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| This week's highlights ... |
Welcome to the latest TotallyMAd newsletter.
Top stories making headlines this week include: the IMC Conference launches #IMCQuestion; November 1 creates eye-catching building window ads on William Nicol; and the Journal of Marketing closes.
For a more in-depth read, don't miss Leigh Andrews' article from the Eighty20 presentation on how to get more from SAARF’s AMPS data; Christine Greyvenstein's experience of the first local internet café in the sky; and Samantha Cook's feedback from Provantage’s Airport.tv launch.
In this week's editorial desk article, Darren Gilbert finds that getting outdoor advertising right begins with its design.
Don't forget that you can contact the Updates team on updates@newsclip.co.za or interact with us on our Twitter feed and Facebook page. We'd love to hear from you.
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| Marketing news |
Revolutionising business operations at the Best Research Practices Conference
The Best Research Practices Conference, which will be held from 7 to 8 June at the Rosebank Crowne Plaza Hotel is attracting interest and participation from market research expert and professionals who view this event as an ideal networking platform that facilities the exchange of ideas. Click to continue
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 | IMC Conference launches #IMCQuestion
In keeping with the mission to bring relevant marketing communication content to the conference, the IMC Conference team are giving all delegates the opportunity to post questions to all selected speakers prior to the conference, ensuring that everyone attending the conference will experience a tailormade package and take home the answers they’re looking for. Click to continue
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South Africa’s luxury consumers buck international trends
South Africa’s luxury consumers are bucking the global trend when it comes to the values driving their product and brand choices. Consequently, marketers responsible for guiding the fortunes of these brands should think twice before simply adopting communication strategies developed for European and American markets. This was the message from Doctor Inka Crosswaite to delegates at the Wealth Conference held in Johannesburg recently. Click to continue
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 | Brands can no longer rely on rational, loyal customers
Brands can no longer rely on the loyal, regular and rational customer. In fact, products are likely to be bought by a disloyal, irregular and emotional customer. Essentially, companies need to totally rethink their marketing strategies. This according to Pip Hainsworth, guest speaker at Continental Outdoor Media’s first Continental Conversations function. Click to continue
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 | Kevin Spacey attends star-studded premiere in Johannesburg to support local filmmaker talent
Two-time Academy Award -winning actor Kevin Spacey attended a star-studded event at Turbine Hall in Johannesburg on 12 May for the premiere of Spirit of a Denture, the winning South African film from the Trigger Street Productions Presents Jameson First Shot competition. Click to continue
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Journal of Marketing closes
The Journal of Marketing – South Africa’s bi-monthly publication for marketing and branding professionals – has been closed with immediate effect. In its place, publisher, The Future Group, is launching a website called The Red Zone, which is scheduled to go live mid-June. Click to continue
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 | Footwear Trading extends branding through Primall Media
A great way to create awareness is to extend a brand into visible high traffic areas for protracted periods of time. Footwear Trading demonstrates this concept of brand extension for its retail stores with the use of Unlimited’s subsidiary Primall Media and its proven advertising platforms. Click to continue
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| Taking ORM beyond crisis management
Diane Charton, managing director at Acceleration Media, takes a look at the importance of online reputation management and how brands could benefit by using it to build their online reputation. Click to continue
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To get a bigger piece of the pie, you need a cookie
Richard Mullins, director at Acceleration, looks at how data about customers is one of the most fiercely contested and important resources in today’s marketing environment. Everyone wants it, customers are wary of sharing it, and yet few marketers are really using it to its full potential. Click to continue
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 | Carling Black Label celebrates national launch of special edition 440ml bottle
Carling Black Label, South Africa’s best-selling and most awarded beer, has won its 23rd international award for quality with a Gold Product Quality Award at the Monde World Quality Selections for the third year in a row. It also received the International High Quality Trophy. Click to continue
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‘Orbit’ ing with Billads
Orbit has renewed with Billads, Nine Mile Media’s innovative advertising platform, to promote its new ‘What’s the damage? Nothing, if you chew Orbit’ campaign, which forms part of its global strategy, ‘Eat.Drink.Chew’. Click to continue
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 | Online opinion platform set to revolutionise the marketing industry
Gutfeel.co.za officially launched on 14 May and has already attracted an immediate response from consumers and brands that have registered to be part of this opinion revolution. Click to continue
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 | Retail Therapy and Fine Dining the Ballito way with a Z-CARD®
The Ballito Lifestyle Shopping Centre has contracted PocketMedia® Solutions for the eighth time to produce its Retail Therapy and Fine Dining Z-CARD®, which is distributed to customers at the centre. Click to continue
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 | Pritt uses a UFO to stick environmental issues in learners' heads
Pritt recently selected PocketMedia® Solution’s Unidentified Folding Object (UFO) as a gimmicky and fun way to encourage school children to recycle and look after the environment. Click to continue
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Steers launches new Once-Off Wacky surprise deals
Following the success of Steers’ Wacky Wednesdays, the fast food chain has launched a new Once-Off Wacky offering that promises even greater value through surprise monthly deals. Click to continue
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 | 2012 Flux Trend Review reveals South Africa’s new ‘urban tribes’
If you want to find out what makes South Africa’s Bieber Brats or New Desperate Housewives tick, be sure to check out Dion Chang’s New Urban Tribes report, which will be unveiled at the 2012 Flux Trend Review … innovating with Samsung. Click to continue
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| Advertising news |
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| New accounts |
 | Carat SA wins Woolworths account
Continuing its streak of luring South Africa’s top blue-chip companies to its client base, media agency Carat SA has announced its latest win - the coveted Woolworths account. In charge of Woolworths' media buying for the past three years, Carat has now been entrusted with Woolworths' full media strategy. Click to continue
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| People on the move |
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| Industry awards |
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| International heavyweights to speak at the Loeries seminar
This year, the Loeries judging migrates to Cape Town’s iconic City Hall and becomes part of Creative Week Cape Town (15 to 23 September). The week includes a seminar on Friday, 21 September, that promises to inspire its audience with insights from a selection of top global brand leaders – including the Loeries' four international jury chairmen. Click to continue
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Pendoring welcomes eNuus to its fold as a bronze sponsor
South Africa’s only independent Afrikaans TV news service has announced its support for the Pendoring Advertising Awards. Well aware of the importance of Afrikaans to reach the hearts and minds of this community through advertising, eNuus has come on board as a bronze sponsor. Click to continue
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Ogilvy South Africa receives honours at the Microsoft Advertising Story Awards
The Microsoft Advertising Story Awards (MSA) has announced the competition’s Middle East and Africa winners. In a closely contested competition, Michelle McKenna, Taryn Scher and Philippa Heal from Ogilvy South Africa won the brand category, while copywriter Tal Schweiger and art director Nir Hersztadt from McCann Erikson Digital Israel won the not-for-profit category. Click to continue
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| In focus |
Eighty20 shows how to get more from SAARF’s AMPS data
On Wednesday, 16 May, the South African Research Foundation (SAARF) invited interested parties to attend a presentation at the Bryanston Country Club on using its All Media Products Survey (AMPS) data in innovative ways. Leigh Andrews attended and provides feedback. Click to continue
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 | Mango’s in-flight Wi-Fi takes off … well, not quite
Mango Airlines, WirelessG and Vodacom combined their resources to develop and launch South Africa’s first in-flight Wi-Fi service. After a long testing process, the first flight with access to Wi-Fi services took off from Lanseria Airport on 8 May. Christine Greyvenstein climbed aboard to test the first local internet café in the sky. Click to continue
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 | Provantage’s Airport.tv takes flight
Wednesday, 25 April saw Provantage launch its latest out-of-home platform – Airport.tv. Designed to be a full-service offering with seamless integration of quality entertainment and advertising, Airport.tv is targeting a very specific market with the hope of combining the powers of traditional television advertising and out-of-home media. Samantha Cook attended the launch and reports back. Click to continue
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| From the editorial desk ... |
Getting outdoor right begins with its design
No matter what industry you work in, the end result of what you initially set out to achieve will depend on what you did at the start. This is especially true for an advertising channel such as outdoor. This week, Darren Gilbert finds that without the right foundations in place, a campaign done through this medium will either falter and stutter or fail altogether. Click to continue
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