Thursday, 12 April 2012
Marketing NewsEffective Measure invests in emerging AsiaEffective Measure, provider of digital media planning solutions in emerging markets, announced its Asia focus with three senior executives, including founder and senior vice president of market development, James Robertson, appointed to its new regional head office in Singapore.
Marketing News‘Chukuru’ wins gold after nation wide voteAfter a nation wide vote sports loving South Africans have chosen ‘Chukuru’, a sporty Rhino entered by Mortimer Harvey as the Team South Africa mascot for all multi-coded sports events going forward from the London Olympics and Paralympics later this year.
AwardsLoeries early bird deadline loomingTake advantage of the Loeries early bird deadline and get a 5% discount on entry fees. Entries in all categories are eligible for this discount and work should be submitted by 16 April to qualify.
Thursday, 12 April 2012
In FocusAdam Behr: Using your voice to pay the billsIf you have ever wanted to pursue a career as a voice-over artist but believe it’s beyond your grasp, don’t give up just yet. In fact, wait until you finish reading this article before making a final decision.
Marketing NewsTLC’s lifestyle media platforms direct smokers onlineDue to advertising legislation and not being able to communicate details regarding prescription products directly to the public, Pfizer tasked TLC to utilise its lifestyle media platforms to drive traffic to its digital campaign which encourages smokers to engage with their doctors on the subject of stopping smoking.
Marketing NewsMorvite upgrades its packagingMorvite’s all-in-one breakfast has a new and modern look. Not only has Morvite modernised the brand, it has also ensured that it fits in with the new Food Legislation that has been introduced.
Marketing NewsSACCEC gets some young bloodOne of the additions to the 2012 South African Creative Circle Executive Committee and also the youngest member, Kamogelo Sesing, considers himself a half-decent storyteller who simply “sucked at mathematics” which is why he ended up in advertising.
Marketing NewsAMASA congratulates AAA media management studentEach year, the Johannesburg chapter of the Advertising and Media Association of South Africa (AMASA) works closely with the AAA School of Advertising to manage and run its six month media module course. The organisation also acknowledges and rewards one student with the annual AMASA trophy.
Thursday, 12 April 2012
Marketing NewsEffective Measure invests in emerging AsiaEffective Measure, provider of digital media planning solutions in emerging markets, announced its Asia focus with three senior executives, including founder and senior vice president of market development, James Robertson, appointed to its new regional head office in Singapore.
Marketing News‘Chukuru’ wins gold after nation wide voteAfter a nation wide vote sports loving South Africans have chosen ‘Chukuru’, a sporty Rhino entered by Mortimer Harvey as the Team South Africa mascot for all multi-coded sports events going forward from the London Olympics and Paralympics later this year.
AwardsLoeries early bird deadline loomingTake advantage of the Loeries early bird deadline and get a 5% discount on entry fees. Entries in all categories are eligible for this discount and work should be submitted by 16 April to qualify.
Thursday, 12 April 2012
In FocusAdam Behr: Using your voice to pay the billsIf you have ever wanted to pursue a career as a voice-over artist but believe it’s beyond your grasp, don’t give up just yet. In fact, wait until you finish reading this article before making a final decision.
Marketing NewsTLC’s lifestyle media platforms direct smokers onlineDue to advertising legislation and not being able to communicate details regarding prescription products directly to the public, Pfizer tasked TLC to utilise its lifestyle media platforms to drive traffic to its digital campaign which encourages smokers to engage with their doctors on the subject of stopping smoking.
Marketing NewsMorvite upgrades its packagingMorvite’s all-in-one breakfast has a new and modern look. Not only has Morvite modernised the brand, it has also ensured that it fits in with the new Food Legislation that has been introduced.
Marketing NewsSACCEC gets some young bloodOne of the additions to the 2012 South African Creative Circle Executive Committee and also the youngest member, Kamogelo Sesing, considers himself a half-decent storyteller who simply “sucked at mathematics” which is why he ended up in advertising.
Marketing NewsAMASA congratulates AAA media management studentEach year, the Johannesburg chapter of the Advertising and Media Association of South Africa (AMASA) works closely with the AAA School of Advertising to manage and run its six month media module course. The organisation also acknowledges and rewards one student with the annual AMASA trophy.
Thursday, 12 April 2012
Marketing Newsadidas’ ‘all in’ brand campaign continues with newest chapterThis March adidas unveiled the newest chapter of its ‘adidas is all in’ brand campaign and invited the world to go all in, too. Featuring brand ambassadors such as FIFA World Player of the Year Lionel Messi, football star David Beckham, the NBA’s most valuable player Derrick Rose and pop icon Katy Perry.
Marketing NewsVolvo goes 'big' with new campaignVolvo has launched the second of its lifestyle targeted campaigns, the Volvo Big Drive. The cross-media endeavour will see online and real-life merge as South African icons along with winning publics compete in driving challenges across Gauteng and North West; narrated through social media and supported through the line across all channels.
Marketing NewsJohnnie Walker® celebrates F1 lifestyleJohnnie Walker ® , the creator of some of the finest blended whiskies in the world and official sponsor of team Vodafone McLaren Mercedes, has launched a competition where one lucky winner will win an all inclusive trip to the high profile motor race taking place in Singapore.
Thursday, 12 April 2012
Marketing NewsEffective Measure invests in emerging AsiaEffective Measure, provider of digital media planning solutions in emerging markets, announced its Asia focus with three senior executives, including founder and senior vice president of market development, James Robertson, appointed to its new regional head office in Singapore.
Marketing News‘Chukuru’ wins gold after nation wide voteAfter a nation wide vote sports loving South Africans have chosen ‘Chukuru’, a sporty Rhino entered by Mortimer Harvey as the Team South Africa mascot for all multi-coded sports events going forward from the London Olympics and Paralympics later this year.
AwardsLoeries early bird deadline loomingTake advantage of the Loeries early bird deadline and get a 5% discount on entry fees. Entries in all categories are eligible for this discount and work should be submitted by 16 April to qualify.
Thursday, 12 April 2012
In FocusAdam Behr: Using your voice to pay the billsIf you have ever wanted to pursue a career as a voice-over artist but believe it’s beyond your grasp, don’t give up just yet. In fact, wait until you finish reading this article before making a final decision.
Marketing NewsTLC’s lifestyle media platforms direct smokers onlineDue to advertising legislation and not being able to communicate details regarding prescription products directly to the public, Pfizer tasked TLC to utilise its lifestyle media platforms to drive traffic to its digital campaign which encourages smokers to engage with their doctors on the subject of stopping smoking.
Marketing NewsMorvite upgrades its packagingMorvite’s all-in-one breakfast has a new and modern look. Not only has Morvite modernised the brand, it has also ensured that it fits in with the new Food Legislation that has been introduced.
Marketing NewsSACCEC gets some young bloodOne of the additions to the 2012 South African Creative Circle Executive Committee and also the youngest member, Kamogelo Sesing, considers himself a half-decent storyteller who simply “sucked at mathematics” which is why he ended up in advertising.
Marketing NewsAMASA congratulates AAA media management studentEach year, the Johannesburg chapter of the Advertising and Media Association of South Africa (AMASA) works closely with the AAA School of Advertising to manage and run its six month media module course. The organisation also acknowledges and rewards one student with the annual AMASA trophy.
Thursday, 12 April 2012
Marketing Newsadidas’ ‘all in’ brand campaign continues with newest chapterThis March adidas unveiled the newest chapter of its ‘adidas is all in’ brand campaign and invited the world to go all in, too. Featuring brand ambassadors such as FIFA World Player of the Year Lionel Messi, football star David Beckham, the NBA’s most valuable player Derrick Rose and pop icon Katy Perry.
Marketing NewsVolvo goes 'big' with new campaignVolvo has launched the second of its lifestyle targeted campaigns, the Volvo Big Drive. The cross-media endeavour will see online and real-life merge as South African icons along with winning publics compete in driving challenges across Gauteng and North West; narrated through social media and supported through the line across all channels.
Marketing NewsJohnnie Walker® celebrates F1 lifestyleJohnnie Walker ® , the creator of some of the finest blended whiskies in the world and official sponsor of team Vodafone McLaren Mercedes, has launched a competition where one lucky winner will win an all inclusive trip to the high profile motor race taking place in Singapore.
Thursday, 12 April 2012
New AccountsY&R wins South Africa’s old favourite … BeechiesIconic South African chewing gum brand, Beechies was bought by Natela Importers from Kraft in 2009. The new brand custodians want to build on the strong heritage that the gum has in the country and has appointed Y&R Johannesburg to reposition the product as a household name.
People on the MoveRAB appoints new general managerThe Radio Advertising Bureau (RAB) has appointed Matona Sakupwanya as its new general manager. With an extensive background within the marketing, media and advertising industries, most recently as general manager of Mallworx, a mall media company, Sakupwanya’s 18-year career spans radio sales management experience as well as station management at MetroFM .
Advertising NewsHobart's SuperSPAR billboard comes aliveHobart's SuperSPAR in Bryanston, a year since its opening, has posted a billboard advertisement, designed by TBWA Hunt Lascaris Durban, which draws attention by making the billboard come alive. Through the use of real people interacting with theirbillboard, they not only show what the store stands for but they also push the boundaries of outdoor advertising.
Thursday, 12 April 2012
Marketing NewsEffective Measure invests in emerging AsiaEffective Measure, provider of digital media planning solutions in emerging markets, announced its Asia focus with three senior executives, including founder and senior vice president of market development, James Robertson, appointed to its new regional head office in Singapore.
Marketing News‘Chukuru’ wins gold after nation wide voteAfter a nation wide vote sports loving South Africans have chosen ‘Chukuru’, a sporty Rhino entered by Mortimer Harvey as the Team South Africa mascot for all multi-coded sports events going forward from the London Olympics and Paralympics later this year.
AwardsLoeries early bird deadline loomingTake advantage of the Loeries early bird deadline and get a 5% discount on entry fees. Entries in all categories are eligible for this discount and work should be submitted by 16 April to qualify.
Thursday, 12 April 2012
In FocusAdam Behr: Using your voice to pay the billsIf you have ever wanted to pursue a career as a voice-over artist but believe it’s beyond your grasp, don’t give up just yet. In fact, wait until you finish reading this article before making a final decision.
Marketing NewsTLC’s lifestyle media platforms direct smokers onlineDue to advertising legislation and not being able to communicate details regarding prescription products directly to the public, Pfizer tasked TLC to utilise its lifestyle media platforms to drive traffic to its digital campaign which encourages smokers to engage with their doctors on the subject of stopping smoking.
Marketing NewsMorvite upgrades its packagingMorvite’s all-in-one breakfast has a new and modern look. Not only has Morvite modernised the brand, it has also ensured that it fits in with the new Food Legislation that has been introduced.
Marketing NewsSACCEC gets some young bloodOne of the additions to the 2012 South African Creative Circle Executive Committee and also the youngest member, Kamogelo Sesing, considers himself a half-decent storyteller who simply “sucked at mathematics” which is why he ended up in advertising.
Marketing NewsAMASA congratulates AAA media management studentEach year, the Johannesburg chapter of the Advertising and Media Association of South Africa (AMASA) works closely with the AAA School of Advertising to manage and run its six month media module course. The organisation also acknowledges and rewards one student with the annual AMASA trophy.
Thursday, 12 April 2012
Marketing Newsadidas’ ‘all in’ brand campaign continues with newest chapterThis March adidas unveiled the newest chapter of its ‘adidas is all in’ brand campaign and invited the world to go all in, too. Featuring brand ambassadors such as FIFA World Player of the Year Lionel Messi, football star David Beckham, the NBA’s most valuable player Derrick Rose and pop icon Katy Perry.
Marketing NewsVolvo goes 'big' with new campaignVolvo has launched the second of its lifestyle targeted campaigns, the Volvo Big Drive. The cross-media endeavour will see online and real-life merge as South African icons along with winning publics compete in driving challenges across Gauteng and North West; narrated through social media and supported through the line across all channels.
Marketing NewsJohnnie Walker® celebrates F1 lifestyleJohnnie Walker ® , the creator of some of the finest blended whiskies in the world and official sponsor of team Vodafone McLaren Mercedes, has launched a competition where one lucky winner will win an all inclusive trip to the high profile motor race taking place in Singapore.
Thursday, 12 April 2012
New AccountsY&R wins South Africa’s old favourite … BeechiesIconic South African chewing gum brand, Beechies was bought by Natela Importers from Kraft in 2009. The new brand custodians want to build on the strong heritage that the gum has in the country and has appointed Y&R Johannesburg to reposition the product as a household name.
People on the MoveRAB appoints new general managerThe Radio Advertising Bureau (RAB) has appointed Matona Sakupwanya as its new general manager. With an extensive background within the marketing, media and advertising industries, most recently as general manager of Mallworx, a mall media company, Sakupwanya’s 18-year career spans radio sales management experience as well as station management at MetroFM .
Advertising NewsHobart's SuperSPAR billboard comes aliveHobart's SuperSPAR in Bryanston, a year since its opening, has posted a billboard advertisement, designed by TBWA Hunt Lascaris Durban, which draws attention by making the billboard come alive. Through the use of real people interacting with theirbillboard, they not only show what the store stands for but they also push the boundaries of outdoor advertising.
Thursday, 12 April 2012
Marketing NewsCarat survey reveals the emerging 'good life' male consumerThe results of media agency Carat’s latest Consumer Connection Survey – a globally recognised tool which assists marketing and media managers to understand consumers’ interaction with different media channels – has revealed the new image of the urban LSM 8 to 10 man, as well as shed light on how to reach him through marketing.
Marketing NewsDeloitte backs Golf UnlimitedProfessional services firm Deloitte has opted to renew its exclusive contract with Unlimited’s niched advertising unit Golf Unlimited to gain greater exposure to existing and prospective clients in the LSM 14+ market.
Advertising NewsLegendary moments with opera, gladiators and football in new Heineken® campaignPremium international beer brand Heineken ® this week launched a series of high profile adverts in South Africa, as part of their campaign for the forthcoming 2011/12 UEFA Champions League season, titled ‘Legendary Football’. The ads feature legendary UEFA Champions League players, drawing parallels between ‘the beautiful game’ and the mastery of the opera and gladiatorial combat.
Marketing NewsThe 34th annual Loerie Awards. Viva African Creativity. Viva!The campaign for the 34 th annual Loerie Awards calls for all citizens within the brand communication industry to rise up, unite and fight for creative freedom. As a result, the Creative Freedom Charter has been created. It’s a manifesto based on a vision of an alternate industry, one where creativity is fair and equal.
AwardsTickets for APEX Awards gala event sell outThe annual APEX awards gala event – recognising and celebrating the effectiveness of the South African advertising profession, is once again sold out. The much anticipated white tie gala event takes place on 24 May.
Thursday, 12 April 2012
Marketing NewsEffective Measure invests in emerging AsiaEffective Measure, provider of digital media planning solutions in emerging markets, announced its Asia focus with three senior executives, including founder and senior vice president of market development, James Robertson, appointed to its new regional head office in Singapore.
Marketing News‘Chukuru’ wins gold after nation wide voteAfter a nation wide vote sports loving South Africans have chosen ‘Chukuru’, a sporty Rhino entered by Mortimer Harvey as the Team South Africa mascot for all multi-coded sports events going forward from the London Olympics and Paralympics later this year.
AwardsLoeries early bird deadline loomingTake advantage of the Loeries early bird deadline and get a 5% discount on entry fees. Entries in all categories are eligible for this discount and work should be submitted by 16 April to qualify.
Thursday, 12 April 2012
In FocusAdam Behr: Using your voice to pay the billsIf you have ever wanted to pursue a career as a voice-over artist but believe it’s beyond your grasp, don’t give up just yet. In fact, wait until you finish reading this article before making a final decision.
Marketing NewsTLC’s lifestyle media platforms direct smokers onlineDue to advertising legislation and not being able to communicate details regarding prescription products directly to the public, Pfizer tasked TLC to utilise its lifestyle media platforms to drive traffic to its digital campaign which encourages smokers to engage with their doctors on the subject of stopping smoking.
Marketing NewsMorvite upgrades its packagingMorvite’s all-in-one breakfast has a new and modern look. Not only has Morvite modernised the brand, it has also ensured that it fits in with the new Food Legislation that has been introduced.
Marketing NewsSACCEC gets some young bloodOne of the additions to the 2012 South African Creative Circle Executive Committee and also the youngest member, Kamogelo Sesing, considers himself a half-decent storyteller who simply “sucked at mathematics” which is why he ended up in advertising.
Marketing NewsAMASA congratulates AAA media management studentEach year, the Johannesburg chapter of the Advertising and Media Association of South Africa (AMASA) works closely with the AAA School of Advertising to manage and run its six month media module course. The organisation also acknowledges and rewards one student with the annual AMASA trophy.
Thursday, 12 April 2012
Marketing Newsadidas’ ‘all in’ brand campaign continues with newest chapterThis March adidas unveiled the newest chapter of its ‘adidas is all in’ brand campaign and invited the world to go all in, too. Featuring brand ambassadors such as FIFA World Player of the Year Lionel Messi, football star David Beckham, the NBA’s most valuable player Derrick Rose and pop icon Katy Perry.
Marketing NewsVolvo goes 'big' with new campaignVolvo has launched the second of its lifestyle targeted campaigns, the Volvo Big Drive. The cross-media endeavour will see online and real-life merge as South African icons along with winning publics compete in driving challenges across Gauteng and North West; narrated through social media and supported through the line across all channels.
Marketing NewsJohnnie Walker® celebrates F1 lifestyleJohnnie Walker ® , the creator of some of the finest blended whiskies in the world and official sponsor of team Vodafone McLaren Mercedes, has launched a competition where one lucky winner will win an all inclusive trip to the high profile motor race taking place in Singapore.
Thursday, 12 April 2012
New AccountsY&R wins South Africa’s old favourite … BeechiesIconic South African chewing gum brand, Beechies was bought by Natela Importers from Kraft in 2009. The new brand custodians want to build on the strong heritage that the gum has in the country and has appointed Y&R Johannesburg to reposition the product as a household name.
People on the MoveRAB appoints new general managerThe Radio Advertising Bureau (RAB) has appointed Matona Sakupwanya as its new general manager. With an extensive background within the marketing, media and advertising industries, most recently as general manager of Mallworx, a mall media company, Sakupwanya’s 18-year career spans radio sales management experience as well as station management at MetroFM .
Advertising NewsHobart's SuperSPAR billboard comes aliveHobart's SuperSPAR in Bryanston, a year since its opening, has posted a billboard advertisement, designed by TBWA Hunt Lascaris Durban, which draws attention by making the billboard come alive. Through the use of real people interacting with theirbillboard, they not only show what the store stands for but they also push the boundaries of outdoor advertising.
Thursday, 12 April 2012
Marketing NewsCarat survey reveals the emerging 'good life' male consumerThe results of media agency Carat’s latest Consumer Connection Survey – a globally recognised tool which assists marketing and media managers to understand consumers’ interaction with different media channels – has revealed the new image of the urban LSM 8 to 10 man, as well as shed light on how to reach him through marketing.
Marketing NewsDeloitte backs Golf UnlimitedProfessional services firm Deloitte has opted to renew its exclusive contract with Unlimited’s niched advertising unit Golf Unlimited to gain greater exposure to existing and prospective clients in the LSM 14+ market.
Advertising NewsLegendary moments with opera, gladiators and football in new Heineken® campaignPremium international beer brand Heineken ® this week launched a series of high profile adverts in South Africa, as part of their campaign for the forthcoming 2011/12 UEFA Champions League season, titled ‘Legendary Football’. The ads feature legendary UEFA Champions League players, drawing parallels between ‘the beautiful game’ and the mastery of the opera and gladiatorial combat.
Marketing NewsThe 34th annual Loerie Awards. Viva African Creativity. Viva!The campaign for the 34 th annual Loerie Awards calls for all citizens within the brand communication industry to rise up, unite and fight for creative freedom. As a result, the Creative Freedom Charter has been created. It’s a manifesto based on a vision of an alternate industry, one where creativity is fair and equal.
AwardsTickets for APEX Awards gala event sell outThe annual APEX awards gala event – recognising and celebrating the effectiveness of the South African advertising profession, is once again sold out. The much anticipated white tie gala event takes place on 24 May.
Thursday, 12 April 2012
Marketing NewsKia drives mountain bikingKia Motors has announced its significant support of mountain biking in South Africa with the sponsorship of a range of established events on the South African calendar as well as the creation of a new ranking system that will encompass all off-road races countrywide.
Marketing NewsGraffiti gives BlackBerry a touch of awesomenessFollowing on from the success of its branded Hummer campaign, BlackBerry ® has again taken to the roads for the launch of its latest smartphone, the Curve ™ 9380. Vehicle branding specialists, Graffiti, has given the smartphone and tablet brand a high-tech, high-touch look aboard fifteen branded cabs as part of the ‘Touch Awesomeness’ interactive online campaign.