Totally MAd newsletter 6 April 2012 :: Newsletter

Loading Adverts...

Follow our RSS feed

Click to go to the Home page

Marketing News

New Accounts

Click to go to the Gallery

Click to go to the Glossary

Click to go to the Creative Space

Home

Totally MAd newsletter 6 April 2012

This week's highlights ...

Welcome to the latest TotallyMAd newsletter.

Top stories making headlines this week include: Provantage opens an office in Namibia; Bronx Shoes SA pioneers the world's first interactive growing billboard; and advertising veteran Hennie Klerck receives the AAA School Legacy Award.

In this week's editorial desk article, Christine Greyvenstein questions whether the 'makeup for men' trend will catch on with local marketers. Share your thoughts on our blog, or visit the COUP La Resistance blog for other interesting reads.

Remember that you can contact the Updates team on updates@newsclip.co.za, follow our Twitter feed or join our Facebook page. We'd love to hear from you.

Marketing news

	Provantage opens Namibia office Provantage recently opened an office in Windhoek, Namibia. Under the general management of Linda Buckingham, activations have been implemented for a number of brands and clients including Samsung and Saatchi & Saatchi. Click to continue
Use social media to measure what matters Companies need to tie social media measurement to business metrics that really matter to their organisations instead of getting caught up in buzzwords such as ‘engagement’, ‘sentiment’ and ‘reach’. That’s the word from Richard Mullins, director at Acceleration. Click to continue
	Mutual & Federal selects Z-CARD^® as an internal communication tool Mutual & Federal selected PocketMedia^® Solution’s Z-CARD^® as an internal communication solution to educate its employees about climate change and what the company is doing to reduce its impact and its carbon footprint. Click to continue
	*Z-CARD^® UK client tops Consumer Superbrands* 2012** PocketMedia^® Solutions congratulates its UK Z-CARD^® partner with its luxury watch brand Z-CARD^® client, Rolex, topping the Consumer Superbrands 2012 for the first time, leaving brand giants Coca-Cola and Google to take second and third place respectively. Click to continue
	Snap shot into the Inner Circle with Sunglass Hut Sunglass Hut SA, the brand synonymous with stylish eyewear recently propelled two of its Inner Circle VIPs to celebrity status as the winners of the ‘Celebrity Photoshoot’ competition that was promoted through its social media channels in February. Click to continue
	VWV produces second Red Bull Beat Battle After the successful inaugural production of the Red Bull Beat Battle in 2011, the VWV Group has been given the go ahead to produce this year's event. Click to continue
	VWV positions MINI Roadster for adventure Award-winning brand experience agency, the VWV Group was appointed by MINI to launch the new Roadster - the sixth model in the brand’s current line-up and its first open-top two-seater. Click to continue

	AC Massive takes Cape Town by storm AC Massive, a market communication agency headed by Karabelo ‘KB’ Mokoena officially launched in the beginning of April in Cape Town. Created to advise clients on how to effectively connect with main market consumers, the agency is 100% black-owned and inspired, with KB as its MD and executive creative director. Click to continue
	The MediaShop launches strategic briefing sessions for media owners A new initiative by The MediaShop has launched with the specific intention of ensuring that media agency, advertiser and media owner are all on the same page. Click to continue
	Grab the marketing opportunity with MamaMagic^™ By not grasping the potential marketing reach offered by exhibitions such as MamaMagic, companies new to the parenting scene are missing out on the perfect platform for their products, as exhibitions offer the ideal vehicle for branding. Click to continue
	Primall Media provides tangible results for Gallo Music To promote Michael Bublé’s fifth studio album, Gallo Music commissioned Unlimited’s shopping mall advertising experts, Primall Media, to promote the male solo artist’s latest CD within LSM A shopping malls across the country. The resultant campaign on Primall’s Digital Ad Screens provided an increase in store finds of over 48%. Click to continue
McCain’s marketing campaigns grab consumers’ attention McCain has focused on moving potential consumers in store through the use of effective above-the-line campaigns with value-added enticing promotions, eye-catching branding and point of sale material combined with a continued investment in branding and in-store promoters to interact with shoppers and revitalise the frozen section. Click to continue
National Zoo in Pretoria to host Africa’s largest Easter egg hunt The National Zoological Gardens in Pretoria announced that it will host one of the largest Easter egg hunt events ever staged on the continent. The event, which commences at 10:00 on Saturday, 7 April, will see more than 15 000 Easter eggs hidden in a section of the property. The zoo will also host family activities throughout the long weekend. Click to continue

Advertising news

	Provantage lights up the night in neon with the Mini Roadster Creative agency Black River FC originated the concept of incorporating neon in all of the MINI Roadster’s campaign elements, above and below the line, including the Provantage billboard at OR Tambo International Airport. Click to continue
	human.kind advertising launches monochromatic ad for Prominent Paints human.kind advertising agency recently took up the challenge of developing a brand repositioning strategy for Prominent Paints. Click to continue

	Bronx Shoes SA pioneers world's first interactive growing billboard On 3 April, the world's first interactive beard-growing billboard in Cape Town was unveiled – pioneered in the spirit of 'manovation' by Bronx Men's Shoes South Africa as a way to amuse and interact with its local customers. Click to continue
Red Cherry Media produces Tiger Brands' Energade Cape Epic TV stings Red Cherry created three sets of 10-second stings to appear on the SuperSport DStv channels and broadcast throughout the start and finish stages of the Absa Cape Epic Cycle Race. Click to continue

New accounts

Law firm Cliffe Dekker Hofmeyr appoints Y&R Johannesburg
Cliffe Dekker Hofmeyr, one of the largest and leading corporate and commercial law firms in South Africa, which recently ranked first in a survey of South African law firms, has appointed Y&R Johannesburg as its above-the-line (ATL) agency. Click to continue

People on the move

Saatchi & Saatchi appoints award-winning creative
Saatchi & Saatchi has appointed award-winning creative Liam Wielopolski as its new regional executive creative director for Johannesburg and Africa. Click to continue

Gullan&Gullan welcomes three new team members
Nicole von Metzinger joins Gullan&Gullan as a graphic designer, Andrew Fletcher joins as traffic manager and Dirk Waldek takes the position of web developer. Click to continue

Industry awards

	Advertising veteran Hennie Klerck receives AAA School Legacy Award South African advertising industry veteran Hennie Klerck has been presented with the AAA School of Advertising Legacy Award at its recent graduation ceremony. Klerck’s influence has significantly contributed to shaping the foundation of the advertising education landscape over the past three decades. Click to continue
	2012 APEX Awards gala event nears sell out The annual APEX Awards, recognising the effectiveness of the South African advertising profession, is once again nearing sell out. The anticipated white tie gala event takes place on 24 May. Click to continue

Pyro Inspiration Awards announces second round of finalists
The Pyro Inspiration Awards was initiated by Pyrotec, provider of product identification solutions, in an effort to recognise innovative on-pack devices and to establish on-pack as a rightful stand-alone media category. Since the first judging took place in 2008, the awards initiative has since become an industry benchmark in recognising exceptional innovation. Click to continue

Cannes Lions announces creative effectiveness, design, film and PR juries
The Cannes Lions International Festival of Creativity, taking place from 17 to 23 June, has announced the members of a further four juries including: creative effectiveness, design, film and PR Lions. Click to continue

From the editorial desk ...

Man makeup, anyone?
The notion of the ‘metrosexual’ is hardly new, but it seems as though cosmetic companies the world over have now dipped their fingers into this market and will soon have to brace themselves for ‘man makeup’. Gone are the days when emo rock stars and actors were the only ones to apply guy-liner and concealer. Christine Greyvenstein ponders whether this trend will catch on with local marketers. Click to continue

TLC selected to spread awareness around Incolabs' Lip Ice

Incolabs has selected the ideal environment in Primedia Unlimited’s washroom advertising platform ...

Provantage helps to create awareness of its Burger King's Whopper burger

The arrival of the restaurant chain Burger King was highlighted by an advertising campaign tha ...

Engen is one step closer to 50% black ownership of retail service station network

Engen, South Africa’s leading fuel retailer has scored another win for black economic empowerment with the appointment of Mackay Bundwini as the franchise owner of its next 1-Stop retail service station.

Tiletoria acquires Floors Direct

Tiletoria, one of South Africa’s leading tile retailers and wholesalers, has just acquired the retail flooring business of Floors Direct. Operating principally out of Gauteng, Floors Direct is South Africa’s leading flooring supply and installation experts.

Problemio offers a 4 app course for entrepreneurs

Ever dreamt of starting one's own business or are in the process of starting one? Now there is a way to get affordable and quality help and guidance. Whether one's goal is to start a brick and mortar business or an Internet start-up company, it is a daunting adventure where mistakes ca ...

RadioHeads turns up the volume for Standard Bank

RadioHeads, a specialist radio marketing agency in South Africa, is putting years of radio experience and expertise to good use, and attracting blue-chip clients, like Standard Bank, who are looking to leverage the marketing power of the air waves.

Managing your brand’s identity

Communication is often an understated factor in marketing. However, it is one that if not managed or monitored, can sway the perception of your brand to be something it is not. The power of branding is that it is about building a personal relationship with your customers. Therefore the tone in which you communicate to build this relationship is crucial.

The power of brand slogans

In marketing, language is an important tool, and when it is used in a strategic manner it can have a meaning that shapes ideas and sticks in your memory. This can, in turn, create a meaning that can be so powerful that it can capture an audience for a lifetime.

Advertising News

TLC selected to spread awareness around Incolabs' Lip Ice

Incolabs has selected the ideal environment in Primedia Unlimited’s washroom advertising platforms by TLC, to reach its consumers ahead of winter for its ‘Naughty or Nice’ Lip Ice advertising campaign that runs nationwide from April to June.

Provantage helps to create awareness of its Burger King's Whopper burger

The arrival of the restaurant chain Burger King was highlighted by an advertising campaign that harnesses the reach and impact of an array of media channels. Further to the launch, the multi-national restaurant chain is creating awareness of its famous Whopper Burger across Transit TV, IRT Station, Bus branding and PRASA train station branding.

Marketing News

Engen is one step closer to 50% black ownership of retail service station network

Tiletoria acquires Floors Direct

In Focus

Provantage takes out of home advertising to a new level with Transit.TV

On Wednesday, 13 February, Provantage launched a new digital media network known as Transit.TV. This digital network will offer advertisers across the country a national digital television network that will operate in selected taxi’s, train stations and in taxi rank lanes.

Conversation LAB: A new agency for a new world

There is the belief that when it comes to ‘big idea’ agencies, you don’t have to look any further than South Africa’s two main cities, Cape Town and Johannesburg. You’d find an argument to back that up too. Simply take a look at where the South African winners of this year’s Loeries are located to understand my point.

New Accounts

Conversation LAB wins the Chubb Fire and Security SA account

Up and coming creative agency, Conversation LAB, hot on the heels of their Mr Price Sport and Hirsch’s business wins, has now added international fire and security giant, Chubb Fire and Security South Africa to their fast-expanding client base.

Bletchley Park wins the Wonga.com account

Wonga.com, a ground-breaking online lender, has appointed Bletchley Park as their creative marketing agency in South Africa after a successful pitch process.

People on the Move

brandhouse appoints Dayalan Nayager as its national accounts director

Prior to joining brandhouse, Nayager was the general manager of Sales for Heinz Foods South Africa where he lead key accounts, Field Sales, Export, Food Services and Category Management divisions. His appointment was effective from Friday, 1 March.

Fran Luckin set to join Quirk Johannesburg

Fran Luckin, a highly acclaimed South African executive creative director and winner of a multitude of local and international awards, will be joining Quirk Johannesburg as its new executive creative director.

Marketing Profile

Experienced trio launch WhyFive, a fresh take on market research.

Success in business depends on asking the right questions. ‘Why?’ is always the right question, say the founders of newly launched market research business WhyFive; and marketing wisdom holds that if one asks ‘Why?’ five times, any question will be fully answered.

TollReach to evolve into AutoReach to grow footprint of in-car marketing

Re-invention is the key to business success. It requires the evolution of years of expertise within an ever-changing market to compete for a potential consumer’s attention and spend. On Wednesday, 8 May, the successful TollReach - a pioneer in reaching a moving but captive audience - will evolve into AutoReach to grow the footprint of in-car marketing.

Advertising Profile

Turbine Brand Revolution launches in association with human.kind advertising

Although Turbine Brand Revolution and human.kind advertising are separate entities, there is synergy where it is most essential, and together the agencies are able to provide a full service offering, from logo and corporate identity design, to full campaign execution.

The Hardy Boys joins forces with Disturbance

Independent through the line communications agency, The Hardy Boys have acquired Disturbance – Durban's leading multi-disciplinary creative hot-shop – with a view to broadening its current service offering.

The home of live theatre events in high definition

Cinema Nouveau screened by Fish Eagle Brandy will be the first movie theatre in South Africa to join other movie theatres, worldwide, in screening live performances of plays in High Definition (HD), as seen at the National Theatre in London.

A day with the Field Band Foundation, Soweto band … with Black Like Me

Black Like Me was proud to announce their partnership with Field Band Foundation- Dobsonville band to host a day of fun and motivation to the 180 members during a recent visit to the Soweto band.

Personalities

Getting to know Living Your Brand's CEO, Daniel Marcus

Living Your Brand CEO, Daniel Marcus is a busy man. When he's not in the office, he's either at the gym or planning his next move in the wee hours of the morning. Marketing Update managed to catch up with him to find out more about him. Here's what he had to say.

Getting to know Y&R Johannesburg's new MD, Kingsley Potter

Y&R Johannesburg recently appointed Kingsley Potter as its new managing director. He took some time out of his busy schedule to speak to Marketing Update.