Totally MAd newsletter 22 June 2012 :: Newsletter

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Totally MAd newsletter 22 June 2012

This week's highlights ...

Welcome to the latest TotallyMAd newsletter.

Top stories making headlines this week include: Joe Public has launched its own brand design and below-the-line agencies; human.kind launched a new advertising campaign for Afrikaans short-term insurance brand, Virseker; and MetropolitanRepublic wins a One Show Entertainment Silver Pencil for its Wimpy Braille campaign.

In this week's editorial desk article, Darren Gilbert takes a look at how one should approach advertising for grudge purchases.

Remember to contact the Updates team on updates@newsclip.co.za or interact with us on our Twitter feed and Facebook page. We'd love to hear from you.

Marketing news

Dettol uses NXT\ for its latest social media campaign Brands do great when they do good. It was true a generation ago; more so today as sustainable business practice drives corporate performance and net-enabled consumers can check every aspect of company behaviour. So says TBWA's regional president for Africa and the Middle East, Reg Lascaris. Click to continue
	Dulux to launch the symbol of its inspirational journey Dulux is to launch the Flourish™, a symbol of its inspirational journey of ‘adding colour to people’s lives™’ across the globe. Click to continue
	Muvo teams up with PocketMedia^® Solution’s Z-CARD^® Muvo, the recently launched, smarter and easier way of paying for public transport within the eThekwini Municipality area, chose PocketMedia^® Solution’s Z-CARD^® to provide Muvo card-users with a handy, step-by-step guide on how the new service works. Click to continue
	Grant Thornton teams up with PocketMedia^® Solutions Grant Thornton has contracted PocketMedia^® Solutions to produce a pocket-size Z-CARD^®, which contains everything its clients need to know about the new Companies Act and how it will affect their specific company. Click to continue
	Bayer selects Z-Card^® to help launch its latest product Bayer has put blue ticks, flies and other pests in their place with the launch of its new Zeropar Aerosol, and selected a Z-CARD^® to assist with the communication of the launch of the new product. Click to continue
	Ava aims to provide women with what they need Ava hit South Africa’s shelves over two years ago, providing consumers with convenient, modern and stylish sanitary products. The brainchild of Ros Bechet, it’s a company run purely by women for women, with a personal focus on their consumer being at the heart of the brand. Click to continue
	Glam Cam aims to connect brands with happy people Connecting with consumers when they’re at their happiest and most relaxed is an excellent way of ensuring really effective brand communication. Picking up on this, TLC - an Unlimited subsidiary - is currently engaged in a strategic technology drive that has seen it launch its innovative new Glam Cam product. Click to continue
	Brandyourcar.com promotes 2012 product of the year Nampak SA has returned to Primedia Unlimited’s brandyourcar.com platform to thank consumers for voting Twinsaver Luxury as Product of the Year 2012. Click to continue

	Joe Public launches its own brand design, below-the-line agencies Based on the belief that growth feeds growth, the partners at Joe Public launched Joe Public Shift (Brand Design) and Joe Public Ignite (BTL) on 15 June. Click to continue
Wetpaint Advertising announces an expansion of its services Wetpaint Advertising has announced that it has expanded its services with an eventing and digital division. Click to continue
	Trudon announces acquisition of Toodu Connecting users with advertisers is the name of the game for those working at Trudon, the publisher of the Yellow Pages, but what about connecting a customer’s to do list with relevant service providers – locally? Click to continue
dotJWT undertakes project to understand consumer views of Facebook Digital specialist dotJWT has undertaken a research project focusing on South African consumers' views on Facebook following the social networking site’s rollout of its new Timeline format. Click to continue
*Specialised Facebook* management tool launched in South Africa** The recent high-profile acquisitions of specialised social media management companies by Salesforce.com Inc. and Oracle is an indication of the growing global demand among marketers for digital tools to aid them in engaging with customers simply and effectively. Click to continue
	*Bus shelter campaign implemented around Battleship* movie** Targeting all movie-lovers, a strategic, captivating bus shelter campaign was recently implemented around the release of United International Pictures' latest movie, Battleship. Click to continue
Humor Diagnostica gets a ‘positive test result’ with X/procure^® Diagnostic test distributor Humor Diagnostica has re-affirmed its belief in the power of in-pharmacy advertising specialist X/procure^®'s range of communication channels with the renewal of a four-month campaign to advertise its U-Test range. Click to continue
DStv Mobile teams up with Golf Unlimited to market to golfers Taking advantage of Golf Unlimited’s latest ambient media offering – activations – DStv Mobile demonstrated the use of a 360 degree sales campaign within the golfing world. Click to continue
Fin24.com survey shows South Africans are willing to engage online The success of a recent survey conducted on South Africa’s biggest financial website, Fin24.com, by the deVere Group SA, confirmed that South Africans are not only willing to engage online but that companies can also gain valuable insights by strategically using polls and surveys on matched demographic platforms. Click to continue
	VWV Group produces its fourth SABMiller Africa MS&D Conference For the fourth consecutive year, VWV Group was appointed to produce the recent SABMiller Africa MS&D conference. Click to continue

Advertising news

The Citizen offers 'Steve' advice in its latest radio campaign Published six days a week, The Citizen has launched a radio campaign that effectively offers career, motoring and entertainment advice to ‘Steve’, the guy everybody loves to hate. Click to continue
	Fashion Media captures embodiment of fragrance through bold creative During a two-week campaign, Fashion Media managed to capture the embodiment of fragrance Especially Escada in the window displays of Edgars stores countrywide. Click to continue
	human.kind launches campaign for Virseker human.kind recently launched a new advertising campaign for the Afrikaans short-term insurance brand Virseker. Click to continue
Tony Baggott directs spots for Leo Burnett Chicago Frieze Films’ Tony Baggott recently directed 10 spots in five days for Leo Burnett Chicago and Australian beer Fosters. Click to continue

	MuthaFM happy with Draftfcb Cape Town's irreverant style On the face of it, the agency’s execution is innocent but hidden in the visuals, typography and prose, Draftfcb Cape Town has concocted a message that stings. It's also one with which MuthaFM is proud. Click to continue
	Draftfcb Johannesburg behind the latest Hilux print campaign A new print campaign from Draftfcb Johannesburg for the new Hilux barrels down the ‘beyond tough’ tracks hacked out by previous campaigns for South Africa’s favourite bakkie. Click to continue
TopTV agrees to flight Nando’s 'diversity' advert, gives its viewers the right to choose TopTV confirmed on 20 June that it has agreed to flight the Nando’s 'diversity' television advertisement, which the other major South African television stations and pay-TV platforms refused to screen. The decision was taken following an approach to TopTV from Nando’s media agency, The MediaShop, to provide a broadcast platform for the advert. Click to continue

People on the move

Lovemore Mushayanyama is new MA(SA) CEO The board of the Marketing Association of South Africa MA(SA) has announced Lovemore Mushayanyama as its new CEO. Click to continue
John Brown Media appoints new head of digital John Gardner has been appointed by John Brown Media as the head of digital for its South African office. Click to continue
	Ann Brits joins November 1 November 1 has announced that Ann Brits will be joining its sales team. Brits has come from within the industry and is ready to take on the new challenge. Click to continue

Industry awards

*2012 Roger Garlick Award* judging panel confirmed** The Advertising Media Association of South Africa (AMASA) has confirmed its panel of judges who will be adjudicating this year’s Roger Garlick Award entrants. Click to continue
MetropolitanRepublic wins for its Wimpy Braille campaign It has been announced that MetropolitanRepublic was awarded a One Show Entertainment Silver Pencil in the events and installation category for its Wimpy Braille campaign. Click to continue

Cavendish Square brings home international marketing award Competing against a total of 105 nominations from shopping centres across Europe and South Africa, Cavendish Square has yet again brought home the International Council of Shopping Centres' (ICSC) Solal Award for marketing excellence. Click to continue
2012 sees the inaugural launch of The Klink Awards Faced with fast-moving trends, market places and environmental concerns, consumer buying patterns have changed dramatically over the last decade ... Click to continue

From the editorial desk ...

If it’s a grudge purchase, make the advertising sing
Since late 2007, the world has been suffering from the worst financial crisis since the beginning of the Great Depression in 1929. It has left people thinking twice about what they spend their money on. This week, Darren Gilbert looks at how grudge purchases should be advertised in order to become a little more 'liked' by consumers. Click to continue

Mobile marketing delivers the goods

As a proven media channel for marketers, mobile provides marketers with the opportunity to get to know their clients better and to communicate more meaningfully, by using all the data that they have at their disposal to make sure they send the right message with the right content to the righ ...

Survey finds FMCG companies are favoured by recently graduated marketing students

Universum South Africa’s annual survey of over 16 900 tertiary students from all 23 accredited tertiary institutions and over 9 100 professionals has thrown up some fascinating insights into youth employment trends.

Baby pods calm tots at malls while simultaneously acting as billboards for brands

Due to dirty mall toilets and sparsely placed baby changing facilities, mothers know all too well the harrowing experience to expect when taking their baby along to the mall to do a bit of shopping.

Wakaberry to grow further as its celebrates its second anniversary

Wakaberry celebrates their second birthday on Wednesday, 22 May. In two short years, Wakaberry Frozen Yoghurt Bars have grown from one flagship store in Florida Road, Durban to 15 stores in four provinces. This growth continues with five more stores opening in the next month.

Cellfind partners with mapIT to expand into new markets

South Africa’s foremost location-based mobile and wireless application service provider, Cellfind ...

Netflorist to provide daily news updates with a twist

NetFlorist, a flower and gifting service founded 14 years ago in 1999, has added another arrow to its quiver with the launch of a daily news service called #haroldsnews. Or has it?

The power of brand slogans

In marketing, language is an important tool, and when it is used in a strategic manner it can have a meaning that shapes ideas and sticks in your memory. This can, in turn, create a meaning that can be so powerful that it can capture an audience for a lifetime.

Designing the perfect brand logo

The creation of a brand logo is a delicate process that should never be approached casually. As much as it may appear easy, this is far from true. It involves strategy, consumer insight and a keen understanding of your market. The logo also sets the tone for your brand and everything that follows.

Advertising News

Baby pods calm tots at malls while simultaneously acting as billboards for brands

Due to dirty mall toilets and sparsely placed baby changing facilities, mothers know all too well the harrowing experience to expect when taking their baby along to the mall to do a bit of shopping.

<i>Brandyourcar.com</i> chosen to generate awareness of the natural immune booster, Echinaforce

Brandyourcar.com chosen to generate awareness of the natural immune booster, Echinaforce

SA Natural Products has selected Primedia Unlimited’s Brandyourcar.com to generate awareness around the natural immune booster, Echinaforce, which is running from Wednesday, 1 May to Wednesday, 31 July, on a fleet of carefully chosen branded cars in Pretoria and Johannesburg.

Marketing News

Mobile marketing delivers the goods

Survey finds FMCG companies are favoured by recently graduated marketing students

In Focus

Provantage takes out of home advertising to a new level with Transit.TV

On Wednesday, 13 February, Provantage launched a new digital media network known as Transit.TV. This digital network will offer advertisers across the country a national digital television network that will operate in selected taxi’s, train stations and in taxi rank lanes.

Conversation LAB: A new agency for a new world

There is the belief that when it comes to ‘big idea’ agencies, you don’t have to look any further than South Africa’s two main cities, Cape Town and Johannesburg. You’d find an argument to back that up too. Simply take a look at where the South African winners of this year’s Loeries are located to understand my point.

New Accounts

Conversation LAB wins the Chubb Fire and Security SA account

Up and coming creative agency, Conversation LAB, hot on the heels of their Mr Price Sport and Hirsch’s business wins, has now added international fire and security giant, Chubb Fire and Security South Africa to their fast-expanding client base.

Bletchley Park wins the Wonga.com account

Wonga.com, a ground-breaking online lender, has appointed Bletchley Park as their creative marketing agency in South Africa after a successful pitch process.

People on the Move

Joe Public welcomes a host of new talent

With 20 years’ experience in the advertising industry, Suraya Pillay has been appointed as Joe Public’s head of Media Buying and Planning. From a buyer at Y&R in 1993, she made her way up the corporate ladder at OMD and the Grey Group before being promoted to the Board of Directors at Mediacom.

Aviat Networks appoints Siphiwe Nelwamondo as its technical marketing manager

Siphiwe Nelwamondo has recently been appointed as a technical marketing manager with Aviat Networks, a leading global provider of microwave backhaul solutions. In this role, Nelwamondo is responsible for technical marketing and business development for the South Africa, East Africa and Middle East regions.

Marketing Profile

Experienced trio launch WhyFive, a fresh take on market research.

Success in business depends on asking the right questions. ‘Why?’ is always the right question, say the founders of newly launched market research business WhyFive; and marketing wisdom holds that if one asks ‘Why?’ five times, any question will be fully answered.

TollReach to evolve into AutoReach to grow footprint of in-car marketing

Re-invention is the key to business success. It requires the evolution of years of expertise within an ever-changing market to compete for a potential consumer’s attention and spend. On Wednesday, 8 May, the successful TollReach - a pioneer in reaching a moving but captive audience - will evolve into AutoReach to grow the footprint of in-car marketing.

Advertising Profile

Turbine Brand Revolution launches in association with human.kind advertising

Although Turbine Brand Revolution and human.kind advertising are separate entities, there is synergy where it is most essential, and together the agencies are able to provide a full service offering, from logo and corporate identity design, to full campaign execution.

The Hardy Boys joins forces with Disturbance

Independent through the line communications agency, The Hardy Boys have acquired Disturbance – Durban's leading multi-disciplinary creative hot-shop – with a view to broadening its current service offering.

The home of live theatre events in high definition

Cinema Nouveau screened by Fish Eagle Brandy will be the first movie theatre in South Africa to join other movie theatres, worldwide, in screening live performances of plays in High Definition (HD), as seen at the National Theatre in London.

A day with the Field Band Foundation, Soweto band … with Black Like Me

Black Like Me was proud to announce their partnership with Field Band Foundation- Dobsonville band to host a day of fun and motivation to the 180 members during a recent visit to the Soweto band.

Personalities

Getting to know Living Your Brand's CEO, Daniel Marcus

Living Your Brand CEO, Daniel Marcus is a busy man. When he's not in the office, he's either at the gym or planning his next move in the wee hours of the morning. Marketing Update managed to catch up with him to find out more about him. Here's what he had to say.

Getting to know Y&R Johannesburg's new MD, Kingsley Potter

Y&R Johannesburg recently appointed Kingsley Potter as its new managing director. He took some time out of his busy schedule to speak to Marketing Update.