To assist the bloggers in planning their activities – and in order to showcase the huge diversity of experiences in Cape Town – Cape Town Tourism invited Capetonians far and wide to participate in the campaign by sharing tips for the bloggers' itineraries using the hashtag #LoveCapeTown on Twitter. The campaign kicked off with a "tweet-up" on Sunday, 29 July from 19:00 to 20:00 with suggestions flooding in from Capetonians.

The participating bloggers Keith Jenkins (@velvetescape) and Velvet Escape; Melvin Boecher (@traveldudes) and Traveldudes; Nellie Huang (@wildjunket) and Wild Junket; and Matt Long @landlopers or LandLopers posted a series of questions to the Twitter audience and received immediate answers from locals on their Cape Town favourites.

Mariëtte du Toit-Helmbold, CEO of Cape Town Tourism, enthused about the campaign and the relevance of social media marketing: “Crowdsourcing and sharing on social media is perfectly suited to travel. It was inspiring to truly let Capetonians ‘sell’ their own city and it added instant authenticity to our campaign. What’s more, the ongoing #LoveCapeTown twitter campaign undeniably proves that you need more than just a week when visiting the Mother City.”

Over a twenty four hour period, including Sundays Twitter chat, the #LoveCapeTown hashtag generated 1500 tweets, 13 521 392 impressions and reached an audience of 623 041 followers.

The venture forms part of Cape Town Tourism’s campaign to promote the destination across a number of focused, influential digital platforms. Termed iAmbassador, the campaign is a collaboration between Cape Town Tourism and a core group of influential travel bloggers who specialise in a variety of travel niches. The bloggers will use the Twitter hashtag #LoveCapeTown for the duration of their stay in Cape Town and will share content across various social media platforms. They will also be guest speakers at the upcoming Getaway Travel Blog Conference on 4 August.