Developed by Prezence Digital, one of Africa’s most prominent full service digital agencies, the app encapsulates an enhanced user-centric touch and swipe experience from viewing high-quality trailers, filtering cinemas by location and showing movie start times, browsing listings by genre right through to a seamless ticket purchasing system with interactive seating plans. Users can also update their profile, view detailed movie synopses, cast lists and enriched movie news from Africa’s leading film exhibitor.

With over 400 screens and 64 3D cinemas, Ster-Kinekor Theatres has a large and engaged target audience to reach. The company is generating a suite of apps in its quest to continuously strive to provide an effective and innovative service for consumers.

CEO of Ster-Kinekor Theatres Fiaz Mahomed says, “Following the success of the launch of our first app for smart phones, we decided to further expand our range of digital assets. These assets work to bring the power of the movies right into the hands of cinema lovers. We understand that our market is increasingly interacting with online and mobile media, so it’s important to invest in these platforms and this highly interactive app is a real treat for the user!”

Chief Technology Officer of Prezence Digital, Tim Bishop says, “With a lions share of the market, it is imperative for Ster-Kinekor Theatres to provide its services across as many mediums as possible to ensure the creation of convenient platforms where consumers can interact with the brand – and ultimately secure their seat to watch the latest block buster. SK’s ‘mobi-first’ strategy followed by real quality apps across all platforms is the perfect route for a brand in Africa to take.”

The Ster-Kinekor Android app was developed natively by Prezence Digital giving the app the best performance possible. It also allows easy access to device features which will become increasingly prominent in future development phases which will include enriched social media and geo-location integration as well as extending ‘In-Cinema’ experiences.

“We know that the consumer is constantly on the move so it was important that we extend the mobile platforms that keep Ster-Kinekor Theatres at their fingertips - wherever they are and whatever they are doing,” adds Bishop.

Ster-Kinekor Theatres CEO Fiaz Mahomed concludes: “The launch of the Android app is another step closer to fully digitalising and mobilising the Ster-Kinekor Theatres’ brand and customer experience.”

The new Ster-Kinekor Android app is now available for download from the Samsung app store, shortly followed by a dedicated Tablet version and other major phone platforms.