With the vast number of platforms that have popped up since the 90’s - from MySpace
, to Facebook
and most recently Pinterest
- many would assume that social media is a given in the marketing mix. Yet many companies see it as a supporting tool that works in isolation and is a ‘may have’ and not a ‘must have’. Others however are comfortable with social media being fully integrated in their marketing strategies and are now focusing on using it as a customer service tool to glean feedback and create two way conversation streams between both parties. The Thought Leadership Digibate
, which will be broadcast via live streaming on www.bizradio.co.za
, will be held from 09:30 to 11:00 on Friday, 29 June. It will aim at providing conversation and clarity on the journey that social media has taken to become a much important element in the marketing mix, and where it goes from now on in terms of being integrated into other business functions.
For more information on the Thought Leadership Digibate
and to download podcasts on previous discussions, click to www.bizcommunity.com