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Week in review: Week ending 31 May 2012

Thursday, 24 May 2012
Editorial DeskIf you advertise online, consider the contextual routeThere is the opinion that online advertising is nothing more than a black hole. The problem with this view is that it is an assumption. It's also wrong. Online, like any other medium is just a channel. Use the right approach and you'll reap the rewards. Darren Gilbert delved deeper into one such strategy that goes by the name of contextual advertising.
Marketing NewsWyeth renews with TLC for fourth consecutive yearPharmaceutical manufacturer Wyeth has signed with Unlimited’s TLC division for the fourth consecutive year to promote its paediatric Prevenar vaccine.
Marketing NewsAfrox revitalises reps with a Z-CARD®Afrox recently selected a credit card-sized Z-CARD ® as an extremely effective internal communication tool to further educate its sales reps about its wide range of products.
Marketing NewsExpand a Sign launches newly re-branded fleetExpand a Sign recently re-branded a total of twenty company vehicles in line with their newly revamped corporate identity. The new logo keeps the look and feel of the original but with a fresher font and more contemporary colours.
People on the MoveAdded Value South Africa appoints Richard Prévost as business directorGlobal brand development and marketing insight consultancy Added Value has appointed Richard Prévost to its executive committee in the role of business director. The move signals the Group’s continued focus on growth, particularly in extending its reach further into the African continent.
Marketing NewsTwinsaver celebrates on the roads of GautengFrom May until December people in Gauteng will be able to spot the new ‘freshly branded’ Twinsaver cars. The branded cars are as a result of Twinsaver celebrating its double win at the 2012 Product of the Year Awards , allowing others to share in their victory while adding some colour to our roads.
Marketing NewsJacobs coffee rolls back the years with Parkhurst pop-up storeThe Jacobs Board Game Café, just off Parkhurst’s trendy 4 th Avenue, is helping people make connections the old-fashioned way this winter. There’s no Wi-Fi, no apps and not so much as an iAnything as far as the eye can see – just a wide selection of your best loved board games, some nostalgic favourites and comfy spots to sit and enjoy the unmistakable allure of the Jacobs Verwohnaroma.
Marketing NewsStandard Bank gets honoured as South Africa’s most valuable banking brandStandard Bank has been independently ranked the most valuable South African banking brand in the inaugural Brand Finance South Africa (BFSA) Top 50 most valuable brands, published on Thursday, 24 May.
Thursday, 24 May 2012
Editorial DeskIf you advertise online, consider the contextual routeThere is the opinion that online advertising is nothing more than a black hole. The problem with this view is that it is an assumption. It's also wrong. Online, like any other medium is just a channel. Use the right approach and you'll reap the rewards. Darren Gilbert delved deeper into one such strategy that goes by the name of contextual advertising.
Marketing NewsWyeth renews with TLC for fourth consecutive yearPharmaceutical manufacturer Wyeth has signed with Unlimited’s TLC division for the fourth consecutive year to promote its paediatric Prevenar vaccine.
Marketing NewsAfrox revitalises reps with a Z-CARD®Afrox recently selected a credit card-sized Z-CARD ® as an extremely effective internal communication tool to further educate its sales reps about its wide range of products.
Marketing NewsExpand a Sign launches newly re-branded fleetExpand a Sign recently re-branded a total of twenty company vehicles in line with their newly revamped corporate identity. The new logo keeps the look and feel of the original but with a fresher font and more contemporary colours.
People on the MoveAdded Value South Africa appoints Richard Prévost as business directorGlobal brand development and marketing insight consultancy Added Value has appointed Richard Prévost to its executive committee in the role of business director. The move signals the Group’s continued focus on growth, particularly in extending its reach further into the African continent.
Marketing NewsTwinsaver celebrates on the roads of GautengFrom May until December people in Gauteng will be able to spot the new ‘freshly branded’ Twinsaver cars. The branded cars are as a result of Twinsaver celebrating its double win at the 2012 Product of the Year Awards , allowing others to share in their victory while adding some colour to our roads.
Marketing NewsJacobs coffee rolls back the years with Parkhurst pop-up storeThe Jacobs Board Game Café, just off Parkhurst’s trendy 4 th Avenue, is helping people make connections the old-fashioned way this winter. There’s no Wi-Fi, no apps and not so much as an iAnything as far as the eye can see – just a wide selection of your best loved board games, some nostalgic favourites and comfy spots to sit and enjoy the unmistakable allure of the Jacobs Verwohnaroma.
Marketing NewsStandard Bank gets honoured as South Africa’s most valuable banking brandStandard Bank has been independently ranked the most valuable South African banking brand in the inaugural Brand Finance South Africa (BFSA) Top 50 most valuable brands, published on Thursday, 24 May.
Thursday, 24 May 2012
Awards140 BBDO wins the APEX Grand Prix for exceptional performanceCape-based 140 BBDO took the top honours at the APEX Awards held in Johannesburg on Thursday, 24 May, winning both a Gold Apex and the Grand Prix for its work with Distell cider brand, Hunters. The coveted Grand Prix is awarded for entries demonstrating performance excellence by contributing a measurable return on investment.
Advertising NewsAnxiety, unease and fright from DraftfcbTo highlight the peace of mind that Lexus LS 460 drivers experience when reversing their luxury vehicles, Draftfcb Johannesburg tapped into the uncomfortable feeling that many people get when they put their car into reverse and ease their foot off the pedal.
Marketing NewsSA Tourism gets new domestic ad campaignThe new domestic campaign for the South African Tourism (SA Tourism) was launched by the Minister of Tourism at Tintswalo Atlantic in Cape Town earlier this month. The campaign, designed by AdReview Gauteng ad agency of the year, Ireland / Davenport speaks to all South Africans, encouraging them to travel their own country.
Marketing NewsVO5 turns hairstyling into an artThe Art of Stylin’ website is a photo library of hair styles, and tips on how to achieve ‘the look’ using VO5 styling products. Consumers are encouraged to express their individuality by creating a hairstyle using VO5 products and then uploading a photo to the Art of Stylin’ website. These trendy individuals are then encouraged to ‘like’ and comment on the styles of others.
Marketing NewsTinderbox sizzles for VodacomTinderbox was on fire earlier in May when it responded to a Vodacom business brief to put on a sizzling Casino Royale-themed event. The experiential agency created a multi-touchpoint experience for Vodacom’s guests incorporating themed décor and lunch menu, a hidden Salon Prive gaming area, Las Vegas hostesses, an illusionist, saxophonist and internally-lit cocktail bar.
AwardsAds24 and Pendoring celebrate creativity in Afrikaans advertisingThis year the Pendoring Awards coincide with Creative Week Cape Town where South Africans will have the opportunity to celebrate creativity in full force.Celebrating and rewarding excellence in Afrikaans and truly South African advertising, the awards evening is scheduled to take place in Cape Town on September 21 – the same weekend as the Loeries .
Marketing NewsElectrolux celebrates 100 years of thoughtful designWell known South African vacuum cleaner manufacturer Electrolux, this year celebrates 100 years of design and innovation that have over the last century launched products that make the difference between merely existing and truly living.
AwardsAPEX Awards celebrates magic and logicAfter months of anticipation and hard work from entrants and the APEX adjudication panel, the moment of acknowledgment arrived at the 2012 APEX Awards gala event when the winners were announced.
Marketing NewsFashion Media + Edgars and Red Square + Diesel = dominanceAs Diesel is synonymous with the reinvention of jeans, so is Unlimited’s Fashion Media becoming known to deliver a ‘break through the clutter’ advertising platform within the Edgars and Red Square environments.
Marketing NewsOnly a few booths remaining in the Markex DMMA Digital Media VillageNo single advertising medium since the advent of TV has created the same opportunities – or dilemmas – as digital media. Markex World of Events, in partnership with the Digital Media and Marketing Association (DMMA), will offer companies with expertise and services in this arena a platform to showcase their strategy, creativity and offerings to over 10 000 visitors employed in marketing.
Marketing NewsPrimedia Online launches new content syndication service for South African brands and publishersPrimedia Online announced the launch of a new business unit dedicated to the provision of bespoke ‘made to order’ content intended for resale and syndication. This new service will include the provision of topical and current content which is optimised for use across online and mobile platforms.
Thursday, 24 May 2012
Editorial DeskIf you advertise online, consider the contextual routeThere is the opinion that online advertising is nothing more than a black hole. The problem with this view is that it is an assumption. It's also wrong. Online, like any other medium is just a channel. Use the right approach and you'll reap the rewards. Darren Gilbert delved deeper into one such strategy that goes by the name of contextual advertising.
Marketing NewsWyeth renews with TLC for fourth consecutive yearPharmaceutical manufacturer Wyeth has signed with Unlimited’s TLC division for the fourth consecutive year to promote its paediatric Prevenar vaccine.
Marketing NewsAfrox revitalises reps with a Z-CARD®Afrox recently selected a credit card-sized Z-CARD ® as an extremely effective internal communication tool to further educate its sales reps about its wide range of products.
Marketing NewsExpand a Sign launches newly re-branded fleetExpand a Sign recently re-branded a total of twenty company vehicles in line with their newly revamped corporate identity. The new logo keeps the look and feel of the original but with a fresher font and more contemporary colours.
People on the MoveAdded Value South Africa appoints Richard Prévost as business directorGlobal brand development and marketing insight consultancy Added Value has appointed Richard Prévost to its executive committee in the role of business director. The move signals the Group’s continued focus on growth, particularly in extending its reach further into the African continent.
Marketing NewsTwinsaver celebrates on the roads of GautengFrom May until December people in Gauteng will be able to spot the new ‘freshly branded’ Twinsaver cars. The branded cars are as a result of Twinsaver celebrating its double win at the 2012 Product of the Year Awards , allowing others to share in their victory while adding some colour to our roads.
Marketing NewsJacobs coffee rolls back the years with Parkhurst pop-up storeThe Jacobs Board Game Café, just off Parkhurst’s trendy 4 th Avenue, is helping people make connections the old-fashioned way this winter. There’s no Wi-Fi, no apps and not so much as an iAnything as far as the eye can see – just a wide selection of your best loved board games, some nostalgic favourites and comfy spots to sit and enjoy the unmistakable allure of the Jacobs Verwohnaroma.
Marketing NewsStandard Bank gets honoured as South Africa’s most valuable banking brandStandard Bank has been independently ranked the most valuable South African banking brand in the inaugural Brand Finance South Africa (BFSA) Top 50 most valuable brands, published on Thursday, 24 May.
Thursday, 24 May 2012
Awards140 BBDO wins the APEX Grand Prix for exceptional performanceCape-based 140 BBDO took the top honours at the APEX Awards held in Johannesburg on Thursday, 24 May, winning both a Gold Apex and the Grand Prix for its work with Distell cider brand, Hunters. The coveted Grand Prix is awarded for entries demonstrating performance excellence by contributing a measurable return on investment.
Advertising NewsAnxiety, unease and fright from DraftfcbTo highlight the peace of mind that Lexus LS 460 drivers experience when reversing their luxury vehicles, Draftfcb Johannesburg tapped into the uncomfortable feeling that many people get when they put their car into reverse and ease their foot off the pedal.
Marketing NewsSA Tourism gets new domestic ad campaignThe new domestic campaign for the South African Tourism (SA Tourism) was launched by the Minister of Tourism at Tintswalo Atlantic in Cape Town earlier this month. The campaign, designed by AdReview Gauteng ad agency of the year, Ireland / Davenport speaks to all South Africans, encouraging them to travel their own country.
Marketing NewsVO5 turns hairstyling into an artThe Art of Stylin’ website is a photo library of hair styles, and tips on how to achieve ‘the look’ using VO5 styling products. Consumers are encouraged to express their individuality by creating a hairstyle using VO5 products and then uploading a photo to the Art of Stylin’ website. These trendy individuals are then encouraged to ‘like’ and comment on the styles of others.
Marketing NewsTinderbox sizzles for VodacomTinderbox was on fire earlier in May when it responded to a Vodacom business brief to put on a sizzling Casino Royale-themed event. The experiential agency created a multi-touchpoint experience for Vodacom’s guests incorporating themed décor and lunch menu, a hidden Salon Prive gaming area, Las Vegas hostesses, an illusionist, saxophonist and internally-lit cocktail bar.
AwardsAds24 and Pendoring celebrate creativity in Afrikaans advertisingThis year the Pendoring Awards coincide with Creative Week Cape Town where South Africans will have the opportunity to celebrate creativity in full force.Celebrating and rewarding excellence in Afrikaans and truly South African advertising, the awards evening is scheduled to take place in Cape Town on September 21 – the same weekend as the Loeries .
Marketing NewsElectrolux celebrates 100 years of thoughtful designWell known South African vacuum cleaner manufacturer Electrolux, this year celebrates 100 years of design and innovation that have over the last century launched products that make the difference between merely existing and truly living.
AwardsAPEX Awards celebrates magic and logicAfter months of anticipation and hard work from entrants and the APEX adjudication panel, the moment of acknowledgment arrived at the 2012 APEX Awards gala event when the winners were announced.
Marketing NewsFashion Media + Edgars and Red Square + Diesel = dominanceAs Diesel is synonymous with the reinvention of jeans, so is Unlimited’s Fashion Media becoming known to deliver a ‘break through the clutter’ advertising platform within the Edgars and Red Square environments.
Marketing NewsOnly a few booths remaining in the Markex DMMA Digital Media VillageNo single advertising medium since the advent of TV has created the same opportunities – or dilemmas – as digital media. Markex World of Events, in partnership with the Digital Media and Marketing Association (DMMA), will offer companies with expertise and services in this arena a platform to showcase their strategy, creativity and offerings to over 10 000 visitors employed in marketing.
Marketing NewsPrimedia Online launches new content syndication service for South African brands and publishersPrimedia Online announced the launch of a new business unit dedicated to the provision of bespoke ‘made to order’ content intended for resale and syndication. This new service will include the provision of topical and current content which is optimised for use across online and mobile platforms.
Thursday, 24 May 2012
Marketing NewsUltra-endurance Z-CARD® for Comrades VIPsFor the third year running the organising body of The Ultimate Human Race has ensured that its VIPs enjoy the ultimate communication application - the innovative Z-CARD ® .
Marketing NewsExperience every bit a bite of joy with Cadbury Dairy MilkThis winter, one of South Africa’s best loved chocolate brands, Cadbury Dairy Milk invites consumers to fill up on joy with its biggest chocolate promotion – ‘Every Bit a Bite of Joy’. Kicking off from May, the promotion will run for 10 weeks and Cadbury Dairy Milk will give away more than 300 000 prizes to the value of R1-million.
Marketing NewsCustomer contact strategy is the next important frontier for online marketersRichard Mullins, director at Acceleration looks at how marketers should use more than one online channel to better engage with consumers.
Marketing NewsAMASA discusses the disappearing rate of the rate cardIs the elusive rate card still being used, or is it being abused and disused? Do rate cards apply more to one advertising platform over another? The Advertising Media Association of South Africa (AMASA) is debating the future of the rate card in a panel discussion format at its next forum on 6 June.
Advertising NewsMasters & Savant Worldwide produces 21st century Kia ad on a 2012 budgetTelevision Commercial (TVC) for the launch of the new Kia Optima for agency Singh & Sons. The car comes with a host of features, all of which are standard; not as additional expensive options like some competitor brands.
AwardsAccolades for FNB’s Steve campaignFNB received a bronze award at the APEX Awards ceremony held on 24 May, at Vodadome in Midrand. The Apex Awards is the only award in the advertising and communication sector that honours effectiveness and creative innovation.
Advertising NewsMediaCom selects InMobi to ramp up rich mediaInMobi, independent mobile advertising network, announced a partnership with MediaCom, one of the world’s leading media agencies, whereby MediaCom will deploy InMobi’s rich media ad creation platform Sprout, throughout Europe, the Middle East and Africa.
Marketing NewsHome grown social shopping community reaches 25 000 member milestoneThe Home Tester Club, a social community review and ratings site born in South Africa and being exported internationally by the Buchanan Group, has signed up its 25 th thousand member in South Africa, showing growth of more than 200% over the past eight months. The rapid growth has doubled the size of this social community over the past six months.
Advertising NewsTop Gear Festival gains traction on Airport.tvThe much-anticipated Top Gear Festival , which will soon be taking South Africa by storm, is running a 10-second TV commercial on the newly launched Airport.tv.
Marketing NewsPrimall Media scents out the message for Issey MiyakeIssey Miyake selected Unlimited’s shopping mall advertising specialist, Primall Media, to ensure consumer engagement and awareness of its new fragrance, L’Eau d’Issey pour Homme Sport, in three of South Africa’s top-end shopping malls for a one month period.
Marketing NewsProvantage brands buses for Morula SunBuses branded with messaging for Morula Sun casino have been turning heads in the greater metropolitan area of Pretoria.
Marketing NewsMr. Delivery and TAKEALOT.com deliver the message with branded delivery motorcyclesIn an attempt to highlight its new faster delivery service online store, TAKEALOT.com in partnership with Mr. Delivery subsidiary, Mr. Delivery Express, has recently branded fifty Revolution Gyro motorcycles. The branding exercise forms part of new partnership between Mr. Delivery Express and TAKEALOT.com, aimed at providing online customers with speedier delivery and a wider service.
Marketing NewsOne week to go and only 20 seats left for IMC ConferenceIn less than a week, the country’s top media and marketing minds will be making a big impact at the third annual Integrated Marketing Communication Conference in Cape Town.
Marketing NewsSAARF board commits to future-proofingMembers of the SAARF board have pledged anew their commitment to working together to ensure the future of the foundation. Under newly elected chairperson Clare O’Neil, SAARF board members, who represent all sectors of the media, marketing and advertising industries, made a formal commitment at SAARF’s recent AGM to work together as a unified body in the best interests of the industry resource.
Marketing NewsLoeries hosts cheese and wine evening at Vega in JohannesburgThe Loerie Awards , in partnership with the Brand Council of South Africa and Adams & Adams intellectual property specialists, has invited individuals working in the brand communication industry to a cheese and wine function on Wednesday, 30 May at the Vega School of Brand Leadership in Johannesburg.
Editorial DeskThe impact of friendly staff on brand image in the retail industryYou have spent the past hour scouring through the shelves for everything that is on your list and, having only had success in finding about 60% of the items, you are now a little annoyed. To make matters worse, as you approach the pay station, you see the cashier has a less-than-enthusiastic expression on his/her face. This is a reality that most consumers are regularly faced with.
AwardsFoxP2 dominates at 2012 APEX AwardsFoxP2, one of the most consistently cutting edge creative agencies in South Africa, has weighed in with a stellar performance at the 2012 APEX Awards and delivered proof that strategically sound creative work delivers business results. The agency walked off with no less three of the ten awards handed out at the prestigious APEX Awards held in Midrand on Thursday, 24 May.
Thursday, 24 May 2012
Editorial DeskIf you advertise online, consider the contextual routeThere is the opinion that online advertising is nothing more than a black hole. The problem with this view is that it is an assumption. It's also wrong. Online, like any other medium is just a channel. Use the right approach and you'll reap the rewards. Darren Gilbert delved deeper into one such strategy that goes by the name of contextual advertising.
Marketing NewsWyeth renews with TLC for fourth consecutive yearPharmaceutical manufacturer Wyeth has signed with Unlimited’s TLC division for the fourth consecutive year to promote its paediatric Prevenar vaccine.
Marketing NewsAfrox revitalises reps with a Z-CARD®Afrox recently selected a credit card-sized Z-CARD ® as an extremely effective internal communication tool to further educate its sales reps about its wide range of products.
Marketing NewsExpand a Sign launches newly re-branded fleetExpand a Sign recently re-branded a total of twenty company vehicles in line with their newly revamped corporate identity. The new logo keeps the look and feel of the original but with a fresher font and more contemporary colours.
People on the MoveAdded Value South Africa appoints Richard Prévost as business directorGlobal brand development and marketing insight consultancy Added Value has appointed Richard Prévost to its executive committee in the role of business director. The move signals the Group’s continued focus on growth, particularly in extending its reach further into the African continent.
Marketing NewsTwinsaver celebrates on the roads of GautengFrom May until December people in Gauteng will be able to spot the new ‘freshly branded’ Twinsaver cars. The branded cars are as a result of Twinsaver celebrating its double win at the 2012 Product of the Year Awards , allowing others to share in their victory while adding some colour to our roads.
Marketing NewsJacobs coffee rolls back the years with Parkhurst pop-up storeThe Jacobs Board Game Café, just off Parkhurst’s trendy 4 th Avenue, is helping people make connections the old-fashioned way this winter. There’s no Wi-Fi, no apps and not so much as an iAnything as far as the eye can see – just a wide selection of your best loved board games, some nostalgic favourites and comfy spots to sit and enjoy the unmistakable allure of the Jacobs Verwohnaroma.
Marketing NewsStandard Bank gets honoured as South Africa’s most valuable banking brandStandard Bank has been independently ranked the most valuable South African banking brand in the inaugural Brand Finance South Africa (BFSA) Top 50 most valuable brands, published on Thursday, 24 May.
Thursday, 24 May 2012
Awards140 BBDO wins the APEX Grand Prix for exceptional performanceCape-based 140 BBDO took the top honours at the APEX Awards held in Johannesburg on Thursday, 24 May, winning both a Gold Apex and the Grand Prix for its work with Distell cider brand, Hunters. The coveted Grand Prix is awarded for entries demonstrating performance excellence by contributing a measurable return on investment.
Advertising NewsAnxiety, unease and fright from DraftfcbTo highlight the peace of mind that Lexus LS 460 drivers experience when reversing their luxury vehicles, Draftfcb Johannesburg tapped into the uncomfortable feeling that many people get when they put their car into reverse and ease their foot off the pedal.
Marketing NewsSA Tourism gets new domestic ad campaignThe new domestic campaign for the South African Tourism (SA Tourism) was launched by the Minister of Tourism at Tintswalo Atlantic in Cape Town earlier this month. The campaign, designed by AdReview Gauteng ad agency of the year, Ireland / Davenport speaks to all South Africans, encouraging them to travel their own country.
Marketing NewsVO5 turns hairstyling into an artThe Art of Stylin’ website is a photo library of hair styles, and tips on how to achieve ‘the look’ using VO5 styling products. Consumers are encouraged to express their individuality by creating a hairstyle using VO5 products and then uploading a photo to the Art of Stylin’ website. These trendy individuals are then encouraged to ‘like’ and comment on the styles of others.
Marketing NewsTinderbox sizzles for VodacomTinderbox was on fire earlier in May when it responded to a Vodacom business brief to put on a sizzling Casino Royale-themed event. The experiential agency created a multi-touchpoint experience for Vodacom’s guests incorporating themed décor and lunch menu, a hidden Salon Prive gaming area, Las Vegas hostesses, an illusionist, saxophonist and internally-lit cocktail bar.
AwardsAds24 and Pendoring celebrate creativity in Afrikaans advertisingThis year the Pendoring Awards coincide with Creative Week Cape Town where South Africans will have the opportunity to celebrate creativity in full force.Celebrating and rewarding excellence in Afrikaans and truly South African advertising, the awards evening is scheduled to take place in Cape Town on September 21 – the same weekend as the Loeries .
Marketing NewsElectrolux celebrates 100 years of thoughtful designWell known South African vacuum cleaner manufacturer Electrolux, this year celebrates 100 years of design and innovation that have over the last century launched products that make the difference between merely existing and truly living.
AwardsAPEX Awards celebrates magic and logicAfter months of anticipation and hard work from entrants and the APEX adjudication panel, the moment of acknowledgment arrived at the 2012 APEX Awards gala event when the winners were announced.
Marketing NewsFashion Media + Edgars and Red Square + Diesel = dominanceAs Diesel is synonymous with the reinvention of jeans, so is Unlimited’s Fashion Media becoming known to deliver a ‘break through the clutter’ advertising platform within the Edgars and Red Square environments.
Marketing NewsOnly a few booths remaining in the Markex DMMA Digital Media VillageNo single advertising medium since the advent of TV has created the same opportunities – or dilemmas – as digital media. Markex World of Events, in partnership with the Digital Media and Marketing Association (DMMA), will offer companies with expertise and services in this arena a platform to showcase their strategy, creativity and offerings to over 10 000 visitors employed in marketing.
Marketing NewsPrimedia Online launches new content syndication service for South African brands and publishersPrimedia Online announced the launch of a new business unit dedicated to the provision of bespoke ‘made to order’ content intended for resale and syndication. This new service will include the provision of topical and current content which is optimised for use across online and mobile platforms.
Thursday, 24 May 2012
Marketing NewsUltra-endurance Z-CARD® for Comrades VIPsFor the third year running the organising body of The Ultimate Human Race has ensured that its VIPs enjoy the ultimate communication application - the innovative Z-CARD ® .
Marketing NewsExperience every bit a bite of joy with Cadbury Dairy MilkThis winter, one of South Africa’s best loved chocolate brands, Cadbury Dairy Milk invites consumers to fill up on joy with its biggest chocolate promotion – ‘Every Bit a Bite of Joy’. Kicking off from May, the promotion will run for 10 weeks and Cadbury Dairy Milk will give away more than 300 000 prizes to the value of R1-million.
Marketing NewsCustomer contact strategy is the next important frontier for online marketersRichard Mullins, director at Acceleration looks at how marketers should use more than one online channel to better engage with consumers.
Marketing NewsAMASA discusses the disappearing rate of the rate cardIs the elusive rate card still being used, or is it being abused and disused? Do rate cards apply more to one advertising platform over another? The Advertising Media Association of South Africa (AMASA) is debating the future of the rate card in a panel discussion format at its next forum on 6 June.
Advertising NewsMasters & Savant Worldwide produces 21st century Kia ad on a 2012 budgetTelevision Commercial (TVC) for the launch of the new Kia Optima for agency Singh & Sons. The car comes with a host of features, all of which are standard; not as additional expensive options like some competitor brands.
AwardsAccolades for FNB’s Steve campaignFNB received a bronze award at the APEX Awards ceremony held on 24 May, at Vodadome in Midrand. The Apex Awards is the only award in the advertising and communication sector that honours effectiveness and creative innovation.
Advertising NewsMediaCom selects InMobi to ramp up rich mediaInMobi, independent mobile advertising network, announced a partnership with MediaCom, one of the world’s leading media agencies, whereby MediaCom will deploy InMobi’s rich media ad creation platform Sprout, throughout Europe, the Middle East and Africa.
Marketing NewsHome grown social shopping community reaches 25 000 member milestoneThe Home Tester Club, a social community review and ratings site born in South Africa and being exported internationally by the Buchanan Group, has signed up its 25 th thousand member in South Africa, showing growth of more than 200% over the past eight months. The rapid growth has doubled the size of this social community over the past six months.
Advertising NewsTop Gear Festival gains traction on Airport.tvThe much-anticipated Top Gear Festival , which will soon be taking South Africa by storm, is running a 10-second TV commercial on the newly launched Airport.tv.
Marketing NewsPrimall Media scents out the message for Issey MiyakeIssey Miyake selected Unlimited’s shopping mall advertising specialist, Primall Media, to ensure consumer engagement and awareness of its new fragrance, L’Eau d’Issey pour Homme Sport, in three of South Africa’s top-end shopping malls for a one month period.
Marketing NewsProvantage brands buses for Morula SunBuses branded with messaging for Morula Sun casino have been turning heads in the greater metropolitan area of Pretoria.
Marketing NewsMr. Delivery and TAKEALOT.com deliver the message with branded delivery motorcyclesIn an attempt to highlight its new faster delivery service online store, TAKEALOT.com in partnership with Mr. Delivery subsidiary, Mr. Delivery Express, has recently branded fifty Revolution Gyro motorcycles. The branding exercise forms part of new partnership between Mr. Delivery Express and TAKEALOT.com, aimed at providing online customers with speedier delivery and a wider service.
Marketing NewsOne week to go and only 20 seats left for IMC ConferenceIn less than a week, the country’s top media and marketing minds will be making a big impact at the third annual Integrated Marketing Communication Conference in Cape Town.
Marketing NewsSAARF board commits to future-proofingMembers of the SAARF board have pledged anew their commitment to working together to ensure the future of the foundation. Under newly elected chairperson Clare O’Neil, SAARF board members, who represent all sectors of the media, marketing and advertising industries, made a formal commitment at SAARF’s recent AGM to work together as a unified body in the best interests of the industry resource.
Marketing NewsLoeries hosts cheese and wine evening at Vega in JohannesburgThe Loerie Awards , in partnership with the Brand Council of South Africa and Adams & Adams intellectual property specialists, has invited individuals working in the brand communication industry to a cheese and wine function on Wednesday, 30 May at the Vega School of Brand Leadership in Johannesburg.
Editorial DeskThe impact of friendly staff on brand image in the retail industryYou have spent the past hour scouring through the shelves for everything that is on your list and, having only had success in finding about 60% of the items, you are now a little annoyed. To make matters worse, as you approach the pay station, you see the cashier has a less-than-enthusiastic expression on his/her face. This is a reality that most consumers are regularly faced with.
AwardsFoxP2 dominates at 2012 APEX AwardsFoxP2, one of the most consistently cutting edge creative agencies in South Africa, has weighed in with a stellar performance at the 2012 APEX Awards and delivered proof that strategically sound creative work delivers business results. The agency walked off with no less three of the ten awards handed out at the prestigious APEX Awards held in Midrand on Thursday, 24 May.
Thursday, 24 May 2012
Marketing NewsAnother Z-CARD® order for Triton ExpressOne of Triton Express’ main commitments to its customers is providing a superior delivery system, which ensures that each customer receives an efficient, dependable and cost-effective service at all times.
Marketing NewsAndy Rice becomes first ever patron of the ABFBrand expert, advertising guru, commentator and South African industry ‘elder’, Andy Rice has become ‘patron of the ABF (Advertising Benevolent Fund)’. He is the first ever patron of the 43 year old fund that is the vital support system behind the advertising, media and marketing industries.
Marketing NewsStrategy meets style when two masters of luxury join forcesWhen two leading luxury companies form a strategic collaboration, the results can only be extraordinary. Luxury Brands, a niche global marketing firm and LIVEOUTLOUD, the all-encompassing luxury company, have joined forces to share their experience, expertise and services – making this influential pairing the final word in luxury brand marketing.
Advertising NewsNew BlackBerry campaign for ‘people of action’The new BlackBerry advertising campaign launched in South Africa on Thursday, 17 May with the first flighting of the TV ad on Comedy Central . The ad will be flighted in a selection of primetime drama, comedy and lifestyle programmes including Carte Blanche, Expresso, Top Billing, Eastern Mosaic and Step Up Or Step Out .
Marketing NewsBrand consistency in today’s dynamic contextLilian Plomp of Yellowwood shares her thoughts on how marketers should create brand experience.
Marketing NewsPSA’S ‘Online 101’ puts the highs and lows of online research in the spotlightThe Panel Services Africa Online 101 training courses, held at SAMRA offices on 16, and repeated on 17 May, were fully subscribed and all 20 delegates played a role in designing questions to answer a marketing question, and then scripting it in a survey management programme.
People on the MoveNew marketing director for McDonald's South AfricaMcDonald’s South Africa has appointed Daniel Padiachy as marketing director. Padiachy is responsible for delivering strategic marketing for McDonald’s to successfully reach its business goals.
Marketing NewsTime to look past marketing in social media strategyDiane Charton, managing director at Acceleration Media takes a look at how the social media trend is changing the way that organisations need to communicate and interact with consumers.
People on the Movehuman.kind Advertising appoints strategisthuman.kind Advertising has recently appointed Johanni C Jennings to take up the role of strategist at the agency. After completing her BA Communication and BA Honours in Marketing Management at the University of Johannesburg, Jennings cut her teeth in advertising at Leo Burnett before taking up a position as marketing manager at Toyota SA.
People on the MoveSAARF elects Clare O’Neil as first female chairThe South African Advertising Research Foundation (SAARF) has a new chairperson at the helm of its Board. The first woman to ever hold this position, Clare O’Neil replaces Sarel du Plessis, CEO of the Marketing Association of South Africa, and chairperson of SAARF since May 2007.
Marketing NewsNATIVE user experience leads Sappi’s website and intranet redesignIn early 2010 paper giant Sappi saw the need to reinvigorate its digital properties and engaged NATIVE for this redesign. This presented a great opportunity for NATIVE to deliver value to Sappi and its clients by using an Outside-In user experience design approach.

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