“We are excited to have the opportunity to reinvent the look and feel of our website, showcasing a more creative and exciting representation of our brand. We believe that quality comes with care and attention to detail. These elements are of paramount concern to purveyors of luxury," says Daniel Marcus, founder of Living Your Brand.
Nona Creative designer, Paul van Zyl is the artistic mind behind the new website design. It is his experience that has taken the web-site to the next level, balancing practical expertise with innovative and useful content.
“From the name, to the people, their ethos and their approach to what they do, Living Your Brand exudes energy, passion and a youthful excitement that I believe sets them apart from the often 'stuffy' and 'grey' corporates they compete with. It’s this that inspired the rough edges, blown out typography, and dramatic colour highlights intended to invoke a sense of boldness, movement and exuberance. These elements combined with carefully layered textures and clean lines have been crafted to denote the very same refinement I was able to experience at their efficiently planned and well executed events, all the while presenting a well-balanced and thought out user experience and interface,” says Van Zyl
Meanwhile, Daniel Scheffler has been named as the new editor of the Living Your Brand blog. This heralds a new chapter not only in the commercial blogosphere but also in Living Your Brand’s goal to be the definitive Luxury-One-Stop blog on the web.
Scheffler comes from a management consulting background and has brought his wealth of experience in the field of luxury marketing, retail and service with a range of brands and media into his writing.
"Luxury has reinvented itself - it’s not just about money and bling anymore. Philanthropy and authenticity are now what’s important. For this blog to be a go to place and a real source of inspiration is pivotal. I look forward to taking the next step with living Your Brand in the journey of Luxury,” says Scheffler.
Living Your Brand launched in May 2010 with the intention to create a space for luxury online in South Africa - an objective it continues to pursue to this day. For more information on Living Your Brand, contact www.livingyourbrand.co.za
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