The neck tag, produced with a pouch on the back to house a NIVEA FOR MEN sachet sample, was placed around the neck of water bottles and handed out to potential consumers at various activations. Neck tags were also placed around the neck of the NIVEA FOR MEN lotion bottle in store.
“The campaign, which ran in June and July, will expose the new NIVEA FOR MEN Maximum Hydration Body Lotion product to approximately 25 000 consumers nationally, giving them the opportunity to test the product,” says Espresso’s account director, Leigh Newell.
“We adapted our existing neck tag to include a pouch for the product sample giving consumers something unique to engage with whilst they connect with the advertised brand,” says PocketMedia®
Solutions managing director, John Davis.
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