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Totally MAd newsletter 6 April 2012

This week's highlights ...

Welcome to the latest TotallyMAd newsletter.

Top stories making headlines this week include: Provantage opens an office in Namibia; Bronx Shoes SA pioneers the world's first interactive growing billboard; and advertising veteran Hennie Klerck receives the AAA School Legacy Award.

In this week's editorial desk article, Christine Greyvenstein questions whether the 'makeup for men' trend will catch on with local marketers. Share your thoughts on our blog, or visit the COUP La Resistance blog for other interesting reads.

Remember that you can contact the Updates team on updates@newsclip.co.za, follow our Twitter feed or join our Facebook page. We'd love to hear from you.

Marketing news
iProvantage opens Namibia office
Provantage recently opened an office in Windhoek, Namibia. Under the general management of Linda Buckingham, activations have been implemented for a number of brands and clients including Samsung and Saatchi & Saatchi. Click to continue

Use social media to measure what matters
Companies need to tie social media measurement to business metrics that really matter to their organisations instead of getting caught up in buzzwords such as ‘engagement’, ‘sentiment’ and ‘reach’. That’s the word from Richard Mullins, director at Acceleration. Click to continue

iMutual & Federal selects Z-CARD® as an internal communication tool
Mutual & Federal selected PocketMedia® Solution’s Z-CARD® as an internal communication solution to educate its employees about climate change and what the company is doing to reduce its impact and its carbon footprint. Click to continue

iZ-CARD® UK client tops Consumer Superbrands 2012
PocketMedia® Solutions congratulates its UK Z-CARD® partner with its luxury watch brand Z-CARD® client, Rolex, topping the Consumer Superbrands 2012 for the first time, leaving brand giants Coca-Cola and Google to take second and third place respectively. Click to continue

iSnap shot into the Inner Circle with Sunglass Hut
Sunglass Hut SA, the brand synonymous with stylish eyewear recently propelled two of its Inner Circle VIPs to celebrity status as the winners of the ‘Celebrity Photoshoot’ competition that was promoted through its social media channels in February. Click to continue

iVWV produces second Red Bull Beat Battle
After the successful inaugural production of the Red Bull Beat Battle in 2011, the VWV Group has been given the go ahead to produce this year's event. Click to continue

iVWV positions MINI Roadster for adventure
Award-winning brand experience agency, the VWV Group was appointed by MINI to launch the new Roadster - the sixth model in the brand’s current line-up and its first open-top two-seater. Click to continue

iAC Massive takes Cape Town by storm
AC Massive, a market communication agency headed by Karabelo ‘KB’ Mokoena officially launched in the beginning of April in Cape Town. Created to advise clients on how to effectively connect with main market consumers, the agency is 100% black-owned and inspired, with KB as its MD and executive creative director. Click to continue

iThe MediaShop launches strategic briefing sessions for media owners
A new initiative by The MediaShop has launched with the specific intention of ensuring that media agency, advertiser and media owner are all on the same page. Click to continue

iGrab the marketing opportunity with MamaMagic
By not grasping the potential marketing reach offered by exhibitions such as MamaMagic, companies new to the parenting scene are missing out on the perfect platform for their products, as exhibitions offer the ideal vehicle for branding. Click to continue

iPrimall Media provides tangible results for Gallo Music
To promote Michael Bublé’s fifth studio album, Gallo Music commissioned Unlimited’s shopping mall advertising experts, Primall Media, to promote the male solo artist’s latest CD within LSM A shopping malls across the country. The resultant campaign on Primall’s Digital Ad Screens provided an increase in store finds of over 48%. Click to continue

McCain’s marketing campaigns grab consumers’ attention
McCain has focused on moving potential consumers in store through the use of effective above-the-line campaigns with value-added enticing promotions, eye-catching branding and point of sale material combined with a continued investment in branding and in-store promoters to interact with shoppers and revitalise the frozen section. Click to continue

National Zoo in Pretoria to host Africa’s largest Easter egg hunt
The National Zoological Gardens in Pretoria announced that it will host one of the largest Easter egg hunt events ever staged on the continent. The event, which commences at 10:00 on Saturday, 7 April, will see more than 15 000 Easter eggs hidden in a section of the property. The zoo will also host family activities throughout the long weekend. Click to continue

Advertising news
iProvantage lights up the night in neon with the Mini Roadster
Creative agency Black River FC originated the concept of incorporating neon in all of the MINI Roadster’s campaign elements, above and below the line, including the Provantage billboard at OR Tambo International Airport. Click to continue

ihuman.kind advertising launches monochromatic ad for Prominent Paints
human.kind advertising agency recently took up the challenge of developing a brand repositioning strategy for Prominent Paints. Click to continue

iBronx Shoes SA pioneers world's first interactive growing billboard
On 3 April, the world's first interactive beard-growing billboard in Cape Town was unveiled – pioneered in the spirit of 'manovation' by Bronx Men's Shoes South Africa as a way to amuse and interact with its local customers. Click to continue

Red Cherry Media produces Tiger Brands' Energade Cape Epic TV stings
Red Cherry created three sets of 10-second stings to appear on the SuperSport DStv channels and broadcast throughout the start and finish stages of the Absa Cape Epic Cycle Race. Click to continue

New accounts
iLaw firm Cliffe Dekker Hofmeyr appoints Y&R Johannesburg
Cliffe Dekker Hofmeyr, one of the largest and leading corporate and commercial law firms in South Africa, which recently ranked first in a survey of South African law firms, has appointed Y&R Johannesburg as its above-the-line (ATL) agency. Click to continue

People on the move
iSaatchi & Saatchi appoints award-winning creative
Saatchi & Saatchi has appointed award-winning creative Liam Wielopolski as its new regional executive creative director for Johannesburg and Africa. Click to continue

Gullan&Gullan welcomes three new team members
Nicole von Metzinger joins Gullan&Gullan as a graphic designer, Andrew Fletcher joins as traffic manager and Dirk Waldek takes the position of web developer. Click to continue

Industry awards
iAdvertising veteran Hennie Klerck receives AAA School Legacy Award
South African advertising industry veteran Hennie Klerck has been presented with the AAA School of Advertising Legacy Award at its recent graduation ceremony. Klerck’s influence has significantly contributed to shaping the foundation of the advertising education landscape over the past three decades. Click to continue

i2012 APEX Awards gala event nears sell out
The annual APEX Awards, recognising the effectiveness of the South African advertising profession, is once again nearing sell out. The anticipated white tie gala event takes place on 24 May. Click to continue

iPyro Inspiration Awards announces second round of finalists
The Pyro Inspiration Awards was initiated by Pyrotec, provider of product identification solutions, in an effort to recognise innovative on-pack devices and to establish on-pack as a rightful stand-alone media category. Since the first judging took place in 2008, the awards initiative has since become an industry benchmark in recognising exceptional innovation. Click to continue

Cannes Lions announces creative effectiveness, design, film and PR juries
The Cannes Lions International Festival of Creativity, taking place from 17 to 23 June, has announced the members of a further four juries including: creative effectiveness, design, film and PR Lions. Click to continue

From the editorial desk ...
iMan makeup, anyone?
The notion of the ‘metrosexual’ is hardly new, but it seems as though cosmetic companies the world over have now dipped their fingers into this market and will soon have to brace themselves for ‘man makeup’. Gone are the days when emo rock stars and actors were the only ones to apply guy-liner and concealer. Christine Greyvenstein ponders whether this trend will catch on with local marketers. Click to continue


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