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Week in review: Week ending 26 April 2012

Thursday, 19 April 2012
Marketing NewsAMASA confirms 2012/3 committee and portfoliosThe Advertising Media Association of South Africa (AMASA) has confirmed its 2012/13 committee. At its first group meeting, individual portfolios were assigned for the forthcoming year.
Marketing NewsWashroom advertising is no flash in the panBrett Tucker, joint managing director at TLC looks at the topic of washroom advertising and how it can be effectively implemented.
Marketing NewsKia drives mountain bikingKia Motors has announced its significant support of mountain biking in South Africa with the sponsorship of a range of established events on the South African calendar as well as the creation of a new ranking system that will encompass all off-road races countrywide.
Marketing NewsGraffiti gives BlackBerry a touch of awesomenessFollowing on from the success of its branded Hummer campaign, BlackBerry ® has again taken to the roads for the launch of its latest smartphone, the Curve ™ 9380. Vehicle branding specialists, Graffiti, has given the smartphone and tablet brand a high-tech, high-touch look aboard fifteen branded cabs as part of the ‘Touch Awesomeness’ interactive online campaign.
Marketing NewsAlcohol companies in the EU promise to adhere to new industry rulesDebbie Marriot, partner at Adams & Adams, takes a look at eight of Europe’s biggest alcohol companies, including AB InBev, Bacardi, Diageo, Heineken and SAB Miller that have agreed the ‘Responsible Marketing Pact’, being launched to cover the EU.
Thursday, 19 April 2012
Marketing NewsAMASA confirms 2012/3 committee and portfoliosThe Advertising Media Association of South Africa (AMASA) has confirmed its 2012/13 committee. At its first group meeting, individual portfolios were assigned for the forthcoming year.
Marketing NewsWashroom advertising is no flash in the panBrett Tucker, joint managing director at TLC looks at the topic of washroom advertising and how it can be effectively implemented.
Marketing NewsKia drives mountain bikingKia Motors has announced its significant support of mountain biking in South Africa with the sponsorship of a range of established events on the South African calendar as well as the creation of a new ranking system that will encompass all off-road races countrywide.
Marketing NewsGraffiti gives BlackBerry a touch of awesomenessFollowing on from the success of its branded Hummer campaign, BlackBerry ® has again taken to the roads for the launch of its latest smartphone, the Curve ™ 9380. Vehicle branding specialists, Graffiti, has given the smartphone and tablet brand a high-tech, high-touch look aboard fifteen branded cabs as part of the ‘Touch Awesomeness’ interactive online campaign.
Marketing NewsAlcohol companies in the EU promise to adhere to new industry rulesDebbie Marriot, partner at Adams & Adams, takes a look at eight of Europe’s biggest alcohol companies, including AB InBev, Bacardi, Diageo, Heineken and SAB Miller that have agreed the ‘Responsible Marketing Pact’, being launched to cover the EU.
Thursday, 19 April 2012
Marketing NewsSecond Simba winner receives R1-million houseChristol Anne Nazer from Pretoria, Gauteng, is the second house winner in the Great Simba House Hunt Campaign. She has won a house valued at R1-million. This is the second house to be given away by Simba in a campaign that will see, not one, not two, but three lucky South Africans each win a house worth R1-million. Over and above these prizes, R5.5-million worth of airtime is being given away.
Advertising NewsTV ad for the new Toyota Innova puts Dad in Mom’s taxiA well-meaning dad, brood of boisterous boys, surly teenager and quiet-as-a-mouse ballerina-in-training star in the new television commercial from Draftfcb Johannesburg for Toyota South Africa’s answer to Mom’s Taxi, the new Toyota Innova.
Marketing NewsStepping out of the shadows with SCARC and ADreachDuring 2011, the Soweto Canoe and Recreation Club (SCARC), together with its founders, reaffirmed its commitment to economic development by launching a job shadowing programme in partnership with various participating organisations. The programme, also hosted by ADreach, intends to provide a platform for young SCARC members to grow through exposure to various occupation and life situations.
Thursday, 19 April 2012
Marketing NewsAMASA confirms 2012/3 committee and portfoliosThe Advertising Media Association of South Africa (AMASA) has confirmed its 2012/13 committee. At its first group meeting, individual portfolios were assigned for the forthcoming year.
Marketing NewsWashroom advertising is no flash in the panBrett Tucker, joint managing director at TLC looks at the topic of washroom advertising and how it can be effectively implemented.
Marketing NewsKia drives mountain bikingKia Motors has announced its significant support of mountain biking in South Africa with the sponsorship of a range of established events on the South African calendar as well as the creation of a new ranking system that will encompass all off-road races countrywide.
Marketing NewsGraffiti gives BlackBerry a touch of awesomenessFollowing on from the success of its branded Hummer campaign, BlackBerry ® has again taken to the roads for the launch of its latest smartphone, the Curve ™ 9380. Vehicle branding specialists, Graffiti, has given the smartphone and tablet brand a high-tech, high-touch look aboard fifteen branded cabs as part of the ‘Touch Awesomeness’ interactive online campaign.
Marketing NewsAlcohol companies in the EU promise to adhere to new industry rulesDebbie Marriot, partner at Adams & Adams, takes a look at eight of Europe’s biggest alcohol companies, including AB InBev, Bacardi, Diageo, Heineken and SAB Miller that have agreed the ‘Responsible Marketing Pact’, being launched to cover the EU.
Thursday, 19 April 2012
Marketing NewsSecond Simba winner receives R1-million houseChristol Anne Nazer from Pretoria, Gauteng, is the second house winner in the Great Simba House Hunt Campaign. She has won a house valued at R1-million. This is the second house to be given away by Simba in a campaign that will see, not one, not two, but three lucky South Africans each win a house worth R1-million. Over and above these prizes, R5.5-million worth of airtime is being given away.
Advertising NewsTV ad for the new Toyota Innova puts Dad in Mom’s taxiA well-meaning dad, brood of boisterous boys, surly teenager and quiet-as-a-mouse ballerina-in-training star in the new television commercial from Draftfcb Johannesburg for Toyota South Africa’s answer to Mom’s Taxi, the new Toyota Innova.
Marketing NewsStepping out of the shadows with SCARC and ADreachDuring 2011, the Soweto Canoe and Recreation Club (SCARC), together with its founders, reaffirmed its commitment to economic development by launching a job shadowing programme in partnership with various participating organisations. The programme, also hosted by ADreach, intends to provide a platform for young SCARC members to grow through exposure to various occupation and life situations.
Thursday, 19 April 2012
AwardsMK and Ogilvy get two Yellow Pencils for creative excellence at the D&AD AwardsOn 19 April, the South African music channel MK and their creative team at Ogilvy Johannesburg walked away with two international Yellow Pencils for their ‘MK is’ campaign at the annual D&AD Awards showcase.
Marketing NewsMarketing Indaba boasts impressive speaker line-upThe Marketing Indaba Conference , which takes place on 9 and 10 May at the CTICC, has secured a line-up of over 16 speakers that will inspire and inform delegates. The theme of the conference is ‘cutting through the clutter’ and speakers will shed new light and insights on marketing management, strategies, traditional and digital media.
Advertising NewsNew BMW M5 TV ad an interactive first for PVR viewersWhen advertising agency Ireland Davenport was asked to create a commercial as progressive and advanced as the new BMW M5, they came up with this.
Marketing NewsVisa selects ZAMI communicate to African consumers about its debit cardVisa recently selected the consumer engaging Z-CARD ® to communicate important information about its Visa debit card in Kenya, Nigeria and Ghana. Produced by ZAMI (Z-CARD ® Africa, Middle East, India and Turkey), home to the world-renowned and patented Z-CARD ® , the cards educate consumers about the safety and convenience of using a Visa debit card.
Marketing NewsCan you hear your brand?Music producer Lars Deutsch, takes a look a look at audio branding and how it influences the marketing industry abroad and also in South Africa.
Advertising NewsPosterscope and Vodacom power Gauteng ‘Eco Towers’Vodacom recently branded five ‘Eco Power Towers’ in Gauteng. The free-standing structures, with space for branding and a solar panel at the top, are part of Vodacom’s strategy to further extend its brand into the rural communities, as well as to support the local communities. Posterscope, Vodacom’s OOH partner, along with media owner JB Media, was the driving force behind the initiative.
Marketing NewsZenithOptimedia Group launches new global positioningZenithOptimedia Group, one of the world's leading global media agency networks, has launched a new global strategic positioning, ‘Live ROI’. In addition, the group is unveiling a comprehensive global rebrand across all ZenithOptimedia Group companies including Zenith, Optimedia, Moxie, Newcast, Performics, Ninah, Sponsorship Intelligence and Scoop to reflect the new positioning.
Advertising NewsAAA School of Advertising joins forces with DMMA to offer a Digital BootcampAs a partner to South Africa’s marketing and advertising sector, the AAA School of Advertising offers world-class education and training to students wanting to enter the marketing, communications and business profession. AAA School of Advertising has partnered with digital guru Andrea Mitchell to bring to the market a Digital Bootcamp.
Marketing NewsSun City buzzes with stars for White Star celebrity cook offOn Saturday, 21 April, Sun City was filled with excitement and delicious food when celebrities, professional chefs and invited guests participated in the White Star cook off, proving that White Star is once again the clever choice, no matter who you are.
Marketing NewsRecognising marketing excellence at the National Business AwardsEntries are invited for the 10 th annual African Access National Business Awards , also known as the ‘ Oscars ’ of South African business. Each year, the awards ceremony recognises and honours top performers in business at individual, organisational and governmental level.
Marketing NewsProvantage promotes Aylesbury in storeTo drive awareness of Aylesbury Ice-cream’s royalty range, promoters tempted consumers in various retailers in Cape Town and the Eastern Cape.
Marketing NewsGolf Unlimited provides ‘Deep Relief’ for golfersDuring the months of March through May, Unlimited subsidiary Golf Unlimited has been targeting golfers on national courses for its client Deep Relief.
AwardsLoeries rewards innovative PRThe creation of a separate PR category in 2011 was warmly received by the Public Relations Institute of Southern Africa (PRISA), who will continue its support of the category at this year’s Loerie Awards .
Thursday, 19 April 2012
Marketing NewsAMASA confirms 2012/3 committee and portfoliosThe Advertising Media Association of South Africa (AMASA) has confirmed its 2012/13 committee. At its first group meeting, individual portfolios were assigned for the forthcoming year.
Marketing NewsWashroom advertising is no flash in the panBrett Tucker, joint managing director at TLC looks at the topic of washroom advertising and how it can be effectively implemented.
Marketing NewsKia drives mountain bikingKia Motors has announced its significant support of mountain biking in South Africa with the sponsorship of a range of established events on the South African calendar as well as the creation of a new ranking system that will encompass all off-road races countrywide.
Marketing NewsGraffiti gives BlackBerry a touch of awesomenessFollowing on from the success of its branded Hummer campaign, BlackBerry ® has again taken to the roads for the launch of its latest smartphone, the Curve ™ 9380. Vehicle branding specialists, Graffiti, has given the smartphone and tablet brand a high-tech, high-touch look aboard fifteen branded cabs as part of the ‘Touch Awesomeness’ interactive online campaign.
Marketing NewsAlcohol companies in the EU promise to adhere to new industry rulesDebbie Marriot, partner at Adams & Adams, takes a look at eight of Europe’s biggest alcohol companies, including AB InBev, Bacardi, Diageo, Heineken and SAB Miller that have agreed the ‘Responsible Marketing Pact’, being launched to cover the EU.
Thursday, 19 April 2012
Marketing NewsSecond Simba winner receives R1-million houseChristol Anne Nazer from Pretoria, Gauteng, is the second house winner in the Great Simba House Hunt Campaign. She has won a house valued at R1-million. This is the second house to be given away by Simba in a campaign that will see, not one, not two, but three lucky South Africans each win a house worth R1-million. Over and above these prizes, R5.5-million worth of airtime is being given away.
Advertising NewsTV ad for the new Toyota Innova puts Dad in Mom’s taxiA well-meaning dad, brood of boisterous boys, surly teenager and quiet-as-a-mouse ballerina-in-training star in the new television commercial from Draftfcb Johannesburg for Toyota South Africa’s answer to Mom’s Taxi, the new Toyota Innova.
Marketing NewsStepping out of the shadows with SCARC and ADreachDuring 2011, the Soweto Canoe and Recreation Club (SCARC), together with its founders, reaffirmed its commitment to economic development by launching a job shadowing programme in partnership with various participating organisations. The programme, also hosted by ADreach, intends to provide a platform for young SCARC members to grow through exposure to various occupation and life situations.
Thursday, 19 April 2012
AwardsMK and Ogilvy get two Yellow Pencils for creative excellence at the D&AD AwardsOn 19 April, the South African music channel MK and their creative team at Ogilvy Johannesburg walked away with two international Yellow Pencils for their ‘MK is’ campaign at the annual D&AD Awards showcase.
Marketing NewsMarketing Indaba boasts impressive speaker line-upThe Marketing Indaba Conference , which takes place on 9 and 10 May at the CTICC, has secured a line-up of over 16 speakers that will inspire and inform delegates. The theme of the conference is ‘cutting through the clutter’ and speakers will shed new light and insights on marketing management, strategies, traditional and digital media.
Advertising NewsNew BMW M5 TV ad an interactive first for PVR viewersWhen advertising agency Ireland Davenport was asked to create a commercial as progressive and advanced as the new BMW M5, they came up with this.
Marketing NewsVisa selects ZAMI communicate to African consumers about its debit cardVisa recently selected the consumer engaging Z-CARD ® to communicate important information about its Visa debit card in Kenya, Nigeria and Ghana. Produced by ZAMI (Z-CARD ® Africa, Middle East, India and Turkey), home to the world-renowned and patented Z-CARD ® , the cards educate consumers about the safety and convenience of using a Visa debit card.
Marketing NewsCan you hear your brand?Music producer Lars Deutsch, takes a look a look at audio branding and how it influences the marketing industry abroad and also in South Africa.
Advertising NewsPosterscope and Vodacom power Gauteng ‘Eco Towers’Vodacom recently branded five ‘Eco Power Towers’ in Gauteng. The free-standing structures, with space for branding and a solar panel at the top, are part of Vodacom’s strategy to further extend its brand into the rural communities, as well as to support the local communities. Posterscope, Vodacom’s OOH partner, along with media owner JB Media, was the driving force behind the initiative.
Marketing NewsZenithOptimedia Group launches new global positioningZenithOptimedia Group, one of the world's leading global media agency networks, has launched a new global strategic positioning, ‘Live ROI’. In addition, the group is unveiling a comprehensive global rebrand across all ZenithOptimedia Group companies including Zenith, Optimedia, Moxie, Newcast, Performics, Ninah, Sponsorship Intelligence and Scoop to reflect the new positioning.
Advertising NewsAAA School of Advertising joins forces with DMMA to offer a Digital BootcampAs a partner to South Africa’s marketing and advertising sector, the AAA School of Advertising offers world-class education and training to students wanting to enter the marketing, communications and business profession. AAA School of Advertising has partnered with digital guru Andrea Mitchell to bring to the market a Digital Bootcamp.
Marketing NewsSun City buzzes with stars for White Star celebrity cook offOn Saturday, 21 April, Sun City was filled with excitement and delicious food when celebrities, professional chefs and invited guests participated in the White Star cook off, proving that White Star is once again the clever choice, no matter who you are.
Marketing NewsRecognising marketing excellence at the National Business AwardsEntries are invited for the 10 th annual African Access National Business Awards , also known as the ‘ Oscars ’ of South African business. Each year, the awards ceremony recognises and honours top performers in business at individual, organisational and governmental level.
Marketing NewsProvantage promotes Aylesbury in storeTo drive awareness of Aylesbury Ice-cream’s royalty range, promoters tempted consumers in various retailers in Cape Town and the Eastern Cape.
Marketing NewsGolf Unlimited provides ‘Deep Relief’ for golfersDuring the months of March through May, Unlimited subsidiary Golf Unlimited has been targeting golfers on national courses for its client Deep Relief.
AwardsLoeries rewards innovative PRThe creation of a separate PR category in 2011 was warmly received by the Public Relations Institute of Southern Africa (PRISA), who will continue its support of the category at this year’s Loerie Awards .
Thursday, 19 April 2012
Marketing NewsTLC and Brandhouse Drive Dry awarenessBrandhouse drives responsible drinking with its ‘Drive Dry’ campaign in over 90 nightlife venues across South Africa through Unlimited’s TLC advertising platform.
Marketing NewsThe MediaShop launches media workshops for clientsThe MediaShop has launched a new ‘media education series’ offering clients a platform for its staff to receive media specific education from some of the leaders in the media industry.
Marketing NewsSouthern Comfort celebrates the unexpected with a new look and feelHere’s to celebrating Southern Comfort’s authentic attitude towards life, depicted in its new marketing collateral – commending spontaneity and abiding by the slogan, ‘Here’s to the unexpected’.
Marketing NewsTop European marketing expert shares direct and interactive marketing strategies in South AfricaOne of Europe’s foremost direct and interactive marketing experts, Michael Leander will be presenting a two-day Social Media & Email Marketing Summit in Johannesburg from 4 to 5 June and a Power up Your Direct & Digital Marketing Workshop in Cape Town on 7 June.
AwardsTickets, accommodation and car hire open for the 2012 LoeriesTicket sales for the 34 th annual Loerie Awards are now open. There are big changes in store for the Loeries and Creative Week Cape Town this year (15 to 23 September), so don’t miss the chance to be part of the most prestigious celebrations of brand communication in the southern hemisphere.
Marketing NewsProvantage and ACSA launch Airport.tvTMOut-of-home media company Provantage, in partnership with ACSA, have launched a fully-fledged, dedicated television network in ACSA owned airports nationwide. Airport.tv TM will be flighted on a large network of screens, optimising dwell time in high traffic zones throughout each airport.

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