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Totally MAd Newsletter 16 December 2011

This week's highlights ...

Welcome to the last TotallyMAd newsletter of the year.

Top stories making headlines include: Red Crown Design is the new kid on the block; Maybelline New York wins the WWD Award for Mass Brand of the Year; and Cape Town wins the Loeries 2012 host city bid.

In this week's editorial desk article, Leigh Andrews explores the top marketing tips and trends from 2011. Share your thoughts on our blog, or visit the COUP La Resistance blog for other interesting reads.

Remember that you can contact the Updates team on updates@newsclip.co.za, follow our Twitter feed or join our Facebook page. We'd love to hear from you.

Marketing news
Social media blurs the lines between customer service and marketing
Diane Charton, managing director of Acceleration Media, takes a look at social media and how it can become one of the most powerful marketing tools. Click to continue

New soft drink ‘Yes!’ launches in the Western Cape
The new carbonated soft drink, Yes!, now being launched in the Western Cape, is a youth product talking directly to the South African youth market and offering them a different experience and vision. Click to continue

iA Berry Crush’mas and a happy new year from Boost Juice Bars
Boost Juice Bars South Africa has been blending up the all new Berry Crush’mas Crush across all 11 stores in South Africa from 13 December. A blend of raspberries, apple juice, coconut and sorbet, it is promoted as the perfect guilt-free indulgence to celebrate the festive season. Click to continue

iMcCain launches new Young & Tender promotion
Frozen vegetable producer, McCain, recently embarked on a consumer promotion to heighten awareness and trial of the McCain Young & Tender range. McCain is aiming to bring to life Young & Tender’s product attributes, which include taste and variety, through its latest promotion, giving consumers the opportunity to win one of 10 premium Carrol Boyes designer dining sets worth R10 000 each. Click to continue

iTLC and Tiger Brands put consumers up in lights
Until January 2012, Tiger Brands, OMD and targeted lifestyle communication specialist TLC are flighting an educational campaign for hair styling brand Perfect Touch which will light up shoppers' lives. The national campaign is expected to reach approximately 3.3-million consumers. Click to continue

Maybelline NY wins Mass Brand of the Year accolade
Maybelline has announced that Maybelline New York has won the prestigious WWD Award for Mass Brand of the Year. Click to continue

L’Oréal opens a new subsidiary in Kenya
At an inauguration ceremony held on 6 December, L’Oréal opened its new Kenyan subsidiary, which will be the hub for expanding the group's activities in East Africa, a region which also includes Uganda, Tanzania, Rwanda, Burundi and Ethiopia. Click to continue

Estée Lauder chooses iMaverick for special festive season campaign
Beauty and skincare manufacturer, Estée Lauder, has chosen newly launched daily iPad newspaper, iMaverick and its website Daily Maverick, as part of its 'Holiday style, perfect gifts' campaign. Click to continue

iWill festive season ad campaigns ring cash registers?
Historically, the retail season promises a spike in advertising and naturally, consumer spend is not far behind as advertisers pull out all the stops to ensure that their brand makes it onto consumers’ festive season shopping lists. This is according to Odette van der Haar, CEO of Association for Communication and Advertising (ACA). Click to continue

Missed the APEX workshops and need help?
The countdown for entry to the 2012 APEX Awards has begun. Workshops were held to assist entrants in Cape Town and Johannesburg, but those who missed the workshops can access a wealth of information on the APEX section of the ACA website. Click to continue

ComutaNet offers powerful media channel to promote professional policing
The Institute for Security Studies (ISS), the pan-African applied policy research institute responsible for conceptualising, informing and enhancing debate on human security issues in Africa, partnered with ComutaNet on a nine-week communication campaign to bring to the fore issues surrounding professional policing. Click to continue

Winning big with Cadbury Lunch Bar just in time for the festive season
This summer, Lunch Bar has offered its faithful consumers ‘Much, Much More’ with its exciting on-pack promotion. Over the last two months, ten lucky weekly winners have been announced, each receiving a cash prize of R15 000. Click to continue

iParmalat and Mall Active take shoppers for a milkshake
Targeting young consumers and adults who are children at heart and enjoy ready-to-drink milkshakes, Parmalat and King James Cape Town have, for the first time, commissioned the expertise of Mall Active to bring to life a fully interactive in-store concept, developed to get shoppers to engage with the Steri Stumpie brand and its new positioning statement, 'The stuff of legends'. Click to continue

iZenithOptimedia reaches the discerning coffee connoisseur
After being awarded Nespresso as an additional segment of the Nestlé business, ZenithOptimedia and Nespresso have launched the Nespresso coffee machine to South African coffee lovers. The campaign commences with an above-the-line advertising element endorsed by George Clooney. Click to continue

iThe new kid on the block: Red Crown Design
Aardt Davidtz (former MD of Liquidlab) and Rob de Sousa (former creative director of Fuel Design) have joined forces to form a new strategic design company, Red Crown Design. Click to continue

When it comes to digital, old truths still apply
“Everything is digital,” says Y&R's global CEO, David Sable. “But digital isn’t everything.” Click to continue

Jaguar Land Rover chooses Y&R
Y&R SA is celebrating its appointment as the lead creative agency for Jaguar Land Rover SA, working in collaboration with a number of partner agencies. Click to continue

An early Christmas present for Range Rover Evoque brand ambassadors
Monday, 12 December, marked the official handover of vehicles to four local Range Rover Evoque City Shapers: Hlubi Mboya, Dr Sarah Britten, Craig Jacobs and Siphiwe Mpye. Click to continue

Primedia Lifestyle makes Tyger Valley Shopping Centre the ultimate Christmas experience
A spectacular Christmas holiday programme is taking place at the Tyger Valley Centre in Cape Town’s northern suburbs this year driven by Primedia Lifestyle, Unlimited’s leading shopping mall marketing consultancy. The variety of activities is aimed at attracting new and existing shoppers to the centre. Click to continue

iCaltex cleans up the roads with branded trucks
Vehicle branding and transit media specialists, Graffiti, recently branded 15 trucks for Chevron South Africa with the new Caltex with Techron® branding. Click to continue

iGraffiti gives Europcar the green treatment for COP17
Vehicle branding and transit media specialist, Graffiti recently gave it’s seal of approval to the Europcar Ezemvelo KZN Wildlife 'green' vehicle partnership by specially branding 17 vehicles that will be used to create awareness about climate change and drive home the environmental focus of the COP17 conference in Durban. Click to continue

iGraffiti Impact Media wraps up the year with IMPERIAL iPledge
Drivers, passengers and pedestrians in the Tshwane CBD will have noticed Graffiti Impact Media’s latest out-of-home creation adorning the corner of Paul Kruger and Skinner Streets. The intention of the giant 280m² building wrap created for IMPERIAL Holdings is to target the people to whom the iPledge road safety message is directed. Click to continue

Campus Media to promote the benefits of studying chartered accountancy
Driving the notion that becoming a Chartered Accountant (SA) gives you options, Campus Media and the South African Institute of Chartered Accountants (SAICA) will embark on an extensive national campaign targeting students at 16 campuses countrywide. Click to continue

iVawter to make a big Vham! this summer
The vodka and spring water cooler, Vawter is making a big 'Vham!' this summer by introducing new comrades and revolutionising the South African party scene. Click to continue

FoxP2 strengthens its position with four new business wins
FoxP2 made a strong finish to 2011 with four significant new business wins during the second half of the year. The agency won two pitches - the first for the Unilever owned CLEAR anti-dandruff shampoo and the second for the entire KWV wine portfolio. Click to continue

iAnother Maputo City Guide produced by PocketMedia® Solutions
PocketMedia® Solutions is no stranger to Mozambique, having already produced four runs of the extremely popular Maputo City Guide, an eight-panel Z-CARD®. Click to continue

iProvantage gives Red Bull Mobile wings
To promote the new offering from Red Bull Mobile, Provantage promoters grabbed the attention of customers in the Game Stores in Western Cape, KwaZulu-Natal and Gauteng. Click to continue

iProvantage takes Sony to the carwash
Provantage was commissioned by well-known electronics brand Sony to run activations at selected car wash sites. The sites were branded with eye-catching Sony branding and motorists were encouraged to bring their vehicles in for a wash so that they could experience the edutainment. Click to continue

iBrandyourcar.com and Lucozade do more this summer
GlaxoSmithKline’s global energy drink Lucozade is cementing it’s out-of-home presence this summer by selecting Brandyourcar.com as its ambient media partner to execute its ‘Do more to do more summer’ brand-building and awareness campaign. Click to continue

Advertising news
Kalahari Ads join forces with OLX in South Africa
The Naspers-owned MIH Internet Africa has announced that the local resources at its online classifieds start-up, Kalahari Ads, will be consolidated with international resources available via OLX, another Naspers-owned entity operating one of the world’s fastest growing online classified platforms. Click to continue

Lowe Bull Cape Town serves up a powerful message for the ARA
Advertising agency Lowe Bull Cape Town has created another heart-wrenching TV commercial for the ARA, the industry association promoting responsible alcohol use. Click to continue

iSummer heats up with Continental Outdoor’s melting Magnum campaign
The streets of Joburg are hotting up with the latest innovation to be delivered from Continental Outdoor. The melting Magnum ice creams, flighted on Continental Outdoors’ Citilite range, have 'melted chocolate' dripping down the frames. Click to continue

iLowe Bull Cape Town gets fresh with Cape Town Fish Market campaign
Advertising agency, Lowe Bull Cape Town, has produced a highly entertaining TV campaign for the Cape Town Fish Market. The series of commercials follow the tongue-in-cheek theme of an 'Academy of Fresh', which all Cape Town Fish Market employees have to ‘attend’ in order to better understand and serve the popular restaurant chain's philosophy. Click to continue

iBarloworld Handling’s Hyster brand demonstrates its strength with 3D and 2D billboards
Materials handling supplier Barloworld Handling has launched its most comprehensive marketing campaign in recent years in support of its Hyster brand and to help address the use of Hyster as a generic term for forklifts. Click to continue

iMasters & Savant Worldwide create holiday chefs with Kellogg’s® Rice Krispies®
Masters & Savant Worldwide continues to work with breakfast cereal characters 'Snap', 'Crackle' and 'Pop' for the new Kellogg’s® Rice Krispies®’ holiday chefs commercial for JWT Johannesburg. Click to continue

iPrimall highlights Busby at Sandton City
The House of Busby is highlighting its range of fashion stores at Sandton City, by contracting Primall Media for a two-month advertising campaign. Primall Media is Unlimited’s expert in shopping mall advertising. Click to continue

iNet#work BBDO and Mercedes-Benz film first 3D commercial in South Africa
Mercedes-Benz is the first South African car manufacturer to create a 3D advertisement for its Night View Assist feature, shot in full 3D, to flight before 3D films at cinemas during the year-end holidays. Click to continue

New accounts
iVWV gets active with Planet Fitness
Brand experience agency, the VWV Group, was recently commissioned by Black River FC to execute gym activations over a period of five days at various Planet Fitness gyms in Johannesburg. Click to continue

FNB appoints VWV
The VWV Group was appointed by First National Bank to produce an informative two-minute video. Click to continue

iJust Design expands its FMCG client base
Just Design, a brand design agency headquartered in Stellenbosch, servicing the FMCG market since 1999, has grown its client base recently with the appointment of six leading food and beverage brands. Click to continue

People on the move
Award-winning brand specialist Gerard Metzer appointed as marketing director for Plascon
Plascon has appointed a leading international marketer as its new marketing director. Gerard Metzer has a 25-year track record across the painting, coating, building materials and garden and home improvement industries, a solid foundation on which to take on the challenges of his new position. Click to continue

Industry awards
iCape Town wins Loeries 2012 host city bid
Cape Town has won its bid to retain the Loerie Awards in the Mother City. Cape Town secured the Loeries against pitches from Ballito in KwaZulu-Natal, Johannesburg and Sun City. The Loerie Awards and the city are now in the process of drafting an agreement to cover the period of 2012 to 2014. Click to continue

iContinental Outdoor (Zimbabwe) comes second in 2011 Superbrands Awards
Continental Outdoor Media (Zimbabwe) was awarded second prize in the best media house category in the 2011 Superbrands Awards held at the Rainbow Hotel on Thursday, 8 December, during a glittering award ceremony hosted by the Marketers Association of Zimbabwe. Click to continue

iScrutinize wins prestigious pan-African health communication award
Scrutinize, the innovative and award-winning campaign that got young people to 'scrutinize' their behaviour and take action to reduce their risk of HIV infection, has clinched the fifth annual AfriComNet Award in the best multichannel category. Click to continue

From the editorial desk ...
Top marketing tips and trends from 2011
This has been quite a busy year event-wise for the Updates team, with a number of marketing-themed conferences, seminars and talks being held. As this is the last TotallyMAd newsletter for the year, Leigh Andrews has compiled a number of the key marketing facts and findings from 2011 for you. Click to continue


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