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Nestlé signs three month campaign with TLC for door wraps in gyms

Published: 31 July 2012

As part of its drive to create brand awareness and promote its range of nutritional shakes to health-conscious consumers Nu-Venture Media, on behalf of Zenith Optimedia and Nestlé has signed a three month campaign with TLC, Unlimited’s washroom advertising specialist, for door wraps in 17 Planet Fitness gyms across the country.

Nestlé signs three month campaign with TLC for door wraps in gyms
TLC Joint MD Brett Tucker says; “There is great synergy between Nestlé’s nutritional shakes and gym users frequenting Planet Fitness gyms.

“Gym users know that to look good on the outside they have to ensure that they consume only healthy and nutritious food so where better to target your core consumer than in an area where health matters are top of mind and the brand’s target consumers spend a considerable amount of time?”

The bright, vibrant and highly-visible door wraps are therefore a great way of creating and growing brand awareness while at the same time ensuring the brand is top of mind amongst the gym users when they shop for healthy drinks to supplement their diets.

An additional benefit is that brands can dominate a particular space using TLC platforms as brands are guaranteed category exclusivity which means a client’s brand can dominate a particular washroom environment.

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