Totally MAd newsletter 29 June 2012 :: Newsletter

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Totally MAd newsletter 29 June 2012

This week's highlights ...

Welcome to the latest TotallyMAd newsletter.

Top stories making headlines this week include: The Homecoming Revolution has created a fragrance range that smells literally of South African experiences; Penquin uses crowdsourcing to create the lastest TVC for Suzuki Swift; and Mars, Incorporated won the Advertiser of the Year Award at the 59^th annual Cannes Lions International Festival of Creativity.

In this week's editorial desk article, Darren Gilbert takes a look at the mobile ad space to see just how cluttered it really is.

Remember to contact the Updates team on updates@newsclip.co.za or interact with us on our Twitter feed and Facebook page. We'd love to hear from you.

Marketing news

TBWA\ Angola behind Angola's first flashmob Grocery shopping in Angola recently took a turn from the mundane when residents were surprised with Angola’s first ever Flashmob. Click to continue
Role of social media to be discussed at Thought Leadership Digibate The sixth Thought Leadership Digibate – hosted by Aegis Media and Bizcommunity – is set to discuss and debate whether or not social media should be the pillar of the marketing mix. Click to continue
Shared value is the next step in the evolution of branding Darwin's Theory of Evolution says that for a species to survive, it must develop advantageous traits specific to its environment. According to Yellowwood's Robert Jameson, when it comes to the evolution of branding, shared value is the next step. Click to continue
	Airport.tv rolled out in Cape Town Provantage's latest offering Airport.tv, has been launched in Cape Town. Click to continue
World Design Capital 2014 Host City Agreement to be officially signed Friday, 29 June marks the official signing of the World Design Capital 2014 Host City Agreement in Cape Town. In terms of the agreement, the City of Cape Town has mandated an independent World Design Capital 2014 implementation company to oversee the planning, coordination and rollout of Cape Town’s World Design Capital 2014 programme. Click to continue
	Homecoming Revolution creates fragrance that smells of home The Homecoming Revolution has created the first ever fragrance range that smells literally of South African experiences: Highveld Thunderstorm, Zulu Leather and Karoo Stoep. Click to continue
	Openfield launches its new website Sponsorship marketing consultants, Openfield, has launched its new website which highlights the full scope of services as well as offering visitors valuable industry knowledge. Click to continue
	Graffiti behind Windhoek's new branding campaign Vehicle branding and transit media specialists, Graffiti, recently gave three Land Rover Freelanders a bold new look. The green, blue and black vehicles were each individually branded to highlight Windhoek beer’s refreshed packaging for each of the Windhoek Lager, Windhoek Light and Windhoek Draft brands. Click to continue
	Turkish-based Komili Oil chooses Z-CARD^® Looking for a hardy and portable communication application with which to provide its consumers with a retainable recipe guide, the Turkish-based Komili oil selected a Z-CARD^® Africa, India, Middle East and Turkey (ZAMI) Bottle Hang. Click to continue

Engen's Furry Five campaign aims to alleviate stress of long trips Children visiting Engen Petroleum Service stations are in for a treat in the school holidays, as Furry Friend mascots will be making an appearance at select Quickshops around the country. Click to continue
	OFyt campaign shows that South Africans are braai-mad South Africa has long been known as the land of 'braaivleis and sunny skies' but until entries for The Ultimate Braai Master reality TV series opened, no-one could quantify just how much people loved chisa nyama. Click to continue
Equatorial Coffee brings out its own loyalty card Loyal Equatorial Coffee drinkers are now able to enjoy the rewards of drinking their favourite coffee. Click to continue
PAMRO 2012 Conference to take place in Uganda this August The 14^th PAMRO meeting and All Africa Media Research Conference will take place from 26 to 29 August in Munyonyo, Lake Victoria, Uganda at the Speke Resort & Conference Centre. Click to continue
Net#work BBDO unveils new campaign for BrightRock Net#work BBDO recently unveiled its latest campaign on behalf of client BrightRock, a new and innovative player in the life insurance market, with the television commercials launched last week. Click to continue
$TBWA\Hunt\Lascaris Durban finds a creative solution for charity$	TBWA\Hunt\Lascaris Durban finds a creative solution for charity 50 000 rugby fans answered the call to get behind John Smit’s world class invitational rugby team, Barney’s Army, when they took on the KwaZulu-Natal Sharks at Mr Price Kings Park Stadium. Click to continue
	Tiger Brands and Jeyes team up to promote good hygiene To help curb childhood deaths related to paediatric diarrhoea, Tiger Brands along with home care product Jeyes Fluid recently launched a clean-up campaign in Khayelitsha and Gugulethu. Click to continue
	Lunch Bar gives consumers chance to win with its latest on-pack promotion This winter, Lunch Bar is giving consumers the opportunity to win big in its latest on-pack promotion. Click to continue
	Draftfcb Johannesburg gets involved in 2012 Put Foot Rally Team OK GO, which consists of a scientist, photographer and art director, make up team number 35 in this year's Put Foot Rally. Click to continue

Advertising news

Playboy SA releases its new TV commercial Directed by Jason Fialkov at Egg Films, Y&R's client, Playboy South Africa has come out with a new TVC. Click to continue
MASSIV 3GTV viewers respond well to Nando's advert Commuter TV Channel, MASSIV 3GTV has confirmed that is has been flighting the controversial Nando’s advert. The ad, that has sparked much discussion amongst broadcasters for being “xenophobic”, has been playing out on MASSIV 3GTV on a national level in all taxis and busses since 11 June. Click to continue
Primedia Online to handle digital advertising for UK media house With immediate effect, Primedia Online’s Dash of Lime will be representing all South African digital advertising inventory across IPC Media’s UK online properties. The IPC media suite of sites are widely known to be some of the most content rich and engaging lifestyle channels in the UK. Click to continue
	Street pole campaign highlights Weigh-Less^TM's philosophy Weigh-Less is an organisation dedicated to equip and empower individuals to lose and maintain weight the healthy way. With that in mind, a street pole campaign was designed. Click to continue

	Penquin uses crowdsourcing for Suzuki Swift's latest commercial Suzuki brand fans took up the call and brought their vehicles to the Veldskoen drive-in to witness and be part of the latest Suzuki television commercial. Click to continue
The Citizen offers 'Steve' advice in its latest radio campaign Published six days a week, The Citizen has launched a radio campaign which effectively offers career, motoring and entertainment advice to ‘Steve’, the guy everybody loves to hate. Click to continue
	Saatchi & Saatchi behind latest ad for 49M national energy efficiency initiative Saatchi & Saatchi has developed a 60-second TV commercial, featuring minister of Public Enterprises, Malusi Gigaba, for the 49M national energy efficiency initiative, to drive awareness around the challenge of conserving electricity consumption during the winter months. Click to continue
Innovative 10 second TVC produced for Toyota Aygo When the Draftfcb Johannesburg creative team were told that they had to do a 10-second TVC for Toyota Aygo, they grinned. Click to continue

New accounts

PHD South Africa posts some major client gains
With its new Johannesburg office running full steam and a global business association sealed, strategic media planning agency, PHD South Africa (formerly page three media), has posted some major client gains in the past three months. Click to continue

People on the move

	Total SA appoints new general manager of sales and marketing Total South Africa has announced the appointment of Qetello Zeka as the company’s general manager of sales and marketing. Click to continue
	Leftfield appoints Jason Cumming as its new managing director 37-year-old Jason Cumming has been appointed the managing director of Leftfield. From the heart of Cape Town’s CBD this boutique full-service advertising and marketing agency has quietly established a name for itself by successfully helping brands establish a foothold in Africa, notably Nigeria. Click to continue

	Johan Scholtz joins Provantage Johan Scholtz has joined Provantage as financial and commercial director. Click to continue
	Lebogang Moche joins the Greatstock team Lebogang Moche has joined the Greatstock team as an account executive on various blue-chip accounts. Click to continue
PHD South Africa grows with new appointments PHD South Africa has announced the appointment of a number of people to its Johannesburg and Cape Town branches. Click to continue

Industry awards

WAN-IFRA adverts win at Summit International Awards Adverts commissioned by the World Association of Newspapers and News Publishers (WAN-IFRA) for this year’s World Press Freedom Day campaign have been recognised at the Summit International Awards ceremony. Click to continue
*Third round of finalists for Pyro Inspirations Awards* announced** The third round of finalists for the Pyro Inspirations Awards - an awards ceremony that aims to recognise and reward exceptional innovation in packaging and labelling - has been announced. Click to continue
	*Ogilvy leaves Cannes* 2012 as most awarded agency from SA** Ogilvy walked away from the recent Cannes Lions as the most awarded South African agency. Click to continue

Net#work BBDO wins big at the 59^th Annual Cannes Lions International Festival of Creativity Net#work BBDO has won two Gold Radio Lions for its ‘Mercedes-Benz – attention assist’ radio campaign at the 59^th annual Cannes Lions International Festival of Creativity. Click to continue
*Mars, Incorporated wins Advertiser of the Year Award* at Cannes** The organisers of the 59^th Cannes Lions International Festival of Creativity have awarded the prestigious Advertiser of the Year Award to Mars, Incorporated. Click to continue

From the editorial desk ...

Decluttering the mobile ad space
A few years ago, talk about mobile advertising at conferences was almost non-existent. Today, the opposite is true with mobile having become the ‘it’ advertising channel. This week, Darren Gilbert takes a closer look at how busy this channel has become. Click to continue

Draftfcb Social Marketing reaps rewards for initiative, Operation Khanyisa

Operation Khanyisa, a national partnership initiative aiming to mobilise all sectors of South African society to stand for legal, safe and efficient power use, and stop electricity theft, is reaping awards worldwide with the assistance of Draftfcb Social Marketing.

South of Africa unveils its new logo and website

South of Africa has announced its rebrand which includes not only a new logo but they a new website as well. Having worked with the best in the field, the new South of Africa website will showcase the entire portfolio.

WhyFive releases its SA Body Image Report 2013

Research company, WhyFive, have produced market research into the body image of a cross section of reasonably affluent, economically active South Africans with an average monthly household income of around R10 000. It is called The SA Body Image Report 2013.

Stage Audio Works turns to ADreach for its latest outdoor campaign

When Stage Audio Works decided to create an outdoor campaign, ADreach Street Pole Ads were their automatic choice. They transformed 39 Street Pole Ads in Centurion and Johannesburg with striking die cuts into a campaign that delivered real impact.

Be inspired by colour with the Dulux Connections Trend Collection 2013

Find inspiration when choosing trendy colours for your home with the Dulux Trend Collection 2013. Based on the annual edition of ColourFutures^™ 2013, the Dulux “Trend Collection 2013” will turn one into an expert when it comes to selecting this season’s most trendy and inspirationa ...

DMMA celebrates its 10^th anniversary

On Wednesday, 21 May 2003, the Online Publishers Association (OPA) was launched when 16 of South Africa’s most well-respected publishers came together with the aim of promoting the growth and profitability of the online publishing industry.

The power of brand slogans

In marketing, language is an important tool, and when it is used in a strategic manner it can have a meaning that shapes ideas and sticks in your memory. This can, in turn, create a meaning that can be so powerful that it can capture an audience for a lifetime.

Designing the perfect brand logo

The creation of a brand logo is a delicate process that should never be approached casually. As much as it may appear easy, this is far from true. It involves strategy, consumer insight and a keen understanding of your market. The logo also sets the tone for your brand and everything that follows.

Advertising News

Baby pods calm tots at malls while simultaneously acting as billboards for brands

Due to dirty mall toilets and sparsely placed baby changing facilities, mothers know all too well the harrowing experience to expect when taking their baby along to the mall to do a bit of shopping.

<i>Brandyourcar.com</i> chosen to generate awareness of the natural immune booster, Echinaforce

Brandyourcar.com chosen to generate awareness of the natural immune booster, Echinaforce

SA Natural Products has selected Primedia Unlimited’s Brandyourcar.com to generate awareness around the natural immune booster, Echinaforce, which is running from Wednesday, 1 May to Wednesday, 31 July, on a fleet of carefully chosen branded cars in Pretoria and Johannesburg.

Marketing News

Draftfcb Social Marketing reaps rewards for initiative, Operation Khanyisa

South of Africa unveils its new logo and website

In Focus

Provantage takes out of home advertising to a new level with Transit.TV

On Wednesday, 13 February, Provantage launched a new digital media network known as Transit.TV. This digital network will offer advertisers across the country a national digital television network that will operate in selected taxi’s, train stations and in taxi rank lanes.

Conversation LAB: A new agency for a new world

There is the belief that when it comes to ‘big idea’ agencies, you don’t have to look any further than South Africa’s two main cities, Cape Town and Johannesburg. You’d find an argument to back that up too. Simply take a look at where the South African winners of this year’s Loeries are located to understand my point.

New Accounts

Conversation LAB wins the Chubb Fire and Security SA account

Up and coming creative agency, Conversation LAB, hot on the heels of their Mr Price Sport and Hirsch’s business wins, has now added international fire and security giant, Chubb Fire and Security South Africa to their fast-expanding client base.

Bletchley Park wins the Wonga.com account

Wonga.com, a ground-breaking online lender, has appointed Bletchley Park as their creative marketing agency in South Africa after a successful pitch process.

People on the Move

Joe Public welcomes a host of new talent

With 20 years’ experience in the advertising industry, Suraya Pillay has been appointed as Joe Public’s head of Media Buying and Planning. From a buyer at Y&R in 1993, she made her way up the corporate ladder at OMD and the Grey Group before being promoted to the Board of Directors at Mediacom.

Aviat Networks appoints Siphiwe Nelwamondo as its technical marketing manager

Siphiwe Nelwamondo has recently been appointed as a technical marketing manager with Aviat Networks, a leading global provider of microwave backhaul solutions. In this role, Nelwamondo is responsible for technical marketing and business development for the South Africa, East Africa and Middle East regions.

Marketing Profile

Experienced trio launch WhyFive, a fresh take on market research.

Success in business depends on asking the right questions. ‘Why?’ is always the right question, say the founders of newly launched market research business WhyFive; and marketing wisdom holds that if one asks ‘Why?’ five times, any question will be fully answered.

TollReach to evolve into AutoReach to grow footprint of in-car marketing

Re-invention is the key to business success. It requires the evolution of years of expertise within an ever-changing market to compete for a potential consumer’s attention and spend. On Wednesday, 8 May, the successful TollReach - a pioneer in reaching a moving but captive audience - will evolve into AutoReach to grow the footprint of in-car marketing.

Advertising Profile

Turbine Brand Revolution launches in association with human.kind advertising

Although Turbine Brand Revolution and human.kind advertising are separate entities, there is synergy where it is most essential, and together the agencies are able to provide a full service offering, from logo and corporate identity design, to full campaign execution.

The Hardy Boys joins forces with Disturbance

Independent through the line communications agency, The Hardy Boys have acquired Disturbance – Durban's leading multi-disciplinary creative hot-shop – with a view to broadening its current service offering.

The home of live theatre events in high definition

Cinema Nouveau screened by Fish Eagle Brandy will be the first movie theatre in South Africa to join other movie theatres, worldwide, in screening live performances of plays in High Definition (HD), as seen at the National Theatre in London.

A day with the Field Band Foundation, Soweto band … with Black Like Me

Black Like Me was proud to announce their partnership with Field Band Foundation- Dobsonville band to host a day of fun and motivation to the 180 members during a recent visit to the Soweto band.

Personalities

Getting to know Living Your Brand's CEO, Daniel Marcus

Living Your Brand CEO, Daniel Marcus is a busy man. When he's not in the office, he's either at the gym or planning his next move in the wee hours of the morning. Marketing Update managed to catch up with him to find out more about him. Here's what he had to say.

Getting to know Y&R Johannesburg's new MD, Kingsley Potter

Y&R Johannesburg recently appointed Kingsley Potter as its new managing director. He took some time out of his busy schedule to speak to Marketing Update.