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Deadline for 2012 Loeries extended

Published: 15 June 2012

The Loeries has announced that the deadline for entries has been extended until Monday, 18 June.

All winners at the 34th annual Loerie Awards are set to be announced at the CTICC during Creative Week Cape Town (15 to 23 September). This year, the Loeries has three new category partners: Antalis – the official partner of the Creative Use of Paper Award, Mail&Guardian – sponsor of the new Rest of Africa and the Middle East category, and Avusa Media – sponsor of the Newspaper category.

In addition to these, the following special awards will be given in 2012:

Avusa Newspaper Award: This prize will be awarded to the best entry in the Newspaper category and includes a trip to an international advertising conference for the winning creative team.

ADreach Street-Pole Award: The winning entry will automatically be entered into the outdoor advertising category at the Cannes Lions International Advertising Festival of Creativity. In addition, the winner gets an all expenses paid trip for two to attend the event in Cannes.

ADreach Integrated Campaign Award: This prize goes to the winning brand in the Integrated Campaign category. The recipient will receive R100 000 worth of street-pole media space with ADreach.

SABC New Voice Award: Promoting the production of non-English radio advertising. Unlike all other categories, entries can be pro-active and do not need to have flighted. The winner of this special award will receive airtime with SABC plus a trip for the creative team.

Adams & Adams Young Creatives Award: This award recognises outstanding achievement by talented individuals (aged 27 years or younger) who are at the beginning of their careers working in the brand communication industry. The two recipients each receive a trip to the Cannes Lions International Advertising Festival of Creativity. The entry deadline for Adams & Adams Young Creatives is 29 June 2012.

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