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| This week's highlights ... |
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| Marketing news |
 | BrandZ™ study highlights Africa’s economic development
The seventh annual BrandZ™ top 100 most valuable global brands study published by Millward Brown reveals that top brands thrive despite economy, and an African brand enters the ranking for the first time. Click to continue
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Accelerate your digital world with Acceleration’s Digital Ignition Symposium
South African digital marketers and publishing executives are invited to participate in Acceleration’s inaugural Digital Ignition Symposium in June. The event, to be held in the Cape Winelands, features presentations by some of the world’s leading digital thinkers, with participation confirmed from local and international speakers, including Google and Adobe. Click to continue
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Marketing Indaba delivers on promise to inspire and inform
The second annual Marketing Indaba Conference and Expo, which took place on 9 and 10 May at the CTICC, delivered on its promise to inspire and inform delegates and visitors. The theme of this year’s conference was ‘cutting through the clutter’. Click to continue
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MA(SA) updates industry on funding issue
The Marketing Association of South Africa [MA(SA)] is confident that the process of reaching a resolution on the funding issue for The Advertising Standards Authority of South Africa (ASA) and The South African Audience Research Foundation (SAARF) is well on its way following an inclusive meeting with relevant industry bodies on 14 May. Click to continue
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 | New OHMSA member indicates growing outdoor ad industry
OHMSA ratified the associate membership of Tone Digital at its 17 April executive committee meeting. The welcoming of Tone Digital aligns with OHMSA’s strategy to have a diverse membership base, representative of the entire spectrum of outdoor advertising products and services. Click to continue
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MA(SA) introduces second Chartered Marketer designation intake for 2012
The Marketing Association of South Africa [MA(SA)], which provides a representative voice for organisations and individuals in the marketing industry, is calling on all senior marketers in South Africa to register for the August intake of the Chartered Marketers SA (CMSA) designation. Click to continue
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Primedia Africa hosts Starcom Africa and clients
At a casino-themed event, Primedia Africa hosted delegates from Starcom Africa’s network and the Starcom Africa team to an evening of networking, Primedia Africa style. Click to continue
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Vodacom joins sponsors list for IMC Conference series
Vodacom is set to join the IMC Conference on 5 and 6 June at the Crystal Towers Hotel and Spa in Cape Town for the most exciting IMC Conference to date. Click to continue
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 | New 'supplier showcase' title stakes its claim
Positioned as ‘a supplier showcase’, the latest advertising and marketing trade industry magazine AdCom has been designed to highlight a bouquet of offerings on a monthly basis. Click to continue
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 | Tradeway Promotions launches new digital home and expands nationally
Tradeway Promotions, leaders in the recruiting, training and managing of resources for experiential brand activations for some of the world’s leading brand names, has announced the launch of a dynamic new website with the aim of bringing innovation and service excellence to its business model. Click to continue
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 | Graffiti gets Student Flights soaring in Stellenbosch with branded vehicle
Graffiti Student Media recently got student travel specialist Student Flights on the move with an eye-catching branded vehicle doing the rounds on the streets of Stellenbosch. The fully branded vehicle follows on from Student Flights’ previous on-campus taxi-top advertising campaign, where student vehicles were fitted with branded illuminated taxi tops at various varsity campuses around the country. Click to continue
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 | jimmijagga refreshes the Mother City
Following the launch of jimmijagga into Gauteng at restaurants at the end of 2011, jimmijagga is now rolling out to the rest of the country, starting with Cape Town. Click to continue
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Pinterest makes an emotional connection with consumers
Melody Maker, digital strategist at Acceleration Media, investigates how marketers should consider tapping into the new virtual pinboard, Pinterest. Click to continue
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 | The Brand Union creates Carling Black Label Cup
The run-up to the Carling Black Label Cup Soweto Derby started with great excitement when the new trophy was revealed at an event hosted at The Venue in Melrose Arch, Johannesburg. Click to continue
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 | PUMA puts its clubs where the golfers are
PUMA is promoting its range of Cobra clubs to the affluent LSM 14+ market through Unlimited’s subsidiary Golf Unlimited at 32 four- and five-star golf courses nationwide. Click to continue
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Nuvolite takes you on a digital daydream adventure
Nuvolite Medium Fat Spread has just launched its ‘now that’s living’ campaign. Featuring a website and Facebook, ‘now that’s living’ speaks to people who want to live positive, active and healthy lives, but haven’t forgotten their lists to live by. Click to continue
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 | Primall Media flights Omega watches’ HD campaign
For the first time, Swatch group Omega has employed Primall Media, the Unlimited mall advertising specialist, to create awareness around its range of watches in the retail environment. Click to continue
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Wyeth renews with TLC for fourth consecutive year
Wyeth has signed with Unlimited’s TLC division for the fourth consecutive year to promote its paediatric Prevenar vaccine. Click to continue
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| Consulta Research partners with Clarabridge to bring world-class customer feedback analytics to South Africa
Consulta Research, a leading South African market research company, has partnered with global text and sentiment analytics leader Clarabridge to introduce South Africa’s first integrated customer feedback and sentiment analysis solution. Click to continue
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 | ADreach and SADAG promote healthy awareness for healthy minds
Any person, no matter their age, gender or socio-economic standing, can be affected by depression or anxiety. To this end, ADreach has partnered with the South African Depression and Anxiety Group (SADAG) to enter into a street pole advertising campaign, where messages dealing with mental health matters are flighted throughout Johannesburg for a three-month period. Click to continue
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Dairybelle brings focus to the importance of dairy in a daily diet
DairyBelle has launched its 'savour every flavour' campaign. It showcases DairyBelle’s variety of flavours and tastes, showing that there is enjoyment for everyone across their product range. The promotion brings focus to the importance of dairy in a daily diet and places emphasis on the importance of balanced nutrition. Click to continue
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 | Be more strategic about your social media
Gullan&Gullan creative director Desiree Gullan shares her insights on how to start implementing social media campaigns in a more strategic way to enhance and maintain interaction and interest. Click to continue
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Europcar named as lead sponsor for Tour de Free State
Europcar is the vehicle sponsor for this year’s Tour de Free State, a cycling race that meanders through the Free State province from 23 to 27 May. Click to continue
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 | Avon named number two by Forbes top 10 global beauty brands list
Avon has been rated second in the Forbes top 10 global beauty brands list. Click to continue
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 | Afrox revitalises reps with a Z-CARD®
Afrox recently selected a credit card-size Z-CARD® as an effective internal communication tool to further educate its sales reps about its wide range of products. Click to continue
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Nedbank banks on the youth with PocketMedia® Solutions
Nedbank has selected a credit card-size Z-CARD® to communicate its new Nedbank '4me' youth offering - ‘my future, my bank’, which is based on four key principles of money management: ‘4spending, 4saving, 4growing and 4good’. Click to continue
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 | The LEC selects a Z-CARD® to encourage citizens to save electricity
The Lesotho Electricity Company (LEC) selected a Z-CARD® ZAMI (Africa, Middle East, India and Turkey) consumer engaging credit card-size Z-CARD® to target citizens and educate them about conserving electricity. Click to continue
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 | Eat, drink, chew Orbit with Billads
Nine Mile Media’s consumer engaging Billads bill folder advertising platform will reach out to a potential 1.5-million upmarket consumers in coffee shops and other light meal environments nationally, to ensure that Orbit remains top-of-mind after every drink or meal. Click to continue
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 | Royal Baking Powder delivers R350 000 mobile kitchen to loyal fan
For more than 140 years, Royal Baking Powder has been the tried and trusted choice by South Africans to deliver guaranteed results. Wanting to reward its supporters, Royal Baking Powder ran a promotion offering consumers the opportunity to win prizes to the value of R500 000. Click to continue
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 | Provantage brands DStv vehicles
Provantage has created eye-catching vehicle branding for DStv. The campaign is a Multichoice branding initiative that promotes small businesses as part of their market penetration strategy in townships. Click to continue
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Spekko Rice sizzles with Provantage
Spekko Rice has been appearing on TTV screens countrywide thanks to Provantage's in-taxi TV. Click to continue
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 | Vodacom Bulls top the scoreboard off the field
According to leading sports researcher BMI the Vodacom Bulls lead off the field too in terms of being the most-watched Super Rugby team this year. Add to that a 300% growth in Facebook followers as well as over 10 000 Twitter fans and it’s safe to say that the Pretoria-based side is having a great season. Click to continue
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 | O and Dentyne launch 'good choices' campaign with exciting app
O, The Oprah Magazine and Dentyne’s 'good choices' campaign officially kicked off in May with an exciting online application, reader competition and upcoming event hosted by O magazine contributor and life coach Martha Beck. Click to continue
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| Advertising news |
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| People on the move |
 | SAMRA announces appointment of CEO
Responding to marketing research developments and legislative challenges, the Southern African Marketing Research Association (SAMRA) has announced the appointment of Evolutions Research Solutions MD, former SAMRA chair, council member and accredited researcher Leonie Vorster as CEO. Click to continue
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 | New appointment at NXT\ Digital Innovation
NXT\ Digital Innovation, South Africa’s leading full-service digital solutions agency, has announced the appointment of Kerry Ho as marketing and product manager. This is the first time that the company will have a dedicated resource within this role. Click to continue
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 | Creative duo joins Cape-based 140 BBDO
Award-winning ideas agency 140 BBDO has announced the appointment of copywriter Alex Goldberg and art director Gareth Cohen. Click to continue
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| Industry awards |
DMMA announces new category at the digital Bookmarks Awards
The Digital Media and Marketing Association (DMMA), a non-profit organisation that aims to grow and sustain a vibrant and profitable digital industry, recently announced that it will be launching a new category at this year’s Bookmarks Awards, to recognise companies that have made the greatest contribution to the digital industry in 2012. Click to continue
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Aegis Media CEO wins advertising achiever award for 2012
Dawn Rowlands, CEO of Aegis Media Sub-Saharan Africa, has won the AdReview 2012 'advertising achiever of the year' award. Click to continue
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 | Durban ad agency challenges its national counterparts
Representing multinational giants including Unilever and Diageo, as well as local leaders SA Home Loans, Rainbow Chicken and Tedelex, the country’s third largest independent agency, The Hardy Boys, scooped the AdReview 'Durban agency of the year' award on 21 May at the Sandton Sun Hotel in Johannesburg. Click to continue
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 | New agency model wins M&C Saatchi Abel prestigious AdReview Awards
M&C Saatchi Abel has won the prestigious 2012 Finweek AdReview 'breakthrough agency' and 'advertising achiever of the year' awards, based on a new agency consultancy model structured on delivering market share growth for its clients. Click to continue
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| From the editorial desk ... |
 | If you advertise online, consider the contextual route
There is the opinion that online advertising is nothing more than a black hole. The problem with this view is that it's just an assumption. Online, like any other medium, is just a channel. Use the right approach and you'll reap the rewards. Darren Gilbert delved deeper into one such strategy - contextual advertising. Click to continue
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