Totally MAd newsletter 15 June 2012 :: Newsletter

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Totally MAd newsletter 15 June 2012

This week's highlights ...

Welcome to the latest TotallyMAd newsletter.

Top stories making headlines this week include: MA(SA) expresses concern over broadcasters’ ban of the recent hard-hitting Nando’s advert; AMASA Cape Town's June meeting is set to focus on digital media's impact on Africa; and MetropolitanRepublic Uganda is on a winning streak.

In this week's editorial desk article, Gavin Coetzee and Heather Allers provide feedback on Michael Leander's recent conference on getting to grips with social media marketing.

Remember to contact the Updates team on updates@newsclip.co.za or interact with us on our Twitter feed and Facebook page. We'd love to hear from you.

Marketing news

AAA School of Advertising runs Digital Bootcamp in Joburg Following on the success of its Digital Bootcamps held in Cape Town recently, the AAA School of Advertising, in partnership with digital strategist Ryan Sauer, is launching powerful digital media Digital Boot Camp training sessions in Joburg. Click to continue
MA(SA) expresses concern over broadcasters’ ban of hard-hitting Nando’s advert The Marketing Association of South Africa [MA(SA)] has voiced its concerns and objections in letters addressed to the CEOs of the SABC, e.tv, M-Net and Multichoice questioning their decisions to ban the controversial Nando’s advertisement that shines the spotlight on xenophobia and intolerance in South Africa. Click to continue
Notice of the Marketing Association of South Africa's AGM The 2012 Annual General Meeting of members of The Marketing Association of South Africa [MA(SA)] will be held at The Bryanston Country Club, 63 Bryanston Drive, Bryanston on Wednesday, 18 July at 15:00. Click to continue
The role of the marketer has evolved Let’s rewind by 20 years to when marketing was seen as a ‘fun and easy’ career to get into. Fast forward back to 2012 and marketing as a career has evolved into more of a specialised science rather than an art. These are the words of Dr Michele Serfontein of The Marketing Association of South Africa (MASA). Click to continue
	AMASA June meeting to focus on digital media's impact on Africa Apurimac Media CEO Will Green is to talk at the Cape Town June meeting of AMASA about how digital media has impacted on Africa and the future opportunities that arise from this source of media. Click to continue
	AMASA's annual Golf Day hailed as a success Thanks to overwhelming support from sponsors and colleagues of the media and marketing industry, AMASA’s annual Golf Day held at the Parkview Golf Club was another huge success. Click to continue
DMMA and PMSA to collaborate on key areas of mutual interest The Digital Media and Marketing Association (DMMA) and Print Media South Africa (PMSA) have announced that they will be collaborating on several key areas of mutual interest and importance. Click to continue
*Brian Parsley tops the bill at Markex* 2012** Top international speaker Brian Parsley was among the elite group of speakers and MCs giving half-hour presentations at no cost in the USB Speakers Pavilion as part of Markex World of Events 2012. Click to continue
FoxP2 and the DNA Project team up for a live activation The DNA Project is a Cape Town-based initiative aimed at raising awareness of the importance of DNA preservation at crime scenes. In 2011, it combined forces with FoxP2 and created a TVC called ‘The cigarette that saves lives’, which was flighted on TopTV last year, and DStv and M-Net in 2012. Click to continue
	Primedia Lifestyle presents at township marketing workshop As part of its strategic positioning as a provider of top line marketing intelligence to its clients, Primedia Lifestyle Group marketing executive Busisiwe Mahlaba recently gave a presentation at a township marketing workshop. Click to continue
*Mango celebrates fourth Generation Next Awards* win** Low-cost airline Mango achieved top position for the fourth consecutive year as coolest among its low-cost peers in the Sunday Times Generation Next Awards. Click to continue
JWT helps build SA’s best loved brands JWT South Africa is proud of its clients who were chosen as some of South Africa’s coolest brands in the latest Sunday Times Generation Next Brand survey. Click to continue
VWV Group produces Nando's World-Wide Licensing (WWL) conference Award-winning brand experience agency the VWV Group was recently appointed by Nando’s to produce and execute its World-Wide Licensing (WWL) conference. Click to continue
Shell Helix hosting the ultimate experience with Ferrari Shell Helix is hosting the ultimate experience with Ferrari in September 2012 as it plans to take some of its South African customers on a trip to Italy to enjoy the passion, excitement and thrill of the Italian Grand Prix. Click to continue
NXT\ appointed to redesign CSI website Award-winning digital agency NXT\ Digital Innovation has been appointed by Conference Speakers International (CSI) to redesign and develop the company’s corporate website. Click to continue
	Castle Lager handpicks superfans to experience Springboks up close A group of South Africa’s most dedicated and passionate sports fans were handpicked by Castle Lager to experience a Springbok test match like never before. Click to continue
Springboks to have new brand and marketing campaign The international rugby season is to open with a new brand and marketing campaign for the Springboks – 'our honour, our heritage'. Click to continue
	Expand a Sign, proud branding supplier to the Boks Expand a Sign recently secured a large order for multiple branding solutions for SA Rugby. Expand a Sign is an industry leader in portable instant advertising with a wide range of banners and signs for indoor and outdoor use. Click to continue
	Stor-Age makes its mark in Johannesburg Following the urban renewal progress in Johannesburg City Centre, Stor-Age JHB City has made its mark on Rosettenville Road in the heart of the CBD. Click to continue

Survey shows tablets are joining smartphones to catapult e-commerce The 2012 mobile shopping survey by kalahari.com reveals that tablet devices are joining smartphones in catapulting online shopping growth. Click to continue
	Survey finds that Johannesburg is the second most visited city in Africa according to the latest MasterCard Global Destination Cities Index released by the company, Johannesburg will be the second most visited destination city in Africa, with a projected 2.5-million international visitors expected to enter the city in 2012. Click to continue
	Continental Outdoor Media provides insights on advertising in Malawi As the business world’s gaze turns towards African developing markets, outdoor advertising companies need to understand the different segments in the economies and how best to reach disparate groups of consumers. Click to continue
	Just Design to conceptualise look of new-to-market craft beer range Devil’s Peak Brewing Company (DPBC), a boutique-sized craft beer brewery situated in Cape Town, recently appointed Just Design, a Stellenbosch-based brand design agency, to conceptualise and ‘package’ a look and feel for their new-to-market craft beer range. Click to continue
Moving your brand forward in the social space What’s important in the social space is not only to create meaningful engagement, but also to continuously move the brand forward with a clear plan in place. Gullan&Gullan's creative director Desirée Gullan shares some tools that will assist in moving a brand forward in the social space. Click to continue
Social media marketing isn’t a science For the past month or so, many a conversation topic and opinion article has been about the subject of General Motors’ decision to pull its Facebook advertising, for good reason. Facebook has arguably been the most progressive social media platform making inroads in the arena of targeted advertising next to Google. Click to continue
BrandFinance awards FNB with AAA-rating The BrandFinance 2012 survey has ranked FNB as the strongest banking brand in South Africa, with AAA-rating. Click to continue
New WesBank campaign reflects online shift in customer behaviour WesBank has launched its new advertising campaign, reflecting its response to changing customer behaviour. Click to continue
*Prezence Digital behind launch of new Eye Witness News* mobisite** Prezence Digital, one of Africa’s most prominent full service digital agencies, has provided the technological expertise behind the successful launch of the new Eye Witness News mobi-site. Click to continue
	LotusFM broadcasts live from The MediaShop Durban The airwaves took on a new dimension for staff and clients of The MediaShop Durban when Lotus FM’s breakfast show “The Morning Rush” was broadcast from the media agency’s main boardroom on Friday, 1 June. Click to continue
	Cadbury Dairy Milk kicks off its winter promotion This winter, Cadbury Dairy Milk invites consumers to fill up on joy in the biggest chocolate promotion in South Africa – ‘Every bit a bite of joy’. Click to continue
	PocketMedia^® Solutions launches ‘The Changer’ Markex 2012 saw PocketMedia^® Solutions launch yet another consumer engaging and interactive marketing application, ‘The Changer’. Click to continue
	Samsung selects ZAMI to produce a Z-CARD^® to promote its tablet Samsung has again selected Z-CARD^® Africa, Middle East, India and Turkey (ZAMI) to produce a Z-CARD^® to promote one of its products. This time, it’s the Samsung tablet. Click to continue
	PocketMedia^® selected to engage educators and school leaders As part of a Microsoft initiative to provide teachers and principals all over the country with free learning and teaching resources, Microsoft South Africa has contracted PocketMedia^® Solutions to develop these resources. Click to continue
	Caltex brands cabs for its Techron^® 'Bubbles' campaign Vehicle and transit media specialist Graffiti has once again got Caltex with Techron^® cleaning a path through Johannesburg’s outdoor advertising clutter with its latest fleet of 20 branded cabs. Click to continue
	Hip-Hop star ProKid features on Comuta Radio and Rank TV ComutaNet, an authority on the commuter market, provides a host of valuable and interesting content to millions of commuters, making Comuta Radio and Rank TV leading platforms for advertisers in the LSM 4 to 7 bracket. Click to continue
TomTom searches for drivers to explore and map five paradise islands TomTom has kicked off its Map Paradise Project, a once-in-a life-time opportunity for five families or groups of friends to spend two weeks on a tropical island and earn R100 000. The Map Paradise Project will help create new navigable maps for Fiji, St Lucia, Mauritius, Cape Verde and the Seychelles. Click to continue

Advertising news

Draftfcb Cape Town pays tribute to the father of science fiction Following the death of Ray Bradbury, Draftfcb Cape Town paid tribute to his honour. Click to continue
SA's Cannes Predictions launched by ididthatad.com, Egg Films In a few weeks time, judging panels will be picking over the world’s best work in Cannes ... Click to continue

Before and after, the un-retouched story
Something unusual is happening in malls around Nairobi. Power Vibes Studio, specialising in weight-loss programmes, recently opened its doors in Nairobi. Just like the East African office of the international advertising agency TBWA. Put the two newbies together, and a dynamic new promotional concept emerged ... Click to continue

New accounts

	Zinto Marketing Group wins MTN campaign The Zinto Marketing Group has been awarded MTN’s below-the-line marketing campaign for a period of three years, based on its previous success in running the company’s promotional and branded entertainment drives. Click to continue
House of Brave appointed as preferred ‘tactical and activations' agency to Tracker House of Brave is excited to be partnering with one of South Africa's iconic brands, Tracker. Click to continue

NXT\ appointed to take well-known household brands into the digital marketplace Following the successful execution of Reckitt Benckiser’s recent digital marketing campaigns for its Vanish and Dettol brands, NXT\ Digital Innovation has been given the opportunity to cuts its teeth in new areas of the company’s best known brands. Click to continue
MetropolitanRepublic Uganda on a winning streak MetropolitanRepublic Uganda has announced that it has won the PR and media relations for search engine giant Google, starting in Uganda with the potential to handle Rwanda and South Sudan's operations once these are up and running. Click to continue

Industry awards

Primedia Lifestyle scoops gold at globally recognised Solal Awards Primedia Unlimited’s shopping centre marketing consultancy Primedia Lifestyle scooped five awards at this year’s prestigious 2012 European ICSC Solal Awards, recently announced in Budapest, Hungary. Click to continue
Adams & Adams to sponsor Loeries Young Creative Awards For the second consecutive year, intellectual property specialists Adams & Adams have partnered with the Loeries to support the Young Creatives Award – a special award for emerging creative talent in the brand communication industry. Click to continue
Loeries Ubuntu Award for brands making a positive impact There is still time for work to be entered into the Loeries Ubuntu Award before the extended deadline of 15 June (today). Click to continue

From the editorial desk ...

Getting to grips with social marketing
On 4 and 5 June, the Direct Marketing Association of South Africa (DMASA) hosted international marketing speaker Michael Leander in SAS Institute in Johannesburg for a specially designed two-day summit focused on social media and email marketing. Gavin Coetzee and Heather Allers attended the first day of the conference and provide feedback. Click to continue

TLC selected to spread awareness around Incolabs' Lip Ice

Incolabs has selected the ideal environment in Primedia Unlimited’s washroom advertising platform ...

Provantage helps to create awareness of its Burger King's Whopper burger

The arrival of the restaurant chain Burger King was highlighted by an advertising campaign tha ...

Engen is one step closer to 50% black ownership of retail service station network

Engen, South Africa’s leading fuel retailer has scored another win for black economic empowerment with the appointment of Mackay Bundwini as the franchise owner of its next 1-Stop retail service station.

Tiletoria acquires Floors Direct

Tiletoria, one of South Africa’s leading tile retailers and wholesalers, has just acquired the retail flooring business of Floors Direct. Operating principally out of Gauteng, Floors Direct is South Africa’s leading flooring supply and installation experts.

Problemio offers a 4 app course for entrepreneurs

Ever dreamt of starting one's own business or are in the process of starting one? Now there is a way to get affordable and quality help and guidance. Whether one's goal is to start a brick and mortar business or an Internet start-up company, it is a daunting adventure where mistakes ca ...

RadioHeads turns up the volume for Standard Bank

RadioHeads, a specialist radio marketing agency in South Africa, is putting years of radio experience and expertise to good use, and attracting blue-chip clients, like Standard Bank, who are looking to leverage the marketing power of the air waves.

Managing your brand’s identity

Communication is often an understated factor in marketing. However, it is one that if not managed or monitored, can sway the perception of your brand to be something it is not. The power of branding is that it is about building a personal relationship with your customers. Therefore the tone in which you communicate to build this relationship is crucial.

The power of brand slogans

In marketing, language is an important tool, and when it is used in a strategic manner it can have a meaning that shapes ideas and sticks in your memory. This can, in turn, create a meaning that can be so powerful that it can capture an audience for a lifetime.

Advertising News

TLC selected to spread awareness around Incolabs' Lip Ice

Incolabs has selected the ideal environment in Primedia Unlimited’s washroom advertising platforms by TLC, to reach its consumers ahead of winter for its ‘Naughty or Nice’ Lip Ice advertising campaign that runs nationwide from April to June.

Provantage helps to create awareness of its Burger King's Whopper burger

The arrival of the restaurant chain Burger King was highlighted by an advertising campaign that harnesses the reach and impact of an array of media channels. Further to the launch, the multi-national restaurant chain is creating awareness of its famous Whopper Burger across Transit TV, IRT Station, Bus branding and PRASA train station branding.

Marketing News

Engen is one step closer to 50% black ownership of retail service station network

Tiletoria acquires Floors Direct

In Focus

Provantage takes out of home advertising to a new level with Transit.TV

On Wednesday, 13 February, Provantage launched a new digital media network known as Transit.TV. This digital network will offer advertisers across the country a national digital television network that will operate in selected taxi’s, train stations and in taxi rank lanes.

Conversation LAB: A new agency for a new world

There is the belief that when it comes to ‘big idea’ agencies, you don’t have to look any further than South Africa’s two main cities, Cape Town and Johannesburg. You’d find an argument to back that up too. Simply take a look at where the South African winners of this year’s Loeries are located to understand my point.

New Accounts

Conversation LAB wins the Chubb Fire and Security SA account

Up and coming creative agency, Conversation LAB, hot on the heels of their Mr Price Sport and Hirsch’s business wins, has now added international fire and security giant, Chubb Fire and Security South Africa to their fast-expanding client base.

Bletchley Park wins the Wonga.com account

Wonga.com, a ground-breaking online lender, has appointed Bletchley Park as their creative marketing agency in South Africa after a successful pitch process.

People on the Move

brandhouse appoints Dayalan Nayager as its national accounts director

Prior to joining brandhouse, Nayager was the general manager of Sales for Heinz Foods South Africa where he lead key accounts, Field Sales, Export, Food Services and Category Management divisions. His appointment was effective from Friday, 1 March.

Fran Luckin set to join Quirk Johannesburg

Fran Luckin, a highly acclaimed South African executive creative director and winner of a multitude of local and international awards, will be joining Quirk Johannesburg as its new executive creative director.

Marketing Profile

Experienced trio launch WhyFive, a fresh take on market research.

Success in business depends on asking the right questions. ‘Why?’ is always the right question, say the founders of newly launched market research business WhyFive; and marketing wisdom holds that if one asks ‘Why?’ five times, any question will be fully answered.

TollReach to evolve into AutoReach to grow footprint of in-car marketing

Re-invention is the key to business success. It requires the evolution of years of expertise within an ever-changing market to compete for a potential consumer’s attention and spend. On Wednesday, 8 May, the successful TollReach - a pioneer in reaching a moving but captive audience - will evolve into AutoReach to grow the footprint of in-car marketing.

Advertising Profile

Turbine Brand Revolution launches in association with human.kind advertising

Although Turbine Brand Revolution and human.kind advertising are separate entities, there is synergy where it is most essential, and together the agencies are able to provide a full service offering, from logo and corporate identity design, to full campaign execution.

The Hardy Boys joins forces with Disturbance

Independent through the line communications agency, The Hardy Boys have acquired Disturbance – Durban's leading multi-disciplinary creative hot-shop – with a view to broadening its current service offering.

The home of live theatre events in high definition

Cinema Nouveau screened by Fish Eagle Brandy will be the first movie theatre in South Africa to join other movie theatres, worldwide, in screening live performances of plays in High Definition (HD), as seen at the National Theatre in London.

A day with the Field Band Foundation, Soweto band … with Black Like Me

Black Like Me was proud to announce their partnership with Field Band Foundation- Dobsonville band to host a day of fun and motivation to the 180 members during a recent visit to the Soweto band.

Personalities

Getting to know Living Your Brand's CEO, Daniel Marcus

Living Your Brand CEO, Daniel Marcus is a busy man. When he's not in the office, he's either at the gym or planning his next move in the wee hours of the morning. Marketing Update managed to catch up with him to find out more about him. Here's what he had to say.

Getting to know Y&R Johannesburg's new MD, Kingsley Potter

Y&R Johannesburg recently appointed Kingsley Potter as its new managing director. He took some time out of his busy schedule to speak to Marketing Update.