| This week's highlights ... |
Welcome to the latest TotallyMAd newsletter.
Top stories making headlines this week include: the Loeries announces a new category for Africa and the Middle East; Andy Rice will set the scene at the 2012 SAMRA Conference; and Tinderbox is off to a blazing start after just three months of business.
For a more in-depth read, skip to Darren Gilbert's interview with new Cape-based agency, OFyt (Old friends, young talent), which aims to make a difference and fill a gap in the industry.
In this week's editorial desk article, Leigh Andrews looks into the effectiveness of direct marketing in today's time-stressed world. You can comment on our blog or visit the La Resistance blog for other interesting reads.
You can contact the Updates team on updates@newsclip.co.za, or interact with us on our Twitter feed and Facebook page. We'd love to hear from you.
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Marketing news |  | Andy Rice sets the scene at the 2012 SAMRA Conference
As one of South Africa’s best-known advertising and branding experts, public speaker and regular contributor to leading branding and marketing annuals and publications, Andy Rice is sure to captivate delegates with his opening keynote address at the annual SAMRA (Southern African Marketing Research Association) conference on 16 and 17 August at the Rosebank Crowne Plaza. Click to continue
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Taking the WTF out of BTL
Below-the-line (BTL) marketing is, simply, a highly targeted, non-media approach to engaging consumers. BTL interventions may include anything from in-store promotions to mobile competitions and targeted staff interventions ... Click to continue
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 | AMF calls for scholarship nominations
The Advertising Media Forum (AMF) is calling all media agencies to nominate employees who they feel would be ideal candidates for further education and training. Click to continue
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 | Prosumers lead revolution in attitudes toward health and wellness
Research conducted on new realities in health and wellness by Euro RSCG Worldwide shows that there is a revolution in consumers’ attitudes toward their health – with interesting implications for brands both within and outside the healthcare arena. Click to continue
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 | VWV produces Steers' road show
For the second consecutive year, the VWV Group will conceptualise and produce the Steers Franchisees' road-show. The activation will be rolled out in Cape Town, Port Elizabeth, Durban and Johannesburg and will cater for 450 franchisees. Click to continue
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Posterscope takes charge of Vodacom with innovation
Posterscope and CK Outdoor have taken innovation to the next level in a new Vodacom campaign that engages customers with a service that they need. Click to continue
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 | Ten winners share Energizer bursaries worth R100 000
Recently, Energizer launched a major brand communication platform worldwide, which encourages consumers to make a positive difference to the world with Energizer. This communication platform is represented by the words ‘That’s Positivenergy™’. Click to continue
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Hyundai South Africa official vehicle sponsor for MasterChef South Africa
Hyundai South Africa is the official vehicle sponsor for the contestants participating in the inaugural edition of MasterChef South Africa. Click to continue
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|  | Tinderbox off to a blazing start
Experiential agency Tinderbox has had a fiery first three months in business. Since being ‘lit’ in January this year, it has produced several hot events including the Huawei Awards function held at the Sandton Sun and Nike’s inaugural ‘Run Free. Run Jozi’ 10km night run through Johannesburg on Human Rights Day. Click to continue
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 | TLC is ‘seriously sharp’ with Berocca in Planet Fitness gyms
Gym-goers couldn’t help but notice Bayer’s recent advertising campaign for Berocca in which TLC, Unlimited’s indoor advertising specialist, captured their attention in Planet Fitness gyms where they already had fitness and renewed energy levels on their minds. Click to continue
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 | Dentyne takes Xtra Care to launch new product and packaging
On Tuesday 3 April, Dentyne gave South Africans several new reasons to smile at a launch event held at Fairlawns Boutique Hotel in Morningside, Johannesburg. The brand officially launched the new sub-brand called Dentyne ‘Xtra Care’ and also unveiled its revitalised packaging. Click to continue
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 | The Ouma legend adds to the flavour of Easter
South Africa’s iconic home-grown tea and coffee time treat, Ouma Rusks, launched a limited edition of ‘Hot Cross Bun Flavoured Rusks’ to coincide with the Easter holidays. Click to continue
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 | Cadbury Dairy Milk goes big with Faircrows
This April, Cadbury Dairy Milk continues its journey of joy with the launch of a new initiative – Faircrows. Following the successful launch of Fairtrade-certified Cadbury Dairy Milk plain slabs in 2011; Faircrows is an interactive campaign that encourages shoppers to buy with their hearts and live the Fairtrade lifestyle. Click to continue
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 | Graffiti gets Bidvest Bank set for take-off with branded airport trays
Branding specialists Graffiti has added to its airport media offering by landing the exclusive rights to brand all the security trays used by passengers at security checkpoints at all main airports around the country. First to take-off with the new medium is Bidvest Bank, branding over 600 trays at domestic and international terminals around the country for a 12-month period. Click to continue
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Advertising news | White Star presents the singing chef in stilettos
Combine the glamour of being an actress in TV soapie, Muvhango, the voice of a singer releasing her debut album and a self-made cooking expert and you get Lucia Mthiyane – the singing chef in stilettos. Mthiyane will grace TV screens in the new White Star adverts where she will host a string of South African celebrities as they show her how to prepare their favourite meals. Click to continue
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New accounts |  | Samancor Chrome appoints VWV
Mining conglomerate, Samancor Chrome recently appointed award-winning brand experience agency, the VWV Group, to conceptualise its annual Indaba. This is the fourth consecutive appointment which sees the group producing the internal stakeholders’ indaba. Click to continue
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Industry awards | Tequila wins big at IAC Awards
Tequila Johannesburg, a full-service digital agency that provides end-to-end solutions for all digital requirements across multiple platforms and part of the TBWA\ group, has won big at the 10th annual Internet Advertising Competition (IAC) Awards presented by the Web Marketing Association. Click to continue
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 | ATKV once again backs Afrikaans advertising with gold Pendoring sponsorship
It is paramount for the ATKV that Afrikaans is maintained on all levels, including the marketing and advertising industry. In particular because Afrikaans is under pressure in the latter, and to promote awareness of Afrikaans across the board, the ATKV is once again standing firmly behind the Pendoring Advertising Awards. This is according to Japie Gouws, Group MD of the ATKV. Click to continue
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In focus |  | OFyt: An agency with a difference
Cape Town and indeed South Africa doesn’t need another advertising agency. However, that didn't stop the launch of OFyt last month. On the back of over 50 years of experience in the industry, there is a desire for it to become more than just an agency. Darren Gilbert sat down with two of its founders, Gary Leih and Jono Shubitz, to find out more. Click to continue
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From the editorial desk ... | Dr Love, now marketing right to your window
You used to have to scan the newspaper classified ads to find potions and pills to bring back lost lovers and enhance your chances of stumbling upon bags of money. Nowadays, the marketing comes right to you – hardly a traffic light stop goes by without a pamphlet of sorts being handed out, and an increasing number of these feature the miraculous ‘Dr Love’ type ads. This week, Leigh Andrews looks into the effectiveness of direct marketing, particularly as we become increasingly stressed for time. Click to continue
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| Copy right 2012 - All right reserved by Updates | |
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Communication is often an understated factor in marketing. However, it is one that if not managed or monitored, can sway the perception of your brand to be something it is not. The power of branding is that it is about building a personal relationship with your customers. Therefore the tone in which you communicate to build this relationship is crucial.
In marketing, language is an important tool, and when it is used in a strategic manner it can have a meaning that shapes ideas and sticks in your memory. This can, in turn, create a meaning that can be so powerful that it can capture an audience for a lifetime.
Ever dreamed of a future where freedom of expression is encouraged? Ever imagined living every day finding new ways to express yourself? Ever wanted a career that enables one to be more, well, themself? It's called creativity.
Ninety years after John Orr Young and Raymond Rubicam opened up Y&R with a single client, the agency is celebrating its 90th year in business as one of the world’s largest, iconic and most dynamic advertising agencies.
Primedia Unlimited’s Primall Media, South Africa’s premier shopping mall advertising specialist, has secured BlackBerry’s mall advertising campaign to spread the word about its new offering, the BlackBerry Z10.
Traditionally, chips have been thought of as an indulgence or treat but with McCain Original Oven Chips, which contain only 3% fat. Now consumers can now enjoy a serving of chips as part of a balanced eating plan more often.
On Wednesday, 13 February, Provantage launched a new digital media network known as Transit.TV. This digital network will offer advertisers across the country a national digital television network that will operate in selected taxi’s, train stations and in taxi rank lanes.
There is the belief that when it comes to ‘big idea’ agencies, you don’t have to look any further than South Africa’s two main cities, Cape Town and Johannesburg. You’d find an argument to back that up too. Simply take a look at where the South African winners of this year’s Loeries are located to understand my point.
Up and coming creative agency, Conversation LAB, hot on the heels of their Mr Price Sport and Hirsch’s business wins, has now added international fire and security giant, Chubb Fire and Security South Africa to their fast-expanding client base.
Wonga.com, a ground-breaking online lender, has appointed Bletchley Park as their creative marketing agency in South Africa after a successful pitch process.
Fran Luckin, a highly acclaimed South African executive creative director and winner of a multitude of local and international awards, will be joining Quirk Johannesburg as its new executive creative director.
Nando’s has announced the appointment of Michael Cathie as chief marketing officer for its Southern Africa business. Although originally from South Africa, Cathie has a wealth of commercial experience in many geographies including Europe, the Middle East and the USA.
Success in business depends on asking the right questions. ‘Why?’ is always the right question, say the founders of newly launched market research business WhyFive; and marketing wisdom holds that if one asks ‘Why?’ five times, any question will be fully answered.
Re-invention is the key to business success. It requires the evolution of years of expertise within an ever-changing market to compete for a potential consumer’s attention and spend. On Wednesday, 8 May, the successful TollReach - a pioneer in reaching a moving but captive audience - will evolve into AutoReach to grow the footprint of in-car marketing.
Although Turbine Brand Revolution and human.kind advertising are separate entities, there is synergy where it is most essential, and together the agencies are able to provide a full service offering, from logo and corporate identity design, to full campaign execution.
Independent through the line communications agency, The Hardy Boys have acquired Disturbance – Durban's leading multi-disciplinary creative hot-shop – with a view to broadening its current service offering.
Cinema Nouveau screened by Fish Eagle Brandy will be the first movie theatre in South Africa to join other movie theatres, worldwide, in screening live performances of plays in High Definition (HD), as seen at the National Theatre in London.
Black Like Me was proud to announce their partnership with Field Band Foundation- Dobsonville band to host a day of fun and motivation to the 180 members during a recent visit to the Soweto band.
Living Your Brand CEO, Daniel Marcus is a busy man. When he's not in the office, he's either at the gym or planning his next move in the wee hours of the morning. Marketing Update managed to catch up with him to find out more about him. Here's what he had to say.
Y&R Johannesburg recently appointed Kingsley Potter as its new managing director. He took some time out of his busy schedule to speak to Marketing Update.
Target Media is a web-based media directory, which provides accurate and up-to-date information about the media in South Africa 
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