Loading Adverts...
Follow our RSS feed
Loading

Ogilvy Johannesburg behind innovative Wimbledon HD billboard

Published: 28 June 2012

Ogilvy Johannesburg, in partnership with SuperSport recently created what seems from far to be a normal print billboard advertisement, but up close is real (synthetic) grass for a recent SuperSport High Definition (HD) campaign.

Ogilvy Johannesburg behind innovative Wimbledon HD billboard
The creative idea was developed to highlight Wimbledon in HD over the next two weeks in a way that passers-by could have a real life HD sporting experience.

The concept literally stems from the idea of getting a piece of grass on to a street pole. To highlight the fact that consumers can now watch their favourite tennis game in HD, Ogilvy used synthetic grass to drive home the message that one can “see every point up close”.

“Ogilvy has gone beyond the creative norm, by conceptualising something that was both innovative and fun,” said Andre de Villiers, marketing director for SuperSport.

Hand painted, weighing at 360kg and measuring in at a staggering 4.5 by 18 metres high, the Wimbledon in HD billboard took three days to erect. Passers-by in Sandton will be pleasantly surprised to see that on the billboard there will be real wear and tear on the ‘centre court line’ of the billboard which represents the progression of the tournament – just as one would see if they were at Wimbledon.

“The billboard is the heaviest that has ever been created in South Africa and we are excited to have been a part of the creative concept,” said Ogilvy Johannesburg creative director Louw Le Roux.

The billboard can be found on the corner of William Nicol and Grayston drive.

blog comments powered by Disqus

Twitter feed
Facebook
Advertisement
Calendar
Marketing Update is a Newsclip Media Monitoring initiative.
Loading Adverts...