This week's highlights ...
Welcome to the latest TotallyMAd newsletter.
Top stories making headlines this week include: the Loeries announces a new category for Africa and the Middle East; Andy Rice will set the scene at the 2012 SAMRA Conference; and Tinderbox is off to a blazing start after just three months of business.
For a more in-depth read, skip to Darren Gilbert's interview with new Cape-based agency, OFyt (Old friends, young talent), which aims to make a difference and fill a gap in the industry.
In this week's editorial desk article, Leigh Andrews looks into the effectiveness of direct marketing in today's time-stressed world. You can comment on our blog or visit the La Resistance blog for other interesting reads.
You can contact the Updates team on firstname.lastname@example.org, or interact with us on our Twitter feed and Facebook page. We'd love to hear from you.
|Andy Rice sets the scene at the 2012 SAMRA Conference|
As one of South Africa’s best-known advertising and branding experts, public speaker and regular contributor to leading branding and marketing annuals and publications, Andy Rice is sure to captivate delegates with his opening keynote address at the annual SAMRA (Southern African Marketing Research Association) conference on 16 and 17 August at the Rosebank Crowne Plaza. Click to continue
| Taking the WTF out of BTL|
Below-the-line (BTL) marketing is, simply, a highly targeted, non-media approach to engaging consumers. BTL interventions may include anything from in-store promotions to mobile competitions and targeted staff interventions ... Click to continue
|AMF calls for scholarship nominations|
The Advertising Media Forum (AMF) is calling all media agencies to nominate employees who they feel would be ideal candidates for further education and training. Click to continue
|Prosumers lead revolution in attitudes toward health and wellness|
Research conducted on new realities in health and wellness by Euro RSCG Worldwide shows that there is a revolution in consumers’ attitudes toward their health – with interesting implications for brands both within and outside the healthcare arena. Click to continue
|VWV produces Steers' road show|
For the second consecutive year, the VWV Group will conceptualise and produce the Steers Franchisees' road-show. The activation will be rolled out in Cape Town, Port Elizabeth, Durban and Johannesburg and will cater for 450 franchisees. Click to continue
| Posterscope takes charge of Vodacom with innovation|
Posterscope and CK Outdoor have taken innovation to the next level in a new Vodacom campaign that engages customers with a service that they need. Click to continue
|Ten winners share Energizer bursaries worth R100 000|
Recently, Energizer launched a major brand communication platform worldwide, which encourages consumers to make a positive difference to the world with Energizer. This communication platform is represented by the words ‘That’s Positivenergy™’. Click to continue
| Hyundai South Africa official vehicle sponsor for MasterChef South Africa|
Hyundai South Africa is the official vehicle sponsor for the contestants participating in the inaugural edition of MasterChef South Africa. Click to continue
|Tinderbox off to a blazing start|
Experiential agency Tinderbox has had a fiery first three months in business. Since being ‘lit’ in January this year, it has produced several hot events including the Huawei Awards function held at the Sandton Sun and Nike’s inaugural ‘Run Free. Run Jozi’ 10km night run through Johannesburg on Human Rights Day. Click to continue
|TLC is ‘seriously sharp’ with Berocca in Planet Fitness gyms|
Gym-goers couldn’t help but notice Bayer’s recent advertising campaign for Berocca in which TLC, Unlimited’s indoor advertising specialist, captured their attention in Planet Fitness gyms where they already had fitness and renewed energy levels on their minds. Click to continue
|Dentyne takes Xtra Care to launch new product and packaging|
On Tuesday 3 April, Dentyne gave South Africans several new reasons to smile at a launch event held at Fairlawns Boutique Hotel in Morningside, Johannesburg. The brand officially launched the new sub-brand called Dentyne ‘Xtra Care’ and also unveiled its revitalised packaging. Click to continue
|The Ouma legend adds to the flavour of Easter|
South Africa’s iconic home-grown tea and coffee time treat, Ouma Rusks, launched a limited edition of ‘Hot Cross Bun Flavoured Rusks’ to coincide with the Easter holidays. Click to continue
|Cadbury Dairy Milk goes big with Faircrows|
This April, Cadbury Dairy Milk continues its journey of joy with the launch of a new initiative – Faircrows. Following the successful launch of Fairtrade-certified Cadbury Dairy Milk plain slabs in 2011; Faircrows is an interactive campaign that encourages shoppers to buy with their hearts and live the Fairtrade lifestyle. Click to continue
|Graffiti gets Bidvest Bank set for take-off with branded airport trays|
Branding specialists Graffiti has added to its airport media offering by landing the exclusive rights to brand all the security trays used by passengers at security checkpoints at all main airports around the country. First to take-off with the new medium is Bidvest Bank, branding over 600 trays at domestic and international terminals around the country for a 12-month period. Click to continue
| White Star presents the singing chef in stilettos|
Combine the glamour of being an actress in TV soapie, Muvhango, the voice of a singer releasing her debut album and a self-made cooking expert and you get Lucia Mthiyane – the singing chef in stilettos. Mthiyane will grace TV screens in the new White Star adverts where she will host a string of South African celebrities as they show her how to prepare their favourite meals. Click to continue
|Samancor Chrome appoints VWV|
Mining conglomerate, Samancor Chrome recently appointed award-winning brand experience agency, the VWV Group, to conceptualise its annual Indaba. This is the fourth consecutive appointment which sees the group producing the internal stakeholders’ indaba. Click to continue
| Tequila wins big at IAC Awards|
Tequila Johannesburg, a full-service digital agency that provides end-to-end solutions for all digital requirements across multiple platforms and part of the TBWA\ group, has won big at the 10th annual Internet Advertising Competition (IAC) Awards presented by the Web Marketing Association. Click to continue
|ATKV once again backs Afrikaans advertising with gold Pendoring sponsorship|
It is paramount for the ATKV that Afrikaans is maintained on all levels, including the marketing and advertising industry. In particular because Afrikaans is under pressure in the latter, and to promote awareness of Afrikaans across the board, the ATKV is once again standing firmly behind the Pendoring Advertising Awards. This is according to Japie Gouws, Group MD of the ATKV. Click to continue
|OFyt: An agency with a difference|
Cape Town and indeed South Africa doesn’t need another advertising agency. However, that didn't stop the launch of OFyt last month. On the back of over 50 years of experience in the industry, there is a desire for it to become more than just an agency. Darren Gilbert sat down with two of its founders, Gary Leih and Jono Shubitz, to find out more. Click to continue
From the editorial desk ...
| Dr Love, now marketing right to your window|
You used to have to scan the newspaper classified ads to find potions and pills to bring back lost lovers and enhance your chances of stumbling upon bags of money. Nowadays, the marketing comes right to you – hardly a traffic light stop goes by without a pamphlet of sorts being handed out, and an increasing number of these feature the miraculous ‘Dr Love’ type ads. This week, Leigh Andrews looks into the effectiveness of direct marketing, particularly as we become increasingly stressed for time. Click to continue
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