In true jimmijagga style, the out-of-the-ordinary evolving labels keep the face of jimmijagga fresh, fun and inspired. Sourced from leading photographer's works, the images on the new labels capture spontaneous moments, slices of life and everyday occasions made extraordinary. jimmijagga represents discovering the enjoyment inherent in these everyday moments.

"Changing the labels every few months allows us to consistently engage with our audience. jimmijagga is an indirect commentary on current lifestyle trends. What better way to reflect these trends than on our bottle?" says Cindy Hall, marketing manager for jimmijagga.

The fusion wine spritzer is KWV's first addition to the local Ready to Drink (RTD) market and its second toe-dip into the Innovations category. "In the near future, we plan to commission labels from South African photographers and artists. Our end-goal is to "crowd-source" label images from our jimmijagga audience," says Hall.

Packaged in a 275ml bottle, jimmijagga can be described as the champagne of RTDs. It is also available in white, rose and red masterfully infused with subtle hints of lemon, melon and plum flavours.

"The KWV winemakers and creative teams can be praised for not only creating a brand that looks great, but one that tastes great too", says Hall.