With sites focused on fashion and beauty, such as Marie Claire and In Style, to music and entertainment, such as NME, advertising placed through Dash of Lime to these sites is ensured to reach quality consumer segments in an engaged environment.

Nick Bradley, commercial development director of IPC Media, explaining the decision to appoint Dash of Lime: “Having done a more than commendable job handling the digital ad sales of the major online assets within Primedia, along with their ability to reach over 5-million unique users, making them a leader when it comes to providing ad sales in South Africa, for us, the decision to go with Dash of Lime was both easy and obvious.”

Tanja Lategan, CEO of Primedia Online, said, “With the increased globalisation of where eyes are found on the web, the ability to ensure that your advertising is fully represented across not just ‘.co.za’ but the web in its entirety is key. With IPC Media reaching over 27-million users globally, and almost 1-million ad impressions available to advertisers in South Africa, this deal represents significant value and reach for South African advertisers.”