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Draftfcb helps create another amusing radio spot for Netflorist

Published: 15 August 2013

Harold, well-known voice of NetFlorist, has provided South Africans with another reason to giggle with his latest radio spot announcing the birth of the royal baby. Founded 14 years ago, the flower and gifting service is utilising Harold to add some spice and alternative thinking to his fans’ lives, while reminding them about Netflorist’s range of products.

Earlier in 2013, Harold made marketing news when he launched #haroldsnews on Twitter and Facebook.

“#haroldsnews is the result of a brief we were given by our up-for-anything client. We wanted a campaign that would create associations with everyday occasions and give people reasons to buy from NetFlorist,” said Draftfcb chief creative officer, Brett Morris.

“The agency’s solution was to continue to use Harold, who has featured in NetFlorist’s advertising before, on radio but to also give him a more socially-relevant voice by taking him to Facebook and Twitter where he provides more tongue-in-cheek, more social commentary than strict breaking news. Obviously, the birth of the royal baby was a topic he couldn’t ignore, either on radio or in the social media spot,” adds Morris.

Client Credits:
Client: NetFlorist
Managing Director: Ryan Bacher
Marketing Manager: Alison Kuhlmann

Agency Credits:
Creative agency: Draftfcb Johannesburg
Executive Business Director: Mike Di Terlizzi
Senior Account Director: Wendy Pringle
Account Executive: Nicole Combrinck
Chief Creative Officer: Brett Morris
Creative director: James Cloete
Copywriter: Este De Beer
Art director: Murray Sparg
Strategic planner: Ashleigh Albertyn, Rita Doherty
Radio production: Evelyn Bonase
Radio production house: Freqncy

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