The role social media plays for brands in the health and pharmaceutical category has been questionable for some time. No one really wants to have a long-term relationship with their haemorrhoid cream. But that hasn’t stopped Med-Lemon and Ad agency 140 BBDO developing content that both entertain ...
Mobile solutions continue to change the way business resources are utilised and managed. Those companies that invest accordingly are gaining on competitors as a result of improved logistics management. So says Teryl Schroenn, CEO of Accsys.
Today’s complex consumer landscape has an abundance of product offerings, media proliferation, consumer fatigue, and economic challenges. Effective market segmentation is increasingly important for company growth.
Over 700 innovators, investors and scholars flocked to the Cape Town Stadium recently where this years’ three day SA Innovation Summit proved a huge success. Over 650 additional delegates from all over Southern Africa watched the seminars from video streams.
We are announcing the launch of Atlas. We’ve rebuilt Atlas from the ground up to tackle today’s marketing challenges, like reaching people across devices and bridging the gap between online impressions and offline purchases. So says Erik Johnson, head of Atlas.
Engen staged yet another successful Engen Knockout Challenge in the months of June through t ...
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