Draftfcb Johannesburg produce a 10 second spots for Toyota Aygo

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Draftfcb Johannesburg produce a 10 second spots for Toyota Aygo

Published: 22 June 2012

According to Draftfcb Johannesburg, practicality and personality prompted it to showcase the new Toyota Aygo in just 10 seconds. When the creative team were told that a 10 second execution would allow the media team to buy more smartly to boost frequency, they grinned.

“The Aygo’s a cheeky little car. A cheeky little spot would best show off its personality, and talk to our target audience in the language they use most often – SMS shorthand. What a gift,” said creative director Tiaan van den Heever.

The result is three 10 second executions that take just five seconds to demonstrate why life is a drag without your own set of wheels, and five seconds to flash an awesome car shot that screams ‘get independent, get an Aygo’. The spots were shot by Bioscope and directed by Juniper.

To view the three spots, click through to youtu.be/rspUSej_MFE, youtu.be/gzN6zEuru80 and youtu.be/Nj1jv7fA_ZE on YouTube.

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