Sanlam turns to Z-CARD<sup>®</sup> to target students

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Sanlam turns to Z-CARD^® to target students

Published: 17 July 2012

Sanlam is now offering students who are at least in their fourth academic year of study and under the age of 30, Cobalt Solutions for Student Professionals. A portfolio of financial solutions to ensure that all parents’ have peace of mind, it will allow student to not worry while they study for their chosen profession.

Sanlam turns to Z-CARD<sup>®</sup> to target students

To get this message across to final year students, Sanlam recently selected a Z-CARD^®, printed in English on one side and Afrikaans on the other. The national marketing campaign for Sanlam’s Cobalt Solutions for Student Professionals runs from March to September.

The Z-CARD^® was booked and designed by Sanlam’s agency, Out of the Blue Creative Communication Solutions.

“The campaign highlights the importance of insurance cover for the soon-to-be professional, as our solutions are specifically created for them,” says Erna Wetzel, brand manager, Sanlam Professional Market. The cards are being distributed to students via talks and campus activations, as part of a campaign involving Financial Literacy, which is sponsored by the Sanlam Foundation.

“We chose the Z-CARD^® as it is more funky for this target group and small enough to fit into a wallet for a longer marketing life,” adds Wetzel.

For more information about PocketMedia^® Solutions, visit www.zcard.com or the blog at www.pocketmediasolutions.com, or email info@zmedia.co.za. Follow on Twitter: @PocketMedia_SA and on Facebook: PocketMediaSolutions.

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