SAARF board commits to future-proofing
Members of the SAARF board have pledged anew their commitment to work together to ensure the future of the foundation. Under newly elected chairperson Clare O’Neil, SAARF board members, who represent all sectors of the media, marketing and advertising industries, made a formal commitment at SAARF’s recent AGM to work together as a unified body in the best interests of the industry resource. Click to continue
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Andy Rice becomes first patron of the ABF
Brand expert, advertising guru, commentator and South African industry ‘elder’, Andy Rice has now become patron of the ABF (Advertising Benevolent Fund)’. He is the first patron of the 43-year-old fund, which is a vital support system behind the advertising, media and marketing industries. Click to continue
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NATIVE user experience leads Sappi’s website and intranet redesign
In early 2010 paper giant Sappi saw the need to reinvigorate its digital properties and engaged NATIVE for this redesign. This presented a great opportunity for NATIVE to deliver value to Sappi and its clients by using an outside-in user experience design approach. Click to continue
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Panel Services Africa’s ‘Online 101’ puts the highs and lows of online research in the spotlight
The Panel Services Africa Online 101 training courses, held at SAMRA's offices on 16 May and repeated the following day, were fully subscribed with all 20 delegates playing a role in designing marketing questions. These were then scripted into a survey management programme. Click to continue
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Primedia Online launches new content syndication service for South African brands and publishers
Primedia Online has announced the launch of a new business unit dedicated to the provision of bespoke ‘made to order’ content intended for resale and syndication. This new service will include the provision of topical and current content, which is optimised for use across online and mobile platforms. Click to continue
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AMASA discusses the disappearing rate of the rate card
Is the elusive rate card still being used, or is it being abused and disused? Do rate cards apply more to one advertising platform over another? The Advertising Media Association of South Africa (AMASA) is debating the future of the rate card in a panel discussion format at its next forum on 6 June. Click to continue
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 | Homegrown social shopping community reaches 25 000 member milestone
The Home Tester Club, a social community review and ratings site that was born in South Africa and is being exported internationally by the Buchanan Group, has signed up its 25 000th member in South Africa, showing growth of more than 200% over the past eight months. The rapid growth has doubled the size of this social community over the past six months. Click to continue
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 | Another Z-CARD® order for Triton Express
One of Triton Express’ main commitments to its customers is providing a superior delivery system, which ensures that each customer receives an efficient, dependable and cost-effective service at all times. Click to continue
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 | Afrox revitalises reps with a Z-CARD®
Afrox recently selected a credit card-size Z-CARD® as an extremely effective internal communication tool to further educate its sales reps about its wide range of products. Click to continue
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 | Ultra-endurance Z-CARD® for Comrades VIPs
For the third year running, the organising body of The Ultimate Human Race has ensured that its VIPs enjoy the ultimate communication application - the innovative Z-CARD®. Click to continue
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 | Maritime Marketing top-of-mind for 2012 with a Z-CARD® sporting calendar
PocketMedia® Solutions, home to the world-renowned Z-CARD®, has designed and produced a 2012 sporting calendar Z-CARD® for Maritime Marketing, a supplier of plastics machinery since 1966. Click to continue
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 | Only a few booths remaining in the Markex DMMA Digital Media Village
No single advertising medium since the advent of TV has created the same opportunities – or dilemmas – as digital media. Markex World of Events, in partnership with the Digital Media and Marketing Association (DMMA), will offer companies with expertise and services in this arena a platform to showcase their strategy, creativity and offerings to over 10 000 visitors employed in marketing. Click to continue
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 | Loeries exhibition visits Markex
The Loerie Awards invites students, lecturers, industry professionals and the general public to enjoy our region’s greatest brand communication at the Loeries Travelling Exhibition, which will be showcased in Johannesburg in June. Click to continue
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Loeries hosts cheese and wine evening at Vega in Johannesburg
The Loerie Awards, in partnership with the Brand Council of South Africa and Adams & Adams intellectual property specialists, has invited individuals working in the brand communication industry to a cheese and wine function on Wednesday, 30 May at the Vega School of Brand Leadership in Johannesburg. Click to continue
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 | Primall Media scents out the message for Issey Miyake
Issey Miyake selected Unlimited’s shopping mall advertising specialist Primall Media to ensure consumer engagement and awareness of its new fragrance, L’Eau d’Issey pour Homme Sport, in three of South Africa’s top-end shopping malls for a month. Click to continue
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 | Fashion Media + Edgars and Red Square + Diesel = dominance
As Diesel is synonymous with the reinvention of jeans, so Unlimited’s Fashion Media is also becoming known to deliver a ‘break through the clutter’ advertising platform within the Edgars and Red Square environments. Click to continue
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| Strategy meets style when two masters of luxury join forces
When two leading luxury companies form a strategic collaboration, the results can only be extraordinary. Luxury Brands, a niche global marketing firm and LIVEOUTLOUD, the all-encompassing luxury company, have joined forces to share their experience, expertise and services. Click to continue
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One week to go to the IMC Conference
In less than a week, the country’s top media and marketing minds will be making a big impact at the third annual Integrated Marketing Communication Conference in Cape Town. Click to continue
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Brand consistency in today’s dynamic context
Lilian Plomp of Yellowwood shares her thoughts on how marketers should create brand experience ... Click to continue
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Time to look past marketing in social media strategy
Diane Charton, managing director at Acceleration Media, takes a look at how the social media trend is changing the way that organisations need to communicate and interact with consumers. Click to continue
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Customer contact strategy is the next important frontier for online marketers
Richard Mullins, director at Acceleration Media, looks at how marketers should use more than one online channel to better engage with consumers ... Click to continue
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 | Provantage brands buses for Morula Sun
Buses branded with messaging for the Morula Sun casino have been turning heads in Pretoria's greater metropolitan area. Click to continue
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 | Twinsaver celebrates on the roads of Gauteng
From May to December, people in Gauteng will be able to spot the new ‘freshly branded’ Twinsaver cars. They are a result of Twinsaver celebrating its double win at the 2012 Product of the Year Awards, allowing others to share in their victory while adding some colour to our roads. Click to continue
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 | Expand a Sign launches newly re-branded fleet
Expand a Sign recently re-branded 20 company vehicles in line with its newly revamped corporate identity. The new logo keeps the look and feel of the original but with a fresher font and more contemporary colours. Click to continue
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 | Jacobs Coffee rolls back the years with a Parkhurst pop-up store
The Jacobs Board Game Café, just off Parkhurst’s trendy 4th Avenue, is helping people make connections the old-fashioned way this winter. There’s no Wi-Fi, no apps and no 'iAnything' as far as the eye can see – just a wide selection of beloved board games, some nostalgic favourites and comfy spots to sit and enjoy the allure of the Jacobs Verwohnaroma. Click to continue
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Standard Bank is honoured as South Africa’s most valuable banking brand
Standard Bank has been independently ranked as the most valuable South African banking brand in the inaugural Brand Finance South Africa (BFSA) top 50 most valuable brands, published on Thursday, 24 May. Click to continue
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 | Experience every bit a bite of joy with Cadbury Dairy Milk
This winter, Cadbury Dairy Milk invites consumers to fill up on joy with its biggest chocolate promotion – ‘every bit a bite of joy’. Having kicked off in May, the promotion will run for 10 weeks and Cadbury Dairy Milk will give away more than 300 000 prizes, to the value of R1-million. Click to continue
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SA Tourism gets new domestic ad campaign
The new domestic campaign for SA Tourism was launched by the Minister of Tourism at Tintswalo Atlantic in Cape Town earlier this month. The campaign, designed by AdReview's Gauteng ad agency of the year Ireland/Davenport, speaks to all South Africans, encouraging them to travel their own country. Click to continue
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 | VO5 turns hairstyling into an art
The Art of Stylin’ website is a photo library of hair styles and tips on how to achieve ‘the look’ using VO5 styling products. Consumers are encouraged to express their individuality by creating a hairstyle using VO5 products and then uploading a photo to the Art of Stylin’ website. Click to continue
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 | Tinderbox sizzles for Vodacom
Tinderbox was on fire earlier in May when it responded to a Vodacom business brief to put on a sizzling Casino Royale-themed event. The experiential agency created a multi-touchpoint experience for Vodacom’s guests incorporating themed décor and lunch menu, a hidden Salon Prive gaming area, Las Vegas hostesses, an illusionist, saxophonist and internally lit cocktail bar. Click to continue
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 | Electrolux celebrates 100 years of thoughtful design
South African vacuum cleaner manufacturer Electrolux this year celebrates 100 years of design and innovation. In this time, it has launched products that make the difference between merely existing and truly living. Click to continue
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bidorbuy launches 'stores' online shopping concept
South Africa’s online marketplace bidorbuy.co.za has recently introduced the concept of stores on its website. Click to continue
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 | Mr Delivery and TAKEALOT.com deliver the message with branded delivery motorcycles
In an attempt to highlight its new faster delivery service online store, TAKEALOT.com in partnership with Mr Delivery subsidiary Mr Delivery Express, has branded 50 Revolution Gyro motorcycles. The branding exercise forms part of a new partnership between Mr Delivery Express and TAKEALOT.com, aimed at providing online customers with speedier delivery and a wider service. Click to continue
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| New BlackBerry campaign for ‘people of action’
The new BlackBerry advertising campaign launched in South Africa on Thursday, 17 May with the first flighting of the TV ad on Comedy Central. The ad will be flighted in a selection of primetime drama, comedy and lifestyle programmes including Carte Blanche, Expresso, Top Billing, Eastern Mosaic and Step Up or Step Out. Click to continue
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MediaCom selects InMobi to ramp up rich media
The independent mobile advertising network InMobi has announced a partnership with MediaCom, one of the world’s leading media agencies, whereby MediaCom will deploy InMobi’s rich media ad creation platform Sprout throughout Europe, the Middle East and Africa. Click to continue
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 | APEX Awards celebrates magic and logic
After months of anticipation and hard work from entrants and the APEX adjudication panel, the moment of acknowledgment arrived at the 2012 APEX Awards gala event when the winners were announced ... Click to continue
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140 BBDO wins the APEX Grand Prix for exceptional performance
Cape-based 140 BBDO took top honours at the APEX Awards held in Johannesburg on Thursday, 24 May, winning both a Gold Apex and the Grand Prix for its work with Distell cider brand Hunters. The coveted Grand Prix is awarded for entries demonstrating performance excellence by contributing a measurable return on investment. Click to continue
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FoxP2 dominates at 2012 APEX Awards
FoxP2 has weighed in with a stellar performance at the 2012 APEX Awards and delivered proof that strategically sound creative work delivers business results. The agency walked off with no less three of the ten awards handed out at the APEX Awards ceremony. Click to continue
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