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Week in review: Week ending 7 June 2012

Thursday, 31 May 2012
Marketing NewsStart your career in advertising and marketing at the AAA School of Advertising open dayOn Saturday 9 June, the AAA School of Advertising in Randburg opens its doors to the public, inviting young and talented individuals who seek creativity, energy and job satisfaction, to explore a career in advertising and marketing.
Marketing NewsIT giant and digital guru partner upDuring May, NATIVE and Microsoft joined forces to show their clients the possibilities that exist when technology meets creative thinking.
Thursday, 31 May 2012
Marketing NewsStart your career in advertising and marketing at the AAA School of Advertising open dayOn Saturday 9 June, the AAA School of Advertising in Randburg opens its doors to the public, inviting young and talented individuals who seek creativity, energy and job satisfaction, to explore a career in advertising and marketing.
Marketing NewsIT giant and digital guru partner upDuring May, NATIVE and Microsoft joined forces to show their clients the possibilities that exist when technology meets creative thinking.
Thursday, 31 May 2012
AwardsTop advertising creatives to judge Pendoring 2012A panel of esteemed and seasoned South African advertising creatives and specialists under chairmanship of Antoine Houtsma, executive creative director of Joe Public Amsterdam, will judge the entries for the 18 th annual Pendoring Advertising Awards for excellent Afrikaans and truly South African advertising.
Marketing NewsShoppers say it’s not ‘what’ but ‘where’ that mattersConsumer shopping patterns and retailers target markets are determined by geographics not demographics. This philosophy was reiterated at a recent presentation of key market intelligence by Caxton’s sales and marketing arm The Newspaper Advertising Bureau (NAB) to a leading national retailer.
Marketing NewsDigital media shifts the landscape for media plannersMarcus Stephens, general manager of Howzit MSN, looks at how the mass media model of the past where companies use to broadcast to a large audience is now giving way to a newer model speaking to a smaller more targeted audience.
Marketing NewsSunday Times dishes out the 411 on the coolest brands in townThe Sunday Times Generation Next 2012 Awards that took place on Thursday, 31 May, at Montecasino’s Nu Metro Theatre in Fourways. More than 5 000 South African youths, aged between 8 to 22 years participated in the survey conducted by HDi Youth Marketeers.
Thursday, 31 May 2012
Marketing NewsStart your career in advertising and marketing at the AAA School of Advertising open dayOn Saturday 9 June, the AAA School of Advertising in Randburg opens its doors to the public, inviting young and talented individuals who seek creativity, energy and job satisfaction, to explore a career in advertising and marketing.
Marketing NewsIT giant and digital guru partner upDuring May, NATIVE and Microsoft joined forces to show their clients the possibilities that exist when technology meets creative thinking.
Thursday, 31 May 2012
AwardsTop advertising creatives to judge Pendoring 2012A panel of esteemed and seasoned South African advertising creatives and specialists under chairmanship of Antoine Houtsma, executive creative director of Joe Public Amsterdam, will judge the entries for the 18 th annual Pendoring Advertising Awards for excellent Afrikaans and truly South African advertising.
Marketing NewsShoppers say it’s not ‘what’ but ‘where’ that mattersConsumer shopping patterns and retailers target markets are determined by geographics not demographics. This philosophy was reiterated at a recent presentation of key market intelligence by Caxton’s sales and marketing arm The Newspaper Advertising Bureau (NAB) to a leading national retailer.
Marketing NewsDigital media shifts the landscape for media plannersMarcus Stephens, general manager of Howzit MSN, looks at how the mass media model of the past where companies use to broadcast to a large audience is now giving way to a newer model speaking to a smaller more targeted audience.
Marketing NewsSunday Times dishes out the 411 on the coolest brands in townThe Sunday Times Generation Next 2012 Awards that took place on Thursday, 31 May, at Montecasino’s Nu Metro Theatre in Fourways. More than 5 000 South African youths, aged between 8 to 22 years participated in the survey conducted by HDi Youth Marketeers.
Thursday, 31 May 2012
Marketing NewsMarkLives.com announces its relaunch MarkLives.com , the advertising, design and media site getting known for its exacting content relaunched on 1 June 2012 with a new content schedule and sponsorship base in an effort to monetise the site and reinvest in growing its offering.
Marketing NewsEdward Snell & Co. acquires Rémy-Cointreau agencyLiquor distributor Edward Snell & Co. announced that they have acquired the agency for distributing Rémy-Cointreau in South Africa. The agreement includes the full portfolio of the world-renowned Rémy Martin and Louis XIII cognacs as well as Cointreau and Piper Heidsieck Champagnes.
Marketing NewsFree media space offered ahead of The Loerie Awards deadlineIn a bid to encourage creativity in newspaper advertising, Avusa is offering a media special before the extended entry deadline of 15 June 2012.
Marketing NewsBlackBerry chosen by youth as the ‘coolest brand’BlackBerry also topped the 'Coolest Cellphone' and 'Coolest High-Tech Gadget' categories for the second year running.
New AccountsMetropolitanRepublic gets the Scooters Pizza accountScooters Pizza, part of the Taste Holdings Group, has appointed MetropolitanRepublic as its advertising agency responsible for all brand through-the-line communication, including digital. Scooters Pizza is looking to grow brand presence and affinity through a repositioning.
Advertising NewsLarge OHMSA contingent to attend global outdoor media conferenceOut of Home Media South Africa (OHMSA) has announced that the largest contingent ever of its members will attend this year’s global out of home media conference, Federation European Publicite Exterieur (FEPE).
Marketing NewsJacobs re-commissions ProvantageWith the enormous success of the previous Connect Café campaign, Jacobs Kronung has re-commissioned Provantage to run the campaign in 2012.
Marketing NewsThe Tap is closed and you helped do it!When the #CloseTheTap campaign ( www.closethetap.co.za ) was launched on World Water Day by NATIVE and For Love Of Water (FLOW), 10 000 tweets to close the running tap seemed like a lot, but the goal has been reached and the tap is closed.
Marketing NewsThe Brand Union resonates with Jeremy de Tolly and Piano NocturnesJeremy de Tolly, the front man for The Dirty Skirts, has recently released his first solo album with nothing but a Bosendorfer Grand Piano, aptly named Piano Nocturnes.
Marketing NewsHave you booked for the AMASA 2012 Media Planning Workshop?The next annual AMASA workshop will again be held at the picturesque Little Switzerland resort in the Drakensburg from 2 to 5 August 2012. Themed the Nuts n Bolts of Media Planning, the workshop will delve into the latest crucial information that everyone in the media field should know and understand.
Marketing NewsShanghai develops environmentally-friendly billboards for Mercedes Benz remanufactured partsThe Old Shanghai Firecracker Factory has implemented an innovative billboard campaign to promote and educate consumers on the positive environmental impact of Mercedes-Benz South Africa (MBSA) Remanufactured GenuineParts.
Marketing NewsAAA School of Advertising announces its latest part-time coursesAs the ad industry is both demanding and highly competitive, it is not an easy profession to break into. For this very reason, the Association for Communication and Advertising (ACA) set up its own educational institution.
Marketing NewsEngen is SA’s coolest petroleum brandEngen Petroleum has been crowned the “Coolest Petroleum Brand” by South African youth, in the covered Sunday Times Generation Next survey for the second year running, ahead of BP and Shell.
Marketing NewsLocal companies think SA consumers know nothingMost South African companies have a low opinion of the knowledge, experience and insight of their customers. Typically, they never even bother to ask them what they think, with the implication that their customers are not worth asking.
Marketing NewsKeeping it simple is the key to great digital solutionsJustin Glanville, a client services director of WG2K, a Johannesburg-based full-service digital agency, writes that keeping it simple is the key to great digital solutions.
Marketing NewsFNB Private Clients looks beyond the obvious in addressing the evolving needs of the wealth market FNB Private Clients has launched the digital activation of its new positioning campaign, which articulates the private bank’s strategic focus and further illustrates the innovation that lives within FNB.
Marketing NewsSANBI transforms with a Z-CARD®Looking for a unique way to condense a large document into a compact communication tool, the South Africa National Biodiversity Institute (SANBI) recently selected a credit card-size Z-CARD ® .
Thursday, 31 May 2012
Marketing NewsStart your career in advertising and marketing at the AAA School of Advertising open dayOn Saturday 9 June, the AAA School of Advertising in Randburg opens its doors to the public, inviting young and talented individuals who seek creativity, energy and job satisfaction, to explore a career in advertising and marketing.
Marketing NewsIT giant and digital guru partner upDuring May, NATIVE and Microsoft joined forces to show their clients the possibilities that exist when technology meets creative thinking.
Thursday, 31 May 2012
AwardsTop advertising creatives to judge Pendoring 2012A panel of esteemed and seasoned South African advertising creatives and specialists under chairmanship of Antoine Houtsma, executive creative director of Joe Public Amsterdam, will judge the entries for the 18 th annual Pendoring Advertising Awards for excellent Afrikaans and truly South African advertising.
Marketing NewsShoppers say it’s not ‘what’ but ‘where’ that mattersConsumer shopping patterns and retailers target markets are determined by geographics not demographics. This philosophy was reiterated at a recent presentation of key market intelligence by Caxton’s sales and marketing arm The Newspaper Advertising Bureau (NAB) to a leading national retailer.
Marketing NewsDigital media shifts the landscape for media plannersMarcus Stephens, general manager of Howzit MSN, looks at how the mass media model of the past where companies use to broadcast to a large audience is now giving way to a newer model speaking to a smaller more targeted audience.
Marketing NewsSunday Times dishes out the 411 on the coolest brands in townThe Sunday Times Generation Next 2012 Awards that took place on Thursday, 31 May, at Montecasino’s Nu Metro Theatre in Fourways. More than 5 000 South African youths, aged between 8 to 22 years participated in the survey conducted by HDi Youth Marketeers.
Thursday, 31 May 2012
Marketing NewsMarkLives.com announces its relaunch MarkLives.com , the advertising, design and media site getting known for its exacting content relaunched on 1 June 2012 with a new content schedule and sponsorship base in an effort to monetise the site and reinvest in growing its offering.
Marketing NewsEdward Snell & Co. acquires Rémy-Cointreau agencyLiquor distributor Edward Snell & Co. announced that they have acquired the agency for distributing Rémy-Cointreau in South Africa. The agreement includes the full portfolio of the world-renowned Rémy Martin and Louis XIII cognacs as well as Cointreau and Piper Heidsieck Champagnes.
Marketing NewsFree media space offered ahead of The Loerie Awards deadlineIn a bid to encourage creativity in newspaper advertising, Avusa is offering a media special before the extended entry deadline of 15 June 2012.
Marketing NewsBlackBerry chosen by youth as the ‘coolest brand’BlackBerry also topped the 'Coolest Cellphone' and 'Coolest High-Tech Gadget' categories for the second year running.
New AccountsMetropolitanRepublic gets the Scooters Pizza accountScooters Pizza, part of the Taste Holdings Group, has appointed MetropolitanRepublic as its advertising agency responsible for all brand through-the-line communication, including digital. Scooters Pizza is looking to grow brand presence and affinity through a repositioning.
Advertising NewsLarge OHMSA contingent to attend global outdoor media conferenceOut of Home Media South Africa (OHMSA) has announced that the largest contingent ever of its members will attend this year’s global out of home media conference, Federation European Publicite Exterieur (FEPE).
Marketing NewsJacobs re-commissions ProvantageWith the enormous success of the previous Connect Café campaign, Jacobs Kronung has re-commissioned Provantage to run the campaign in 2012.
Marketing NewsThe Tap is closed and you helped do it!When the #CloseTheTap campaign ( www.closethetap.co.za ) was launched on World Water Day by NATIVE and For Love Of Water (FLOW), 10 000 tweets to close the running tap seemed like a lot, but the goal has been reached and the tap is closed.
Marketing NewsThe Brand Union resonates with Jeremy de Tolly and Piano NocturnesJeremy de Tolly, the front man for The Dirty Skirts, has recently released his first solo album with nothing but a Bosendorfer Grand Piano, aptly named Piano Nocturnes.
Marketing NewsHave you booked for the AMASA 2012 Media Planning Workshop?The next annual AMASA workshop will again be held at the picturesque Little Switzerland resort in the Drakensburg from 2 to 5 August 2012. Themed the Nuts n Bolts of Media Planning, the workshop will delve into the latest crucial information that everyone in the media field should know and understand.
Marketing NewsShanghai develops environmentally-friendly billboards for Mercedes Benz remanufactured partsThe Old Shanghai Firecracker Factory has implemented an innovative billboard campaign to promote and educate consumers on the positive environmental impact of Mercedes-Benz South Africa (MBSA) Remanufactured GenuineParts.
Marketing NewsAAA School of Advertising announces its latest part-time coursesAs the ad industry is both demanding and highly competitive, it is not an easy profession to break into. For this very reason, the Association for Communication and Advertising (ACA) set up its own educational institution.
Marketing NewsEngen is SA’s coolest petroleum brandEngen Petroleum has been crowned the “Coolest Petroleum Brand” by South African youth, in the covered Sunday Times Generation Next survey for the second year running, ahead of BP and Shell.
Marketing NewsLocal companies think SA consumers know nothingMost South African companies have a low opinion of the knowledge, experience and insight of their customers. Typically, they never even bother to ask them what they think, with the implication that their customers are not worth asking.
Marketing NewsKeeping it simple is the key to great digital solutionsJustin Glanville, a client services director of WG2K, a Johannesburg-based full-service digital agency, writes that keeping it simple is the key to great digital solutions.
Marketing NewsFNB Private Clients looks beyond the obvious in addressing the evolving needs of the wealth market FNB Private Clients has launched the digital activation of its new positioning campaign, which articulates the private bank’s strategic focus and further illustrates the innovation that lives within FNB.
Marketing NewsSANBI transforms with a Z-CARD®Looking for a unique way to condense a large document into a compact communication tool, the South Africa National Biodiversity Institute (SANBI) recently selected a credit card-size Z-CARD ® .
Thursday, 31 May 2012
Marketing NewsComutaNet brings Rebecca Malope to commutersComutaNet, the #1 ranked media specialist in commuter radio and TV in South Africa, aims to bring the very best of content to commuters. With gospel music as one of the country’s most listened to music genres across all ages, ComutaNet was delighted to host Rebecca Malope on Rank TV and Comuta Radio.
People on the MoveZenith Optimedia appoints media strategistNadine Hendrickse has been appointed as a media strategist at Zenith Optimedia.
People on the MoveStarcom appoints a junior media strategistMofolo Ramaili has been appointed as a junior media strategist at Starcom.
Marketing NewsThe Loeries enables a creative future for disadvantaged learnersIn 2008, The Loerie Awards recognised the need for a grassroots programme to aid transformation in South Africa’s brand communication industry. Since the opportunity to complete a tertiary level education can be restricted by financial means, the Loeries initiated the creative future scholarship to invest in our country’s future creative professionals.
Marketing NewsPentel accelerates on brandyourcar.comThe current ‘Love writing again’ launch campaign for Pentel’s new Energel-X pen has used moving media channel brandyourcar.com for the first time and to great effect, having already led to a fantastic response from its target consumers.
Marketing NewsTLC boosts Triumph’s marketing effortsUsing TLC’s services for the first time, underwear specialist Triumph has confirmed a four-month deal with Unlimited’s lifestyle media specialists.
Advertising NewsDraftfcb ‘smiles ahead’ for Toyota EtiosThree South Africans who had no idea they were being filmed feature in the television commercial devised by Draftfcb Johannesburg to launch the new Toyota Etios.
Marketing NewsDesign brand Generation rebrandsIn celebration of its 20 th anniversary, renowned South African design store Generation has completely rebranded itself. As part of this makeover, it has moved into a new location in Hyde Park and extended its product offering to include the acclaimed De Padova Italian furniture brand, Napp children’s furniture range and homeware products, gifts and décor accessories.
People on the MoveNew appointments at The VWV GroupThe VWV Group has appointed Shoki Langa and Jacky Rabbolini as project managers.
Marketing NewsSeven ‘tech’ brands top Added Value’s 10 most vibrant listSeven ‘tech’ brands have topped a ‘most vibrant brand’ list compiled by brand development and marketing insight consultancy Added Value.
People on the MoveNew head of national digital media trading at Aegis MediaSamantha Kay has been appointed as the head of digital media trading South Africa at Aegis Media. She is tasked with the responsibility of all digital trading in South Africa within the group’s digital trading division.
Thursday, 31 May 2012
Marketing NewsStart your career in advertising and marketing at the AAA School of Advertising open dayOn Saturday 9 June, the AAA School of Advertising in Randburg opens its doors to the public, inviting young and talented individuals who seek creativity, energy and job satisfaction, to explore a career in advertising and marketing.
Marketing NewsIT giant and digital guru partner upDuring May, NATIVE and Microsoft joined forces to show their clients the possibilities that exist when technology meets creative thinking.
Thursday, 31 May 2012
AwardsTop advertising creatives to judge Pendoring 2012A panel of esteemed and seasoned South African advertising creatives and specialists under chairmanship of Antoine Houtsma, executive creative director of Joe Public Amsterdam, will judge the entries for the 18 th annual Pendoring Advertising Awards for excellent Afrikaans and truly South African advertising.
Marketing NewsShoppers say it’s not ‘what’ but ‘where’ that mattersConsumer shopping patterns and retailers target markets are determined by geographics not demographics. This philosophy was reiterated at a recent presentation of key market intelligence by Caxton’s sales and marketing arm The Newspaper Advertising Bureau (NAB) to a leading national retailer.
Marketing NewsDigital media shifts the landscape for media plannersMarcus Stephens, general manager of Howzit MSN, looks at how the mass media model of the past where companies use to broadcast to a large audience is now giving way to a newer model speaking to a smaller more targeted audience.
Marketing NewsSunday Times dishes out the 411 on the coolest brands in townThe Sunday Times Generation Next 2012 Awards that took place on Thursday, 31 May, at Montecasino’s Nu Metro Theatre in Fourways. More than 5 000 South African youths, aged between 8 to 22 years participated in the survey conducted by HDi Youth Marketeers.
Thursday, 31 May 2012
Marketing NewsMarkLives.com announces its relaunch MarkLives.com , the advertising, design and media site getting known for its exacting content relaunched on 1 June 2012 with a new content schedule and sponsorship base in an effort to monetise the site and reinvest in growing its offering.
Marketing NewsEdward Snell & Co. acquires Rémy-Cointreau agencyLiquor distributor Edward Snell & Co. announced that they have acquired the agency for distributing Rémy-Cointreau in South Africa. The agreement includes the full portfolio of the world-renowned Rémy Martin and Louis XIII cognacs as well as Cointreau and Piper Heidsieck Champagnes.
Marketing NewsFree media space offered ahead of The Loerie Awards deadlineIn a bid to encourage creativity in newspaper advertising, Avusa is offering a media special before the extended entry deadline of 15 June 2012.
Marketing NewsBlackBerry chosen by youth as the ‘coolest brand’BlackBerry also topped the 'Coolest Cellphone' and 'Coolest High-Tech Gadget' categories for the second year running.
New AccountsMetropolitanRepublic gets the Scooters Pizza accountScooters Pizza, part of the Taste Holdings Group, has appointed MetropolitanRepublic as its advertising agency responsible for all brand through-the-line communication, including digital. Scooters Pizza is looking to grow brand presence and affinity through a repositioning.
Advertising NewsLarge OHMSA contingent to attend global outdoor media conferenceOut of Home Media South Africa (OHMSA) has announced that the largest contingent ever of its members will attend this year’s global out of home media conference, Federation European Publicite Exterieur (FEPE).
Marketing NewsJacobs re-commissions ProvantageWith the enormous success of the previous Connect Café campaign, Jacobs Kronung has re-commissioned Provantage to run the campaign in 2012.
Marketing NewsThe Tap is closed and you helped do it!When the #CloseTheTap campaign ( www.closethetap.co.za ) was launched on World Water Day by NATIVE and For Love Of Water (FLOW), 10 000 tweets to close the running tap seemed like a lot, but the goal has been reached and the tap is closed.
Marketing NewsThe Brand Union resonates with Jeremy de Tolly and Piano NocturnesJeremy de Tolly, the front man for The Dirty Skirts, has recently released his first solo album with nothing but a Bosendorfer Grand Piano, aptly named Piano Nocturnes.
Marketing NewsHave you booked for the AMASA 2012 Media Planning Workshop?The next annual AMASA workshop will again be held at the picturesque Little Switzerland resort in the Drakensburg from 2 to 5 August 2012. Themed the Nuts n Bolts of Media Planning, the workshop will delve into the latest crucial information that everyone in the media field should know and understand.
Marketing NewsShanghai develops environmentally-friendly billboards for Mercedes Benz remanufactured partsThe Old Shanghai Firecracker Factory has implemented an innovative billboard campaign to promote and educate consumers on the positive environmental impact of Mercedes-Benz South Africa (MBSA) Remanufactured GenuineParts.
Marketing NewsAAA School of Advertising announces its latest part-time coursesAs the ad industry is both demanding and highly competitive, it is not an easy profession to break into. For this very reason, the Association for Communication and Advertising (ACA) set up its own educational institution.
Marketing NewsEngen is SA’s coolest petroleum brandEngen Petroleum has been crowned the “Coolest Petroleum Brand” by South African youth, in the covered Sunday Times Generation Next survey for the second year running, ahead of BP and Shell.
Marketing NewsLocal companies think SA consumers know nothingMost South African companies have a low opinion of the knowledge, experience and insight of their customers. Typically, they never even bother to ask them what they think, with the implication that their customers are not worth asking.
Marketing NewsKeeping it simple is the key to great digital solutionsJustin Glanville, a client services director of WG2K, a Johannesburg-based full-service digital agency, writes that keeping it simple is the key to great digital solutions.
Marketing NewsFNB Private Clients looks beyond the obvious in addressing the evolving needs of the wealth market FNB Private Clients has launched the digital activation of its new positioning campaign, which articulates the private bank’s strategic focus and further illustrates the innovation that lives within FNB.
Marketing NewsSANBI transforms with a Z-CARD®Looking for a unique way to condense a large document into a compact communication tool, the South Africa National Biodiversity Institute (SANBI) recently selected a credit card-size Z-CARD ® .
Thursday, 31 May 2012
Marketing NewsComutaNet brings Rebecca Malope to commutersComutaNet, the #1 ranked media specialist in commuter radio and TV in South Africa, aims to bring the very best of content to commuters. With gospel music as one of the country’s most listened to music genres across all ages, ComutaNet was delighted to host Rebecca Malope on Rank TV and Comuta Radio.
People on the MoveZenith Optimedia appoints media strategistNadine Hendrickse has been appointed as a media strategist at Zenith Optimedia.
People on the MoveStarcom appoints a junior media strategistMofolo Ramaili has been appointed as a junior media strategist at Starcom.
Marketing NewsThe Loeries enables a creative future for disadvantaged learnersIn 2008, The Loerie Awards recognised the need for a grassroots programme to aid transformation in South Africa’s brand communication industry. Since the opportunity to complete a tertiary level education can be restricted by financial means, the Loeries initiated the creative future scholarship to invest in our country’s future creative professionals.
Marketing NewsPentel accelerates on brandyourcar.comThe current ‘Love writing again’ launch campaign for Pentel’s new Energel-X pen has used moving media channel brandyourcar.com for the first time and to great effect, having already led to a fantastic response from its target consumers.
Marketing NewsTLC boosts Triumph’s marketing effortsUsing TLC’s services for the first time, underwear specialist Triumph has confirmed a four-month deal with Unlimited’s lifestyle media specialists.
Advertising NewsDraftfcb ‘smiles ahead’ for Toyota EtiosThree South Africans who had no idea they were being filmed feature in the television commercial devised by Draftfcb Johannesburg to launch the new Toyota Etios.
Marketing NewsDesign brand Generation rebrandsIn celebration of its 20 th anniversary, renowned South African design store Generation has completely rebranded itself. As part of this makeover, it has moved into a new location in Hyde Park and extended its product offering to include the acclaimed De Padova Italian furniture brand, Napp children’s furniture range and homeware products, gifts and décor accessories.
People on the MoveNew appointments at The VWV GroupThe VWV Group has appointed Shoki Langa and Jacky Rabbolini as project managers.
Marketing NewsSeven ‘tech’ brands top Added Value’s 10 most vibrant listSeven ‘tech’ brands have topped a ‘most vibrant brand’ list compiled by brand development and marketing insight consultancy Added Value.
People on the MoveNew head of national digital media trading at Aegis MediaSamantha Kay has been appointed as the head of digital media trading South Africa at Aegis Media. She is tasked with the responsibility of all digital trading in South Africa within the group’s digital trading division.
Thursday, 31 May 2012
Marketing NewsFashion Media launches pureDKNY VerbenaUnlimited’s Fashion Media was selected to directly target female environmentally conscious consumers at its national Red Square holding, with the launch of pureDKNY Verbena.
Marketing NewsPrezence Digital receives international recognitionPrezence Digital, one of Africa’s most prominent full-service digital agencies, has been recognised by Retail Banker International for its Standard Bank Student Loan mobile campaign.
People on the MoveAspen selects Primall Media to launch Calci-Dense™Aspen has selected Unlimited subsidiary Primall Media to promote its new product Calci-Dense™. “Running from 1 May to 31 July, the campaign is being advertised on our digital advertising screens and parkade lightboxes which will drive awareness of the new product and push feet into retailers to purchase it,” says Primall Media’s Lee Curtis.
Marketing NewsEntries for 2011/2012 AfriSam/SAIA Awards announcedFollowing a vigorous adjudication phase aimed at identifying outstanding South African architectural projects that reflect sustainable outcomes, 12 qualifying entries for the 2011/2012 AfriSam/SAIA Award for Sustainable Architecture have been announced.
Marketing NewsInteractive theatre used to help Kumba Mines impart its messageMann Made Media was recently tasked with creating a series of scenarios depicting the dilemma of the workforce shareholders at Kumba Mines.
Marketing NewsBrandFinance awards FNB with an AAA-ratingThe BrandFinance 2012 survey has ranked FNB as the strongest banking brand in South Africa with an AAA-rating.
Advertising NewsSA's Cannes Predictions launched by ididthatad.com, Egg FilmsIn a few weeks time, judging panels will be picking over the world’s best work in Cannes.
Marketing NewsLotusFM broadcasts live at The MediaShop DurbanThe airwaves took on a new dimension for staff and clients of The MediaShop Durban when Lotus FM ’s breakfast show “The Morning Rush” was broadcast from the media agency’s main boardroom on Friday, 1 June.
Marketing NewsThe role of the marketer has evolvedLet’s rewind by 20 years when marketing was seen as a ‘fun and easy’ career to get into. Fast forward to 2012 and marketing as a career has evolved into more of a specialised science rather than an art
Editorial DeskGM pulls Facebook advertising – sign of the times?If you type ‘GM pulls Facebook advertising’ into Google , you receive about 10 200 000 results. Granted, only the first few pages of results are actually relevant, but it just goes to show how prolific and somewhat repetitive the news is these days.
Marketing NewsNew WesBank campaign reflects online shift in customer behaviourWesBank, South Africa’s leading moveable asset-based financial solutions provider, has launched its new advertising campaign reflecting its response to changing customer behaviour.
New AccountsHouse of Brave appointed as preferred ‘tactical and activations' agency to TrackerHouse of Brave is excited to be partnering with one of South Africa's iconic brands, Tracker.

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