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| This week's highlights ... |
Welcome to the latest TotallyMAd newsletter.
Top stories making headlines this week include: Adobe's study shows growing similarities between TV commercials and online video ads; Jacaranda FM reveals its new brand identity; and the South African Creative Circle Executive Committee (SACCEC) gets some young blood.
For a more in-depth read, skip to Darren Gilbert's interview with voice-over artist Adam Behr on using your voice to pay the bills, and Leigh Andrews reports back from the DMMA's April member event.
In this week's editorial desk article, Darren Gilbert looks into public service announcements and says they should be treated like any other form of advertising. You can comment on our blog or visit the La Resistance blog for other interesting reads.
You can contact the Updates team on updates@newsclip.co.za, or interact with us on our Twitter feed and Facebook page. We'd love to hear from you.
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| Marketing news |
Market researchers to convene in Johannesburg to discuss best research practices
Bringing together over 15 expert presentations from Africa, the Best Research Practices: Intelligent Research & Competitive Insights Conference, which will be held on 7 and 8 June at the Rosebank Crowne Plaza Hotel in Johannesburg, will demonstrate to market researchers how to manage all these aspects and to realise a significant ROI on the research function. Click to continue
The Marketing Association encourages marketers to unite
“The marketing landscape and the way we perceive marketing in South Africa has changed and evolved significantly over the last few years,” says the CEO of the Marketing Association of South Africa [MA(SA)], Sarel du Plessis. Click to continue
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MA(SA) bids farewell to current CEO
The CEO of the Marketing Association of South Africa [MA(SA)], Sarel du Plessis will step down from his current position at the end of June in order to pursue personal entrepreneurial ventures. Click to continue
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Carat survey reveals the emerging 'good life' male consumer
The results of media agency Carat’s latest Consumer Connection Survey – a globally recognised tool that assists marketing and media managers in understanding consumers’ interaction with different media channels – has revealed the new image of the urban LSM 8 to 10 man, and has shed light on how to reach him through marketing. Click to continue
Integer looks at the middle-class father shopper 2.0
The South African father may yet turn out to be the unseen driver of shopping habits. “The father is often overlooked when devising shopper marketing strategies, especially in South African grocer channels.” Says Jason ‘Frich’ Frichol, the MD of Integer™ SA. Click to continue
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AMASA congratulates AAA media management student
Each year, the Johannesburg chapter of the Advertising and Media Association of South Africa (AMASA) works closely with the AAA School of Advertising to manage and run its six-month media module course. The organisation also acknowledges and rewards one student with the annual AMASA trophy. Click to continue
‘Chukuru’ wins gold after nationwide vote
Following a nationwide vote, sports-loving South Africans have chosen ‘Chukuru’, a sporty rhino entered by Mortimer Harvey, as the Team South Africa mascot for all multi-coded sports events going forward, from the London Olympics and Paralympics later this year. Click to continue
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Lee-Ann Liebenberg joins Brand Ambassadors
Lee-Ann Liebenberg, one of South Africa’s most recognisable faces, is now represented by public relations and marketing firm Brand Ambassadors. Click to continue
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Graffiti gives BlackBerry a touch of awesomeness
Following on from the success of its branded Hummer campaign, BlackBerry® has again taken to the roads for the launch of its latest smartphone, the Curve™ 9380. Vehicle branding specialist Graffiti has given the smartphone and tablet brand a high-tech, high-touch look aboard 15 branded cabs as part of the ‘touch awesomeness’ interactive online campaign. Click to continue
Graffiti gets Golden Lions ready for kick-off
Graffiti recently gave the MTN Golden Lions an impactful start to their rugby season by rebranding the team bus with a fresh new image. Click to continue
adidas’ ‘all in’ brand campaign continues with newest chapter
This March, adidas unveiled the newest chapter of its ‘adidas is all in’ brand campaign and invited the world to go all in, too. The campaign features brand ambassadors such as FIFA World Player of the Year Lionel Messi, football star David Beckham, the NBA’s most valuable player Derrick Rose and pop icon Katy Perry. Click to continue
Avon treats commuters to a sweet surprise
Avon will launch a taxi interchange activation in May and June with the objective of further strengthening its brand and introducing its earning opportunity to more women in South Africa. Click to continue
A Z-CARD® sales driver for the company of wine people™
Cape-based PocketMedia ® Solution’s client, the company of wine people ™ , has again selected the Z-CARD ® to communicate with trade buyers and consumers about its Arniston Bay, Welmoed and Versus wine brands and packaging. Click to continue
Kia drives mountain biking
Kia Motors has announced its significant support of mountain biking in South Africa with the sponsorship of a range of established events on the South African calendar as well as the creation of a new ranking system that will encompass all off-road races countrywide. Click to continue
| Effective Measure invests in emerging Asia
Effective Measure, provider of digital media planning solutions in emerging markets, has announced its Asia focus with three senior executives, including founder and senior vice president of market development James Robertson, appointed to its new regional head office in Singapore. Click to continue
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Havas Media acquires US-based experiential market leader ignition
Havas Media, one of the world’s leading media groups, has announced a further expansion of its Havas Sports & Entertainment operations with the acquisition of ignition, an award-winning independent experiential marketing agency with offices in the US, London and Moscow. Click to continue
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LIVING YOUR BRAND welcomes 2012 with a line-up of exciting events and conferences
LIVING YOUR BRAND (LYB) represented Microsoft Lync at the Sharepoint Conference held in Johannesburg in February. Click to continue
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SACCEC gets some young blood
One of the additions to the 2012 South African Creative Circle Executive Committee and also the youngest member, Kamogelo Sesing, considers himself a half-decent storyteller who “sucked at mathematics”, which is why he ended up in advertising. Click to continue
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Brand-building through community conversations
Jason Stewart, co-owner and managing director of HaveYouHeard, takes a look at how brands need to start focusing on starting conversations and building communities of passionate fans, which can assist many small businesses and franchises. Click to continue
Jacaranda FM reveals new brand identity
Jacaranda FM unveiled its new brand identity and payoff line at the second annual Jacaranda Day at Loftus Versfeld. Click to continue
Morvite upgrades its packaging
Morvite’s all-in-one breakfast has a new, modern look that fits in with the new food legislation that has been introduced. Click to continue
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Volvo goes 'big' with new campaign
Volvo has launched the second of its lifestyle-targeted campaigns, the Volvo Big Drive. The cross-media endeavour will see online and real-life merge as South African icons along with winning members of the public compete in driving challenges across Gauteng and the North West province; narrated through social media and supported through-the-line across all channels. Click to continue
Deloitte backs Golf Unlimited
Professional services firm Deloitte has opted to renew its exclusive contract with Unlimited’s niched advertising unit Golf Unlimited to gain greater exposure to existing and prospective clients in the LSM 14+ market. Click to continue
Washroom advertising is no flash in the pan
Brett Tucker, joint managing director at TLC, looks at the topic of washroom advertising and how it can be effectively implemented ... Click to continue
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TLC’s lifestyle media platforms direct smokers online
Due to advertising legislation and not being able to communicate details regarding prescription products directly to the public, Pfizer tasked TLC to utilise its lifestyle media platforms to drive traffic to its digital campaign, which encourages smokers to engage with their doctors on the subject of stopping smoking. Click to continue
Provantage brings perfume to taxi ranks
Provantage promoters have been distributing information leaflets with samples of men’s and women’s fragrances from the Watkins Valeur range at taxi ranks in Johannesburg. Click to continue
Provantage brings D’Lite to taxi commuters
Provantage is currently running a national taxi campaign for Willowton Oil brand D’Lite. Click to continue
BMW takes precedence at OR Tambo security gates
To generate awareness of the new BMW 3 series, the security glass panels at the international and the domestic security check in gates at OR Tambo international Airport have been exclusively branded. Click to continue
Orlando Pirates dominates on the field and off at the Soweto Derby
As the crowd surged into FNB Stadium on 17 March for the Soweto Derby match between rivals Orlando Pirates and Kaizer Chiefs, there was little doubt which team had taken full advantage of the branding and intimidation opportunities available within the stadium ... Click to continue
Johnnie Walker® celebrates F1 lifestyle
Johnnie Walker®, official sponsor of team Vodafone McLaren Mercedes, has launched a competition where one person will win an all inclusive trip to the motor race taking place in Singapore. Click to continue
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| Advertising news |
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| Hobart's SuperSPAR billboard comes alive
A year after opening, Hobart's SuperSPAR in Bryanston has posted a billboard advertisement, designed by TBWA Hunt Lascaris Durban, which draws attention by making the billboard come alive. Through the use of real people interacting with the billboard, it shows what the store stands for and pushes the boundaries of outdoor advertising. Click to continue
Legendary moments with opera, gladiators and football in new Heineken® campaign
Heineken® has launched a series of high profile adverts in South Africa as part of its campaign for the forthcoming 2011/12 UEFA Champions League season, titled ‘Legendary Football’. The ads feature legendary UEFA Champions League players, drawing parallels between ‘the beautiful game’ and the mastery of the opera and gladiatorial combat. Click to continue
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| New accounts |
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| People on the move |
RAB appoints new general manager
The Radio Advertising Bureau (RAB) has appointed Matona Sakupwanya as its new general manager. With an extensive background within the marketing, media and advertising industries, most recently as general manager of Mallworx, Sakupwanya’s 18-year career spans radio sales management experience as well as station management at MetroFM. Click to continue
New appointment at MallWorx
Kiyasha Singarum has been appointed as accounts manager at Unlimited company, MallWorx. Click to continue
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| Industry awards |
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| In focus |
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| From the editorial desk ... |
Treat a PSA like you would any advert - with respect
A public service announcement is a type of advertising that aims to change the perception of the public. However, while this is the overall goal, it's not always that simple to achieve. This is especially true when PSAs are not treated with that much respect. Darren Gilbert investigates. Click to continue
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