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O and Dentyne launches Good Choices campaign with exciting app

Published: 21 May 2012

O, The Oprah Magazine and Dentyne’s Good Choices campaign officially kicks off in May with an exciting online application, reader competition and upcoming event hosted by O magazine contributor and life coach, Martha Beck.

<i>O</i> and Dentyne launches Good Choices campaign with exciting app
The ‘Good Choices’ campaign aims to take readers on a journey of self-discovery assisting them to become the best they can be, by making good and positive choices every day. With the new online app, readers now have the opportunity to build their own Good Choices board and stand the chance to win R100 000 toward fulfilling their dreams.

“Visualising our good choices and goals is a very powerful tool in helping us to move towards the best version of ourselves,” says Samantha Page, editor of O, The Oprah Magazine. “With our new app readers will have a place online where they can collate the pictures and quotes that inspire them and represent the good choices they are making. Combined with our Martha Beck event, we are set for an exciting journey of making dreams come true.”

By creating their own Good Choices board through the Good Choice app, readers are entered into a draw for R100 000 worth of prizes. The app is web-based and free of charge. Every completed board will count as an entry into the draw, with twenty finalists being asked to motivate their good choices. The best motivation will win R100 000 towards realising their dreams.

As an extra motivation to get started, ten readers who complete their boards before 8 June stand a chance of winning double tickets to an exclusive O and Dentyne Good Choices event in Johannesburg, with keynote speaker Martha Beck, on 21 June.

“This app is such an exciting development for the O and Dentyne Good Choices campaign”, says Georgina Harpur, brand manager for Dentyne: Kraft Foods South Africa. “No matter where they are, with the help of O magazine and Dentyne, women can make good choices every day.”

The June issue of O magazine is on sale from 21 May at all leading newsagents and stores.

To find O, The Oprah Magazine online, visit www.oprahmag.co.za
Follow O on Twitter at @OMagazineSA (hash tag: #GoodChoices #Dentyne)
Follow O on Facebook at www.facebook.com/OTheOprahMagazineSA
To create a Good Choices board, register at www.goodchoices.co.za
To book tickets for the Good Choices event with Martha Beck, see the June issue of O magazine or visit the O magazine website.
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