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Week in review: Week ending 12 January 2012

Thursday, 05 January 2012
Marketing NewsMilla Jovovich becomes Campari’s 13th starCampari has announced that Milla Jovovich will take the lead role in the 2012 Campari Calendar, which will be captured by contemporary French photographer Dimitri Daniloff.
Marketing NewsAnother Day Another Adventure – the MINI Coupé makes a splash upon arrival.An eye-catching MINI Coupé advertising campaign brings together the car brand’s reputation for innovation concepts built around urban mobility with a brave conservation initiative.
Marketing NewsAfrica's ROCKSTAR4000 announced in global top ten music companies by MIDEM MIDEM , which takes place in Cannes, France from 28 to 31 January, unveiled Africa’s ROCKSTAR4000 as one of the top ten music companies worldwide for the most innovative and creative use of music in a marketing campaign - the ‘Airtel ONE8’ project.
AwardsCannes Lions 2012 draw nearDon’t forget, Cannes Lions 2012 takes place in the third week of June this year – from 17 to 23 June – at the Palais des Festivals in Cannes.
Thursday, 05 January 2012
Marketing NewsMilla Jovovich becomes Campari’s 13th starCampari has announced that Milla Jovovich will take the lead role in the 2012 Campari Calendar, which will be captured by contemporary French photographer Dimitri Daniloff.
Marketing NewsAnother Day Another Adventure – the MINI Coupé makes a splash upon arrival.An eye-catching MINI Coupé advertising campaign brings together the car brand’s reputation for innovation concepts built around urban mobility with a brave conservation initiative.
Marketing NewsAfrica's ROCKSTAR4000 announced in global top ten music companies by MIDEM MIDEM , which takes place in Cannes, France from 28 to 31 January, unveiled Africa’s ROCKSTAR4000 as one of the top ten music companies worldwide for the most innovative and creative use of music in a marketing campaign - the ‘Airtel ONE8’ project.
AwardsCannes Lions 2012 draw nearDon’t forget, Cannes Lions 2012 takes place in the third week of June this year – from 17 to 23 June – at the Palais des Festivals in Cannes.
Thursday, 05 January 2012
Marketing NewsOasis Waters’ Z-CARD® bottle hang on tap in the UAEOasis Water in the United Arab Emirates (UAE) recently selected Z-CARD ® Isra Middle East to produce 300 000 Z-CARD ® die cut bottle hangs for its five gallon water bottles.
Marketing NewsPermission-based marketing can hinge on an SMSManaging director of BulkSMS.com, Dr Pieter Streicher, looks at the importance permission based marketing has on SMS.
New AccountsVWV lands Nestle conferenceFor the second consecutive year, VWV, one of South Africa’s leading brand experience agencies, has been appointed by Nestle to conceptualise, design and produce its annual conference.
Thursday, 05 January 2012
Marketing NewsMilla Jovovich becomes Campari’s 13th starCampari has announced that Milla Jovovich will take the lead role in the 2012 Campari Calendar, which will be captured by contemporary French photographer Dimitri Daniloff.
Marketing NewsAnother Day Another Adventure – the MINI Coupé makes a splash upon arrival.An eye-catching MINI Coupé advertising campaign brings together the car brand’s reputation for innovation concepts built around urban mobility with a brave conservation initiative.
Marketing NewsAfrica's ROCKSTAR4000 announced in global top ten music companies by MIDEM MIDEM , which takes place in Cannes, France from 28 to 31 January, unveiled Africa’s ROCKSTAR4000 as one of the top ten music companies worldwide for the most innovative and creative use of music in a marketing campaign - the ‘Airtel ONE8’ project.
AwardsCannes Lions 2012 draw nearDon’t forget, Cannes Lions 2012 takes place in the third week of June this year – from 17 to 23 June – at the Palais des Festivals in Cannes.
Thursday, 05 January 2012
Marketing NewsOasis Waters’ Z-CARD® bottle hang on tap in the UAEOasis Water in the United Arab Emirates (UAE) recently selected Z-CARD ® Isra Middle East to produce 300 000 Z-CARD ® die cut bottle hangs for its five gallon water bottles.
Marketing NewsPermission-based marketing can hinge on an SMSManaging director of BulkSMS.com, Dr Pieter Streicher, looks at the importance permission based marketing has on SMS.
New AccountsVWV lands Nestle conferenceFor the second consecutive year, VWV, one of South Africa’s leading brand experience agencies, has been appointed by Nestle to conceptualise, design and produce its annual conference.
Thursday, 05 January 2012
Marketing NewsConsumers sink their teeth into OrbitOrbit Professional sugar free gum’s fourth campaign with Nine Mile Media’s consumer engaging Billads Bill Folder advertising platform has earned the brand a 61% advertising recall rate.
Advertising NewsOrlando Pirates passes on the message of HIV and Aids preventionAs HIV prevalence continues to increase in South Africa, creating awareness about transmission and prevention of the virus. For soccer club Orlando Pirates, World Aids Day provided the ideal opportunity to add its voice to this call – both on and off the field – by speaking to fans in possibly the most compelling language of all: soccer.
Marketing NewsThe reinvention of SodaStreamOnce the icon of the 1980s suburban kitchen, SodaStream experienced a financial dip in the 1990s. The brand has since transformed itself and today SodaStream is the market leader in the home soda-making industry.
Marketing NewsNew sponsorship and marketing communications agency launches in GautengGauteng-based marketing communications and sponsorship agency, Oxigen Communications, officially launched in Johannesburg on Tuesday, 10 January.
Marketing NewsCOUP kicks off 2012 with Back to the Future issueEveryone seems to be quite obsessed with the Eighties. Shoulderpads are back, so are leg warmers, and we hear rumours that scrunchies might find their way back too. (Please, no!) In the spirit of this, COUP brings you the Back to the Future issue.
Advertising NewsAdvertisers should focus on newspapers’ core circulation numbersAdvertisers looking to get more bang for their buck should look at various sales statistics when choosing the best print space, says ADS24 CEO Linda Gibson.
Marketing NewsGo Behind the Ad with COUPTaking a look back at all the adverts that have been featured in COUP ’s Behind the Ad feature since its inception, it’s clear that editor Marie Straub and the team have a knack for spotting a good ad.
People on the MoveNew appointment at NXT\ Digital InnovationAward-winning full-service digital solutions agency, NXT\ Digital Innovation, has appointed Anna Ptasinski as a social media content and community administrator.
People on the MoveNew year and new appointments at November 1November 1 has kicked off 2012 with the appointment of two new key personnel - Nulanie Lopes and Taryn Laas.
Thursday, 05 January 2012
Marketing NewsMilla Jovovich becomes Campari’s 13th starCampari has announced that Milla Jovovich will take the lead role in the 2012 Campari Calendar, which will be captured by contemporary French photographer Dimitri Daniloff.
Marketing NewsAnother Day Another Adventure – the MINI Coupé makes a splash upon arrival.An eye-catching MINI Coupé advertising campaign brings together the car brand’s reputation for innovation concepts built around urban mobility with a brave conservation initiative.
Marketing NewsAfrica's ROCKSTAR4000 announced in global top ten music companies by MIDEM MIDEM , which takes place in Cannes, France from 28 to 31 January, unveiled Africa’s ROCKSTAR4000 as one of the top ten music companies worldwide for the most innovative and creative use of music in a marketing campaign - the ‘Airtel ONE8’ project.
AwardsCannes Lions 2012 draw nearDon’t forget, Cannes Lions 2012 takes place in the third week of June this year – from 17 to 23 June – at the Palais des Festivals in Cannes.
Thursday, 05 January 2012
Marketing NewsOasis Waters’ Z-CARD® bottle hang on tap in the UAEOasis Water in the United Arab Emirates (UAE) recently selected Z-CARD ® Isra Middle East to produce 300 000 Z-CARD ® die cut bottle hangs for its five gallon water bottles.
Marketing NewsPermission-based marketing can hinge on an SMSManaging director of BulkSMS.com, Dr Pieter Streicher, looks at the importance permission based marketing has on SMS.
New AccountsVWV lands Nestle conferenceFor the second consecutive year, VWV, one of South Africa’s leading brand experience agencies, has been appointed by Nestle to conceptualise, design and produce its annual conference.
Thursday, 05 January 2012
Marketing NewsConsumers sink their teeth into OrbitOrbit Professional sugar free gum’s fourth campaign with Nine Mile Media’s consumer engaging Billads Bill Folder advertising platform has earned the brand a 61% advertising recall rate.
Advertising NewsOrlando Pirates passes on the message of HIV and Aids preventionAs HIV prevalence continues to increase in South Africa, creating awareness about transmission and prevention of the virus. For soccer club Orlando Pirates, World Aids Day provided the ideal opportunity to add its voice to this call – both on and off the field – by speaking to fans in possibly the most compelling language of all: soccer.
Marketing NewsThe reinvention of SodaStreamOnce the icon of the 1980s suburban kitchen, SodaStream experienced a financial dip in the 1990s. The brand has since transformed itself and today SodaStream is the market leader in the home soda-making industry.
Marketing NewsNew sponsorship and marketing communications agency launches in GautengGauteng-based marketing communications and sponsorship agency, Oxigen Communications, officially launched in Johannesburg on Tuesday, 10 January.
Marketing NewsCOUP kicks off 2012 with Back to the Future issueEveryone seems to be quite obsessed with the Eighties. Shoulderpads are back, so are leg warmers, and we hear rumours that scrunchies might find their way back too. (Please, no!) In the spirit of this, COUP brings you the Back to the Future issue.
Advertising NewsAdvertisers should focus on newspapers’ core circulation numbersAdvertisers looking to get more bang for their buck should look at various sales statistics when choosing the best print space, says ADS24 CEO Linda Gibson.
Marketing NewsGo Behind the Ad with COUPTaking a look back at all the adverts that have been featured in COUP ’s Behind the Ad feature since its inception, it’s clear that editor Marie Straub and the team have a knack for spotting a good ad.
People on the MoveNew appointment at NXT\ Digital InnovationAward-winning full-service digital solutions agency, NXT\ Digital Innovation, has appointed Anna Ptasinski as a social media content and community administrator.
People on the MoveNew year and new appointments at November 1November 1 has kicked off 2012 with the appointment of two new key personnel - Nulanie Lopes and Taryn Laas.
Thursday, 05 January 2012
Marketing NewsChill out with Boost Juice Bars’ Summer MocktailsBoost Juice Bars has introduced an all new Summer Mocktails range. Since the 28 December 2011, all 11 Boost Juice Bars outlets have had their blenders churning out the Tropical Pina Colada and Strawberry Daiquiri blends super fast and super fresh.
New AccountsThe MediaShop wins Famous BrandsHot on the heels of being named agency of the year at the MOST Awards and being announced AdFocus media agency of the year, The MediaShop has been awarded the prominent Famous Brands account.
Marketing News2011's brand winners and losersDoing great work in boom times is one thing, but it's the downswing that really tests a brand's mettle. 2011 featured a range of notable brand performances, and a predictably lengthy list of failures, this according to Shauneen Procter, partner at Idea Engineers.
Marketing NewsThe shoe definitely fits for Primall MediaThe House of Busby has selected Primall Media to create brand awareness for its new Steve Madden stores and range of fashion footwear at select shopping malls across the country.
Marketing NewsCreate your own internet marketing strategy with GetSmarter and UCTGetSmarter, a specialist online training company, and UCT have announced the first presentation of the UCT Internet Marketing course. The 10-week part-time course, which starts on 26 March, is presented entirely online through GetSmarter’s innovative internet training platform.
Marketing NewsMall Active increases Whirlpool sales in shopping mallsOver the last six months Whirlpool has been running a successful marketing campaign though Mall Active, Unlimited’s shopping mall activation specialist. The appliance manufacturer has concentrated its marketing efforts in shopping centres and at consumer expos to reach its desired target market of women in the upper LSM income bracket.
Editorial DeskDo entrenched brands need to advertise?What do you do when you’ve got something new to offer? You advertise, of course. But what about the brands that don’t have anything new up their sleeves? They have been around for ages, they’ve got a tried and tested offering that people are well aware of ... and still, they advertise. Some would call these entrenched brands, others say ‘nothing is entrenched’ (more on that later).
Marketing NewsMTN rewards customers in frugal timesWhen a new year begins, cutting costs becomes a major priority for most people. This is why MTN has decided to reward customers who recharge their MTN cellphone lines with a chance to win instant airtime daily and R100 000 cash weekly.

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