Designed and booked by Opel’s CRM agency, Oscar Tango Marketing, the UFO targets the multi-purpose vehicle B-segment market, incorporating LSM 7-10 consumers with young families and older couples who don’t have children.
Solution’s UFO is a flat, four-sided, perpetually folding object with a message on each fold. “Just the right media platform for Oscar Tango Marketing to successfully demonstrate the Opel Meriva’s new Flexdoors®
,” says Opel brand manager, Chris Cradock.
The UFO was handed out at high traffic volume robots in Cape Town, Johannesburg and Durban on 21 June. It not only promoted the all-new Opel Meriva, but engaged potential consumers with an SMS competition. Consumers stood in line to win a kid’s party, worth R10 000, if they took the Opel Meriva for a test drive. For every SMS received Opel donated R1 to the GM Childlife Foundation, to help other kids celebrate their birthdays too.
“We selected the UFO to get our message across as it is an interactive tool that keeps the brand in consumers’ hands for a longer period of time,” says Cradock.
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