enjoy the passion, excitement and thrill of the Italian Grand Prix.
Marketing NewsHip-Hop star ProKid features on Comuta Radio and Rank TVComutaNet, an authority on the commuter market, provides a host of valuable and interesting content to millions of commuters making Comuta Radio and Rank TV leading platforms for advertisers in the LSM 4-7 bracket.
Marketing NewsBrian Parsley to top the bill at Markex 2012Top international speaker Brian Parsley will be among the elite group of speakers and MCs giving half-hour presentations at no cost in the USB Speakers Pavilion as part of Markex World of Events 2012 next week.
Marketing NewsAAA School of Advertising runs Digital Bootcamp in JoburgFollowing on the success of its Digital Bootcamps held in Cape Town recently, the AAA School of Advertising, in partnership with digital strategist Ryan Sauer, are launching powerful digital media Digital Boot Camp training sessions in Joburg.
Marketing NewsNXT\ appointed to take well-known household brands into the digital marketplaceFollowing the successful execution of Reckitt Benckiser’s recent digital marketing campaigns for its Vanish and Dettol brands, NXT\ Digital Innovation has been given the opportunity to cuts its teeth in new areas of the company’s best known brands.
Marketing NewsMango celebrates fourth Generation Next Awards winLow-cost airline Mango achieved poll-position for the fourth consecutive year as coolest among its low-cost peers in the Sunday Times Generation Next Awards .
AwardsLoeries Ubuntu Award for brands making a positive impactThere is still time for work to be entered into the Loeries Ubuntu Award before the extended deadline of 15 June.
Thursday, 07 June 2012
Marketing NewsEntries for 2011/2012 AfriSam/SAIA Awards announcedFollowing a vigorous adjudication phase aimed at identifying outstanding South African architectural projects that reflect sustainable outcomes, 12 qualifying entries for the 2011/2012 AfriSam/SAIA Award for Sustainable Architecture have been announced.
Marketing NewsInteractive theatre used to help Kumba Mines impart its messageMann Made Media was recently tasked with creating a series of scenarios depicting the dilemma of the workforce shareholders at Kumba Mines.
Marketing NewsBrandFinance awards FNB with an AAA-ratingThe BrandFinance 2012 survey has ranked FNB as the strongest banking brand in South Africa with an AAA-rating.
Marketing NewsThe role of the marketer has evolvedLet’s rewind by 20 years when marketing was seen as a ‘fun and easy’ career to get into. Fast forward to 2012 and marketing as a career has evolved into more of a specialised science rather than an art
Advertising NewsSA's Cannes Predictions launched by ididthatad.com, Egg FilmsIn a few weeks time, judging panels will be picking over the world’s best work in Cannes.
Marketing NewsLotusFM broadcasts live at The MediaShop DurbanThe airwaves took on a new dimension for staff and clients of The MediaShop Durban when Lotus FM ’s breakfast show “The Morning Rush” was broadcast from the media agency’s main boardroom on Friday, 1 June.
Editorial DeskGM pulls Facebook advertising – sign of the times?If you type ‘GM pulls Facebook advertising’ into Google , you receive about 10 200 000 results. Granted, only the first few pages of results are actually relevant, but it just goes to show how prolific and somewhat repetitive the news is these days.
Marketing NewsNew WesBank campaign reflects online shift in customer behaviourWesBank, South Africa’s leading moveable asset-based financial solutions provider, has launched its new advertising campaign reflecting its response to changing customer behaviour.
New AccountsHouse of Brave appointed as preferred ‘tactical and activations' agency to TrackerHouse of Brave is excited to be partnering with one of South Africa's iconic brands, Tracker.
Advertising NewsBefore and after, the un-retouched storySomething unusual is happening in malls around Nairobi. Power Vibes Studio, specialising in weight-loss programmes, recently opened its doors in Nairobi. Just like the East African office of the international advertising agency TBWA. Put the two newbies together, and a dynamic new promotional concept emerged ...
Thursday, 07 June 2012
Marketing NewsShell Helix hosting the ultimate experience with FerrariShell Helix is hosting the ultimate experience with Ferrari in September 2012 as it plans to take some of its South African customers on a trip to Italy to enjoy the passion, excitement and thrill of the Italian Grand Prix.
Marketing NewsHip-Hop star ProKid features on Comuta Radio and Rank TVComutaNet, an authority on the commuter market, provides a host of valuable and interesting content to millions of commuters making Comuta Radio and Rank TV leading platforms for advertisers in the LSM 4-7 bracket.
Marketing NewsBrian Parsley to top the bill at Markex 2012Top international speaker Brian Parsley will be among the elite group of speakers and MCs giving half-hour presentations at no cost in the USB Speakers Pavilion as part of Markex World of Events 2012 next week.
Marketing NewsAAA School of Advertising runs Digital Bootcamp in JoburgFollowing on the success of its Digital Bootcamps held in Cape Town recently, the AAA School of Advertising, in partnership with digital strategist Ryan Sauer, are launching powerful digital media Digital Boot Camp training sessions in Joburg.
Marketing NewsNXT\ appointed to take well-known household brands into the digital marketplaceFollowing the successful execution of Reckitt Benckiser’s recent digital marketing campaigns for its Vanish and Dettol brands, NXT\ Digital Innovation has been given the opportunity to cuts its teeth in new areas of the company’s best known brands.
Marketing NewsMango celebrates fourth Generation Next Awards winLow-cost airline Mango achieved poll-position for the fourth consecutive year as coolest among its low-cost peers in the Sunday Times Generation Next Awards .
AwardsLoeries Ubuntu Award for brands making a positive impactThere is still time for work to be entered into the Loeries Ubuntu Award before the extended deadline of 15 June.
Thursday, 07 June 2012
Marketing NewsCadbury Dairy Milk kicks off its winter promotionThis winter, South Africa’s best loved chocolate brand, Cadbury Dairy Milk invites consumers to fill up on joy in the biggest chocolate promotion in SA – ‘Every Bit a Bite of Joy’.
Marketing NewsPocketMedia® selected to engage educators and school leadersAs part of a Microsoft initiative to provide teachers and principals all over the country with free learning and teaching resources, Microsoft South Africa has contracted PocketMedia® Solutions to develop these resources.
Marketing NewsAMASA's annual Golf Day hailed as a successThanks to overwhelming support from sponsors and colleagues of the media and marketing industry, AMASA’s annual Golf Day held at the Parkview Golf Club was another huge success.
Marketing NewsSurvey finds that Johannesburg is the second most visited city in AfricaJohannesburg will be the second most visited destination city in Africa, with a projected 2.5m international visitors expected to enter the city in 2012.
Marketing NewsPrezence Digital behind launch of Eye Witness News' mobi-sitePrezence Digital, one of Africa’s most prominent full service digital agencies, has provided the technological expertise behind the successful launch of the new Eye Witness News mobi-site, which is changing the way South Africa stays on top of current affairs.
Marketing NewsSurvey shows tablets are joining smartphones to catapult e-commerceThe 2012 Mobile shopping survey by kalahari.com reveals that tablet devices are joining smartphones in catapulting online shopping growth.
New AccountsMetropolitanRepublic Uganda on a winning streakMetropolitanRepublic Uganda has announced that it has won the PR and media relations for search engine giant Google, starting in Uganda with the potential to handle Rwanda and South Sudan operations once these are up and running.
Thursday, 07 June 2012
Marketing NewsEntries for 2011/2012 AfriSam/SAIA Awards announcedFollowing a vigorous adjudication phase aimed at identifying outstanding South African architectural projects that reflect sustainable outcomes, 12 qualifying entries for the 2011/2012 AfriSam/SAIA Award for Sustainable Architecture have been announced.
Marketing NewsInteractive theatre used to help Kumba Mines impart its messageMann Made Media was recently tasked with creating a series of scenarios depicting the dilemma of the workforce shareholders at Kumba Mines.
Marketing NewsBrandFinance awards FNB with an AAA-ratingThe BrandFinance 2012 survey has ranked FNB as the strongest banking brand in South Africa with an AAA-rating.
Marketing NewsThe role of the marketer has evolvedLet’s rewind by 20 years when marketing was seen as a ‘fun and easy’ career to get into. Fast forward to 2012 and marketing as a career has evolved into more of a specialised science rather than an art
Advertising NewsSA's Cannes Predictions launched by ididthatad.com, Egg FilmsIn a few weeks time, judging panels will be picking over the world’s best work in Cannes.
Marketing NewsLotusFM broadcasts live at The MediaShop DurbanThe airwaves took on a new dimension for staff and clients of The MediaShop Durban when Lotus FM ’s breakfast show “The Morning Rush” was broadcast from the media agency’s main boardroom on Friday, 1 June.
Editorial DeskGM pulls Facebook advertising – sign of the times?If you type ‘GM pulls Facebook advertising’ into Google , you receive about 10 200 000 results. Granted, only the first few pages of results are actually relevant, but it just goes to show how prolific and somewhat repetitive the news is these days.
Marketing NewsNew WesBank campaign reflects online shift in customer behaviourWesBank, South Africa’s leading moveable asset-based financial solutions provider, has launched its new advertising campaign reflecting its response to changing customer behaviour.
New AccountsHouse of Brave appointed as preferred ‘tactical and activations' agency to TrackerHouse of Brave is excited to be partnering with one of South Africa's iconic brands, Tracker.
Advertising NewsBefore and after, the un-retouched storySomething unusual is happening in malls around Nairobi. Power Vibes Studio, specialising in weight-loss programmes, recently opened its doors in Nairobi. Just like the East African office of the international advertising agency TBWA. Put the two newbies together, and a dynamic new promotional concept emerged ...
Thursday, 07 June 2012
Marketing NewsShell Helix hosting the ultimate experience with FerrariShell Helix is hosting the ultimate experience with Ferrari in September 2012 as it plans to take some of its South African customers on a trip to Italy to enjoy the passion, excitement and thrill of the Italian Grand Prix.
Marketing NewsHip-Hop star ProKid features on Comuta Radio and Rank TVComutaNet, an authority on the commuter market, provides a host of valuable and interesting content to millions of commuters making Comuta Radio and Rank TV leading platforms for advertisers in the LSM 4-7 bracket.
Marketing NewsBrian Parsley to top the bill at Markex 2012Top international speaker Brian Parsley will be among the elite group of speakers and MCs giving half-hour presentations at no cost in the USB Speakers Pavilion as part of Markex World of Events 2012 next week.
Marketing NewsAAA School of Advertising runs Digital Bootcamp in JoburgFollowing on the success of its Digital Bootcamps held in Cape Town recently, the AAA School of Advertising, in partnership with digital strategist Ryan Sauer, are launching powerful digital media Digital Boot Camp training sessions in Joburg.
Marketing NewsNXT\ appointed to take well-known household brands into the digital marketplaceFollowing the successful execution of Reckitt Benckiser’s recent digital marketing campaigns for its Vanish and Dettol brands, NXT\ Digital Innovation has been given the opportunity to cuts its teeth in new areas of the company’s best known brands.
Marketing NewsMango celebrates fourth Generation Next Awards winLow-cost airline Mango achieved poll-position for the fourth consecutive year as coolest among its low-cost peers in the Sunday Times Generation Next Awards .
AwardsLoeries Ubuntu Award for brands making a positive impactThere is still time for work to be entered into the Loeries Ubuntu Award before the extended deadline of 15 June.
Thursday, 07 June 2012
Marketing NewsCadbury Dairy Milk kicks off its winter promotionThis winter, South Africa’s best loved chocolate brand, Cadbury Dairy Milk invites consumers to fill up on joy in the biggest chocolate promotion in SA – ‘Every Bit a Bite of Joy’.
Marketing NewsPocketMedia® selected to engage educators and school leadersAs part of a Microsoft initiative to provide teachers and principals all over the country with free learning and teaching resources, Microsoft South Africa has contracted PocketMedia® Solutions to develop these resources.
Marketing NewsAMASA's annual Golf Day hailed as a successThanks to overwhelming support from sponsors and colleagues of the media and marketing industry, AMASA’s annual Golf Day held at the Parkview Golf Club was another huge success.
Marketing NewsSurvey finds that Johannesburg is the second most visited city in AfricaJohannesburg will be the second most visited destination city in Africa, with a projected 2.5m international visitors expected to enter the city in 2012.
Marketing NewsPrezence Digital behind launch of Eye Witness News' mobi-sitePrezence Digital, one of Africa’s most prominent full service digital agencies, has provided the technological expertise behind the successful launch of the new Eye Witness News mobi-site, which is changing the way South Africa stays on top of current affairs.
Marketing NewsSurvey shows tablets are joining smartphones to catapult e-commerceThe 2012 Mobile shopping survey by kalahari.com reveals that tablet devices are joining smartphones in catapulting online shopping growth.
New AccountsMetropolitanRepublic Uganda on a winning streakMetropolitanRepublic Uganda has announced that it has won the PR and media relations for search engine giant Google, starting in Uganda with the potential to handle Rwanda and South Sudan operations once these are up and running.
Thursday, 07 June 2012
AwardsAdams & Adams to sponsor Young Creative AwardsFor the second consecutive year, intellectual property specialists, Adams & Adams have partnered with the Loeries to support the Young Creatives Award – a special award for emerging creative talent in the brand communication industry.
Advertising NewsDraftfcb Cape Town pays tribute to the father of science fictionFollowing the death of Ray Bradbury, Draftfcb Cape Town paid tribute to his honour.
Marketing NewsJust Design to conceptualise look of new-to-market craft beer rangeDevil’s Peak Brewing Company (DPBC), a boutique-sized craft beer brewery situated in Cape Town, recently appointed Just Design, a Stellenbosch-based brand design agency, to conceptualise and ‘package’ a look and feel for their new-to-market craft beer range.
Marketing NewsSocial media marketing isn’t a scienceFor the past month or so, many a conversation topic and opinion article has been about the subject of General Motors’ decision to pull all of its Facebook advertising. And for good reason. Facebook has arguably been the most progressive social media platform making inroads in the arena of targeted advertising next to Google.
Marketing NewsPocketMedia® Solutions to launch ‘The Changer’ Markex 2012 will see PocketMedia® Solutions launch yet another consumer engaging and interactive marketing application, ‘The Changer’.
Marketing NewsMoving your brand forward in the social spaceWhat’s important in the social space is not only to create meaningful engagement, but also to continuously move the brand forward with a clear plan in place. Gullan&Gullan creative director, Desirée Gullan shares some tools below that will assist in moving a brand forward in the social space.
Marketing NewsCaltex brands cabs for its Techron® 'Bubbles' campaignVehicle and transit media specialist, Graffiti, has once again got Caltex with Techron® cleaning a path through Johannesburg’s outdoor advertising clutter with its latest fleet of 20 branded cabs.
Marketing NewsStor-Age makes its mark in JohannesburgFollowing the urban renewal progress in Johannesburg City Centre, Stor-Age JHB City has made its mark on Rosettenville Road in the heart of the CBD.
Marketing NewsPrimedia Lifestyle presents at township marketing workshopAs part of its strategic positioning as a provider of top line marketing intelligence to its clients, Primedia Lifestyle Group marketing executive Busisiwe Mahlaba recently gave a presentation at a township marketing workshop.
Marketing NewsSpringboks to have new brand and marketing campaignThe international rugby season is to open with a new brand and marketing campaign for the Springboks – Our Honour, Our Heritage.
Marketing NewsDMMA and PMSA to collaborate on key areas of mutual interestThe Digital Media and Marketing Association (DMMA) and Print Media South Africa (PMSA) have announced that they will be collaborating on several key areas of mutual interest and importance.
Marketing NewsTomTom searches for drivers to explore and map five paradise islandsTomTom has kicked off its Map Paradise Project, a once-in-a life-time opportunity for five families or groups of friends to spend two weeks on a tropical island and earn R 100 000. The Map Paradise Project will help create new navigable maps for Fiji, St Lucia, Mauritius, Cape Verde and the Seychelles.
Marketing NewsNotice of the Marketing Association of South Africa's AGMThe 2012 Annual General Meeting of members of The Marketing Association of South Africa [MA(SA)] will be held at The Bryanston Country Club, No 63 Bryanston Drive, Bryanston on Wednesday, 18 July at 15:00.
Marketing NewsJWT helps build SA’s best loved brandsJWT South Africa is proud of its clients who were chosen as some of South Africa’s coolest brands in the latest Sunday Times Generation Next Brand survey.
Thursday, 07 June 2012
Marketing NewsEntries for 2011/2012 AfriSam/SAIA Awards announcedFollowing a vigorous adjudication phase aimed at identifying outstanding South African architectural projects that reflect sustainable outcomes, 12 qualifying entries for the 2011/2012 AfriSam/SAIA Award for Sustainable Architecture have been announced.
Marketing NewsInteractive theatre used to help Kumba Mines impart its messageMann Made Media was recently tasked with creating a series of scenarios depicting the dilemma of the workforce shareholders at Kumba Mines.
Marketing NewsBrandFinance awards FNB with an AAA-ratingThe BrandFinance 2012 survey has ranked FNB as the strongest banking brand in South Africa with an AAA-rating.
Marketing NewsThe role of the marketer has evolvedLet’s rewind by 20 years when marketing was seen as a ‘fun and easy’ career to get into. Fast forward to 2012 and marketing as a career has evolved into more of a specialised science rather than an art
Advertising NewsSA's Cannes Predictions launched by ididthatad.com, Egg FilmsIn a few weeks time, judging panels will be picking over the world’s best work in Cannes.
Marketing NewsLotusFM broadcasts live at The MediaShop DurbanThe airwaves took on a new dimension for staff and clients of The MediaShop Durban when Lotus FM ’s breakfast show “The Morning Rush” was broadcast from the media agency’s main boardroom on Friday, 1 June.
Editorial DeskGM pulls Facebook advertising – sign of the times?If you type ‘GM pulls Facebook advertising’ into Google , you receive about 10 200 000 results. Granted, only the first few pages of results are actually relevant, but it just goes to show how prolific and somewhat repetitive the news is these days.
Marketing NewsNew WesBank campaign reflects online shift in customer behaviourWesBank, South Africa’s leading moveable asset-based financial solutions provider, has launched its new advertising campaign reflecting its response to changing customer behaviour.
New AccountsHouse of Brave appointed as preferred ‘tactical and activations' agency to TrackerHouse of Brave is excited to be partnering with one of South Africa's iconic brands, Tracker.
Advertising NewsBefore and after, the un-retouched storySomething unusual is happening in malls around Nairobi. Power Vibes Studio, specialising in weight-loss programmes, recently opened its doors in Nairobi. Just like the East African office of the international advertising agency TBWA. Put the two newbies together, and a dynamic new promotional concept emerged ...
Thursday, 07 June 2012
Marketing NewsShell Helix hosting the ultimate experience with FerrariShell Helix is hosting the ultimate experience with Ferrari in September 2012 as it plans to take some of its South African customers on a trip to Italy to enjoy the passion, excitement and thrill of the Italian Grand Prix.
Marketing NewsHip-Hop star ProKid features on Comuta Radio and Rank TVComutaNet, an authority on the commuter market, provides a host of valuable and interesting content to millions of commuters making Comuta Radio and Rank TV leading platforms for advertisers in the LSM 4-7 bracket.
Marketing NewsBrian Parsley to top the bill at Markex 2012Top international speaker Brian Parsley will be among the elite group of speakers and MCs giving half-hour presentations at no cost in the USB Speakers Pavilion as part of Markex World of Events 2012 next week.
Marketing NewsAAA School of Advertising runs Digital Bootcamp in JoburgFollowing on the success of its Digital Bootcamps held in Cape Town recently, the AAA School of Advertising, in partnership with digital strategist Ryan Sauer, are launching powerful digital media Digital Boot Camp training sessions in Joburg.
Marketing NewsNXT\ appointed to take well-known household brands into the digital marketplaceFollowing the successful execution of Reckitt Benckiser’s recent digital marketing campaigns for its Vanish and Dettol brands, NXT\ Digital Innovation has been given the opportunity to cuts its teeth in new areas of the company’s best known brands.
Marketing NewsMango celebrates fourth Generation Next Awards winLow-cost airline Mango achieved poll-position for the fourth consecutive year as coolest among its low-cost peers in the Sunday Times Generation Next Awards .
AwardsLoeries Ubuntu Award for brands making a positive impactThere is still time for work to be entered into the Loeries Ubuntu Award before the extended deadline of 15 June.
Thursday, 07 June 2012
Marketing NewsCadbury Dairy Milk kicks off its winter promotionThis winter, South Africa’s best loved chocolate brand, Cadbury Dairy Milk invites consumers to fill up on joy in the biggest chocolate promotion in SA – ‘Every Bit a Bite of Joy’.
Marketing NewsPocketMedia® selected to engage educators and school leadersAs part of a Microsoft initiative to provide teachers and principals all over the country with free learning and teaching resources, Microsoft South Africa has contracted PocketMedia® Solutions to develop these resources.
Marketing NewsAMASA's annual Golf Day hailed as a successThanks to overwhelming support from sponsors and colleagues of the media and marketing industry, AMASA’s annual Golf Day held at the Parkview Golf Club was another huge success.
Marketing NewsSurvey finds that Johannesburg is the second most visited city in AfricaJohannesburg will be the second most visited destination city in Africa, with a projected 2.5m international visitors expected to enter the city in 2012.
Marketing NewsPrezence Digital behind launch of Eye Witness News' mobi-sitePrezence Digital, one of Africa’s most prominent full service digital agencies, has provided the technological expertise behind the successful launch of the new Eye Witness News mobi-site, which is changing the way South Africa stays on top of current affairs.
Marketing NewsSurvey shows tablets are joining smartphones to catapult e-commerceThe 2012 Mobile shopping survey by kalahari.com reveals that tablet devices are joining smartphones in catapulting online shopping growth.
New AccountsMetropolitanRepublic Uganda on a winning streakMetropolitanRepublic Uganda has announced that it has won the PR and media relations for search engine giant Google, starting in Uganda with the potential to handle Rwanda and South Sudan operations once these are up and running.
Thursday, 07 June 2012
AwardsAdams & Adams to sponsor Young Creative AwardsFor the second consecutive year, intellectual property specialists, Adams & Adams have partnered with the Loeries to support the Young Creatives Award – a special award for emerging creative talent in the brand communication industry.
Advertising NewsDraftfcb Cape Town pays tribute to the father of science fictionFollowing the death of Ray Bradbury, Draftfcb Cape Town paid tribute to his honour.
Marketing NewsJust Design to conceptualise look of new-to-market craft beer rangeDevil’s Peak Brewing Company (DPBC), a boutique-sized craft beer brewery situated in Cape Town, recently appointed Just Design, a Stellenbosch-based brand design agency, to conceptualise and ‘package’ a look and feel for their new-to-market craft beer range.
Marketing NewsSocial media marketing isn’t a scienceFor the past month or so, many a conversation topic and opinion article has been about the subject of General Motors’ decision to pull all of its Facebook advertising. And for good reason. Facebook has arguably been the most progressive social media platform making inroads in the arena of targeted advertising next to Google.
Marketing NewsPocketMedia® Solutions to launch ‘The Changer’ Markex 2012 will see PocketMedia® Solutions launch yet another consumer engaging and interactive marketing application, ‘The Changer’.
Marketing NewsMoving your brand forward in the social spaceWhat’s important in the social space is not only to create meaningful engagement, but also to continuously move the brand forward with a clear plan in place. Gullan&Gullan creative director, Desirée Gullan shares some tools below that will assist in moving a brand forward in the social space.
Marketing NewsCaltex brands cabs for its Techron® 'Bubbles' campaignVehicle and transit media specialist, Graffiti, has once again got Caltex with Techron® cleaning a path through Johannesburg’s outdoor advertising clutter with its latest fleet of 20 branded cabs.
Marketing NewsStor-Age makes its mark in JohannesburgFollowing the urban renewal progress in Johannesburg City Centre, Stor-Age JHB City has made its mark on Rosettenville Road in the heart of the CBD.
Marketing NewsPrimedia Lifestyle presents at township marketing workshopAs part of its strategic positioning as a provider of top line marketing intelligence to its clients, Primedia Lifestyle Group marketing executive Busisiwe Mahlaba recently gave a presentation at a township marketing workshop.
Marketing NewsSpringboks to have new brand and marketing campaignThe international rugby season is to open with a new brand and marketing campaign for the Springboks – Our Honour, Our Heritage.
Marketing NewsDMMA and PMSA to collaborate on key areas of mutual interestThe Digital Media and Marketing Association (DMMA) and Print Media South Africa (PMSA) have announced that they will be collaborating on several key areas of mutual interest and importance.
Marketing NewsTomTom searches for drivers to explore and map five paradise islandsTomTom has kicked off its Map Paradise Project, a once-in-a life-time opportunity for five families or groups of friends to spend two weeks on a tropical island and earn R 100 000. The Map Paradise Project will help create new navigable maps for Fiji, St Lucia, Mauritius, Cape Verde and the Seychelles.
Marketing NewsNotice of the Marketing Association of South Africa's AGMThe 2012 Annual General Meeting of members of The Marketing Association of South Africa [MA(SA)] will be held at The Bryanston Country Club, No 63 Bryanston Drive, Bryanston on Wednesday, 18 July at 15:00.
Marketing NewsJWT helps build SA’s best loved brandsJWT South Africa is proud of its clients who were chosen as some of South Africa’s coolest brands in the latest Sunday Times Generation Next Brand survey.
Thursday, 07 June 2012
Marketing NewsCastle Lager handpicks superfans to experience Springboks up closeA group of South Africa’s most dedicated and passionate sports fans were hand picked by Castle Lager to experience a Springbok test match like never before.
Marketing NewsSamsung selects ZAMI to produce a Z-CARD® to promote its tabletSamsung has again selected Z-CARD® Africa, Middle East, India and Turkey (ZAMI) to produce a Z-CARD® to promote one of its products. This time it’s the Samsung tablet.
Marketing NewsFoxP2 and the DNA Project team up for a live activationThe DNA Project is a Cape Town- based initiative whose mission it is to raise awareness of the importance of DNA preservation at crime scenes, and in 2011 it combined forces with FoxP2 and created a TVC called ‘The Cigarette that saves lives’ which was flighted on TopTV last year, and DStv and M-NET in 2012.
Marketing NewsVWV Group produces Nando's World-Wide Licensing (WWL) conferenceAward-winning brand experience agency, the VWV Group, was recently appointed by Nando’s to produce and execute its World-Wide Licensing (WWL) conference.
Marketing NewsMA(SA) expresses concern over broadcasters’ ban of hard-hitting Nando’s advertThe Marketing Association of South Africa [MA(SA)] has voiced its concerns and objections in letters addressed to the CEOs of the SABC, e.tv, M-Net and Multichoice questioning their decisions to ban Nando’s controversial advertisement that shines the spotlight on xenophobia and intolerance in South Africa.
Marketing NewsExpand a Sign, proud branding supplier to the BoksExpand a Sign recently secured a large order for multiple branding solutions for SA Rugby. Expand a Sign is an industry leader in portable instant advertising with a wide range of banners and signs for indoor and outdoor use.
AwardsPrimedia Lifestyle scoops gold at globally recognised Solal AwardsPrimedia Unlimited’s shopping centre marketing consultancy Primedia Lifestyle scooped five awards at this year’s prestigious 2012 European ICSC Solal Awards recently announced in Budapest, Hungary.
Marketing NewsNXT\ appointed to re-design CSI websiteAward-winning digital agency, NXT\ Digital Innovation, has been appointed by Conference Speakers International (CSI) to re-design and develop the company’s corporate website.
Thursday, 07 June 2012
Marketing NewsEntries for 2011/2012 AfriSam/SAIA Awards announcedFollowing a vigorous adjudication phase aimed at identifying outstanding South African architectural projects that reflect sustainable outcomes, 12 qualifying entries for the 2011/2012 AfriSam/SAIA Award for Sustainable Architecture have been announced.
Marketing NewsInteractive theatre used to help Kumba Mines impart its messageMann Made Media was recently tasked with creating a series of scenarios depicting the dilemma of the workforce shareholders at Kumba Mines.
Marketing NewsBrandFinance awards FNB with an AAA-ratingThe BrandFinance 2012 survey has ranked FNB as the strongest banking brand in South Africa with an AAA-rating.
Marketing NewsThe role of the marketer has evolvedLet’s rewind by 20 years when marketing was seen as a ‘fun and easy’ career to get into. Fast forward to 2012 and marketing as a career has evolved into more of a specialised science rather than an art
Advertising NewsSA's Cannes Predictions launched by ididthatad.com, Egg FilmsIn a few weeks time, judging panels will be picking over the world’s best work in Cannes.
Marketing NewsLotusFM broadcasts live at The MediaShop DurbanThe airwaves took on a new dimension for staff and clients of The MediaShop Durban when Lotus FM ’s breakfast show “The Morning Rush” was broadcast from the media agency’s main boardroom on Friday, 1 June.
Editorial DeskGM pulls Facebook advertising – sign of the times?If you type ‘GM pulls Facebook advertising’ into Google , you receive about 10 200 000 results. Granted, only the first few pages of results are actually relevant, but it just goes to show how prolific and somewhat repetitive the news is these days.
Marketing NewsNew WesBank campaign reflects online shift in customer behaviourWesBank, South Africa’s leading moveable asset-based financial solutions provider, has launched its new advertising campaign reflecting its response to changing customer behaviour.
New AccountsHouse of Brave appointed as preferred ‘tactical and activations' agency to TrackerHouse of Brave is excited to be partnering with one of South Africa's iconic brands, Tracker.
Advertising NewsBefore and after, the un-retouched storySomething unusual is happening in malls around Nairobi. Power Vibes Studio, specialising in weight-loss programmes, recently opened its doors in Nairobi. Just like the East African office of the international advertising agency TBWA. Put the two newbies together, and a dynamic new promotional concept emerged ...
Thursday, 07 June 2012
Marketing NewsShell Helix hosting the ultimate experience with FerrariShell Helix is hosting the ultimate experience with Ferrari in September 2012 as it plans to take some of its South African customers on a trip to Italy to enjoy the passion, excitement and thrill of the Italian Grand Prix.
Marketing NewsHip-Hop star ProKid features on Comuta Radio and Rank TVComutaNet, an authority on the commuter market, provides a host of valuable and interesting content to millions of commuters making Comuta Radio and Rank TV leading platforms for advertisers in the LSM 4-7 bracket.
Marketing NewsBrian Parsley to top the bill at Markex 2012Top international speaker Brian Parsley will be among the elite group of speakers and MCs giving half-hour presentations at no cost in the USB Speakers Pavilion as part of Markex World of Events 2012 next week.
Marketing NewsAAA School of Advertising runs Digital Bootcamp in JoburgFollowing on the success of its Digital Bootcamps held in Cape Town recently, the AAA School of Advertising, in partnership with digital strategist Ryan Sauer, are launching powerful digital media Digital Boot Camp training sessions in Joburg.
Marketing NewsNXT\ appointed to take well-known household brands into the digital marketplaceFollowing the successful execution of Reckitt Benckiser’s recent digital marketing campaigns for its Vanish and Dettol brands, NXT\ Digital Innovation has been given the opportunity to cuts its teeth in new areas of the company’s best known brands.
Marketing NewsMango celebrates fourth Generation Next Awards winLow-cost airline Mango achieved poll-position for the fourth consecutive year as coolest among its low-cost peers in the Sunday Times Generation Next Awards .
AwardsLoeries Ubuntu Award for brands making a positive impactThere is still time for work to be entered into the Loeries Ubuntu Award before the extended deadline of 15 June.
Thursday, 07 June 2012
Marketing NewsCadbury Dairy Milk kicks off its winter promotionThis winter, South Africa’s best loved chocolate brand, Cadbury Dairy Milk invites consumers to fill up on joy in the biggest chocolate promotion in SA – ‘Every Bit a Bite of Joy’.
Marketing NewsPocketMedia® selected to engage educators and school leadersAs part of a Microsoft initiative to provide teachers and principals all over the country with free learning and teaching resources, Microsoft South Africa has contracted PocketMedia® Solutions to develop these resources.
Marketing NewsAMASA's annual Golf Day hailed as a successThanks to overwhelming support from sponsors and colleagues of the media and marketing industry, AMASA’s annual Golf Day held at the Parkview Golf Club was another huge success.
Marketing NewsSurvey finds that Johannesburg is the second most visited city in AfricaJohannesburg will be the second most visited destination city in Africa, with a projected 2.5m international visitors expected to enter the city in 2012.
Marketing NewsPrezence Digital behind launch of Eye Witness News' mobi-sitePrezence Digital, one of Africa’s most prominent full service digital agencies, has provided the technological expertise behind the successful launch of the new Eye Witness News mobi-site, which is changing the way South Africa stays on top of current affairs.
Marketing NewsSurvey shows tablets are joining smartphones to catapult e-commerceThe 2012 Mobile shopping survey by kalahari.com reveals that tablet devices are joining smartphones in catapulting online shopping growth.
New AccountsMetropolitanRepublic Uganda on a winning streakMetropolitanRepublic Uganda has announced that it has won the PR and media relations for search engine giant Google, starting in Uganda with the potential to handle Rwanda and South Sudan operations once these are up and running.
Thursday, 07 June 2012
AwardsAdams & Adams to sponsor Young Creative AwardsFor the second consecutive year, intellectual property specialists, Adams & Adams have partnered with the Loeries to support the Young Creatives Award – a special award for emerging creative talent in the brand communication industry.
Advertising NewsDraftfcb Cape Town pays tribute to the father of science fictionFollowing the death of Ray Bradbury, Draftfcb Cape Town paid tribute to his honour.
Marketing NewsJust Design to conceptualise look of new-to-market craft beer rangeDevil’s Peak Brewing Company (DPBC), a boutique-sized craft beer brewery situated in Cape Town, recently appointed Just Design, a Stellenbosch-based brand design agency, to conceptualise and ‘package’ a look and feel for their new-to-market craft beer range.
Marketing NewsSocial media marketing isn’t a scienceFor the past month or so, many a conversation topic and opinion article has been about the subject of General Motors’ decision to pull all of its Facebook advertising. And for good reason. Facebook has arguably been the most progressive social media platform making inroads in the arena of targeted advertising next to Google.
Marketing NewsPocketMedia® Solutions to launch ‘The Changer’ Markex 2012 will see PocketMedia® Solutions launch yet another consumer engaging and interactive marketing application, ‘The Changer’.
Marketing NewsMoving your brand forward in the social spaceWhat’s important in the social space is not only to create meaningful engagement, but also to continuously move the brand forward with a clear plan in place. Gullan&Gullan creative director, Desirée Gullan shares some tools below that will assist in moving a brand forward in the social space.
Marketing NewsCaltex brands cabs for its Techron® 'Bubbles' campaignVehicle and transit media specialist, Graffiti, has once again got Caltex with Techron® cleaning a path through Johannesburg’s outdoor advertising clutter with its latest fleet of 20 branded cabs.
Marketing NewsStor-Age makes its mark in JohannesburgFollowing the urban renewal progress in Johannesburg City Centre, Stor-Age JHB City has made its mark on Rosettenville Road in the heart of the CBD.
Marketing NewsPrimedia Lifestyle presents at township marketing workshopAs part of its strategic positioning as a provider of top line marketing intelligence to its clients, Primedia Lifestyle Group marketing executive Busisiwe Mahlaba recently gave a presentation at a township marketing workshop.
Marketing NewsSpringboks to have new brand and marketing campaignThe international rugby season is to open with a new brand and marketing campaign for the Springboks – Our Honour, Our Heritage.
Marketing NewsDMMA and PMSA to collaborate on key areas of mutual interestThe Digital Media and Marketing Association (DMMA) and Print Media South Africa (PMSA) have announced that they will be collaborating on several key areas of mutual interest and importance.
Marketing NewsTomTom searches for drivers to explore and map five paradise islandsTomTom has kicked off its Map Paradise Project, a once-in-a life-time opportunity for five families or groups of friends to spend two weeks on a tropical island and earn R 100 000. The Map Paradise Project will help create new navigable maps for Fiji, St Lucia, Mauritius, Cape Verde and the Seychelles.
Marketing NewsNotice of the Marketing Association of South Africa's AGMThe 2012 Annual General Meeting of members of The Marketing Association of South Africa [MA(SA)] will be held at The Bryanston Country Club, No 63 Bryanston Drive, Bryanston on Wednesday, 18 July at 15:00.
Marketing NewsJWT helps build SA’s best loved brandsJWT South Africa is proud of its clients who were chosen as some of South Africa’s coolest brands in the latest Sunday Times Generation Next Brand survey.
Thursday, 07 June 2012
Marketing NewsCastle Lager handpicks superfans to experience Springboks up closeA group of South Africa’s most dedicated and passionate sports fans were hand picked by Castle Lager to experience a Springbok test match like never before.
Marketing NewsSamsung selects ZAMI to produce a Z-CARD® to promote its tabletSamsung has again selected Z-CARD® Africa, Middle East, India and Turkey (ZAMI) to produce a Z-CARD® to promote one of its products. This time it’s the Samsung tablet.
Marketing NewsFoxP2 and the DNA Project team up for a live activationThe DNA Project is a Cape Town- based initiative whose mission it is to raise awareness of the importance of DNA preservation at crime scenes, and in 2011 it combined forces with FoxP2 and created a TVC called ‘The Cigarette that saves lives’ which was flighted on TopTV last year, and DStv and M-NET in 2012.
Marketing NewsVWV Group produces Nando's World-Wide Licensing (WWL) conferenceAward-winning brand experience agency, the VWV Group, was recently appointed by Nando’s to produce and execute its World-Wide Licensing (WWL) conference.
Marketing NewsMA(SA) expresses concern over broadcasters’ ban of hard-hitting Nando’s advertThe Marketing Association of South Africa [MA(SA)] has voiced its concerns and objections in letters addressed to the CEOs of the SABC, e.tv, M-Net and Multichoice questioning their decisions to ban Nando’s controversial advertisement that shines the spotlight on xenophobia and intolerance in South Africa.
Marketing NewsExpand a Sign, proud branding supplier to the BoksExpand a Sign recently secured a large order for multiple branding solutions for SA Rugby. Expand a Sign is an industry leader in portable instant advertising with a wide range of banners and signs for indoor and outdoor use.
AwardsPrimedia Lifestyle scoops gold at globally recognised Solal AwardsPrimedia Unlimited’s shopping centre marketing consultancy Primedia Lifestyle scooped five awards at this year’s prestigious 2012 European ICSC Solal Awards recently announced in Budapest, Hungary.
Marketing NewsNXT\ appointed to re-design CSI websiteAward-winning digital agency, NXT\ Digital Innovation, has been appointed by Conference Speakers International (CSI) to re-design and develop the company’s corporate website.
Thursday, 07 June 2012
Marketing NewsZinto Marketing Group wins MTN campaignThe Zinto Marketing Group (Zinto) has been awarded MTN’s below-the-line marketing campaign for a period of three years, based on its previous success in running the company’s promotional and branded entertainment drives.
Marketing NewsAMASA June meeting to focus on how digital media has impacted AfricaApurimac Media CEO, Will Green is to talk at the Cape Town June meeting of AMASA about how digital media has impacted Africa and the future opportunities that arise from this source of media.
Marketing NewsContinental Outdoor Media provides insights on advertising in MalawiAs the business world’s gaze turns towards African developing markets, outdoor advertising companies need to understand the different segments in the economies and how best to reach disparate groups of consumers.
Marketing NewsDulux to launch the symbol of its inspirational journeyDulux is to launch the Flourish™, a symbol of its inspirational journey of ‘Adding Colour to People’s Lives™’ across the globe. As part of the international paint company, AkzoNobel, Dulux has been on a colourful mission to make the world a more vibrant place, so that people may feel the inspirational and uplifting effects of colour.
Marketing NewsImageBrief enters the South African marketNewly launched in Cape Town, ImageBrief has taken the creative industries in Sydney, London and more recently the New York Photo Festival by storm.
Marketing NewsMuvo teams up with PocketMedia® Solution’s Z-CARD®Muvo, the recently launched, smarter and easier way of paying for public transport within the eThekwini Municipality area, chose PocketMedia® Solution’s Z-CARD® to provide Muvo card users with a handy, step-by-step guide on how the new service works.
Marketing NewsSpecialised Facebook management tool launched in South AfricaThe recent high-profile acquisitions of specialised social media management companies by Salesforce.com Inc. and Oracle is an indication of the growing global demand among marketers for digital tools to aid them in engaging with customers simply and effectively.
Marketing NewsAva aims to provide women with what they needAva hit South Africa’s shelves over two years ago, providing consumers with convenient, modern and stylish sanitary products. The brainchild of Ros Bechet, it’s a company run purely by women for women, with a personal focus on their consumer being at the heart of the brand.
Editorial DeskGetting to grips with social marketingOn 4 and 5 June, the Direct Marketing Association of South Africa (DMASA) hosted international marketing speaker Michael Leander in SAS Institute in Johannesburg for a specially designed two-day summit focused on social media and email marketing. Gavin Coetzee and Heather Allers attended the first day of the conference and provide feedback.
Marketing NewsIMC Conference sets the mark in the Mother City.LIVING YOUR BRAND proudly hosts another successful edition of the INTEGRATED MARKETING COMMUNICATION CONFERENCE at the Crystal Towers Hotel & Spa on 5th and 6th June 2012.

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