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Digital triumvirate to drive Publicis Machine
Just one month following the much-talked-about acquisition and subsequent merger, digital powerhouse Publicis Machine has added two of the country’s top digital minds to bolster its already formidable team.
The MiWay success story continues with the insurance company receiving top honours in the prestigious Mail & Guardian Top Companies Reputation Index Awards on Friday, 26 September. This latest accolade in the short-term insurance category, follows on the back of strong growth and profits posted for the first half of 2014.
Start-up Location Based Mobile (LBM) ad network Vicinity Media, has announced a publisher agreement with Mail & Guardian – one of the world’s first online newspapers. Vicinity Media’s positive traction in the LBM market has attracted investment from ex-RMB executives, followed shortly by the Mail & Guardian alignment.
Brandhouse announce the winners of the 2014 <i>Responsible Drinking Media Awards</i>
South Africa’s leading total beverage alcohol company, Brandhouse Beverages, is pleased to announce the winners of the 2014 Responsible Drinking Media Awards. The winner of each category received R10 000 and was acknowledged for their journalistic skill and the level of influence and support they have given the responsible drinking agenda.
Engen Sea Point Convenience Centre opens its doors with a Woolworths Foodstop
Engen Sea Point Convenience Centre, appointed along the Atlantic Seaboard in Cape Town, became the 50th Quickshop convenience centre with a Woolworths Foodstop when it opened its doors to the public recently after a significant revamp.
WoodWing client, Mail & Guardian, a South African publisher, has won three categories at the 2013 Bookmarks Awards, recognising "excellence in digital". The Mail & Guardian Online was launched in 1994 as the first online newspaper in Africa, and one of the first online newspapers in the world.
Engen name SA&#39;s preferred fuel brand in the Standard Bank <i>People’s Wheels Award</i>
South Africa’s motorists have named Engen Petroleum as the country’s Preferred Fuel Brand in the prestigious Standard Bank People’s Wheels Award – for the second year running. Established as an oil company of choice in sub-Saharan Africa and the Indian Ocean Islands, Engen is being recognised more than ever by consumers.
No doubt there are many tired faces in offices all over Cape Town following the sixth annual Bookmarks Awards, which held at the Artscape Theatre in Cape Town on Thursday, 14 November. The awards, which recognise and reward excellence in digital, saw radio personality Gareth Cliff as MC to an audience of over 600 of the industry’s glitterati.
Engen Beaufort Street Convenience Centre reopens after significant revamp
Engen Beaufort Street Convenience Centre in Grahamstown has re-opened its doors to the public following a significant revamp recently. The upgrade formed part of Engen’s Reinvigorate programme, which began in 2007 and will touch 582 of the company’s service stations by the time it ends in 2018.
Entries to the 2013 Bookmarks have officially closed, setting a record of 609 submissions - the highest ever. So with that out of the way one can all sit back, relax, and let one's work speak for itself in the judging room.
Engen hailed informed customer feedback for allowing it to grow into a top retail fuel and convenience brand, as news emerged recently of it winning the Sunday Times Top Brands (petrol stations) award for the third year in a row. The company won the award outright in 2011, after rising to joint first place with BP in 2010.
Engen Umfula Convenience Centre in Hartbeesportdam re-opens following a revamp
Engen Umfula Convenience Centre in Hartbeesportdam, North West Province has re-opened its doors to the public following a revamp that concluded on Friday, 19 July. The upgrade formed part of Engen’s Reinvigorate programme, which began in 2007 and will touch 582 of the company’s service stations by the time it ends in 2018.
Number of speakers, workshops for 5<sup>th</sup> <i>IMC Conference</i> have been announced
With a unique and diverse blend of talented industry speakers that include some of the most prestigious names in the business, the 4th IMC Conference to be hosted in Cape Town at the International Convention Centre is set to challenge core facets of various marketing and communication disciplines and inspire conversation.
Staying in Cape Town for the second leg of its tour, the Loeries Exhibition will visit CityVarsity at the Kloof Street campus from Tuesday, 2 to Friday, 5 April. It will showcase the recent award-winning work in a gallery format, providing the perfect platform for students and industry professionals to view the best brand communication from our region.
The 2013 Loeries campaign has been produced by award-winning agency, TBWA\Hunt\Lascaris Johannesburg and their digital counterpart, Tequila\ Johannesburg. The quirky payoff line, “Be the Most Famous You,” encourages individuals in the creative communications industry to be their own top search result by doing great work – work that stands out above the rest.
Is traditional advertising the preferred choice in South Africa?
The last decade has seen a move from traditional advertising (and channels) as more digital opportunities have opened up. Many will argue in favour of one channel over the other, but there is no doubt that advertisers have taken the digital step to reach their audiences. However, can the same be said for South Africa?
&#39;Gamification&#39; can lead to improved return rates and quality data
If done right, the integration of game mechanics into market research, that is, ‘gamification’, could lead to improved engagement of research participants and thus better completion and return rates as well as better quality data - all worthy goals to strive for.
This year saw the introduction of a new category at The Loerie Awards – for the Rest of Africa and the Middle East, sponsored by the Mail & Guardian.
<i>Bookmarks</i> 2012 releases the names of its latest judging panel
The pressure is on for the Bookmarks 2012 judges to name SA’s digital award winners of the year, rewarding the very best of media and content living in creative harmony. This year the Bookmarks committee were inundated with nominations of an impressively high caliber to serve on the judging panel.
New sales director brings extensive media expertise to ComutaNet sales team
Garry Rogers is no stranger to the emerging market, making his appointment as the new sales director at ComutaNet, the leading authority on marketing to the emerging commuter market, a perfect fit for Rogers’ expertise and experience.
The MediaShop shares the latest MIW figures
Mike Leahy has released the latest Media Inflation Watch (MIW) figures covering January to March 2011 compared to the same period 2010. The MediaShop's Media ShopTalk shares the highlights.
The MediaShop discusses the last of the 2010 ABCs
The last of 2010’s ABC figures have been released, and the latest Media Shop Talk from The MediaShop looks at the highlights.
Cross Colours and Sasol Bursaries Scheme create online campaign
Cross Colours recently created an activation campaign for the Sasol Bursaries Scheme through online tools and social media. This year, the team placed emphasis on school activations and online media in order to raise awareness among the youth. The campaign included running online banners on popular sites such as Facebook and Student Village.
AMASA learnership programme boosted by industry leaders auction
AMASA’s annual Golf Day held on 26 May was received overwhelming support from sponsors; the media; and advertising industry and the auctioning of top industry members to raise funds, AMASA generated over R60 000 to aid its Learnership Programme (ALP).
No lovebird was harmed when Yuppiechef hit ransom target of R100 000
During February, Woolworths received an electronic ransom note from online kitchen appliance store, Yuppiechef. A simple print error on Woolworths' instore print communication, resulted in the ransom of their URL. The story ransom note found its way to various social networking platforms and turned into an unplanned viral 'cause marketing' campaign.
The Starcom MediaVest Group raises over R600 000 for ABF
At the Starcom MediaVest Group’s annual year end bash, the company decided to auction off three members of its senior management team in order to raise funds for the ABF – Vital Support Fund. “We were overwhelmed at the response from our media owner partners and far exceeded our initial expectations by raising over R600 000!”
Time is running out to book for the Brands &amp; Branding for Good Conference
With less than a month until Brands & Branding for Good, South Africa’s first conference to include a focus on sustainable branding, you risk missing out on the leading-edge presentations and thought-provoking discussions that will be delivered and facilitated by branding and sustainability gurus from France; the United States; the United Kingdom; and South Africa.
Volcano continues its award-winning ways
Volcano Advertising once again showed its ability to create award-winning ads when they took two top prizes at the Creative Circle awards. The agency won first place with two of their campaigns in the Newspaper category - Dewfresh long life milk and Mail & Guardian online.

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