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Primall Media generates awareness for BlackBerry's Z10
Primedia Unlimited’s Primall Media, South Africa’s premier shopping mall advertising specialist, has secured BlackBerry’s mall advertising campaign to spread the word about its new offering, the BlackBerry Z10.
McCain’s latest campaign targets the misconception that chips are unhealthy
Traditionally, chips have been thought of as an indulgence or treat but with McCain Original Oven Chips, which contain only 3% fat. Now consumers can now enjoy a serving of chips as part of a balanced eating plan more often.
On Wednesday, 5 June, AMASA tackles the topic, Client and Agency Relationships, in which it will discuss whether businesses are geared for multiple agency partnerships. Panellists from Samsung, Vodacom, Kimberly-Clark and Unilever will share their views.
In 2013, Sun City was once again transformed into the perfect venue to host the 19th annual South African Music Awards from Friday, 10 to Saturday, 11 May. The who’s who of the South Africa music industry all gathered at this star studded event, with artists like Kia brand ambassador Kabelo, Toya Delazy, Chiano Sky, the Muffinz and DJ Vetkoek all vying for top honours.
Operation Khanyisa, a national partnership initiative aiming to mobilise all sectors of South African society to stand for legal, safe and efficient power use, and stop electricity theft, is reaping awards worldwide with the assistance of Draftfcb Social Marketing.
South of Africa unveils its new logo and website
South of Africa has announced its rebrand which includes not only a new logo but they a new website as well. Having worked with the best in the field, the new South of Africa website will showcase the entire portfolio.
Research company, WhyFive, have produced market research into the body image of a cross section of reasonably affluent, economically active South Africans with an average monthly household income of around R10 000. It is called The SA Body Image Report 2013.
Stage Audio Works turns to ADreach for its latest outdoor campaign
When Stage Audio Works decided to create an outdoor campaign, ADreach Street Pole Ads were their automatic choice. They transformed 39 Street Pole Ads in Centurion and Johannesburg with striking die cuts into a campaign that delivered real impact.
Be inspired by colour with the Dulux Connections Trend Collection 2013
Find inspiration when choosing trendy colours for your home with the Dulux Trend Collection 2013. Based on the annual edition of ColourFutures 2013, the Dulux “Trend Collection 2013” will turn one into an expert when it comes to selecting this season’s most trendy and inspirational colours.
On Wednesday, 21 May 2003, the Online Publishers Association (OPA) was launched when 16 of South Africa’s most well-respected publishers came together with the aim of promoting the growth and profitability of the online publishing industry.
TLC's Fitting Room provides exposure for Vodacom
TLC Unlimited’s Fitting Room media platform, a subsidiary of Primedia Unlimited, has provided excellent exposure for client Vodacom in the Jet and Edgars fitting room space. Specifically devised for the mass retailer’s target market of LSM 4 to 7, Vodacom has for the past five years sought to increase pre-paid airtime sales within these environments.
This year seems set to be remembered as the year that digital surpassed print as the read/written, news and information medium of choice for most South Africans. Careful interrogation of the readership figures shows that the Internet now has a further reach and a wider audience than print. So says Howzit MSN's general manager, Marcus Stephens.
The 2013 annual AMASA workshop enrolment form is available for download on the AMASA website to allow delegates easy registration. The direct link to the enrolment download can be found by navigating to www.amasa.org.za, select the ‘education’ tab and click on ‘Annual Workshop’.
In 1998, the Bidvest group acquired Rennies Foreign Exchange. Two years later, the business received a full banking license. By 2007, Rennies Bank had changed its name to Bidvest Bank.
Vodacom Nigeria ‘invites’ interaction with a PocketMedia Changer
Connectivity is changing the face of Nigerian business. To get this message across to its client base, Vodacom Business had an innovative invitation produced by PocketMedia® Solutions, called the Changer, which served as an invitation to the launch of its new Machine-to-Machine Solutions.
Topics, speakers finalised for 2013 <i>IMC Conference</i> in Cape Town
In less than three weeks, the country's top media and marketing minds will be making a big impact at the 2013 Integrated Marketing Communication Conference, which takes place on Monday, 10 and Tuesday, 11 June at the Cape Town International Convention Centre. With all topics finalised, delegates will now have a small taste of what to expect at this marketing conference.
As a proven media channel for marketers, mobile provides marketers with the opportunity to get to know their clients better and to communicate more meaningfully, by using all the data that they have at their disposal to make sure they send the right message with the right content to the right person through the right channel.
Universum South Africa’s annual survey of over 16 900 tertiary students from all 23 accredited tertiary institutions and over 9 100 professionals has thrown up some fascinating insights into youth employment trends.
Wakaberry celebrates their second birthday on Wednesday, 22 May. In two short years, Wakaberry Frozen Yoghurt Bars have grown from one flagship store in Florida Road, Durban to 15 stores in four provinces. This growth continues with five more stores opening in the next month.
Cellfind partners with mapIT to expand into new markets
South Africa’s foremost location-based mobile and wireless application service provider, Cellfind, has formed a strategic alliance with mapIT, leading international digital mapping partner throughout Sub-Saharan Africa. The alliance will enable Cellfind to extend its services and expand into new markets in Sub-Saharan Africa.

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