“We love a good challenge,” says Johannesburg Managing Director, Roger Smythe. “And I believe this Top 10 selection, based purely on viewers’ feedback, shows the versatility that comes from being a multi-disciplinary production company.

10. Woolworths 'My Planet'

MyPlanet gives 1% of purchases to an animal charity every time the card is swiped at Woolworths. The brief for this commercial was to create to create a magical realm where animals lived in the perfect MyPlanet world.

9. Eskom 'Building'

This execution was part of a campaign needed to not only inform the public of what Eskom was doing to keep a constant supply of energy to the country, but at the same time had to motivate consumers to play their part in being energy aware in order to take pressure off the national grid.

8. Design Indaba 10 'Idea'

For Design Indaba 10, the brief was to dramatise how an idea might be born within the fantastical imagination of the inventor. The team had to flex its creative muscles as the execution demanded that the idea must develop from a highly imaginative thought to a realistic and usable product.

7. Absa Capital 'Power of 3: Typewriter'

For this campaign, the animation had to illustrate how ABSA Capital, Barclays Capital, and the consumer can work together.

6. Absa Capital 'Power of 3: Laptop'

A further exploration for ABSA Capital 'Power of 3' campaign which illustrated how ABSA Capital, Barclays Capital, and the consumer can work together.

5. SABC2 'Beijing Olympics'

SABC 2 secured the South African rights to broadcast the Beijing Olympics in 2008. The promo had to be epic, dynamic and moving with the Olympics rings inspiring an Asian theme.

4. Wines of SA 'Sustainability Seal'

Wines of South Africa needed an informative and entertaining film to promote South African Wines' new Seal. A whimsical yet serious movie with a great script tells the story of how the seal works and what wines displaying the seal offer.

3. Eskom 'At Work'

This campaign needed to not only inform the public of what Eskom was doing to keep a constant supply of energy to the country, but at the same time had to motivate consumers to play their part in being energy aware in order to take pressure off the national grid.

2. Virgin Mobile 'What does it take?'

This AV was created to communicate what it takes to be a Virgin Mobile employee and drive excitement as they watched it during their staff induction programme.

1.Masters & Savant Worldwide 'Windswept'

This experimental short film was created as an internal project which shows a man wandering alone, through a fantastical landscape, to put an end to the incessant wind.

“To have an experimental short, produced by our Western Cape offices under Cape Town managing director, Reto Reolon is in itself a triumph. But to have it as our most liked video is another great testament to the level of creativity and delivery that we as a company have strived for over the last ten years,” concludes Smythe.