Digital media shifts the landscape for media planners
Marcus Stephens, general manager of Howzit MSN, looks at how the mass media model of the past, where companies used to broadcast to a large audience, is now giving way to a newer model speaking to a smaller, more targeted audience. Click to continue
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Start your career in advertising and marketing at the AAA School of Advertising open day
On Saturday 9 June, the AAA School of Advertising in Randburg opens its doors to the public, inviting young and talented individuals who seek creativity, energy and job satisfaction to explore a career in advertising and marketing. Click to continue
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AAA School of Advertising announces its latest part-time courses
As the ad industry is both demanding and highly competitive, it is not an easy profession to break into. For this very reason, the Association for Communication and Advertising (ACA) set up its own educational institution. Click to continue
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The Tap is closed and you helped do it!
When the #CloseTheTap campaign was launched on World Water Day by NATIVE and For Love Of Water (FLOW), 10 000 tweets to close the running tap seemed like a lot, but the goal has been reached and the tap is closed. Click to continue
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Seven ‘tech’ brands top Added Value’s 10 most vibrant list
Seven ‘tech’ brands have topped a ‘most vibrant brand’ list compiled by brand development and marketing insight consultancy Added Value. Click to continue
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 | Sunday Times dishes out the 411 on the coolest brands in town
The Sunday Times Generation Next 2012 Awards took place on Thursday, 31 May at Montecasino’s Nu Metro Theatre. More than 5 000 South African youths, aged between eight and 22, participated in the survey conducted by HDi Youth Marketeers. Click to continue
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BlackBerry chosen by youth as the ‘coolest brand’
BlackBerry also topped the 'coolest cellphone' and 'coolest high-tech gadget' categories for the second year running at the recent Sunday Times Generation Next Awards. Click to continue
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Engen is SA’s coolest petroleum brand
Engen Petroleum has been crowned the “coolest petroleum brand” by South African youth in the Sunday Times Generation Next survey for the second year running, ahead of BP and Shell. Click to continue
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Prezence Digital receives international recognition
Prezence Digital, one of Africa’s most prominent full-service digital agencies, has been recognised by Retail Banker International for its Standard Bank Student Loan mobile campaign. Click to continue
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Shoppers say it’s not ‘what’ but ‘where’ that matters
Consumer shopping patterns and retailers' target markets are determined by geographics, not demographics. This philosophy was reiterated at a recent presentation of key market intelligence by Caxton’s sales and marketing arm, The Newspaper Advertising Bureau (NAB), to a leading national retailer. Click to continue
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Local companies think SA consumers know nothing
Most South African companies have a low opinion of the knowledge, experience and insight of their customers. Typically, they never even bother to ask them what they think, with the implication that their customers are not worth asking. Aki Kalliatakis of The Leadership LaunchPad, on the other hand, emphasises the importance of undertaking in-depth sector research to uncover what a client’s competitors are doing or not doing. Click to continue
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Pentel accelerates on brandyourcar.com
The current ‘Love writing again’ launch campaign for Pentel’s new Energel-X pen has used moving media channel brandyourcar.com for the first time and to great effect, having already led to a fantastic response from its target consumers. Click to continue
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SANBI transforms with a Z-CARD®
Looking for a unique way to condense a large document into a compact communication tool, the South Africa National Biodiversity Institute (SANBI) recently selected a credit card-size Z-CARD®. Click to continue
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Aspen selects Primall Media to launch Calci-Dense™
Aspen has selected Unlimited subsidiary Primall Media to promote its new product Calci-Dense™. “Running from 1 May to 31 July, the campaign is being advertised on our digital advertising screens and parkade lightboxes, which will drive awareness of the new product and push feet into retailers to purchase it,” says Primall Media’s Lee Curtis. Click to continue
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Fashion Media launches pureDKNY Verbena
Unlimited’s Fashion Media was selected to directly target female environmentally conscious consumers at its national Red Square holding, with the launch of pureDKNY Verbena. Click to continue
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TLC boosts Triumph’s marketing efforts
Using TLC’s services for the first time, underwear specialist Triumph has confirmed a four-month deal with Unlimited’s lifestyle media specialists. Click to continue
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| Have you booked for the AMASA 2012 Media Planning Workshop?
The next annual AMASA workshop will again be held at the Little Switzerland resort in the Drakensburg from 2 to 5 August 2012. Themed the Nuts n Bolts of Media Planning, the workshop will delve into the latest crucial information that everyone in the media field should know and understand. Click to continue
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MarkLives.com announces its relaunch
MarkLives.com, the advertising, design and media site known for its exacting content, relaunched on 1 June with a new content schedule and sponsorship base in an effort to monetise the site and reinvest in growing its offering. Click to continue
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The Brand Union resonates with Jeremy de Tolly and Piano Nocturnes
Jeremy de Tolly, the front man for The Dirty Skirts, has recently released his first solo album with nothing but a Bosendorfer Grand Piano, aptly named Piano Nocturnes. he contacted the Brand Union to design the visual language for his album. The brief was to create artwork that suited the music. The need was to create something that is as 'abstract' as the music itself. Click to continue
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Free media space offered ahead of The Loerie Awards deadline
In a bid to encourage creativity in newspaper advertising, Avusa is offering a media special before the extended entry deadline of 15 June. Click to continue
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The Loeries enables a creative future for disadvantaged learners
In 2008, The Loerie Awards recognised the need for a grassroots programme to aid transformation in South Africa’s brand communication industry. Since the opportunity to complete a tertiary level education can be restricted by financial means, the Loeries initiated the creative future scholarship to invest in our country’s future creative professionals. Click to continue
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 | IT giant and digital guru partner up
During May, NATIVE and Microsoft joined forces to show their clients the possibilities that exist when technology meets creative thinking. Click to continue
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Keeping it simple is the key to great digital solutions
Justin Glanville, a client services director of WG2K, a Johannesburg-based full-service digital agency, writes that keeping it simple is the key to great digital solutions. Click to continue
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Jacobs re-commissions Provantage
With the enormous success of the previous Connect Café campaign, Jacobs Kronung has re-commissioned Provantage to run the campaign in 2012. Click to continue
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ComutaNet brings Rebecca Malope to commuters
ComutaNet, the top ranked media specialist in commuter radio and TV in South Africa, aims to bring the very best of content to commuters. With gospel music as one of the country’s most listened to music genres across all ages, ComutaNet was delighted to host Rebecca Malope on Rank TV and Comuta Radio. Click to continue
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Shanghai develops environmentally-friendly billboards for Mercedes Benz remanufactured parts
The Old Shanghai Firecracker Factory has implemented an innovative billboard campaign to promote and educate consumers on the positive environmental impact of Mercedes-Benz South Africa (MBSA) Remanufactured GenuineParts. Click to continue
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FNB Private Clients looks beyond the obvious in addressing the evolving needs of the wealth market
FNB Private Clients has launched the digital activation of its new positioning campaign, which articulates the private bank’s strategic focus and further illustrates the innovation that lives within FNB. Click to continue
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 | Design brand Generation rebrands
In celebration of its 20th anniversary, renowned South African design store Generation has completely rebranded itself. As part of this makeover, it has moved into a new location in Hyde Park and extended its product offering to include the acclaimed De Padova Italian furniture brand, Napp children’s furniture range and homeware products, gifts and décor accessories. Click to continue
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Interactive theatre used to help Kumba Mines impart its message
Mann Made Media was recently tasked with creating a series of scenarios depicting the dilemma of the workforce shareholders at Kumba Mines. Click to continue
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 | Entries for 2011/2012 AfriSam/SAIA Awards announced
Following a vigorous adjudication phase aimed at identifying outstanding South African architectural projects that reflect sustainable outcomes, 12 qualifying entries for the 2011/2012 AfriSam/SAIA Award for Sustainable Architecture have been announced. Click to continue
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