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TLC campaign encourages consumers to save electricity

Published: 3 August 2012

Consumers were recently encouraged to save electricity in the national ‘49-Million’ educational campaign that utilised Unlimited’s washroom advertising specialist, TLC, to target consumers at LSM B and C shopping malls who frequented Jet and Ackermans stores.

TLC campaign encourages consumers to save electricity
TLC joint MD Brett Tucker says; “This educational campaign showed how effective a message can be when it’s conveyed through the clever use of images and minimal wording as displayed on our A4 Classic Frames within washrooms and the A3 Fashion Frames situated in the changing rooms.

“It is a great example of how clients can get the message across to consumers in the blink of an eye and it is very effective in getting the core message across to a defined target market in a cost effective manner without other advertising distractions,” he adds.


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