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Brutal Fruit looking out for consumers who encapsulate its brand

Published: 2 August 2012

Brutal Fruit are once again progressively engaging with their consumers through their innovative and interactive campaigns, and this time are in search of Brutal Fruit consumers that encapsulate the Brutal Fruit brand. They are looking for ambasadors that have that extra little bit of Glam to become their very own 'glambassadors'.

Brutal Fruit looking out for consumers who encapsulate its brand
These chosen 'Glambassadors' will have the gift of the gab that will continuously spread the word of Brutal Fruit and punt the brand at their universities and social environments.

The hunt for the Glambassadors commenced nationwide on 25 July as the Brutal Fruit Road Show Team went in search of 12 talented female students to become part of the Brutal Fruit family.

Bonang Matheba, Brutal Fruit’s Glambassador elite will work alongside the chosen girls, helping them track trends from the ground up and giving them tips and advice on how to be a glamorous Brutal Fruit representative.

Young students that wish to become a Glambassador can register online where they will be screened and only top finalists will be selected for a face-to-face interview with the panel of judges. Who is eligible to become a Glambassador? Young female students between the age of 21 and 25-years-old, who are keen to earn and work part time. These girls must be creative and charismatic, have a zest for life and is a born leader. The Glambassador girl will have tons of friends both on campus and on social networks.

Casting parties will be held from the end of July to mid August in Cape Town North and South, Stellenbosch, Port Elizabeth, Durban North and South, Bloemfontein, Potchefstroom, Pretoria and Johannesburg.

Once the 12 Brutal Fruit Glambassadors are selected they will go on a Glam Boot Camp where there will be team building as well as time for each ambassador to get to know each other. The girls will engage in various brand building activities and briefings as well as fun activities such as early morning pilates and motivational speakers.

The chosen 'glambassadors' will also receive useful tips on the various areas of skills that all Glambassadors should possess; such as: Photography, Fashion Design, Journalism/Blogging, Hair Styling, Beauty Therapy, Make Up Artistry, Styling, Visual Artistry, Cooking, Sports, Yoga/Pilates, Performing Artist and Economic Analysis.

The Brutal Fruit Glambassadors campaign is one that inspires, connects, builds and encourages girls nationwide to get involved with their favorite brand and reap the benefits in return.

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