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Carling Black Label celebrates national launch of special edition 440ml bottle

Published: 11 May 2012

Carling Black Label, South Africa’s best-selling and most awarded beer, has won its 23rd international award for quality. Carling Black Label recently received a Gold Product Quality Award at the Monde World Quality Selections for the third year in a row, as well as being awarded with the prestigious International High Quality Trophy.

Carling Black Label celebrates national launch of special edition 440ml bottle
In celebration of the achievement, Carling Black Label has launched its new ‘Stand Out’ 440ml Special Edition bottle which is now available across South Africa.

The Carling Black Label 440ml Special Edition contains the same full-bodied, award-winning real beer taste, now packaged in a truly rewarding bottle for those occasions that call for extra refreshment.

“We conducted extensive market research on this new addition to the Carling Black Label family to understand what our customers were looking for. The 440ml Special Edition was first revealed in the Gauteng and KwaZulu-Natal regions. Judging by the overwhelming response we received from our loyal consumers, we knew that it was time to launch it nationally. We see this as the perfect way to celebrate our 23rd international award,” explained Andrea Quaye, Carling Black Label’s general manager.

Berge Farrell, a leading packaging design agency in South Africa, developed the slick 440ml Special Edition bottle. Its most prominent feature is the use of an embossed logo instead of an ordinary label, making the bottle noticeable in any occasion.

“All champions deserve recognition and reward for their efforts. We are celebrating the achievements of Carling Black Label with a special bottle. A bottle that is the true reward for champion men who stand out,” said Quaye.

It is therefore only fitting that Carling Black Label has enlisted the assistance of 30 ‘Stand Out Men’ across South Africa to help promote the new 440ml Special Edition. “Thanks to our sales representatives and our loyal Facebook fans, we have identified influential men who share the brand’s champion values. They have been tasked to help us spread the word of our 440ml Special Edition over the next few months,” concluded Quaye.

The ambassadors came together at an exclusive launch event on the evening of Thursday, 10 May at the Venue in Melrose Arch, Johannesburg to celebrate the national launch in true champion style.

The 440ml Special Edition is available at selected outlets nationwide.

For more information and a chance to win stand out prizes, ‘Like’ the Carling Black Label Facebook page and follow the brand on Twitter.

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