Totally MAd Newsletter 27 April 2012 :: Newsletter

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Totally MAd Newsletter 27 April 2012

This week's highlights ...

Welcome to the latest TotallyMAd newsletter.

Top stories making headlines this week include: the AAA School of Advertising joins forces with the DMMA to offer a digital bootcamp; the Marketing Indaba boasts an impressive speaker line-up; and tickets, accommodation and car hire are available for the 2012 Loeries.

In this week's editorial desk article, Samantha Cook feels it is time for brands to start investing in communities. You can comment on our blog or visit the La Resistance blog for other interesting reads.

Don't forget that you can contact the Updates team on updates@newsclip.co.za, or interact with us on our Twitter feed and Facebook page. We'd love to hear from you.

Marketing news

	Marketing Indaba boasts impressive speaker line-up The Marketing Indaba Conference, which takes place on 9 and 10 May at the CTICC, has secured a line-up of over 16 speakers that will inspire and inform delegates. The theme of the conference is ‘cutting through the clutter’ and speakers will shed new light and insights on marketing management and strategies, as well as traditional and digital media. Click to continue
	AMASA confirms 2012/3 committee and portfolios The Advertising Media Association of South Africa (AMASA) has confirmed its 2012/13 committee. At its first group meeting, individual portfolios were assigned for the forthcoming year. Click to continue
Alcohol companies in the EU promise to adhere to new industry rules Debbie Marriot, partner at Adams & Adams, takes a look at eight of Europe’s biggest alcohol companies, including AB InBev, Bacardi, Diageo, Heineken and SAB Miller, which have agreed on the ‘Responsible Marketing Pact’, being launched to cover the EU. Click to continue
	Second Simba winner receives R1-million house Christol Anne Nazer from Pretoria is the second house winner in the Great Simba House Hunt Campaign. This is the second house to be given away by Simba in a campaign that will see three South Africans each win a house worth R1-million. Over and above these prizes, R5.5-million worth of airtime is being given away. Click to continue
Can you hear your brand? Music producer Lars Deutsch takes a look at audio branding and how it influences the marketing industry abroad as well as in South Africa ... Click to continue
	ZenithOptimedia Group launches new global positioning ZenithOptimedia Group, one of the world's leading global media agency networks, has launched a new global strategic positioning, ‘Live ROI’. In addition, the group is unveiling a comprehensive global rebrand across all ZenithOptimedia Group companies to reflect the new positioning. Click to continue
	Sun City buzzes with stars for White Star celebrity cook off On Saturday, 21 April, Sun City was filled with excitement and delicious food when celebrities, professional chefs and invited guests participated in the White Star cook-off. Click to continue
TLC and Brandhouse drive dry awareness Brandhouse is driving responsible drinking with its ‘drive dry’ campaign in over 90 nightlife venues across South Africa through Unlimited’s TLC advertising platform. Click to continue
Primedia Lifestyle offers IMM graduates practical advice Hayley Jacobsen, regional marketing manager at Primedia Lifestyle, an Unlimited company, has given IMM graduates sage advice to assist them in loving the crazy world of marketing ... Click to continue
	Golf Unlimited provides ‘deep relief’ for golfers During the months of March through May, Unlimited subsidiary Golf Unlimited has been targeting golfers on national courses for its client Deep Relief. Click to continue

	Provantage and ACSA launch Airport.tv ^TM Out-of-home media company Provantage, in partnership with ACSA, has launched a fully fledged, dedicated television network in ACSA owned airports nationwide. Airport.tv^TM will be flighted on a large network of screens, optimising dwell-time in high traffic zones throughout each airport. Click to continue
	Provantage promotes Aylesbury in store To drive awareness of Aylesbury Ice-cream’s royalty range, promoters tempted consumers in various retailers in Cape Town and the Eastern Cape. Click to continue
	Stepping out of the shadows with SCARC and ADreach During 2011, the Soweto Canoe and Recreation Club (SCARC), together with its founders, reaffirmed its commitment to economic development by launching a job shadowing programme in partnership with various participating organisations. The programme, also hosted by ADreach, intends to provide a platform for young SCARC members to grow through exposure to different occupation and life situations. Click to continue
	The MediaShop launches media workshops for clients The MediaShop has launched a new ‘media education series’ offering clients a platform for its staff to receive media-specific education from some of the leaders in the media industry. Click to continue
	VISA selects ZAMI to communicate to African consumers about its debit card Visa recently selected the consumer-engaging Z-CARD^® to communicate important information about its Visa debit card in Kenya, Nigeria and Ghana. Produced by ZAMI (Z-CARD^® Africa, Middle East, India and Turkey), home to the world-renowned and patented Z-CARD^®, the cards educate consumers about the safety and convenience of using a Visa debit card. Click to continue
Top European marketing expert shares direct and interactive marketing strategies in South Africa One of Europe’s foremost direct and interactive marketing experts, Michael Leander, will be presenting a two-day Social Media and Email Marketing Summit in Johannesburg from 4 to 5 June and a Power up Your Direct and Digital Marketing Workshop in Cape Town on 7 June. Click to continue
	Southern Comfort celebrates the unexpected with a new look and feel Here’s to celebrating Southern Comfort’s authentic attitude toward life, depicted in its new marketing collateral – commending spontaneity and abiding by the slogan, ‘Here’s to the unexpected’. Click to continue
	Encountering the Cape with Edge and Old Mutual Edge, Nine Mile Media’s experiential marketing division, successfully executed the out-of-home activation of the Old Mutual Two Oceans Marathon in the week leading up to the event, which was held in Cape Town on 6 and 7 April. Click to continue

Advertising news

	AAA School of Advertising joins forces with DMMA to offer a digital bootcamp The AAA School of Advertising has partnered with digital guru Andrea Mitchell to bring a digital bootcamp to the market. Click to continue
	Eighty percent of outdoor ad campaigns hinge on creativity Executing innovative and impactful outdoor advertising campaigns is something that confounds many advertising agencies and there is a tendency to transpose print campaigns onto out-of-home mediums, which doesn’t work, according to Continental Outdoor Media. Click to continue
New BMW M5 TV ad an interactive first for PVR viewers When advertising agency Ireland Davenport was asked to create a commercial as progressive and advanced as the new BMW M5, they came up with this ... Click to continue

Posterscope and Vodacom power Gauteng ‘Eco Towers’
Vodacom recently branded five ‘Eco Power Towers’ in Gauteng. The free-standing structures, with space for branding and a solar panel at the top, are part of Vodacom’s strategy to further extend its brand into the rural communities, as well as to support the local communities. Posterscope, Vodacom’s out-of-home partner, along with media owner JB Media, was the driving force behind the initiative. Click to continue

TV ad for the new Toyota Innova puts dad in mom’s taxi
A well-meaning dad, brood of boisterous boys, surly teenager and quiet-as-a-mouse ballerina-in-training star in the new television commercial from Draftfcb Johannesburg for Toyota South Africa’s answer to mom’s taxi, the new Toyota Innova. Click to continue

New accounts

Gaviscon signs Billads
Reckitt Benckiser recently signed up with Billads, Nine Mile Media’s consumer engaging advertising platform, to promote its convenient new handypack Gaviscon tablets. Click to continue

People on the move

The Media Connection appoints Dawn Cameron
Dawn Cameron has been appointed by The Media Connection, South Africa’s community radio advertising specialist, as national sales and marketing manager, effective from 1 April. Click to continue

Industry awards

Recognising marketing excellence at the National Business Awards Entries are invited for the 10^th annual African Access National Business Awards, also known as the Oscars of South African business. Each year, the awards ceremony recognises and honours top performers in business at individual, organisational and governmental level. Click to continue
	Jupiter Johannesburg’s Absa ad is recognised at global awards The Jupiter Drawing Room (Johannesburg) was one of the world’s agencies to be named as a winner in the D&AD Awards for its Absa ‘Team of Millions’ advertising campaign in the category ‘inserts and wraps for press’. Click to continue
Tickets, accommodation and car hire open for the 2012 Loeries Ticket sales for the 34^th annual Loerie Awards are now open. There are big changes in store for the Loeries and Creative Week Cape Town this year (15 to 23 September), so don’t miss the chance to be part of the most prestigious celebrations of brand communication in the southern hemisphere. Click to continue

Loeries rewards innovative PR The creation of a separate PR category in 2011 was warmly received by the Public Relations Institute of Southern Africa (PRISA), which will continue its support of the category at this year’s Loerie Awards. Click to continue
	MK and Ogilvy get two Yellow Pencils for creative excellence at the D&AD Awards On 19 April, South African music channel MK and its creative team at Ogilvy Johannesburg walked away with two international Yellow Pencils for the ‘MK is’ campaign at the annual D&AD Awards showcase. Click to continue
Net#work BBDO scoops another top international radio award Net#work BBDO scooped a coveted Yellow Pencil and In Book Award in the D&AD Awards in London for its Mercedes Benz Attention Assist radio campaign. Click to continue
Asian Marketing Effectiveness Festival opens with outstanding programme Cinemark, in association with The Asian Marketing Effectiveness Festival (now in its 10^th year), which is Asia-Pacific’s foremost gathering of marketing, advertising and media industry executives, marketing experts and brand pioneers, opened on Thursday, 26 April in Shanghai. Click to continue

From the editorial desk ...

It’s time for brands to start investing in communities
One key point that emerged from the Ads24 Compass24 community newspaper research findings revealed earlier this year is the fact that community audiences are increasingly looking for brands that make an effort to become part of their community. This week, Samantha Cook looks at how brands should leverage this demand. Click to continue

TLC selected to spread awareness around Incolabs' Lip Ice

Incolabs has selected the ideal environment in Primedia Unlimited’s washroom advertising platform ...

Provantage helps to create awareness of its Burger King's Whopper burger

The arrival of the restaurant chain Burger King was highlighted by an advertising campaign tha ...

Engen is one step closer to 50% black ownership of retail service station network

Engen, South Africa’s leading fuel retailer has scored another win for black economic empowerment with the appointment of Mackay Bundwini as the franchise owner of its next 1-Stop retail service station.

Tiletoria acquires Floors Direct

Tiletoria, one of South Africa’s leading tile retailers and wholesalers, has just acquired the retail flooring business of Floors Direct. Operating principally out of Gauteng, Floors Direct is South Africa’s leading flooring supply and installation experts.

Problemio offers a 4 app course for entrepreneurs

Ever dreamt of starting one's own business or are in the process of starting one? Now there is a way to get affordable and quality help and guidance. Whether one's goal is to start a brick and mortar business or an Internet start-up company, it is a daunting adventure where mistakes ca ...

RadioHeads turns up the volume for Standard Bank

RadioHeads, a specialist radio marketing agency in South Africa, is putting years of radio experience and expertise to good use, and attracting blue-chip clients, like Standard Bank, who are looking to leverage the marketing power of the air waves.

Managing your brand’s identity

Communication is often an understated factor in marketing. However, it is one that if not managed or monitored, can sway the perception of your brand to be something it is not. The power of branding is that it is about building a personal relationship with your customers. Therefore the tone in which you communicate to build this relationship is crucial.

The power of brand slogans

In marketing, language is an important tool, and when it is used in a strategic manner it can have a meaning that shapes ideas and sticks in your memory. This can, in turn, create a meaning that can be so powerful that it can capture an audience for a lifetime.

Advertising News

TLC selected to spread awareness around Incolabs' Lip Ice

Incolabs has selected the ideal environment in Primedia Unlimited’s washroom advertising platforms by TLC, to reach its consumers ahead of winter for its ‘Naughty or Nice’ Lip Ice advertising campaign that runs nationwide from April to June.

Provantage helps to create awareness of its Burger King's Whopper burger

The arrival of the restaurant chain Burger King was highlighted by an advertising campaign that harnesses the reach and impact of an array of media channels. Further to the launch, the multi-national restaurant chain is creating awareness of its famous Whopper Burger across Transit TV, IRT Station, Bus branding and PRASA train station branding.

Marketing News

Engen is one step closer to 50% black ownership of retail service station network

Tiletoria acquires Floors Direct

In Focus

Provantage takes out of home advertising to a new level with Transit.TV

On Wednesday, 13 February, Provantage launched a new digital media network known as Transit.TV. This digital network will offer advertisers across the country a national digital television network that will operate in selected taxi’s, train stations and in taxi rank lanes.

Conversation LAB: A new agency for a new world

There is the belief that when it comes to ‘big idea’ agencies, you don’t have to look any further than South Africa’s two main cities, Cape Town and Johannesburg. You’d find an argument to back that up too. Simply take a look at where the South African winners of this year’s Loeries are located to understand my point.

New Accounts

Conversation LAB wins the Chubb Fire and Security SA account

Up and coming creative agency, Conversation LAB, hot on the heels of their Mr Price Sport and Hirsch’s business wins, has now added international fire and security giant, Chubb Fire and Security South Africa to their fast-expanding client base.

Bletchley Park wins the Wonga.com account

Wonga.com, a ground-breaking online lender, has appointed Bletchley Park as their creative marketing agency in South Africa after a successful pitch process.

People on the Move

brandhouse appoints Dayalan Nayager as its national accounts director

Prior to joining brandhouse, Nayager was the general manager of Sales for Heinz Foods South Africa where he lead key accounts, Field Sales, Export, Food Services and Category Management divisions. His appointment was effective from Friday, 1 March.

Fran Luckin set to join Quirk Johannesburg

Fran Luckin, a highly acclaimed South African executive creative director and winner of a multitude of local and international awards, will be joining Quirk Johannesburg as its new executive creative director.

Marketing Profile

Experienced trio launch WhyFive, a fresh take on market research.

Success in business depends on asking the right questions. ‘Why?’ is always the right question, say the founders of newly launched market research business WhyFive; and marketing wisdom holds that if one asks ‘Why?’ five times, any question will be fully answered.

TollReach to evolve into AutoReach to grow footprint of in-car marketing

Re-invention is the key to business success. It requires the evolution of years of expertise within an ever-changing market to compete for a potential consumer’s attention and spend. On Wednesday, 8 May, the successful TollReach - a pioneer in reaching a moving but captive audience - will evolve into AutoReach to grow the footprint of in-car marketing.

Advertising Profile

Turbine Brand Revolution launches in association with human.kind advertising

Although Turbine Brand Revolution and human.kind advertising are separate entities, there is synergy where it is most essential, and together the agencies are able to provide a full service offering, from logo and corporate identity design, to full campaign execution.

The Hardy Boys joins forces with Disturbance

Independent through the line communications agency, The Hardy Boys have acquired Disturbance – Durban's leading multi-disciplinary creative hot-shop – with a view to broadening its current service offering.

The home of live theatre events in high definition

Cinema Nouveau screened by Fish Eagle Brandy will be the first movie theatre in South Africa to join other movie theatres, worldwide, in screening live performances of plays in High Definition (HD), as seen at the National Theatre in London.

A day with the Field Band Foundation, Soweto band … with Black Like Me

Black Like Me was proud to announce their partnership with Field Band Foundation- Dobsonville band to host a day of fun and motivation to the 180 members during a recent visit to the Soweto band.

Personalities

Getting to know Living Your Brand's CEO, Daniel Marcus

Living Your Brand CEO, Daniel Marcus is a busy man. When he's not in the office, he's either at the gym or planning his next move in the wee hours of the morning. Marketing Update managed to catch up with him to find out more about him. Here's what he had to say.

Getting to know Y&R Johannesburg's new MD, Kingsley Potter

Y&R Johannesburg recently appointed Kingsley Potter as its new managing director. He took some time out of his busy schedule to speak to Marketing Update.