Jean Paul Gaultier uses Primall Media to advertise its latest men's fragrance

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Jean Paul Gaultier uses Primall Media to advertise its latest men's fragrance

Published: 2 July 2012

Jean Paul Gaultier has signed a month campaign with Unlimited’s shopping mall advertising specialist, Primall Media to communicate its new Kokorioco fragrance for men within the Waterfront Mall.

Jean Paul Gaultier uses Primall Media to advertise its latest men's fragrance

Exclusively using escalator and hanging banner advertising to display the multi dimensional Kokorico (which literally translates to cock-a-doodle-do in French) the top end fragrance is aimed at high earning men aged between 25 and 45.

“Jean Paul Gaultier is known for pushing the boundaries when it comes to his advertising campaigns, and this is no exception” says Primall’s Lee Curtis. “In true JPG style, the creative is flamboyant and we at Primall Media believe that our advertising platform does justice to his philosophy.”

The communication platform compliments the shape of the bottle which is multi-dimensional. From the front, the shape of a man’s face is visible, while the side view of the packaging is in the shape of the original Le Male bottle.

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