There to support the Boks was self-storage company Stor-Age, who with their guerrilla marketing campaign sent out a team of promotion girls to hand out over 2000 packets of droewors to rugby fans as they arrived at the stadium.
“Stor-Age is always trying to think out of the box when it comes to attracting the attention of potential clients” says Chris Oosthuizen, marketing manager at Stor-Age. “The ‘droewors drop’ was devised a mere two days before the game and was one Stor-Age had never done before. Droewors seemed like the obvious choice, but the logistics around the delivery were challenging. Needless to say fans were thrilled with their local snacks and the campaign was a great success.”
To find out more about Stor-Age, call 0861 18 18 18 or browse their website at www.stor-age.co.za