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| This week's highlights ... |
Welcome to the latest TotallyMAd newsletter.
Top stories making headlines this week include: the DMMA announces plans to grow the South African digital landscape in 2012; Y&R South Africa launches its agency blog; and VWV Group names its new CEO.
In this week's editorial desk article, Leigh Andrews writes about the advertising landscape's shift toward digital. Comment on our blog or visit the La Resistance blog for other interesting reads.
Don't forget that you can contact the Updates team on updates@newsclip.co.za or interact with us on our Twitter feed and Facebook page. We'd love to hear from you.
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| Marketing news |
Kagiso New Media and TEAMtalkmedia announce ad sales partnership
Two of South Africa’s leading digital publishers, Kagiso New Media and TEAMtalkmedia, have announced a partnership that will see Kagiso, through its sales arm Digitalmark, acquire the exclusive rights to sell advertising on TEAMtalkmedia’s stable of international sports websites throughout the African continent. Click to continue
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 | Young entrepreneur launches media company – SchoolMedia
Not your average 21-year old, Khethi Ngwenga from Soweto has started a concept that has taken companies and schools by storm. SchoolMedia is a media company that strives to build up communities through connecting them via display systems that make information available to students and families alike, including regulated advertising of projects, products and services. Click to continue
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YDx releases education research findings
Youth agency YDx, based in Johannesburg, has released findings from its BratTrax® research study, showing how South Africa’s education system is in desperate need of attention to accurately equip future learners and ensure the growth of a nation. The findings show that the problem is one of multiple layers and contributing factors. Click to continue
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Online reputation risks should be managed from the top
Online reputation management (ORM) is emerging as a board-level issue for companies that want to demonstrate sound corporate governance and risk management. That’s according to Tony Sousa, CEO of Acceleration Media. Click to continue
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 | Limited space available to showcase digital media at Markex 2012
In keeping with the ever-evolving digital age, Markex World of Events 2012, taking place at the Sandton Convention Centre from 12 to 14 June, introduces the Markex DMMA Digital Media Village, which debuts at the show in association with the Digital Media and Marketing Association (DMMA) as an interactive area solely dedicated to digital media. Click to continue
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 | Integrated Marketing Communication Conference competition launches
With less than a month to go before the IMC Conference hits Cape Town, Living Your Brand is giving one lucky person an opportunity to get creative and win big ... Click to continue
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 | Kruger Lowveld Tourism launches Z-CARD® at Indaba 2012
A public-private partnership initiated by Kruger Lowveld Tourism (KLT) will see a new Z-CARD® map and guide to the Kruger Lowveld region being launched at Indaba 2012, which takes place in Durban at the International Convention Centre from 12 May. Click to continue
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 | Eskom ensures the safety of its employees with a Z-CARD®
Eskom contracted PocketMedia® Solutions to produce a pocket-size ‘sign and rule wise’ guide, geared to keep its employees safe on the road. Click to continue
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 | 101 marketing tips Z-CARD® launched at the Marketing Indaba
PocketMedia® Solutions appeared at the Marketing Indaba Conference and Expo on 9 and 10 May at the Cape Town International Convention Centre. Click to continue
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| DMMA announces plans to grow the SA digital landscape in 2012
The Digital Media and Marketing Association (DMMA), a non-profit organisation that aims to grow and sustain a vibrant and profitable digital industry, announced at its annual convention that there would be an increased focus on driving the growth of the industry within a South African context this year. Click to continue
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Y&R South Africa launches agency blog
Y&R South Africa has officially launched its blog -
www.whyweare.co.za. The name was crowdsourced through the agency's staff countrywide and the suggested name with the most votes was selected. Click to continue
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 | Billads grows coffee site base
Nine Mile Media’s Billads bill folder advertising platform now offers marketers and advertisers the opportunity to reach their consumers in upmarket Euro Cafés and Bugatti Taste Cafés. Click to continue
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Cuddlers introduces loyalty rewards
Cuddlers has introduced a new rewards system on the Cuddlers Cuties digital community where parents can benefit simply by registering online and interacting on the site. Click to continue
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 | Are your products being seen in-store?
Pyrotec PackMedia looks at how brand owners can ensure their product has maximum shelf visibility to ensure customer engagement ... Click to continue
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 | Find the pink P.S. and unwrap your story
Following hot on the heels of the Cadbury P.S. re-launch in February this year, the brand is offering consumers the chance to unwrap the story of a lifetime with the latest on-pack promotion. Click to continue
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 | Roberto Cavalli displays grace on Fashion Media’s Edgars shopfronts
Unlimited's Fashion Media has delivered amber, alluring, sexy yet sophisticated shop window fronts for the new Roberto Cavalli ‘for her’ brand of eau de parfum. Click to continue
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 | TLC promotes 48-hour protection by Garnier Deodorant
It’s a common insight from the gym – after a hard workout, gym-goers hit the showers and re-apply deodorant. Maximising the advantages of a captive audience, Unlimited’s lifestyle media specialist TLC has signed Garnier to advertise in its gym holding. Click to continue
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 | Chevrolet Captiva targets top-end golfers
General Motors has committed further advertising spend to Golf Unlimited’s targeted advertising platform to promote the Chevrolet Captiva seven-seater to the lucrative 14+ LSM market. Using the Unlimited platform, the advertiser will be dominating four- and five-star golf courses around the country for two months. Click to continue
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 | Mango introduces the first internet café in the sky
In a first for South Africa, Wireless G, together with Mango and Vodacom, bring you Wi-Fi in the sky. By using G-Connect In-Flight Wi-Fi, Mango guests can now surf the web when travelling between South Africa’s major centres, at 30 000 feet. Click to continue
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| New accounts |
 | Billads signs Rhapsody’s
Nine Mile Media’s Billads bill folder advertising platform has entered into a partnership with Rhapsody’s style bars to provide its innovative bill folder advertising platform. Click to continue
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| People on the move |
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|  | VWV Group names new CEO
Kingsley Potter has been named the new chief executive officer of the VWV Group, one of South Africa’s leading brand experience agencies. Effective this month, the appointment follows the departure of Abey Mokgwatsane, who left the company in November to join Ogilvy. Click to continue
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HelloComputer secures top digital strategist
HelloComputer, one of the premier South African digital agencies, has secured the services of Lieze Langford. She has fourteen years' career experience in brand management, encompassing widespread exposure to both digital and classic media strategies with businesses such as Coca-Cola, SA Breweries and Media24. Click to continue
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| Industry awards |
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| From the editorial desk ... |
The advertising landscape shifts toward digital
The shift in the print media landscape is having an effect on the advertising industry, as popularity of the medium affects the method of spreading messages. Leigh Andrews finds that advertisers have taken note of this and are moving away from merely focusing on print-based ads to now incorporate digital and mobile advertising models. Click to continue
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