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Week in review: Week ending 24 May 2012

Thursday, 17 May 2012
Editorial DeskGetting outdoor right begins with its designNo matter in which industry you work, the end result of what you initially set out to achieve will depend on what you did at the start. This is especially true for an advertising channel such as outdoor. Without the right foundations, a campaign done through this medium will either falter and stutter or fail altogether.
Marketing NewsAccelerate your digital world with Acceleration’s Digital Ignition SymposiumSouth African digital marketers and publishing executives are invited to participate in Acceleration’s inaugural Digital Ignition Symposium in June. The event, to be held in the Cape Winelands, features presentations by some of the world’s leading digital thinkers, with participation confirmed from local and international speakers, including Google and Adobe among others.
Marketing NewsEuropcar named as lead sponsor for Tour de Free StateEuropcar, one of South Africa’s leading car rental companies, is the vehicle sponsor for this year’s Tour de Free State, a cycling race that meanders through the Free State Province from 23 to 27 May.
AwardsSterling Sound celebrates industry awardsIt has been an exciting couple of months at Johannesburg-based audio post production facility, Sterling Sound. Owned by sound designer and musician, Lorens Persson, the studio has recently been the recipient of three industry awards.
Marketing News2012 Flux Trend Review reveals South Africa’s new ‘urban tribes’If you want to find out what makes South Africa’s Bieber Brats or New Desperate Housewives tick, be sure to check out Dion Chang’s New Urban Tribes report, which will be unveiled at the 2012 Flux Trend Review … innovating with Samsung.
Marketing NewsDairybelle brings focus to the importance of dairy in a daily dietLeading brand, DairyBelle has this month launched its Savour Every Flavour campaign. The campaign showcases DairyBelle’s variety of delicious flavours and tastes, showing that there is enjoyment for everyone across their product range. The promotion brings focus to the importance of dairy in a daily diet and places emphasis on the importance of balanced nutrition.
Marketing NewsBe more strategic about your social mediaGullan&Gullan creative director, Desiree Gullan, shares her insights on how to start implementing social media campaigns in a more strategic way to enhance and maintain interaction and interest.
People on the MoveSanlam Group announces new marketing headThe Sanlam Group has announced Nicky Swartz as its group head: marketing. Swartz, formerly head: Sanlam Investments marketing, took up the position at Sanlam Group in February.
Thursday, 17 May 2012
Editorial DeskGetting outdoor right begins with its designNo matter in which industry you work, the end result of what you initially set out to achieve will depend on what you did at the start. This is especially true for an advertising channel such as outdoor. Without the right foundations, a campaign done through this medium will either falter and stutter or fail altogether.
Marketing NewsAccelerate your digital world with Acceleration’s Digital Ignition SymposiumSouth African digital marketers and publishing executives are invited to participate in Acceleration’s inaugural Digital Ignition Symposium in June. The event, to be held in the Cape Winelands, features presentations by some of the world’s leading digital thinkers, with participation confirmed from local and international speakers, including Google and Adobe among others.
Marketing NewsEuropcar named as lead sponsor for Tour de Free StateEuropcar, one of South Africa’s leading car rental companies, is the vehicle sponsor for this year’s Tour de Free State, a cycling race that meanders through the Free State Province from 23 to 27 May.
AwardsSterling Sound celebrates industry awardsIt has been an exciting couple of months at Johannesburg-based audio post production facility, Sterling Sound. Owned by sound designer and musician, Lorens Persson, the studio has recently been the recipient of three industry awards.
Marketing News2012 Flux Trend Review reveals South Africa’s new ‘urban tribes’If you want to find out what makes South Africa’s Bieber Brats or New Desperate Housewives tick, be sure to check out Dion Chang’s New Urban Tribes report, which will be unveiled at the 2012 Flux Trend Review … innovating with Samsung.
Marketing NewsDairybelle brings focus to the importance of dairy in a daily dietLeading brand, DairyBelle has this month launched its Savour Every Flavour campaign. The campaign showcases DairyBelle’s variety of delicious flavours and tastes, showing that there is enjoyment for everyone across their product range. The promotion brings focus to the importance of dairy in a daily diet and places emphasis on the importance of balanced nutrition.
Marketing NewsBe more strategic about your social mediaGullan&Gullan creative director, Desiree Gullan, shares her insights on how to start implementing social media campaigns in a more strategic way to enhance and maintain interaction and interest.
People on the MoveSanlam Group announces new marketing headThe Sanlam Group has announced Nicky Swartz as its group head: marketing. Swartz, formerly head: Sanlam Investments marketing, took up the position at Sanlam Group in February.
Thursday, 17 May 2012
AwardsDie Burger is passionate about Afrikaans and the PendoringsWhat does a 97-year old and an 18-year old have in common? Afrikaans and, of course, the Pendoring Advertising Awards . Die Burger , Media24’s oldest publication, and Pendoring , the cool 18-year-old of the advertising industry, are proudly walking the Afrikaans road together.
Marketing NewsGraffiti gets Student Flights soaring in Stellenbosch with branded vehicleGraffiti Student Media recently got student travel specialist, Student Flights, on the move with an eye-catching branded vehicle doing the rounds on the streets of Stellenbosch. The fully-branded vehicle follows on from Student Flights’ previous on-campus taxi-top advertising campaign, where student vehicles were fitted branded illuminated taxi tops at various varsity campuses around the country.
Marketing NewsMarketing Indaba delivers on promise to inspire and informThe second annual Marketing Indaba Conference and Expo , which took place on 9 and 10 May at the CTICC, delivered on its promise to inspire and inform delegates and visitors. The theme of this year’s conference was ‘cutting through the clutter’.
Marketing NewsPrimedia Africa hosts Starcom Africa and clientsAt a casino-themed event, Primedia Africa hosted delegates from Starcom Africa’s network and the Starcom Africa team to an evening of networking, Primedia Africa style.
AwardsNew agency model wins M&C Saatchi Abel prestigious AdReview AwardsM&C Saatchi Abel have won the prestigious 2012 Finweek AdReview 'breakthrough agency' and 'advertising achiever of the year' awards based on a new agency consultancy model structured on delivering market share growth for its clients.
AwardsIreland Davenport celebrates AdReview successesIreland Davenport was awarded 'Gauteng agency of the year' for its performance in 2011 at Finweek’s AdReview Awards .
Marketing Newsjimmijagga refreshes the Mother CityFollowing the launch of jimmijagga into Gauteng at restaurants at the end of 2011, jimmijagga is now rolling out the rest of the country – starting with Cape Town.
Advertising NewsBanning alcohol advertising misses the point – and the objectivesJustin McCarthy, managing director at TBWA Durban shares his insights into the banning of alcohol advertising in South Africa.
Marketing NewsAvon named #2 by Forbes - Top 10 Global Beauty BrandsCosmetics brand Avon has been rated #2 globally on the Forbes - Top 10 Global Beauty Brands list.
Marketing NewsMA(SA) updates industry on funding issueThe Marketing Association of South Africa [MA(SA)] is confident that the process of reaching a resolution on the funding issue for The Advertising Standards Authority of South Africa (ASA) and The South African Audience Research Foundation (SAARF) is well on its way following an inclusive meeting with relevant industry bodies on the 14 May.
Marketing NewsThe LEC selects a Z-CARD® to encourage citizens to save electricityThe Lesotho Electricity Company (LEC) selected a Z-CARD ® ZAMI (Africa, Middle East, India and Turkey) consumer engaging credit card-sized Z-CARD ® to target citizens and educate them about conserving electricity.
People on the MoveNew appointment at TLCCaryn Whitaker has been appointed account manager at Glamcam, a division of TLC.
Thursday, 17 May 2012
Editorial DeskGetting outdoor right begins with its designNo matter in which industry you work, the end result of what you initially set out to achieve will depend on what you did at the start. This is especially true for an advertising channel such as outdoor. Without the right foundations, a campaign done through this medium will either falter and stutter or fail altogether.
Marketing NewsAccelerate your digital world with Acceleration’s Digital Ignition SymposiumSouth African digital marketers and publishing executives are invited to participate in Acceleration’s inaugural Digital Ignition Symposium in June. The event, to be held in the Cape Winelands, features presentations by some of the world’s leading digital thinkers, with participation confirmed from local and international speakers, including Google and Adobe among others.
Marketing NewsEuropcar named as lead sponsor for Tour de Free StateEuropcar, one of South Africa’s leading car rental companies, is the vehicle sponsor for this year’s Tour de Free State, a cycling race that meanders through the Free State Province from 23 to 27 May.
AwardsSterling Sound celebrates industry awardsIt has been an exciting couple of months at Johannesburg-based audio post production facility, Sterling Sound. Owned by sound designer and musician, Lorens Persson, the studio has recently been the recipient of three industry awards.
Marketing News2012 Flux Trend Review reveals South Africa’s new ‘urban tribes’If you want to find out what makes South Africa’s Bieber Brats or New Desperate Housewives tick, be sure to check out Dion Chang’s New Urban Tribes report, which will be unveiled at the 2012 Flux Trend Review … innovating with Samsung.
Marketing NewsDairybelle brings focus to the importance of dairy in a daily dietLeading brand, DairyBelle has this month launched its Savour Every Flavour campaign. The campaign showcases DairyBelle’s variety of delicious flavours and tastes, showing that there is enjoyment for everyone across their product range. The promotion brings focus to the importance of dairy in a daily diet and places emphasis on the importance of balanced nutrition.
Marketing NewsBe more strategic about your social mediaGullan&Gullan creative director, Desiree Gullan, shares her insights on how to start implementing social media campaigns in a more strategic way to enhance and maintain interaction and interest.
People on the MoveSanlam Group announces new marketing headThe Sanlam Group has announced Nicky Swartz as its group head: marketing. Swartz, formerly head: Sanlam Investments marketing, took up the position at Sanlam Group in February.
Thursday, 17 May 2012
AwardsDie Burger is passionate about Afrikaans and the PendoringsWhat does a 97-year old and an 18-year old have in common? Afrikaans and, of course, the Pendoring Advertising Awards . Die Burger , Media24’s oldest publication, and Pendoring , the cool 18-year-old of the advertising industry, are proudly walking the Afrikaans road together.
Marketing NewsGraffiti gets Student Flights soaring in Stellenbosch with branded vehicleGraffiti Student Media recently got student travel specialist, Student Flights, on the move with an eye-catching branded vehicle doing the rounds on the streets of Stellenbosch. The fully-branded vehicle follows on from Student Flights’ previous on-campus taxi-top advertising campaign, where student vehicles were fitted branded illuminated taxi tops at various varsity campuses around the country.
Marketing NewsMarketing Indaba delivers on promise to inspire and informThe second annual Marketing Indaba Conference and Expo , which took place on 9 and 10 May at the CTICC, delivered on its promise to inspire and inform delegates and visitors. The theme of this year’s conference was ‘cutting through the clutter’.
Marketing NewsPrimedia Africa hosts Starcom Africa and clientsAt a casino-themed event, Primedia Africa hosted delegates from Starcom Africa’s network and the Starcom Africa team to an evening of networking, Primedia Africa style.
AwardsNew agency model wins M&C Saatchi Abel prestigious AdReview AwardsM&C Saatchi Abel have won the prestigious 2012 Finweek AdReview 'breakthrough agency' and 'advertising achiever of the year' awards based on a new agency consultancy model structured on delivering market share growth for its clients.
AwardsIreland Davenport celebrates AdReview successesIreland Davenport was awarded 'Gauteng agency of the year' for its performance in 2011 at Finweek’s AdReview Awards .
Marketing Newsjimmijagga refreshes the Mother CityFollowing the launch of jimmijagga into Gauteng at restaurants at the end of 2011, jimmijagga is now rolling out the rest of the country – starting with Cape Town.
Advertising NewsBanning alcohol advertising misses the point – and the objectivesJustin McCarthy, managing director at TBWA Durban shares his insights into the banning of alcohol advertising in South Africa.
Marketing NewsAvon named #2 by Forbes - Top 10 Global Beauty BrandsCosmetics brand Avon has been rated #2 globally on the Forbes - Top 10 Global Beauty Brands list.
Marketing NewsMA(SA) updates industry on funding issueThe Marketing Association of South Africa [MA(SA)] is confident that the process of reaching a resolution on the funding issue for The Advertising Standards Authority of South Africa (ASA) and The South African Audience Research Foundation (SAARF) is well on its way following an inclusive meeting with relevant industry bodies on the 14 May.
Marketing NewsThe LEC selects a Z-CARD® to encourage citizens to save electricityThe Lesotho Electricity Company (LEC) selected a Z-CARD ® ZAMI (Africa, Middle East, India and Turkey) consumer engaging credit card-sized Z-CARD ® to target citizens and educate them about conserving electricity.
People on the MoveNew appointment at TLCCaryn Whitaker has been appointed account manager at Glamcam, a division of TLC.
Thursday, 17 May 2012
People on the MoveSAMRA announces appointment of CEOResponding to marketing research developments and concomitant legislative challenges, the Southern African Marketing Research Association (SAMRA), has announced the appointment of Evolutions Research Solutions MD, former SAMRA chair, council member and accredited researcher, Leonie Vorster, as CEO.
Marketing NewsNedbank banks on the youth with PocketMedia® SolutionsNedbank has selected a credit card-sized Z-CARD ® to communicate its new Nedbank 4me youth offering - ‘My Future, My Bank’ which is based on four key principles of money management: ‘4spending, 4saving, 4growing and 4good’.
Marketing NewsThe MediaShop wins AdReview’s ‘large media agency of the year’The MediaShop was honoured as the ‘large media agency of the year’ at this year’s AdReview banquet recently held in Sandton.
Marketing NewsTradeway Promotions launches new digital home and expands nationallyTradeway Promotions, leaders in the recruiting, training and managing of resources for experiential brand activations for some of the world’s leading brand names, has announced the launch of a dynamic new website with the aim of bringing innovation and service excellence to its business model.
Marketing NewsRoyal Baking Powder delivers R350 000 mobile kitchen to loyal fanFor more than 140 years, Royal Baking Powder has been the tried and trusted choice by South Africans to deliver guaranteed results. Wanting to reward its supporters, Royal Baking Powder ran a promotion to offer loyal consumers with the opportunity to win prizes to the value of R500 000.
Marketing NewsThe Brand Union creates Carling Black Label CupThe run-up to the Carling Black Label Cup Soweto Derby started with great excitement this past week when the new trophy was revealed at an event hosted at The Venue in Melrose Arch, Johannesburg. The chairman of the Kaiser Chiefs, Kaizer Motaung, and his Orlando Pirates counterpart, Irvin Khoza, welcomed the new trophy to the tournament.
Advertising NewsDStv extends air-time of BMW M5 ad for PVR viewersDStv has announced that it will be extending the BMW M5 television commercial for an additional two weeks at no additional cost because the ad was such a success while encouraging PVR users to engage with both the BMW and DStv brand.
AwardsLoeries extends deadline to 15 JuneGreat news for those who thought they would miss the entry deadline for the 34 th annual Loerie Awards – there is an official extension until 15 June.
Marketing NewsEat.Drink.Chew Orbit with BilladsNine Mile Media’s consumer engaging Billads bill folder advertising platform will reach out to a potential 1.5-million upmarket consumers in coffee shops and other light meal environments nationally, to ensure that Orbit remains top-of-mind after every drink or meal.
Marketing NewsADreach and SADAG promote healthy awareness for healthy mindsAny person, no matter their age, gender or socio-economic standing can be affected by depression or anxiety. To this end, ADreach has partnered with the South African Depression and Anxiety Group (SADAG) to enter into a street pole advertising campaign, via which intermittent messages dealing with mental health matters are flighted throughout Johannesburg for a three-month period.
Marketing NewsProvantage brands DStv vehiclesProvantage has created eye-catching vehicle branding for DStv. The campaign is a Multichoice branding initiative that promotes small businesses as part of their market penetration strategy in townships.
Marketing NewsSpekko Rice sizzles with ProvantageWell-known brand Spekko Rice has been appearing on TTV screens countrywide thanks to Provantage's in-Taxi TV.
Marketing NewsO and Dentyne launches Good Choices campaign with exciting app O, The Oprah Magazine and Dentyne’s Good Choices campaign officially kicks off in May with an exciting online application, reader competition and upcoming event hosted by O magazine contributor and life coach, Martha Beck.
Marketing NewsMalo 8 directs an upwardly run of mobile adsIn the last three months, Frieze Films’ rising star Malo 8 has directed commercials for three major cellular brands: MTN for MetropolitanRepublic; Cell C for Ogilvy Johannesburg; and Nokia for JWT.
Thursday, 17 May 2012
Editorial DeskGetting outdoor right begins with its designNo matter in which industry you work, the end result of what you initially set out to achieve will depend on what you did at the start. This is especially true for an advertising channel such as outdoor. Without the right foundations, a campaign done through this medium will either falter and stutter or fail altogether.
Marketing NewsAccelerate your digital world with Acceleration’s Digital Ignition SymposiumSouth African digital marketers and publishing executives are invited to participate in Acceleration’s inaugural Digital Ignition Symposium in June. The event, to be held in the Cape Winelands, features presentations by some of the world’s leading digital thinkers, with participation confirmed from local and international speakers, including Google and Adobe among others.
Marketing NewsEuropcar named as lead sponsor for Tour de Free StateEuropcar, one of South Africa’s leading car rental companies, is the vehicle sponsor for this year’s Tour de Free State, a cycling race that meanders through the Free State Province from 23 to 27 May.
AwardsSterling Sound celebrates industry awardsIt has been an exciting couple of months at Johannesburg-based audio post production facility, Sterling Sound. Owned by sound designer and musician, Lorens Persson, the studio has recently been the recipient of three industry awards.
Marketing News2012 Flux Trend Review reveals South Africa’s new ‘urban tribes’If you want to find out what makes South Africa’s Bieber Brats or New Desperate Housewives tick, be sure to check out Dion Chang’s New Urban Tribes report, which will be unveiled at the 2012 Flux Trend Review … innovating with Samsung.
Marketing NewsDairybelle brings focus to the importance of dairy in a daily dietLeading brand, DairyBelle has this month launched its Savour Every Flavour campaign. The campaign showcases DairyBelle’s variety of delicious flavours and tastes, showing that there is enjoyment for everyone across their product range. The promotion brings focus to the importance of dairy in a daily diet and places emphasis on the importance of balanced nutrition.
Marketing NewsBe more strategic about your social mediaGullan&Gullan creative director, Desiree Gullan, shares her insights on how to start implementing social media campaigns in a more strategic way to enhance and maintain interaction and interest.
People on the MoveSanlam Group announces new marketing headThe Sanlam Group has announced Nicky Swartz as its group head: marketing. Swartz, formerly head: Sanlam Investments marketing, took up the position at Sanlam Group in February.
Thursday, 17 May 2012
AwardsDie Burger is passionate about Afrikaans and the PendoringsWhat does a 97-year old and an 18-year old have in common? Afrikaans and, of course, the Pendoring Advertising Awards . Die Burger , Media24’s oldest publication, and Pendoring , the cool 18-year-old of the advertising industry, are proudly walking the Afrikaans road together.
Marketing NewsGraffiti gets Student Flights soaring in Stellenbosch with branded vehicleGraffiti Student Media recently got student travel specialist, Student Flights, on the move with an eye-catching branded vehicle doing the rounds on the streets of Stellenbosch. The fully-branded vehicle follows on from Student Flights’ previous on-campus taxi-top advertising campaign, where student vehicles were fitted branded illuminated taxi tops at various varsity campuses around the country.
Marketing NewsMarketing Indaba delivers on promise to inspire and informThe second annual Marketing Indaba Conference and Expo , which took place on 9 and 10 May at the CTICC, delivered on its promise to inspire and inform delegates and visitors. The theme of this year’s conference was ‘cutting through the clutter’.
Marketing NewsPrimedia Africa hosts Starcom Africa and clientsAt a casino-themed event, Primedia Africa hosted delegates from Starcom Africa’s network and the Starcom Africa team to an evening of networking, Primedia Africa style.
AwardsNew agency model wins M&C Saatchi Abel prestigious AdReview AwardsM&C Saatchi Abel have won the prestigious 2012 Finweek AdReview 'breakthrough agency' and 'advertising achiever of the year' awards based on a new agency consultancy model structured on delivering market share growth for its clients.
AwardsIreland Davenport celebrates AdReview successesIreland Davenport was awarded 'Gauteng agency of the year' for its performance in 2011 at Finweek’s AdReview Awards .
Marketing Newsjimmijagga refreshes the Mother CityFollowing the launch of jimmijagga into Gauteng at restaurants at the end of 2011, jimmijagga is now rolling out the rest of the country – starting with Cape Town.
Advertising NewsBanning alcohol advertising misses the point – and the objectivesJustin McCarthy, managing director at TBWA Durban shares his insights into the banning of alcohol advertising in South Africa.
Marketing NewsAvon named #2 by Forbes - Top 10 Global Beauty BrandsCosmetics brand Avon has been rated #2 globally on the Forbes - Top 10 Global Beauty Brands list.
Marketing NewsMA(SA) updates industry on funding issueThe Marketing Association of South Africa [MA(SA)] is confident that the process of reaching a resolution on the funding issue for The Advertising Standards Authority of South Africa (ASA) and The South African Audience Research Foundation (SAARF) is well on its way following an inclusive meeting with relevant industry bodies on the 14 May.
Marketing NewsThe LEC selects a Z-CARD® to encourage citizens to save electricityThe Lesotho Electricity Company (LEC) selected a Z-CARD ® ZAMI (Africa, Middle East, India and Turkey) consumer engaging credit card-sized Z-CARD ® to target citizens and educate them about conserving electricity.
People on the MoveNew appointment at TLCCaryn Whitaker has been appointed account manager at Glamcam, a division of TLC.
Thursday, 17 May 2012
People on the MoveSAMRA announces appointment of CEOResponding to marketing research developments and concomitant legislative challenges, the Southern African Marketing Research Association (SAMRA), has announced the appointment of Evolutions Research Solutions MD, former SAMRA chair, council member and accredited researcher, Leonie Vorster, as CEO.
Marketing NewsNedbank banks on the youth with PocketMedia® SolutionsNedbank has selected a credit card-sized Z-CARD ® to communicate its new Nedbank 4me youth offering - ‘My Future, My Bank’ which is based on four key principles of money management: ‘4spending, 4saving, 4growing and 4good’.
Marketing NewsThe MediaShop wins AdReview’s ‘large media agency of the year’The MediaShop was honoured as the ‘large media agency of the year’ at this year’s AdReview banquet recently held in Sandton.
Marketing NewsTradeway Promotions launches new digital home and expands nationallyTradeway Promotions, leaders in the recruiting, training and managing of resources for experiential brand activations for some of the world’s leading brand names, has announced the launch of a dynamic new website with the aim of bringing innovation and service excellence to its business model.
Marketing NewsRoyal Baking Powder delivers R350 000 mobile kitchen to loyal fanFor more than 140 years, Royal Baking Powder has been the tried and trusted choice by South Africans to deliver guaranteed results. Wanting to reward its supporters, Royal Baking Powder ran a promotion to offer loyal consumers with the opportunity to win prizes to the value of R500 000.
Marketing NewsThe Brand Union creates Carling Black Label CupThe run-up to the Carling Black Label Cup Soweto Derby started with great excitement this past week when the new trophy was revealed at an event hosted at The Venue in Melrose Arch, Johannesburg. The chairman of the Kaiser Chiefs, Kaizer Motaung, and his Orlando Pirates counterpart, Irvin Khoza, welcomed the new trophy to the tournament.
Advertising NewsDStv extends air-time of BMW M5 ad for PVR viewersDStv has announced that it will be extending the BMW M5 television commercial for an additional two weeks at no additional cost because the ad was such a success while encouraging PVR users to engage with both the BMW and DStv brand.
AwardsLoeries extends deadline to 15 JuneGreat news for those who thought they would miss the entry deadline for the 34 th annual Loerie Awards – there is an official extension until 15 June.
Marketing NewsEat.Drink.Chew Orbit with BilladsNine Mile Media’s consumer engaging Billads bill folder advertising platform will reach out to a potential 1.5-million upmarket consumers in coffee shops and other light meal environments nationally, to ensure that Orbit remains top-of-mind after every drink or meal.
Marketing NewsADreach and SADAG promote healthy awareness for healthy mindsAny person, no matter their age, gender or socio-economic standing can be affected by depression or anxiety. To this end, ADreach has partnered with the South African Depression and Anxiety Group (SADAG) to enter into a street pole advertising campaign, via which intermittent messages dealing with mental health matters are flighted throughout Johannesburg for a three-month period.
Marketing NewsProvantage brands DStv vehiclesProvantage has created eye-catching vehicle branding for DStv. The campaign is a Multichoice branding initiative that promotes small businesses as part of their market penetration strategy in townships.
Marketing NewsSpekko Rice sizzles with ProvantageWell-known brand Spekko Rice has been appearing on TTV screens countrywide thanks to Provantage's in-Taxi TV.
Marketing NewsO and Dentyne launches Good Choices campaign with exciting app O, The Oprah Magazine and Dentyne’s Good Choices campaign officially kicks off in May with an exciting online application, reader competition and upcoming event hosted by O magazine contributor and life coach, Martha Beck.
Marketing NewsMalo 8 directs an upwardly run of mobile adsIn the last three months, Frieze Films’ rising star Malo 8 has directed commercials for three major cellular brands: MTN for MetropolitanRepublic; Cell C for Ogilvy Johannesburg; and Nokia for JWT.
Thursday, 17 May 2012
In FocusAwards are great but shouldn’t be actively pursuedAny discussion around the topic of awards – no matter for which industry – needs to be handled with care.
Marketing NewsVodacom Bulls top the scoreboard off the fieldThe Vodacom Bulls are top of the South African conference and according to leading sports researchers BMI, the boys in blue lead off the field too in terms of being the most-watched Super Rugby team this year. Add to that a 300% growth in Facebook followers as well as over 10 000 Twitter fans and it’s safe to say that the Pretoria-based side is having the season of their lives.
Marketing NewsPrimall Media flights Omega watches’ HD campaignFor the first time, SWATCH Group, Omega, has employed Primall Media, the Unlimited mall advertising specialists to create awareness around its range of watches in the retail environment.
People on the MoveCreative duo joins Cape-based 140 BBDOAward-winning ideas agency, 140 BBDO, has announced the appointment of copywriter Alex Goldberg and art director Gareth Cohen.
AwardsAnother two Pencils for MK is … campaignTrinergy Brand Connectors creative director Frank van Rooijen has been awarded two Yellow Pencils at the 2012 D&AD Awards in London and another Pencil at the One Show in New York - all in recognition of his work on the MK campaign for client Multichoice/M-Net.
AwardsDurban ad agency challenges its national counterpartsRepresenting multinational giants including Unilever and Diageo, as well as local leaders SA Home Loans, Rainbow Chicken and Tedelex, the country’s third largest independent agency, The Hardy Boys, scooped the AdReview 'Durban agency of the year' award on 21 May at the Sandton Sun Hotel in Johannesburg.
Marketing NewsNew OHMSA member indicates growing outdoor ad industryOHMSA ratified the associate membership of Tone Digital at its 17 April executive committee meeting. The welcoming of Tone Digital aligns with OHMSA’s strategy to have a diverse membership base, representative of the entire spectrum of outdoor advertising products and services.
Thursday, 17 May 2012
Editorial DeskGetting outdoor right begins with its designNo matter in which industry you work, the end result of what you initially set out to achieve will depend on what you did at the start. This is especially true for an advertising channel such as outdoor. Without the right foundations, a campaign done through this medium will either falter and stutter or fail altogether.
Marketing NewsAccelerate your digital world with Acceleration’s Digital Ignition SymposiumSouth African digital marketers and publishing executives are invited to participate in Acceleration’s inaugural Digital Ignition Symposium in June. The event, to be held in the Cape Winelands, features presentations by some of the world’s leading digital thinkers, with participation confirmed from local and international speakers, including Google and Adobe among others.
Marketing NewsEuropcar named as lead sponsor for Tour de Free StateEuropcar, one of South Africa’s leading car rental companies, is the vehicle sponsor for this year’s Tour de Free State, a cycling race that meanders through the Free State Province from 23 to 27 May.
AwardsSterling Sound celebrates industry awardsIt has been an exciting couple of months at Johannesburg-based audio post production facility, Sterling Sound. Owned by sound designer and musician, Lorens Persson, the studio has recently been the recipient of three industry awards.
Marketing News2012 Flux Trend Review reveals South Africa’s new ‘urban tribes’If you want to find out what makes South Africa’s Bieber Brats or New Desperate Housewives tick, be sure to check out Dion Chang’s New Urban Tribes report, which will be unveiled at the 2012 Flux Trend Review … innovating with Samsung.
Marketing NewsDairybelle brings focus to the importance of dairy in a daily dietLeading brand, DairyBelle has this month launched its Savour Every Flavour campaign. The campaign showcases DairyBelle’s variety of delicious flavours and tastes, showing that there is enjoyment for everyone across their product range. The promotion brings focus to the importance of dairy in a daily diet and places emphasis on the importance of balanced nutrition.
Marketing NewsBe more strategic about your social mediaGullan&Gullan creative director, Desiree Gullan, shares her insights on how to start implementing social media campaigns in a more strategic way to enhance and maintain interaction and interest.
People on the MoveSanlam Group announces new marketing headThe Sanlam Group has announced Nicky Swartz as its group head: marketing. Swartz, formerly head: Sanlam Investments marketing, took up the position at Sanlam Group in February.
Thursday, 17 May 2012
AwardsDie Burger is passionate about Afrikaans and the PendoringsWhat does a 97-year old and an 18-year old have in common? Afrikaans and, of course, the Pendoring Advertising Awards . Die Burger , Media24’s oldest publication, and Pendoring , the cool 18-year-old of the advertising industry, are proudly walking the Afrikaans road together.
Marketing NewsGraffiti gets Student Flights soaring in Stellenbosch with branded vehicleGraffiti Student Media recently got student travel specialist, Student Flights, on the move with an eye-catching branded vehicle doing the rounds on the streets of Stellenbosch. The fully-branded vehicle follows on from Student Flights’ previous on-campus taxi-top advertising campaign, where student vehicles were fitted branded illuminated taxi tops at various varsity campuses around the country.
Marketing NewsMarketing Indaba delivers on promise to inspire and informThe second annual Marketing Indaba Conference and Expo , which took place on 9 and 10 May at the CTICC, delivered on its promise to inspire and inform delegates and visitors. The theme of this year’s conference was ‘cutting through the clutter’.
Marketing NewsPrimedia Africa hosts Starcom Africa and clientsAt a casino-themed event, Primedia Africa hosted delegates from Starcom Africa’s network and the Starcom Africa team to an evening of networking, Primedia Africa style.
AwardsNew agency model wins M&C Saatchi Abel prestigious AdReview AwardsM&C Saatchi Abel have won the prestigious 2012 Finweek AdReview 'breakthrough agency' and 'advertising achiever of the year' awards based on a new agency consultancy model structured on delivering market share growth for its clients.
AwardsIreland Davenport celebrates AdReview successesIreland Davenport was awarded 'Gauteng agency of the year' for its performance in 2011 at Finweek’s AdReview Awards .
Marketing Newsjimmijagga refreshes the Mother CityFollowing the launch of jimmijagga into Gauteng at restaurants at the end of 2011, jimmijagga is now rolling out the rest of the country – starting with Cape Town.
Advertising NewsBanning alcohol advertising misses the point – and the objectivesJustin McCarthy, managing director at TBWA Durban shares his insights into the banning of alcohol advertising in South Africa.
Marketing NewsAvon named #2 by Forbes - Top 10 Global Beauty BrandsCosmetics brand Avon has been rated #2 globally on the Forbes - Top 10 Global Beauty Brands list.
Marketing NewsMA(SA) updates industry on funding issueThe Marketing Association of South Africa [MA(SA)] is confident that the process of reaching a resolution on the funding issue for The Advertising Standards Authority of South Africa (ASA) and The South African Audience Research Foundation (SAARF) is well on its way following an inclusive meeting with relevant industry bodies on the 14 May.
Marketing NewsThe LEC selects a Z-CARD® to encourage citizens to save electricityThe Lesotho Electricity Company (LEC) selected a Z-CARD ® ZAMI (Africa, Middle East, India and Turkey) consumer engaging credit card-sized Z-CARD ® to target citizens and educate them about conserving electricity.
People on the MoveNew appointment at TLCCaryn Whitaker has been appointed account manager at Glamcam, a division of TLC.
Thursday, 17 May 2012
People on the MoveSAMRA announces appointment of CEOResponding to marketing research developments and concomitant legislative challenges, the Southern African Marketing Research Association (SAMRA), has announced the appointment of Evolutions Research Solutions MD, former SAMRA chair, council member and accredited researcher, Leonie Vorster, as CEO.
Marketing NewsNedbank banks on the youth with PocketMedia® SolutionsNedbank has selected a credit card-sized Z-CARD ® to communicate its new Nedbank 4me youth offering - ‘My Future, My Bank’ which is based on four key principles of money management: ‘4spending, 4saving, 4growing and 4good’.
Marketing NewsThe MediaShop wins AdReview’s ‘large media agency of the year’The MediaShop was honoured as the ‘large media agency of the year’ at this year’s AdReview banquet recently held in Sandton.
Marketing NewsTradeway Promotions launches new digital home and expands nationallyTradeway Promotions, leaders in the recruiting, training and managing of resources for experiential brand activations for some of the world’s leading brand names, has announced the launch of a dynamic new website with the aim of bringing innovation and service excellence to its business model.
Marketing NewsRoyal Baking Powder delivers R350 000 mobile kitchen to loyal fanFor more than 140 years, Royal Baking Powder has been the tried and trusted choice by South Africans to deliver guaranteed results. Wanting to reward its supporters, Royal Baking Powder ran a promotion to offer loyal consumers with the opportunity to win prizes to the value of R500 000.
Marketing NewsThe Brand Union creates Carling Black Label CupThe run-up to the Carling Black Label Cup Soweto Derby started with great excitement this past week when the new trophy was revealed at an event hosted at The Venue in Melrose Arch, Johannesburg. The chairman of the Kaiser Chiefs, Kaizer Motaung, and his Orlando Pirates counterpart, Irvin Khoza, welcomed the new trophy to the tournament.
Advertising NewsDStv extends air-time of BMW M5 ad for PVR viewersDStv has announced that it will be extending the BMW M5 television commercial for an additional two weeks at no additional cost because the ad was such a success while encouraging PVR users to engage with both the BMW and DStv brand.
AwardsLoeries extends deadline to 15 JuneGreat news for those who thought they would miss the entry deadline for the 34 th annual Loerie Awards – there is an official extension until 15 June.
Marketing NewsEat.Drink.Chew Orbit with BilladsNine Mile Media’s consumer engaging Billads bill folder advertising platform will reach out to a potential 1.5-million upmarket consumers in coffee shops and other light meal environments nationally, to ensure that Orbit remains top-of-mind after every drink or meal.
Marketing NewsADreach and SADAG promote healthy awareness for healthy mindsAny person, no matter their age, gender or socio-economic standing can be affected by depression or anxiety. To this end, ADreach has partnered with the South African Depression and Anxiety Group (SADAG) to enter into a street pole advertising campaign, via which intermittent messages dealing with mental health matters are flighted throughout Johannesburg for a three-month period.
Marketing NewsProvantage brands DStv vehiclesProvantage has created eye-catching vehicle branding for DStv. The campaign is a Multichoice branding initiative that promotes small businesses as part of their market penetration strategy in townships.
Marketing NewsSpekko Rice sizzles with ProvantageWell-known brand Spekko Rice has been appearing on TTV screens countrywide thanks to Provantage's in-Taxi TV.
Marketing NewsO and Dentyne launches Good Choices campaign with exciting app O, The Oprah Magazine and Dentyne’s Good Choices campaign officially kicks off in May with an exciting online application, reader competition and upcoming event hosted by O magazine contributor and life coach, Martha Beck.
Marketing NewsMalo 8 directs an upwardly run of mobile adsIn the last three months, Frieze Films’ rising star Malo 8 has directed commercials for three major cellular brands: MTN for MetropolitanRepublic; Cell C for Ogilvy Johannesburg; and Nokia for JWT.
Thursday, 17 May 2012
In FocusAwards are great but shouldn’t be actively pursuedAny discussion around the topic of awards – no matter for which industry – needs to be handled with care.
Marketing NewsVodacom Bulls top the scoreboard off the fieldThe Vodacom Bulls are top of the South African conference and according to leading sports researchers BMI, the boys in blue lead off the field too in terms of being the most-watched Super Rugby team this year. Add to that a 300% growth in Facebook followers as well as over 10 000 Twitter fans and it’s safe to say that the Pretoria-based side is having the season of their lives.
Marketing NewsPrimall Media flights Omega watches’ HD campaignFor the first time, SWATCH Group, Omega, has employed Primall Media, the Unlimited mall advertising specialists to create awareness around its range of watches in the retail environment.
People on the MoveCreative duo joins Cape-based 140 BBDOAward-winning ideas agency, 140 BBDO, has announced the appointment of copywriter Alex Goldberg and art director Gareth Cohen.
AwardsAnother two Pencils for MK is … campaignTrinergy Brand Connectors creative director Frank van Rooijen has been awarded two Yellow Pencils at the 2012 D&AD Awards in London and another Pencil at the One Show in New York - all in recognition of his work on the MK campaign for client Multichoice/M-Net.
AwardsDurban ad agency challenges its national counterpartsRepresenting multinational giants including Unilever and Diageo, as well as local leaders SA Home Loans, Rainbow Chicken and Tedelex, the country’s third largest independent agency, The Hardy Boys, scooped the AdReview 'Durban agency of the year' award on 21 May at the Sandton Sun Hotel in Johannesburg.
Marketing NewsNew OHMSA member indicates growing outdoor ad industryOHMSA ratified the associate membership of Tone Digital at its 17 April executive committee meeting. The welcoming of Tone Digital aligns with OHMSA’s strategy to have a diverse membership base, representative of the entire spectrum of outdoor advertising products and services.
Thursday, 17 May 2012
Marketing NewsConsulta Research partners with Clarabridge to bring world-class customer feedback analytics to South AfricaConsulta Research, a leading and proudly South African market research company, has partnered with global text and sentiment analytics leader Clarabridge Inc., to introduce South Africa’s first integrated customer feedback and sentiment analysis solution.
AwardsDMMA announces new category at the digital Bookmarks AwardsThe Digital Media and Marketing Association (DMMA), a non-profit organisation that aims to grow and sustain a vibrant and profitable digital industry, recently announced that it will be launching a new category at this year’s Bookmarks Awards , which would recognise companies that had made the greatest contribution to the digital industry in 2012.
AwardsAegis Media CEO wins advertising achiever for 2012Dawn Rowlands, CEO of Aegis Media Sub-Saharan Africa has won the AdReview 2012 'advertising achiever of the year' award.
People on the MoveTrigger Isobar South Africa appoints new CEOMarkus Grannenfelt has been appointed CEO of Trigger Isobar South Africa. His responsibilities at the helm include driving all digital full service requirements in South Africa. Grannenfelt will be accelerating Trigger Isobar stature in the market by building up the team, processes and client base.
Advertising NewsAdvertising pays off for Tempest and The Old ShanghaiTempest will celebrate 20 years with its ad agency, The Old Shanghai Firecracker Factory, this year, which is expected to be Tempest’s best year yet, despite tough trading conditions; proving that good advertising pays off.
Marketing NewsMA(SA) introduces second Chartered Marketer designation Intake for 2012The Marketing Association of South Africa [MA(SA)], which provides a representative voice for organisations and individuals in the marketing industry, is calling on all senior marketers in South Africa to register for the August intake of the Chartered Marketers SA (CMSA) designation.
Marketing NewsNew advertising and marketing title stakes its claimPositioned as ‘a supplier showcase’, the latest advertising and marketing trade industry magazine AdCom has been designed to highlight a bouquet of offerings on a monthly basis.
Marketing NewsPinterest makes an emotional connection with consumersMelody Maker, digital strategist at Acceleration Media investigates how marketers should consider tapping into the new virtual pinboard, Pinterest .
Marketing NewsBrandZ study highlights Africa’s economic developmentThe seventh annual BrandZ ™ Top 100 Most Valuable Global Brands study published by Millward Brown reveals that top brands thrive despite economy, and the first African brand enters the ranking.
Marketing NewsNuvolite takes you on a digital daydream adventureNuvolite Medium Fat Spread has just launched their ‘Now that’s Living’ campaign. Featuring a website and a presence on Facebook , ‘Now that’s Living’ speaks to people who want to live positive, active and healthy lives, but haven’t forgotten their lists to live by.
Marketing NewsVodacom joins sponsors list for IMC Conference seriesVodacom is set to join the IMC Conference on 5 and 6 June at the Crystal Towers Hotel and Spa in Cape Town for the most exciting IMC Conference to date.
Marketing NewsPUMA puts its clubs where the golfers areGolf brand PUMA is promoting its range of Cobra clubs to the affluent LSM 14+ market through Unlimited’s subsidiary Golf Unlimited at 32 four and five star golf courses nationwide.
People on the MoveNew appointments at MediamarkThe team at Mediamark has welcomed six new members including a multimedia designer and Skype brand specialist.
People on the MoveNew appointment at NXT\ Digital InnovationNXT\ Digital Innovation, South Africa’s leading full-service digital solutions agency, has announced the appointment of Kerry Ho as marketing and product manager. The hiring of Ho is the first time that the company will have a dedicated resource within this role.
Thursday, 17 May 2012
Editorial DeskGetting outdoor right begins with its designNo matter in which industry you work, the end result of what you initially set out to achieve will depend on what you did at the start. This is especially true for an advertising channel such as outdoor. Without the right foundations, a campaign done through this medium will either falter and stutter or fail altogether.
Marketing NewsAccelerate your digital world with Acceleration’s Digital Ignition SymposiumSouth African digital marketers and publishing executives are invited to participate in Acceleration’s inaugural Digital Ignition Symposium in June. The event, to be held in the Cape Winelands, features presentations by some of the world’s leading digital thinkers, with participation confirmed from local and international speakers, including Google and Adobe among others.
Marketing NewsEuropcar named as lead sponsor for Tour de Free StateEuropcar, one of South Africa’s leading car rental companies, is the vehicle sponsor for this year’s Tour de Free State, a cycling race that meanders through the Free State Province from 23 to 27 May.
AwardsSterling Sound celebrates industry awardsIt has been an exciting couple of months at Johannesburg-based audio post production facility, Sterling Sound. Owned by sound designer and musician, Lorens Persson, the studio has recently been the recipient of three industry awards.
Marketing News2012 Flux Trend Review reveals South Africa’s new ‘urban tribes’If you want to find out what makes South Africa’s Bieber Brats or New Desperate Housewives tick, be sure to check out Dion Chang’s New Urban Tribes report, which will be unveiled at the 2012 Flux Trend Review … innovating with Samsung.
Marketing NewsDairybelle brings focus to the importance of dairy in a daily dietLeading brand, DairyBelle has this month launched its Savour Every Flavour campaign. The campaign showcases DairyBelle’s variety of delicious flavours and tastes, showing that there is enjoyment for everyone across their product range. The promotion brings focus to the importance of dairy in a daily diet and places emphasis on the importance of balanced nutrition.
Marketing NewsBe more strategic about your social mediaGullan&Gullan creative director, Desiree Gullan, shares her insights on how to start implementing social media campaigns in a more strategic way to enhance and maintain interaction and interest.
People on the MoveSanlam Group announces new marketing headThe Sanlam Group has announced Nicky Swartz as its group head: marketing. Swartz, formerly head: Sanlam Investments marketing, took up the position at Sanlam Group in February.
Thursday, 17 May 2012
AwardsDie Burger is passionate about Afrikaans and the PendoringsWhat does a 97-year old and an 18-year old have in common? Afrikaans and, of course, the Pendoring Advertising Awards . Die Burger , Media24’s oldest publication, and Pendoring , the cool 18-year-old of the advertising industry, are proudly walking the Afrikaans road together.
Marketing NewsGraffiti gets Student Flights soaring in Stellenbosch with branded vehicleGraffiti Student Media recently got student travel specialist, Student Flights, on the move with an eye-catching branded vehicle doing the rounds on the streets of Stellenbosch. The fully-branded vehicle follows on from Student Flights’ previous on-campus taxi-top advertising campaign, where student vehicles were fitted branded illuminated taxi tops at various varsity campuses around the country.
Marketing NewsMarketing Indaba delivers on promise to inspire and informThe second annual Marketing Indaba Conference and Expo , which took place on 9 and 10 May at the CTICC, delivered on its promise to inspire and inform delegates and visitors. The theme of this year’s conference was ‘cutting through the clutter’.
Marketing NewsPrimedia Africa hosts Starcom Africa and clientsAt a casino-themed event, Primedia Africa hosted delegates from Starcom Africa’s network and the Starcom Africa team to an evening of networking, Primedia Africa style.
AwardsNew agency model wins M&C Saatchi Abel prestigious AdReview AwardsM&C Saatchi Abel have won the prestigious 2012 Finweek AdReview 'breakthrough agency' and 'advertising achiever of the year' awards based on a new agency consultancy model structured on delivering market share growth for its clients.
AwardsIreland Davenport celebrates AdReview successesIreland Davenport was awarded 'Gauteng agency of the year' for its performance in 2011 at Finweek’s AdReview Awards .
Marketing Newsjimmijagga refreshes the Mother CityFollowing the launch of jimmijagga into Gauteng at restaurants at the end of 2011, jimmijagga is now rolling out the rest of the country – starting with Cape Town.
Advertising NewsBanning alcohol advertising misses the point – and the objectivesJustin McCarthy, managing director at TBWA Durban shares his insights into the banning of alcohol advertising in South Africa.
Marketing NewsAvon named #2 by Forbes - Top 10 Global Beauty BrandsCosmetics brand Avon has been rated #2 globally on the Forbes - Top 10 Global Beauty Brands list.
Marketing NewsMA(SA) updates industry on funding issueThe Marketing Association of South Africa [MA(SA)] is confident that the process of reaching a resolution on the funding issue for The Advertising Standards Authority of South Africa (ASA) and The South African Audience Research Foundation (SAARF) is well on its way following an inclusive meeting with relevant industry bodies on the 14 May.
Marketing NewsThe LEC selects a Z-CARD® to encourage citizens to save electricityThe Lesotho Electricity Company (LEC) selected a Z-CARD ® ZAMI (Africa, Middle East, India and Turkey) consumer engaging credit card-sized Z-CARD ® to target citizens and educate them about conserving electricity.
People on the MoveNew appointment at TLCCaryn Whitaker has been appointed account manager at Glamcam, a division of TLC.
Thursday, 17 May 2012
People on the MoveSAMRA announces appointment of CEOResponding to marketing research developments and concomitant legislative challenges, the Southern African Marketing Research Association (SAMRA), has announced the appointment of Evolutions Research Solutions MD, former SAMRA chair, council member and accredited researcher, Leonie Vorster, as CEO.
Marketing NewsNedbank banks on the youth with PocketMedia® SolutionsNedbank has selected a credit card-sized Z-CARD ® to communicate its new Nedbank 4me youth offering - ‘My Future, My Bank’ which is based on four key principles of money management: ‘4spending, 4saving, 4growing and 4good’.
Marketing NewsThe MediaShop wins AdReview’s ‘large media agency of the year’The MediaShop was honoured as the ‘large media agency of the year’ at this year’s AdReview banquet recently held in Sandton.
Marketing NewsTradeway Promotions launches new digital home and expands nationallyTradeway Promotions, leaders in the recruiting, training and managing of resources for experiential brand activations for some of the world’s leading brand names, has announced the launch of a dynamic new website with the aim of bringing innovation and service excellence to its business model.
Marketing NewsRoyal Baking Powder delivers R350 000 mobile kitchen to loyal fanFor more than 140 years, Royal Baking Powder has been the tried and trusted choice by South Africans to deliver guaranteed results. Wanting to reward its supporters, Royal Baking Powder ran a promotion to offer loyal consumers with the opportunity to win prizes to the value of R500 000.
Marketing NewsThe Brand Union creates Carling Black Label CupThe run-up to the Carling Black Label Cup Soweto Derby started with great excitement this past week when the new trophy was revealed at an event hosted at The Venue in Melrose Arch, Johannesburg. The chairman of the Kaiser Chiefs, Kaizer Motaung, and his Orlando Pirates counterpart, Irvin Khoza, welcomed the new trophy to the tournament.
Advertising NewsDStv extends air-time of BMW M5 ad for PVR viewersDStv has announced that it will be extending the BMW M5 television commercial for an additional two weeks at no additional cost because the ad was such a success while encouraging PVR users to engage with both the BMW and DStv brand.
AwardsLoeries extends deadline to 15 JuneGreat news for those who thought they would miss the entry deadline for the 34 th annual Loerie Awards – there is an official extension until 15 June.
Marketing NewsEat.Drink.Chew Orbit with BilladsNine Mile Media’s consumer engaging Billads bill folder advertising platform will reach out to a potential 1.5-million upmarket consumers in coffee shops and other light meal environments nationally, to ensure that Orbit remains top-of-mind after every drink or meal.
Marketing NewsADreach and SADAG promote healthy awareness for healthy mindsAny person, no matter their age, gender or socio-economic standing can be affected by depression or anxiety. To this end, ADreach has partnered with the South African Depression and Anxiety Group (SADAG) to enter into a street pole advertising campaign, via which intermittent messages dealing with mental health matters are flighted throughout Johannesburg for a three-month period.
Marketing NewsProvantage brands DStv vehiclesProvantage has created eye-catching vehicle branding for DStv. The campaign is a Multichoice branding initiative that promotes small businesses as part of their market penetration strategy in townships.
Marketing NewsSpekko Rice sizzles with ProvantageWell-known brand Spekko Rice has been appearing on TTV screens countrywide thanks to Provantage's in-Taxi TV.
Marketing NewsO and Dentyne launches Good Choices campaign with exciting app O, The Oprah Magazine and Dentyne’s Good Choices campaign officially kicks off in May with an exciting online application, reader competition and upcoming event hosted by O magazine contributor and life coach, Martha Beck.
Marketing NewsMalo 8 directs an upwardly run of mobile adsIn the last three months, Frieze Films’ rising star Malo 8 has directed commercials for three major cellular brands: MTN for MetropolitanRepublic; Cell C for Ogilvy Johannesburg; and Nokia for JWT.
Thursday, 17 May 2012
In FocusAwards are great but shouldn’t be actively pursuedAny discussion around the topic of awards – no matter for which industry – needs to be handled with care.
Marketing NewsVodacom Bulls top the scoreboard off the fieldThe Vodacom Bulls are top of the South African conference and according to leading sports researchers BMI, the boys in blue lead off the field too in terms of being the most-watched Super Rugby team this year. Add to that a 300% growth in Facebook followers as well as over 10 000 Twitter fans and it’s safe to say that the Pretoria-based side is having the season of their lives.
Marketing NewsPrimall Media flights Omega watches’ HD campaignFor the first time, SWATCH Group, Omega, has employed Primall Media, the Unlimited mall advertising specialists to create awareness around its range of watches in the retail environment.
People on the MoveCreative duo joins Cape-based 140 BBDOAward-winning ideas agency, 140 BBDO, has announced the appointment of copywriter Alex Goldberg and art director Gareth Cohen.
AwardsAnother two Pencils for MK is … campaignTrinergy Brand Connectors creative director Frank van Rooijen has been awarded two Yellow Pencils at the 2012 D&AD Awards in London and another Pencil at the One Show in New York - all in recognition of his work on the MK campaign for client Multichoice/M-Net.
AwardsDurban ad agency challenges its national counterpartsRepresenting multinational giants including Unilever and Diageo, as well as local leaders SA Home Loans, Rainbow Chicken and Tedelex, the country’s third largest independent agency, The Hardy Boys, scooped the AdReview 'Durban agency of the year' award on 21 May at the Sandton Sun Hotel in Johannesburg.
Marketing NewsNew OHMSA member indicates growing outdoor ad industryOHMSA ratified the associate membership of Tone Digital at its 17 April executive committee meeting. The welcoming of Tone Digital aligns with OHMSA’s strategy to have a diverse membership base, representative of the entire spectrum of outdoor advertising products and services.
Thursday, 17 May 2012
Marketing NewsConsulta Research partners with Clarabridge to bring world-class customer feedback analytics to South AfricaConsulta Research, a leading and proudly South African market research company, has partnered with global text and sentiment analytics leader Clarabridge Inc., to introduce South Africa’s first integrated customer feedback and sentiment analysis solution.
AwardsDMMA announces new category at the digital Bookmarks AwardsThe Digital Media and Marketing Association (DMMA), a non-profit organisation that aims to grow and sustain a vibrant and profitable digital industry, recently announced that it will be launching a new category at this year’s Bookmarks Awards , which would recognise companies that had made the greatest contribution to the digital industry in 2012.
AwardsAegis Media CEO wins advertising achiever for 2012Dawn Rowlands, CEO of Aegis Media Sub-Saharan Africa has won the AdReview 2012 'advertising achiever of the year' award.
People on the MoveTrigger Isobar South Africa appoints new CEOMarkus Grannenfelt has been appointed CEO of Trigger Isobar South Africa. His responsibilities at the helm include driving all digital full service requirements in South Africa. Grannenfelt will be accelerating Trigger Isobar stature in the market by building up the team, processes and client base.
Advertising NewsAdvertising pays off for Tempest and The Old ShanghaiTempest will celebrate 20 years with its ad agency, The Old Shanghai Firecracker Factory, this year, which is expected to be Tempest’s best year yet, despite tough trading conditions; proving that good advertising pays off.
Marketing NewsMA(SA) introduces second Chartered Marketer designation Intake for 2012The Marketing Association of South Africa [MA(SA)], which provides a representative voice for organisations and individuals in the marketing industry, is calling on all senior marketers in South Africa to register for the August intake of the Chartered Marketers SA (CMSA) designation.
Marketing NewsNew advertising and marketing title stakes its claimPositioned as ‘a supplier showcase’, the latest advertising and marketing trade industry magazine AdCom has been designed to highlight a bouquet of offerings on a monthly basis.
Marketing NewsPinterest makes an emotional connection with consumersMelody Maker, digital strategist at Acceleration Media investigates how marketers should consider tapping into the new virtual pinboard, Pinterest .
Marketing NewsBrandZ study highlights Africa’s economic developmentThe seventh annual BrandZ ™ Top 100 Most Valuable Global Brands study published by Millward Brown reveals that top brands thrive despite economy, and the first African brand enters the ranking.
Marketing NewsNuvolite takes you on a digital daydream adventureNuvolite Medium Fat Spread has just launched their ‘Now that’s Living’ campaign. Featuring a website and a presence on Facebook , ‘Now that’s Living’ speaks to people who want to live positive, active and healthy lives, but haven’t forgotten their lists to live by.
Marketing NewsVodacom joins sponsors list for IMC Conference seriesVodacom is set to join the IMC Conference on 5 and 6 June at the Crystal Towers Hotel and Spa in Cape Town for the most exciting IMC Conference to date.
Marketing NewsPUMA puts its clubs where the golfers areGolf brand PUMA is promoting its range of Cobra clubs to the affluent LSM 14+ market through Unlimited’s subsidiary Golf Unlimited at 32 four and five star golf courses nationwide.
People on the MoveNew appointments at MediamarkThe team at Mediamark has welcomed six new members including a multimedia designer and Skype brand specialist.
People on the MoveNew appointment at NXT\ Digital InnovationNXT\ Digital Innovation, South Africa’s leading full-service digital solutions agency, has announced the appointment of Kerry Ho as marketing and product manager. The hiring of Ho is the first time that the company will have a dedicated resource within this role.
Thursday, 17 May 2012
Editorial DeskIf you advertise online, consider the contextual routeThere is the opinion that online advertising is nothing more than a black hole. The problem with this view is that it is an assumption. It's also wrong. Online, like any other medium is just a channel. Use the right approach and you'll reap the rewards. Darren Gilbert delved deeper into one such strategy that goes by the name of contextual advertising.
Marketing NewsWyeth renews with TLC for fourth consecutive yearPharmaceutical manufacturer Wyeth has signed with Unlimited’s TLC division for the fourth consecutive year to promote its paediatric Prevenar vaccine.
Marketing NewsAfrox revitalises reps with a Z-CARD®Afrox recently selected a credit card-sized Z-CARD ® as an extremely effective internal communication tool to further educate its sales reps about its wide range of products.
Marketing NewsExpand a Sign launches newly re-branded fleetExpand a Sign recently re-branded a total of twenty company vehicles in line with their newly revamped corporate identity. The new logo keeps the look and feel of the original but with a fresher font and more contemporary colours.
People on the MoveAdded Value South Africa appoints Richard Prévost as business directorGlobal brand development and marketing insight consultancy Added Value has appointed Richard Prévost to its executive committee in the role of business director. The move signals the Group’s continued focus on growth, particularly in extending its reach further into the African continent.
Marketing NewsTwinsaver celebrates on the roads of GautengFrom May until December people in Gauteng will be able to spot the new ‘freshly branded’ Twinsaver cars. The branded cars are as a result of Twinsaver celebrating its double win at the 2012 Product of the Year Awards , allowing others to share in their victory while adding some colour to our roads.
Marketing NewsJacobs coffee rolls back the years with Parkhurst pop-up storeThe Jacobs Board Game Café, just off Parkhurst’s trendy 4 th Avenue, is helping people make connections the old-fashioned way this winter. There’s no Wi-Fi, no apps and not so much as an iAnything as far as the eye can see – just a wide selection of your best loved board games, some nostalgic favourites and comfy spots to sit and enjoy the unmistakable allure of the Jacobs Verwohnaroma.
Marketing NewsStandard Bank gets honoured as South Africa’s most valuable banking brandStandard Bank has been independently ranked the most valuable South African banking brand in the inaugural Brand Finance South Africa (BFSA) Top 50 most valuable brands, published on Thursday, 24 May.

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