“The Aygo’s a cheeky little car. A cheeky little spot would best show off its personality, and talk to our target audience in the language they use most often – SMS shorthand. What a gift,” said creative director Tiaan van den Heever.
The result is three 10 second executions that take just five seconds to demonstrate why life is a drag without your own set of wheels, and five seconds to flash an awesome car shot that screams ‘get independent, get an Aygo’. The spots were shot by Bioscope and directed by Juniper.
To view the three spots, click through to youtu.be/rspUSej_MFE