Thursday, 26 April 2012
Editorial DeskIt’s time for brands to start investing in communitiesOne key point that emerged from the Ads24 Compass24 community newspaper research findings revealed earlier this year is the fact that community audiences are increasingly looking for brands that make an effort to become part of their community. This week, Samantha Cook looks at how brands should leverage this demand.
New AccountsGaviscon signs BilladsReckitt Benckiser recently signed up with Billads, Nine Mile Media’s consumer engaging advertising platform, to promote its new and convenient handypack Gaviscon tablets.
People on the MoveNew trading director at Aegis Media South AfricaNic van den Bergh has been promoted to trading director for Aegis Media in Sub Saharan Africa. He will be responsible for all trading activities within the group, companies comprising of Carat, Vizeum, isobar, iProspect and Posterscope. With this he will also be heading up the group operations board streamlining daily operations and client delivery.
Thursday, 26 April 2012
Editorial DeskIt’s time for brands to start investing in communitiesOne key point that emerged from the Ads24 Compass24 community newspaper research findings revealed earlier this year is the fact that community audiences are increasingly looking for brands that make an effort to become part of their community. This week, Samantha Cook looks at how brands should leverage this demand.
New AccountsGaviscon signs BilladsReckitt Benckiser recently signed up with Billads, Nine Mile Media’s consumer engaging advertising platform, to promote its new and convenient handypack Gaviscon tablets.
People on the MoveNew trading director at Aegis Media South AfricaNic van den Bergh has been promoted to trading director for Aegis Media in Sub Saharan Africa. He will be responsible for all trading activities within the group, companies comprising of Carat, Vizeum, isobar, iProspect and Posterscope. With this he will also be heading up the group operations board streamlining daily operations and client delivery.
Thursday, 26 April 2012
People on the MoveTalented youngsters join OFytOFyt (old friends young talent) the agency, which opened its doors in old post office in Muizenberg this month, has a unique operating model designed to attract passionate, mainly historically disadvantaged young talent. These chosen young talents are to be mentored by experienced experts including OFyt’s three founding partners.
Marketing NewsPayU gets serious about onlineOnline payment solutions company PayU heralds a new era with a revamped logo. The new visualisation now contains a simplified company name without any additional graphical elements. The major change to the logo entails the removal of the ‘click arrow’ which was an integral part of the sign, making for a cleaner, distinct logo.
Marketing NewsAMASA’s April meeting deemed a successAMASA Cape Town hosted a successful and well-attended April meeting at the Upper Eastside Hotel in Woodstock on 25 April where Ross Chowles gave a presentation on what he thought about the advertising industry.
Thursday, 26 April 2012
Editorial DeskIt’s time for brands to start investing in communitiesOne key point that emerged from the Ads24 Compass24 community newspaper research findings revealed earlier this year is the fact that community audiences are increasingly looking for brands that make an effort to become part of their community. This week, Samantha Cook looks at how brands should leverage this demand.
New AccountsGaviscon signs BilladsReckitt Benckiser recently signed up with Billads, Nine Mile Media’s consumer engaging advertising platform, to promote its new and convenient handypack Gaviscon tablets.
People on the MoveNew trading director at Aegis Media South AfricaNic van den Bergh has been promoted to trading director for Aegis Media in Sub Saharan Africa. He will be responsible for all trading activities within the group, companies comprising of Carat, Vizeum, isobar, iProspect and Posterscope. With this he will also be heading up the group operations board streamlining daily operations and client delivery.
Thursday, 26 April 2012
People on the MoveTalented youngsters join OFytOFyt (old friends young talent) the agency, which opened its doors in old post office in Muizenberg this month, has a unique operating model designed to attract passionate, mainly historically disadvantaged young talent. These chosen young talents are to be mentored by experienced experts including OFyt’s three founding partners.
Marketing NewsPayU gets serious about onlineOnline payment solutions company PayU heralds a new era with a revamped logo. The new visualisation now contains a simplified company name without any additional graphical elements. The major change to the logo entails the removal of the ‘click arrow’ which was an integral part of the sign, making for a cleaner, distinct logo.
Marketing NewsAMASA’s April meeting deemed a successAMASA Cape Town hosted a successful and well-attended April meeting at the Upper Eastside Hotel in Woodstock on 25 April where Ross Chowles gave a presentation on what he thought about the advertising industry.
Thursday, 26 April 2012
Marketing NewsRefreshing start to Lighthouse Digital’s first Appletiser campaignAfter winning the Appletiser account last year, Lighthouse Digital set out to compile the first digital media strategy for ‘it’s the weekend baby’ campaign to launch Appletiser’s new plastic bottle packaging to the South African market. Traffic was directed to Appletiser’s Facebook page to create excitement about the bottle’s new look.
People on the MoveTalented youngsters get wooed into the ad industryTalented creatives are being fast-tracked into the ad industry through a new communications company founded by three experienced old friends. OFyt (old friends young talent), which opened its doors in funky new premises at the old post office in Muizenberg in April, has a unique operating model designed to attract passionate, mainly historically disadvantaged young talent.
Marketing NewsThe Hunger Games goes viralEffective Measure, a leading provider of digital audience profiling solutions, reported that Australian movie goers were significantly influenced by the viral marketing of The Hunger Games , with 38 percent of survey respondents indicating that their anticipation to watch the movie is attributed to the opinion of their close friends.
Marketing NewsStudy reveals global creativity gapNew research reveals a global creativity gap in five of the world’s largest economies, according to the Adobe State of Create global benchmark study. The research shows 8 in 10 people feel that unlocking creativity is critical to economic growth.
AwardsEurobest returns to LisbonCinemark presents the 5 th Eurobest Festival of Creativity , Europe’s leading inspirational, learning and networking event for the advertising and communications industry and the largest annual awards for European creative communications, which this year celebrates 25 years, will be held for the second year in a row in Lisbon, Portugal, from 28 to 30 November.
Marketing NewsMarketing Indaba secures Google SA and international speakerGoogle SA has confirmed that Brett St Clair, head of new products for Sub-Sahara Africa, will speak at the Marketing Indaba Conference . St Clair, which was a popular speaker at last year’s conference, will return on 10 May and will be talking on putting the plus (+1) behind Google and how social media is changing online marketing.
Editorial DeskLack of product knowledge could sink the brand shipMany of us fear the promoter who lurks in the aisles of supermarkets, just waiting to pounce with a product that will ‘change your life’. But what about the converse – when you’re interested and want more information on a new product, but the promoter isn’t well informed? Christine Greyvenstein looks at how the lack of knowledge about newly launched products could potentially harm the brand.
AwardsAdams & Adams sponsors Loeries Travelling Exhibition in PretoriaAdams & Adams law firm has deepened its relationship with The Loerie Awards by sponsoring the Pretoria leg of the exhibition tour. The Loeries Travelling Exhibition will be on show at The Open Window School of Visual Communication in Irene from 9 to 19 May, with an official opening taking place on 10 May.
Marketing News3M sticking with HIP2B² in Youth Innovation ChallengeHIP2B ² , the youth organization founded to promote the study of maths, science and technology-related subjects as a means to develop entrepreneurial skills and analytical thinking, has brought on innovative multinational technology company 3M as a valued partner for the inaugural HIP2B ² 3M Innovation Challenge.