“Gone is the cheery housewife preparing a meal for her family in this kitchen,” says Hilton Cairns national marketing manager of Willowton Group. “Our marketing team depicts Sunfoil as the hero, demonstrating its quality and benefits.”
“We want the consumers to see and almost feel the quality of the Sunfoil brand. There are many key benefits inside Sunflower Seed Oil that are often unknown to the consumers. In our commercial, the product communicates the points,” continues Cairns.
The advert depicts the oil floating through the air as if alive, filling the screen, forming the number three. The number symbolises the triple refining process involved in manufacturing Sunfoil. The oil then splashes across the screen forming a heart to symbolise the Heart and Stroke Foundation approval when used as part of a balanced eating plan. The oil dives down to the bottom of the screen forming a tick for Sunfoil being a naturally cholesterol free product. The commercial ends with the oil dropping from the top of the screen, forming the bottle as it fills up to the top completing the journey and story of the product.
“The brands tag line, 'bringing quality to life, one drop at a time' has really come through in this commercial. We feel that in a very generically marketed category and we have created something different that will leave a lasting impression with the target audience,” said Cairns.
For more information regarding the Sunfoil brand and to view the latest television commercial, visit www.sunfoil.co.za