Significant South African media owner, Nine Mile Media, will launch the Billads Touch Folder, another consumer engaging Billads’ Bill Folder advertising platform that will enthral advertisers and call their consumers to action.

The timing of the new media platform has been aligned to Spring, which is renowned for fresh insights and creative ideas, and is only one of the four new platforms in the pipeline to complete the Billads Experience range.

“The Billads Touch Folder is similar to our effective Billads Bill Folder, but with added benefits for the advertiser and serious engagement for the consumer,” says Craig Segal, the Managing Director of Nine Mile Media.

“The Billads Touch Folder media platform will enable consumers to actually ‘feel’ and physically engage with the campaign, ensuring even greater absorption of the advertising message,” he adds.

The new medium, backed up by independent research which includes 2150 personal interviews with consumers across 20 Billads campaigns, is destined to reap rewards for advertisers.

“The research, based on the Billads Bill Folder advertising platform, showed that 68% of consumers recalled the brand being advertised inside the bill folder, and that 43% of consumers had actually purchased the brand or applied for the product,” says Segal.

“With the added ambient media element of the Billads Touch Folder, that of creating physical brand contact, these statistics are bound to increase,” he adds.

Now that’s serious, proven, return on investment!

For more information, contact Craig Segal at 0861 64 63 64 or email craig@ninemile.co.za. Alternatively, follow @CraigSegal on Twitter.