|This week's highlights ...|
Welcome to the latest TotallyMAd newsletter.
Top stories making headlines this week include: Adobe's State of Create global benchmark study reveals a creativity gap; Euro RSCG South Africa designs a billboard with a heartbeat for Dettol; and Jupiter Johannesburg’s Absa ad is recognised at the global D&AD Awards.
In this week's editorial desk article, Christine Greyvenstein writes about the fact that a lack of product knowledge could sink the brand ship, particularly where in-store promoters are involved. Comment on our blog or visit the La Resistance blog for other interesting reads.
Don't forget that you can contact the Updates team on email@example.com, or interact with us on our Twitter feed and Facebook page. We'd love to hear from you.
|Final countdown for the annual Integrated Marketing Communication Conference|
The #IMCC Cape Town edition is set to make its mark on the Mother City on 5 and 6 June at the Crystal Towers Hotel and Spa in Century City. Click to continue
|Marketing Indaba secures international speaker from Google SA|
Google SA has confirmed that Brett St Clair, its head of new products for sub-Sahara Africa, will speak at the Marketing Indaba Conference. St Clair, who was a popular speaker at last year’s conference, will return on 10 May to talk about putting the plus (+1) behind Google and about how social media is changing online marketing. Click to continue
|3M sticking with HIP2B² in Youth Innovation Challenge|
HIP2B², the youth organisation founded to promote the study of maths, science and technology-related subjects as a means to develop entrepreneurial skills and analytical thinking, has brought on innovative multinational technology company 3M as a valued partner for the inaugural HIP2B² 3M Innovation Challenge. Click to continue
|PayU gets serious about online|
Online payment solutions company PayU heralds a new era with a revamped logo. The new visualisation now contains a simplified company name without any additional graphic elements. The major change to the logo entails the removal of the ‘click arrow’, making for a cleaner, distinct logo. Click to continue
|Refreshing start to Lighthouse Digital’s first Appletiser campaign|
After winning the Appletiser account last year, Lighthouse Digital set out to compile the first digital media strategy for the ‘it’s the weekend baby’ campaign to launch Appletiser’s new plastic bottle packaging to the South African market. Traffic was directed to Appletiser’s Facebook page to create excitement about the bottle’s new look. Click to continue
|People on the move|
|New trading director at Aegis Media South Africa|
Nic van den Bergh has been promoted to trading director for Aegis Media in Sub Saharan Africa. He will be responsible for all trading activities within the group, with companies such as Carat, Vizeum, isobar, iProspect and Posterscope. He will also be heading up the group operations board, streamlining daily operations and client delivery. Click to continue
|From the editorial desk ...|
|Lack of product knowledge could sink the brand ship|
Many of us fear the promoter who lurks in the aisles of supermarkets, just waiting to pounce with a product that will ‘change our lives’. But what about the converse – when you’re actually interested and want more information on a new product, but the promoter isn’t well informed? This week, Christine Greyvenstein looks into how a lack of knowledge about newly launched products could potentially harm the brands. Click to continue